The document discusses green marketing, defining it as the marketing of products presumed to be environmentally safe. It outlines the evolution of green marketing from ecological to environmental to sustainable phases. Key aspects of green marketing like its importance, characteristics, top green companies, and the four P's (product, price, place, promotion) are examined. Examples are given of companies adopting green marketing methods like using solar energy (Starbucks) and recycled materials (Apple).
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
Managing brands over geographic boundariesAqib Syed
As a business, you need to be where your customers are coming from, and you’ll want to research where your customers live to make sure that your business is well-placed.
There are three critical components that can help to successfully fill a new geographic market
Know your customer before you go
Clearly define a strategy and plan
Don’t underestimate the value of digital
As a business, you need to be where your customers are coming from, and you’ll want to research where your customers live to make sure that your business is well-placed.
There are three critical components that can help to successfully fill a new geographic market
Know your customer before you go
Clearly define a strategy and plan
Don’t underestimate the value of digital
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Presentation of a conceptual study on "brand", "global brands" and "global brand management strategies" that covers the basic elements on the brand management.
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
International business is impacted by economic,social, political and demographic environments. Trade barriers,blocks and agreements play a vital role in international trade.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
This book offers you a short cut for the marketing exams. It contains frequently asked 580 questions, out of a question bank of over 1600 questions. I have reviewed whole syllabuses of many marketing courses in Diploma to Undergraduate level and have included questions on fundamental concepts and terms that are tested in a marketing exam.
I have purposely avoided questions that are easy and not tested frequently to bring down the load on students to study on marketing MCQs. Hence, this book will take away a big burden on students in reading the whole syllabus, sifting, selecting important questions from big question banks and memorizing all of them.
In addition to helping students in answering MCQs, this book provides a revision of the whole syllabus offered in a marketing course. Therefore, the knowledge gathered by answering MCQs in this book will surely help the student to write short and essay type answers as well with confidence.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
Managing brands over geographic boundariesAqib Syed
As a business, you need to be where your customers are coming from, and you’ll want to research where your customers live to make sure that your business is well-placed.
There are three critical components that can help to successfully fill a new geographic market
Know your customer before you go
Clearly define a strategy and plan
Don’t underestimate the value of digital
As a business, you need to be where your customers are coming from, and you’ll want to research where your customers live to make sure that your business is well-placed.
There are three critical components that can help to successfully fill a new geographic market
Know your customer before you go
Clearly define a strategy and plan
Don’t underestimate the value of digital
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Presentation of a conceptual study on "brand", "global brands" and "global brand management strategies" that covers the basic elements on the brand management.
Emerging Trends in Marketing: Green Marketing, Event Marketing, Network Marketing, Social Marketing, Buzz Marketing/ Viral Marketing, Customer Relationship Management (CRM), Global Marketing, Rural Marketing, E-Commerce: Marketing In The Digital Age.
International business is impacted by economic,social, political and demographic environments. Trade barriers,blocks and agreements play a vital role in international trade.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
This book offers you a short cut for the marketing exams. It contains frequently asked 580 questions, out of a question bank of over 1600 questions. I have reviewed whole syllabuses of many marketing courses in Diploma to Undergraduate level and have included questions on fundamental concepts and terms that are tested in a marketing exam.
I have purposely avoided questions that are easy and not tested frequently to bring down the load on students to study on marketing MCQs. Hence, this book will take away a big burden on students in reading the whole syllabus, sifting, selecting important questions from big question banks and memorizing all of them.
In addition to helping students in answering MCQs, this book provides a revision of the whole syllabus offered in a marketing course. Therefore, the knowledge gathered by answering MCQs in this book will surely help the student to write short and essay type answers as well with confidence.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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2. CONTENTS
Introduction of Green Marketing
Definition and Meaning
Evolution
Characteristics
Importance
Top 10 Green Companies
Reasons For Choosing Green Marketing
The four P’s of Green Marketing
Adopted Methods
Conclusion
3. Today our society is more concerned with the
natural environment. Green marketing is a tool for
protecting the environment for future generation. Green
Marketing is the marketing of products that are
presumed to be environmentally safe.
Green Marketing is highly debated topic for lay
people to highly professional group. Now, individual as
well as industrial consumers are becoming more
concerned about environment-friendly products.
4. DEFINITION AND MEANING OF
GREEN MARKETING
According to
American Marketing Association-
“Green marketing is the marketing
of products that are presumed to be
environmentally safe.”
5. Green marketing refers to the process of selling
products or services based on their environmental
benefits.
Such a product or service may be environmentally
friendly produced and packaged in an environmentally
friendly way.
Green marketing is one component of a broader
movement toward socially and environmentally
conscious business practices.
Increasingly, consumers have come to expect
companies to demonstrate their commitment to
improving their operations alongside
various environmental, social, and
governance (ESG) criteria.
6. Green marketing term was first discussed in a
seminar on ―Ecological Marketing‖ organized by
American Marketing Association (AMA) in 1975
and took its place in the literature.
The term green marketing came into
prominence in the late 1980s and early 1990s. The
first wave of green marketing occurred in the
1980s.
7. According to Peattie (2001), the evolution of green
marketing has three phases.
First phase was termed as "Ecological" green
marketing
Second phase was "Environmental" green marketing
Third phase was "Sustainable" green marketing.
8. First phase was termed as
"Ecological" green marketing, and
during this period all marketing activities
were concerned to help environmental
problems and provide remedies for
environmental problems.
9. Second phase was "Environmental"
green marketing and the focus shifted
on clean technology that involved
designing of innovative new products,
which take care of pollution and waste
issues.
10. Third phase was "Sustainable" green
marketing. It came into prominence in the
late 1990s and early 2000 concerned with
developing good quality products which can
meet consumers need by focusing on the
quality, performance, pricing and
convenience in an environment friendly
way.
11. Products those are originally grown.
Products those are recyclable, reusable and
biodegradable.
Products with natural ingredients.
Products containing recycled contents and non toxic
chemical.
Products contents under approved chemicals.
Products that do not harm or pollute the environment.
Products that will not be tested on animals.
Products that have eco-friendly packaging i.e.
reusable, refillable containers etc.
12. Some of the business activities are polluting
the natural environment.
Damages to people, crops, and wildlife are
reported in different parts of the world.
Growing interest among the people around
the world regarding protection of natural
environment.
People are getting more concerned for
environment and changing their behavior for
the protection of environment.
13. As a result of this, the term ‘Green Marketing’ has
emerged.
Hence, marketers are feeling their responsibility
towards environment and giving importance to
green marketing.
Not only marketers but consumers are also
concerned about the environment and also changing
their behavior pattern.
Now, individual as well as industrial consumers are
becoming more concerned about environment-
friendly products.
14.
15. REASONS FOR CHOOSING GREEN
MARKETING
Opportunity
In India, around 25% of the consumers
prefer environment friendly products, and
around 28% may be considered health
conscious. Therefore, green marketers have
diversified to fairly sizeable segment of
consumers to cater to.
16. SOCIAL RESPONSIBILITY
Many companies have started
realizing that they must behave in an
environment friendly fashion. They
believe both in achieving environmental
objectives as well as profit related
objectives respecting the principle of
Extended Producer Responsibility (EPR).
17. GOVERNMENTAL PRESSURE
Various regulations are framed by the
government to protect consumers and the
society at large. The Indian government too
has developed a framework of legislations to
reduce the production of harmful goods and
by-products. These reduce the industry's
production and consumer‘s consumption of
harmful goods, including those detrimental to
the environment; for example, the ban of
plastic bags, prohibition of smoking in public
areas, etc
18. THE FOUR P’s OF GREEN MARKETING
1. PRODUCT
2. PRICE
3. PLACE
4. PROMOTION
19. 1. PRODUCT
Entrepreneurs wanting to exploit emerging
green market either by identifying customer‘s
environmental needs or by developing
environmentally responsible products to have
less impact than competitors. The increasingly
development of –
Products that can be recycled or reused.
Efficient products, which save water, energy or
gasoline, save money and reduce
environmental impact.
20. 1. PRODUCT
Products with environmentally responsible
packaging. McDonalds, for example, changed
their packaging from polystyrene clamshells to
paper.
Products with green labels, as long as they
offer substantiation.
21. 1. PRODUCT
Organic products, many consumers are
prepared to pay a premium for organic products,
which offer promise of quality. Organic
butchers, for example, promote the added
qualities such as taste and tenderness.
A service that rents or loans products –
such as toy libraries.
22. 2. PRICE
Pricing is a critical element of the
marketing mix. Most customers are prepared to
pay a premium if there is a perception of
additional product value. This value may be
improved performance, function, design, visual
appeal or taste.
Environmental benefits are usually an
added bonus but will often be the deciding
factor between products of equal value and
quality.
23. 2. PRICE
Environmentally responsible products,
however, are often less expensive when product
life cycle costs are taken into consideration.
For example fuel-efficient vehicles, water-
efficient printing and non-hazardous products.
24. 3. PLACE
The choice of where and when to make a
product available has a significant impact on
the customers being attracted.
Very few customers go out of their way
to buy green products merely for the sake of it.
Marketers looking to successfully introduce
new green products should, in most cases,
position them broadly in the market place so
they are not just appealing to a small green
niche market.
25. 3. PLACE
The location must also be consistent with the
image which a company wants to project.
The location must differentiate a
company from its competitors.
This can be achieved by in-store
promotions and visually appealing displays or
using recycled materials to emphasize the
environmental and other benefits.
26. 4. PROMOTION
Promoting products and services to target
markets includes paid advertising, public relations,
sales promotions, direct marketing and on-site
promotions. Smart green marketers will be able to
reinforce environmental credibility by using
sustainable marketing and communications tools and
practices.
For example, many companies in the financial
industry are providing electronic statements by email,
e-marketing is rapidly replacing more traditional
marketing methods, and printed materials can be
produced using recycled materials and efficient
processes, such as waterless printing.
27. 4. PROMOTION
Retailers are recognizing the value of alliances
with other companies, environmental groups and
research organizations when promoting their
environmental commitment.
To reduce the use of plastic bags and promote
their green commitment, some retailers sell shopping
bags, under the banner of the Go Green Environment
Fund.
The key to successful green marketing is
credibility. Never overstate environmental claims or
establish unrealistic expectations, and communicate
simply and through sources that people trust.
28. GREEN MARKETING COMPANIES
ADOPTED METHODS
STARBUCKS uses solar energy in its stores to
minimize the use of electricity.
APPLE launched its new MacBook Air and
MacBook Mini in 2019 these products were
created by using 100% recycled aluminum. In
This year company slogan was, “Truly
Innovative products leave their mark on the
world but not on the planet.”
29. GREEN MARKETING COMPANIES
ADOPTED METHODS
Johnson & Johnson’s company is an inspiration
for many other companies. The company has set a goal
for the reduction of carbon emission by 20% by 2020
and to maximize product recycling.
IKEA offers its customers stylish furniture at
affordable prices along with sustainability and they are
also investing in wind energy for the production of
electricity. IKEA makes the use of solar energy in 90%
of its stores in the United States of America.
30. GREEN MARKETING COMPANIES
ADOPTED METHODS
Unilever is making changes to save
energy, water, and to reduce waste. The CEO
of the company won the Champion of earth
award in 2015 for their green efforts.
31. CONCLUSION
Some of the business activities are
polluting the natural environment. Damages to
people, crops, and wildlife are reported in
different parts of the world.
So, growing interest among people around
the world regarding protection of natural
environment. People are getting more
concerned for environment and changing their
behavior for the protection of environment.
32. CONCLUSION
As a result of this, the term "Green Marketing"
has emerged. Hence, marketers are feeling their
responsibility towards environment and giving
importance to green marketing.
Not only marketers but consumers are also
concerned about the environment and also changing
their behavior pattern. Now, individual as well as
industrial consumers are becoming more concerned
about environment-friendly products.