Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
THE TOOLBOX SERIES.
At LHBS, we are passionate readers and learners. What we learn, we like to share. That’s why we’ve created the Tool Box series which is an ongoing sharing of tools, models and frameworks that we like or that we have developed ourselves.This one is about innovation that is driven by insights. We hope you enjoy this deck and are able to put it into your innovation process. For more consumer and industry insights, check out the LHBS www.inspiration-hub.com
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
THE TOOLBOX SERIES.
At LHBS, we are passionate readers and learners. What we learn, we like to share. That’s why we’ve created the Tool Box series which is an ongoing sharing of tools, models and frameworks that we like or that we have developed ourselves.This one is about innovation that is driven by insights. We hope you enjoy this deck and are able to put it into your innovation process. For more consumer and industry insights, check out the LHBS www.inspiration-hub.com
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
GAFANOMICS Season 2: 4 superpowers to outperform in the Network EconomyFabernovel
FABERNOVEL identifies 4 superpowers to outperform in the Network Economy.
FABERNOVEL released a new study analyzing the strategic practices of the GAFA companies. The study, which presents actionable lessons for legacy industries looking to reshape their strategy for the New Economy, finds that the fastest-growing superpowers in the Network Economy position themselves as Magnet, Intimate, Real Time, or Infinite Enterprises.
FABERNOVEL’s 2014 report, GAFAnomics: New Economy, New Rules detailed how Google, Apple, Facebook, and Amazon – GAFA – are driven by a common vision of a borderless market and a customer culture which redefined their notions of value creation, core business, and talent management. FABERNOVEL’s 2015 study builds upon these findings to analyze how other companies are utilizing the infrastructure built by these 4 web giants to spur their own rapid growth.
****
FABERNOVEL vous invite à découvrir dans sa nouvelle étude 4 stratégies inspirées des GAFA pour transformer votre entreprise en champion de l'économie connectée. Venez comprendre comment devenir une entreprise "Magnétique", "Instantanée", "Intime" ou "Infinie" : 4 «super-pouvoirs» économiques inspirés du modèle des GAFA.
En 2014, dans la première étude GAFAnomics®, nous nous étions attachés à analyser les facteurs clés de succès des 4 géants du web. Cette année, notre étude du modèle des GAFA nous a permis d'identifier 4 modèles de performance dans la nouvelle économie, qui permettront à nos clients de repartir avec des stratégies rapides à mettre en oeuvre pour retrouver cette compétitivité dans la nouvelle économie.
Les précédentes études annuelles de FABERNOVEL ont rencontré 10 millions de lecteurs, nous avons hâte de partager cette nouvelle publication avec vous.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014TrendWatching
Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY...
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
The Business Model Canvas represents a valuable framework which is used by many small and big organizations all over the globe. With its flexible yet simple application, it has helped many companies to improve existing products, create new ones, and develop better strategies for the future.
If you would like to learn more about the Business Model Canvas and its application, please feel free to get in touch with us.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
I shared with the audience of Writer's Block Philippines' (WBP) WIRED 2.0 my personal basic framework and thought-processes on how to create a social marketing strategy for virtually any brand or business out there.
Of course, it starts with the brand's meaningful truth... And how well we tell it through the platform we know as social.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
GAFANOMICS Season 2: 4 superpowers to outperform in the Network EconomyFabernovel
FABERNOVEL identifies 4 superpowers to outperform in the Network Economy.
FABERNOVEL released a new study analyzing the strategic practices of the GAFA companies. The study, which presents actionable lessons for legacy industries looking to reshape their strategy for the New Economy, finds that the fastest-growing superpowers in the Network Economy position themselves as Magnet, Intimate, Real Time, or Infinite Enterprises.
FABERNOVEL’s 2014 report, GAFAnomics: New Economy, New Rules detailed how Google, Apple, Facebook, and Amazon – GAFA – are driven by a common vision of a borderless market and a customer culture which redefined their notions of value creation, core business, and talent management. FABERNOVEL’s 2015 study builds upon these findings to analyze how other companies are utilizing the infrastructure built by these 4 web giants to spur their own rapid growth.
****
FABERNOVEL vous invite à découvrir dans sa nouvelle étude 4 stratégies inspirées des GAFA pour transformer votre entreprise en champion de l'économie connectée. Venez comprendre comment devenir une entreprise "Magnétique", "Instantanée", "Intime" ou "Infinie" : 4 «super-pouvoirs» économiques inspirés du modèle des GAFA.
En 2014, dans la première étude GAFAnomics®, nous nous étions attachés à analyser les facteurs clés de succès des 4 géants du web. Cette année, notre étude du modèle des GAFA nous a permis d'identifier 4 modèles de performance dans la nouvelle économie, qui permettront à nos clients de repartir avec des stratégies rapides à mettre en oeuvre pour retrouver cette compétitivité dans la nouvelle économie.
Les précédentes études annuelles de FABERNOVEL ont rencontré 10 millions de lecteurs, nous avons hâte de partager cette nouvelle publication avec vous.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014TrendWatching
Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY...
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
The Business Model Canvas represents a valuable framework which is used by many small and big organizations all over the globe. With its flexible yet simple application, it has helped many companies to improve existing products, create new ones, and develop better strategies for the future.
If you would like to learn more about the Business Model Canvas and its application, please feel free to get in touch with us.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Wired 2.0 - Social Marketing Strategies and ImplementationsJason Cruz
I shared with the audience of Writer's Block Philippines' (WBP) WIRED 2.0 my personal basic framework and thought-processes on how to create a social marketing strategy for virtually any brand or business out there.
Of course, it starts with the brand's meaningful truth... And how well we tell it through the platform we know as social.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
Social Media Marketing and Influencer Marketing
are a few buzzwords that have taken the marketing
world by storm in recent years. It has increasingly
become one of the most popular trends in marketing.
In fact, influencer marketing is already worth as
much as $8 billion, and is steadily on track to gain an
additional $7 billion by 2022, making it a $15 billion
industry according to a study by Business Insider.
As more companies begin to understand and see the
potential for success with influencer marketing, we
are seeing a shift away from traditional marketing
strategies such as radio, print, and T.V. ads. Eighty
percent of companies that have already implemented
an influencer marketing program say it performs
as good as - if not better than - other marketing channels (Media Kix).
Ready to dive more into the world of influencer
marketing? This guide teaches the basics of influencer
marketing and will help you establish a social media
influencer marketing program of your own.
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
Case Study InfluencersInfluencers - Definitiona per.docxzebadiahsummers
Case Study:
Influencers
Influencers - Definition
a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
MARKETING a person or group that has the ability to influence the behaviour or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.
Influencers in Comm Theory Speak
Sounds like….. opinion leaders
Using … two-step flow
Leveraging… rhetoric component of ethos
Influencer Traits
What Makes an Influencer an Influencer. Broadly speaking, an influencer is anyone who can cause a reaction or impacts the way people feel and think about things.
Some people are seen as influencers when they're a trusted source of information or an authoritative figure within a market.
Influencers: Who are they?
A thought leader, a trendsetter, an expert in their field, a blogger, a celebrity… Practically anyone can become an influencer, as long as they hold credibility and have a niche audience.
Whilst there are certainly many figures with a strong offline presence who are considered influencers, it is those with a large online following which have caught the attention of digital marketers.
Influencers: Before social media
Actors
Musicians
Athletes
Business people
Influencers Evolution
The immersion of such a wide range of social media channels has provided more ways than ever to reach out, persuade, and influence others, so it’s no wonder that influencers have become an integral part of content marketing.
It has become clear that consumers place trust in other consumers more than they do in brands, which is one of the reasons influencers can have such a large impact on brand awareness and sales.
Influencers Evolution
Essentially, social media influencers are taking over the original form of celebrity endorsements. However, it’s important that the audience of a paid brand ambassador believes there is a connection to the brand in order to show results, as promoting brands en masse is likely to decrease credibility and affect the success of marketing campaigns.
Influencer marketing offers a younger, fresher, digital option which seems to be phasing out traditional TV and radio ads, with research showing over half of American companies now have a stand-alone budget for sponsored social media campaigns.
Almost 40% of Twitter users reported they made a purchase as a direct result of an influencer Tweet, and it is estimated that brands are spending well over a billion dollars per year on Instagram influencers alone.
Influencers Evolution
The immersion of such a wide range of social med.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
My presentation from the 2013 Event Marketing Summit in Chicago. Learn the ins and outs of proper influencer marketing, from influencer identification to validation to collaboration, how to activate and track a campaign, and how "big data" plays an integral role throughout the entire process.
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product.
In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization.
You'll learn:
The differences between qualitative and quantitative and how they complement each other
Why building a community of active users and what you can learn from them
How to scale by automating feedback collection through various channels and campaigns
How to structure your team and put this data in the center of your product development
Similar to Influencers Now: The Current State Of Influencer Marketing (20)
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
----
At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Pokémon Go.
This report seeks to identify the variety of factors that go into Pokémon Go’s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
The automotive industry is changing rapidly, leading some in the field to a conclusion that soon cars may become the most technologically advanced products that consumers will ever buy.
The transition from a primarily mechanical-based to a software-based industry leads some to claim that car manufacturing is focusing less on transportation but rather on technology.
Since those changes will sooner or later affect most of the world’s population, it is fascinating to take a closer look as to what is currently happening in the automotive industry.
The report presents the car industry based on the Customer Value Canvas and will highlight innovation within the core product, added-value services, customer/shopping experience and brand communication, and as they are all important in customer’s overall impression.
When it comes to designing the next generation of home appliances, companies should be looking at technological possibilities as well as considering changes in everything from food science, demographic projections, healthcare, environmental concerns, the economy and commerce. Trends point toward a society of the future that is more urbanised, environmentally- friendly and connected. These have major implications for how people might live and interact with products, information and each other.
In this report, we highlight four emerging trends in home appliances: space efficient, environmentally friendly, connected home, and age-friendly.
Today, having quick access to insights is a top priority for every innovation department in any industry.
Most innovation departments already have a system in place to craft, test and implement innovative ideas. But where do those ideas come from?
LHBS conducted a study on how companies collect, save and share valuable insights among team members.
This global study, held in November 2015, was based on a survey distributed to 100 participants, both clients and service providers, including agencies and consultancies.
The results are presented in this report.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Influencers Now: The Current State Of Influencer Marketing
1. UNDERSTAND TODAY. SHAPE TOMORROW.
LHBS // INFLUENCERS NOW
1
THE CURRENT STATE OF
INFLUENCER MARKETING
INFLUENCERS
NOW.
the latest installment of our: Snapshot Series
2. ABOUT.
At LHBS, we believe in continuously observing and learning from
what’s happing in the market.
We’ve created our Snapshot Series to provide insights on platforms,
industries and companies. Using best practice examples, we explore,
analyze and share how businesses are adapting to new trends.
Moving from insightful data to best practices to inspiring thought
starters for brands, Snapshots can be a guide to bring meaningful
innovations to life in different areas of business.
This issue explores the current state of Influencer Marketing, who
they are today, the channels they’re commanding and how brands
are harnessing their marketing power in their strategies.
We hope you enjoy this deck and find inspiration for your innovation
process.
UNDERSTAND TODAY. SHAPE TOMORROW. 2
Discover Define Develop Deliver
UNDERSTAND TODAY. SHAPE TOMORROW.
LHBS // INFLUENCERS NOW
3. UNDERSTAND TODAY. SHAPE TOMORROW.
INTRODU
CTION.
Ways of communicating have always evolved, only now they’re
arriving faster than ever before. It’s becoming increasingly
instantaneous, visual, authentic and personal in terms of the content
being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high
engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to
help inspire brands in how they could approach collaborations:
• Who are they?
• Where are they?
• How are they used?
LHBS is a marketing & innovation firm with offices in Berlin and
Copenhagen. We help clients to understand today's emerging
customer expectations and to shape their business offerings for
tomorrow.
http://www.lhbs.com
A LHBS team collaboration
INTRODUCTION
3
LHBS // INFLUENCERS NOW
Kathleen McCaffrey
lhbs.com | kmc@lhbs.com
Abhijeet Patil
lhbs.com | ap@lhbs.com
Fabiola Lewandowska
lhbs.com | fl@lhbs.com
Sophie Schindele
lhbs.com | ss@lhbs.com
4. CONTENT.
UNDERSTAND TODAY. SHAPE TOMORROW.
Which platforms do influencers
use? How are platforms
changing along with the
influencers?
WHERE
ARE THEY?
What are the best examples of
how brands are working with
influencers to achieve various
marketing goals?
HOW ARE
THEY USED?
Who are today’s influencers?
How powerful are they and
what’s their job to be done?
WHO
ARE THEY?
LHBS // INFLUENCERS NOW INTRODUCTION
4
5. CHAPTER ONE
Who are they?
Who are influencers? How powerful they are and what’s their job to be done?
5UNDERSTAND TODAY. SHAPE TOMORROW.
LHBS // INFLUENCERS NOW
6. UNDERSTAND TODAY. SHAPE TOMORROW. 6
Who is an influencer?
An influencer is someone who has our trust and who - through
their opinions - can have an effect on our thinking & decision
making.
It’s modern leadership of thoughts, opinions or even styles.
WHO ARE THEY?LHBS // INFLUENCERS NOW
7. UNDERSTAND TODAY. SHAPE TOMORROW. 7
WHO ARE THEY?LHBS // INFLUENCERS NOW
7 in 10
YouTube subscribers say that
YouTube creators shape and
change culture
Source: Think with Google
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WHO ARE THEY?LHBS // INFLUENCERS NOW
2 minutes and 8 seconds
average time we spend engaging
with influencer content
Source: Think with Google
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Why do influencers matter?
Consumers trust recommendations from a third party more
often than a brand itself.
WHO ARE THEY?LHBS // INFLUENCERS NOW
10. UNDERSTAND TODAY. SHAPE TOMORROW. 10
WHO ARE THEY?LHBS // INFLUENCERS NOW
40%
Of Gen Zers say their favorite
YouTuber understands them
better than their real-life
friends
Source: Think with Google
11. UNDERSTAND TODAY. SHAPE TOMORROW. 11
WHO ARE THEY?LHBS // INFLUENCERS NOW
83%
of consumers trust
recommendations from
their peers over advertising
Source: Nielsen
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What determines influence?
WHO ARE THEY?LHBS // INFLUENCERS NOW
REACH RELEVANCE RESONANCE
How effective they are in
delivering content to their
followers
How influential they
actually are for a specific
brand or topic
How successful they are in
influencing the targeted
audience
13. UNDERSTAND TODAY. SHAPE TOMORROW. 13
TYPES OF INFLUENCERS BY
THEIR EFFECTIVENESS
WHO ARE THEY?LHBS // INFLUENCERS NOW
14. UNDERSTAND TODAY. SHAPE TOMORROW. 14
General types
of influencers
WHO ARE THEY?LHBS // INFLUENCERS NOW
1M+ followers
MACRO
MICRO
10,000–1M followers
500–10,000 followers
MEGA
Source: MAVRCK
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WHO ARE THEY?LHBS // INFLUENCERS NOW
Reach
Best at
Worst at
Speciality
Source: MAVRCK
MEGA Influencers - Fact Pack
2% - 5% engagement per post
relevance
resonance
building awareness and visibility
16. UNDERSTAND TODAY. SHAPE TOMORROW. 16
WHO ARE THEY?LHBS // INFLUENCERS NOW
Source: MAVRCK
MACRO Influencers - Fact Pack
Reach
Best at
Worst at
Speciality
5% - 25% engagement per post
relevance
resonance
building awareness and engagement
17. UNDERSTAND TODAY. SHAPE TOMORROW. 17
WHO ARE THEY?LHBS // INFLUENCERS NOW
Source: MAVRCK
MICRO Influencers - Fact Pack
Reach
Best at
Worst at
Speciality
25% - 50% engagement per post
resonance
relevance
building awareness and driving
sales & conversion
18. UNDERSTAND TODAY. SHAPE TOMORROW. 18
TYPES OF INFLUENCER ACCOUNTS BY
ACTIVITIES & CONTENT
WHO ARE THEY?LHBS // INFLUENCERS NOW
19. UNDERSTAND TODAY. SHAPE TOMORROW. 19
WHO ARE THEY?
Followers aspire to be
like them.
They mainly share
their lifestyle content.
ASPIRATIONAL INFORMATIVE ADVENTUROUS
BEAUTY
ORIENTED
ENTERTAINING
They share tips, tricks
and purely informative
content that makes
everything easier.
Those creators show
the exciting part of life
- through extreme
sports, beautiful
photography or travel.
Those creators focus
on inspiring healthy
lifestyle, fashionable
looks and beautiful
makeups.
Entertainers focus
mainly on creating and
delivering funny and
enjoyable content.
LHBS // INFLUENCERS NOW
20. UNDERSTAND TODAY. SHAPE TOMORROW. 20
ASPIRATIONAL - movie stars, musicians, athletes, socialites
WHO ARE THEY?
KYLIE JENNER
Instagram following: 98.5m
SELENA GOMEZ
Instagram following: 128.2m
CRISTIANO RONALDO
Instagram following: 112m
LHBS // INFLUENCERS NOW
21. UNDERSTAND TODAY. SHAPE TOMORROW. 21
INFORMATIVE - how-to’s, DIY, life hacks, tutorials, home
WHO ARE THEY?
DIY
Instagram following: 542k
LIFE HACKS
Instagram following: 4.3m
DAILY DOSE
Instagram following: 1.2M
LHBS // INFLUENCERS NOW
22. UNDERSTAND TODAY. SHAPE TOMORROW. 22
ADVENTUROUS - extreme sport fans, travelers, photographers
WHO ARE THEY?
CHRIS BURKARD
Instagram following: 2.8m
MURAD OSMANN
Instagram following: 4.6m
ROBERTA MANCINO
Instagram following: 68.4k
LHBS // INFLUENCERS NOW
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ENTERTAINING - filmmakers, pranksters, comedians, gaming
WHO ARE THEY?
THE FAT JEWISH
Instagram following: 10.1m
ZACH KING
Instagram following: 20.3m
GRUMPY CAT
Instagram following: 2.4m
LHBS // INFLUENCERS NOW
25. CHAPTER TWO
Where are they?
How influencers are evolving from mere blogging, connecting with fans through social media to
creating niche content.
25UNDERSTAND TODAY. SHAPE TOMORROW.
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26. UNDERSTAND TODAY. SHAPE TOMORROW.
In this chapter we will explore how the social media channels and
influencers are evolving, leading to viewers/users behavior towards
content consumption.
In the past decade democratization of content creation and the rise
of image over text has led to near end of conventional brand
storytelling. The rise of smartphone gave power to bloggers,
journalists, students, celebrities, hobbyists to target niche use
segment with the content they prefer.
The social media channels are evolving at faster rate (e.g. live
streaming, 360 degree photos/videos etc.)and giving influencers new
creative ways of creating content for their target audience. An
average person is spending nearly two hours on social media
everyday, they are craving for authentic content and influencers are
fulfilling those cravings with the niche content.
26
Where are they?
WHERE ARE THEY?LHBS // INFLUENCERS NOW
27. UNDERSTAND TODAY. SHAPE TOMORROW. 27
Which platforms do influencers use?
WHERE ARE THEY?LHBS // INFLUENCERS NOW
Source: MarketingProfs
99%
Instagram
67.1%
Facebook
50.8%
Snapchat
29.8%
YouTube
28. UNDERSTAND TODAY. SHAPE TOMORROW.
Evolution of social media
channels used by influencers
2004 2007 2010
2011
201420152016
Twitter launches Live
Streaming and
Facebook follows up
with own version
Instagram launches
stories, musical.ly
launches live.ly
Blogging
becomes
mainstream
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Influencers
Monthly Active User
100k 300k
100m
1b
Source: Medium Blog
Statista
Estimated number of
influencers per platform
vs monthly active users
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The search interest for “Instagram
Influencer” tripled between
August 2016 to August 2017
Growing sponsored posts by influencers
Source: Google Trends
X3
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9.7m
14.5m
21.7m
2016
2017
2018
Sponsored posts by
influencers on Instagram
Source: Media Kix
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71%
of teens’ typical
entertainment consumption
is streaming
33%
of teens’ voted YouTubers as
most likely to make them buy
a product
Gen Z
Mobile, Streaming, And YouTube Obsessed
Source: AwesomenessTV
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“Online influencers occupy the gap between celebrities and
friends, and skate between mass cultural performances and
moments of perceived accessibility.”
- NewYork Times
Source: New York Times
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81%
of internet audience members
viewed more live content in
2016 than they did the previous
year
X3
videos on Facebook live get
viewed for three times as long as
pre-recorded video.
Live streaming
Source: Forbes
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“When well-trusted influencers and compelling live streams
come together, it's almost impossible for audiences to look
away.”
Source: Forbes
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- Steve Olenski
Forbes Contributor
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“The rise of the posted Instagram shot, the Pinterest lifestyle mirage and the
slickly edited Musical.ly video have created an appetite for the raw feed: live
video that can’t be edited, filtered or deleted before it’s beamed out to the
world.
Live streaming’s rough aesthetic is no more real than the shimmering
projections of other social apps, and Live.ly is loaded with features that gamify
conversations, commodify human interactions and powerfully mold a vision
of teenage life.”
- NewYork Times on Live.ly
Source: New York Times
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Teens say online videos are best for -
Learning Laughing Relieving
Boredom
58% 53% 49%
Source: AwesomenessTV
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Most popular niches with average number of
followers to influencers on Instagram
Modeling
& fitness
influencers
Pets Beauty
141,563 117,259 83,786
Source: MarketingProfs
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teens say social media content is
becoming more influential in their
purchasing decisions
HAVAS MEDIA
60%31 %
69 %
63%
Influence of social media content
Source: AwesomenessTV
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Teens’ expectations from influencers
Departing from the highly manufactured pop stars of generations past,
Gen Z feels they are best captured by diverse figures who are anything
but one-size-fits-all.
Their role models are also more likely to use their platforms to promote
societal change and to strive to actively influence the culture just as
much as they engage with it.
Source: AwesomenessTV
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EVOLUTION OF
PLATFORMS
WHERE ARE THEY?LHBS // INFLUENCERS NOW
42. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
The Music Industry’s
New Influencers
Musical.ly is growing incredible fast and is
becoming recognized as an opportunity for brands
to reach and influence an audience of Millennials.
Explore the Sign
Musical.ly is growing by around 13million users each
month, and is a network connecting creative
individuals. It’s becoming known for it’s 15-second
looping videos made by the creators - or "musers",
many including lip-syncing, singing and dancing.
Stars in the music industry are starting to take note
and leverage the platform to release teasers of new
albums, and big brands such as Coca Cola are
teaming up with influential musers on the platform
for campaigns such as #ShareACoke.
42
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43. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Amazon’s New Hybrid
Social And Shopping
Service: Spark
A new feature will be available for Amazon Prime
subscribers in the US, which seems to be inspired
by Instagram and its use of shoppable photos.
Explore the Sign
On Amazon Spark people can discover things such as
home décor, shoes, food, books etc. from people who
share same interests.
Users are presented with an image-heavy feed of
product ideas and other stories. In some cases, these
posts will read more like a product review – someone
detailing their personal experience with an item, for
example.
43
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44. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Video Updates Make
Sharing Simple And
Emotive
Sharing updates with followers transformed when
the biggest channels made it possible to record
short videos.
Explore the Sign
Starting out with YouTube where influencers could
record content to share with their followers in a
more engaging and emotive way, this evolved as
attention spans became shorter and influencers on
other platforms wanted the convenience of sharing
an update in an instant. The short-lived video
snippets give influencers an opportunity to present a
feeling and an experience in a more experiential way,
something younger generations are craving more
and more.
44
WHERE ARE THEY?LHBS // INFLUENCERS NOW
45. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Live Streaming With
Influencers
NBC designed a campaign for the broadcasting of
Hairspray (TV series) with the help of influencers
and FB Live.
Explore the Sign
NBC entertainment decided to make use of the live
feature on Facebook for doing Hairspray Live!. The
broadcaster collaborated with around 20
influencers, who were responsible for hosting the
Hairspray Live! Facebook Live and creating
additional content, the buzz for the show.
Recently social media platform like Facebook,
Instagram, Snapchat, YouTube has included the live
streaming feature in their platforms. Live streaming
is an outstanding way to reach the online audience.
45
WHERE ARE THEY?LHBS // INFLUENCERS NOW
46. CHAPTER THREE
How are they used?
What are the best examples of how brands are working with influencers to achieve various
marketing goals?
46UNDERSTAND TODAY. SHAPE TOMORROW.
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In this chapter we’ll explore how brands are using influencers in
their marketing strategies. We’ll include examples of specific
campaigns as well as ideas for influencer and brand
collaborations, together with key learnings to inspire brands.
These cases and ideas will cover four key marketing goals that
brands can reach as a result of harnessing an influencer’s
authentic relationship with the target audience:
Sales - For the promotion of a product launch or branded event
Exposure - To spread the word of a brand among target audiences
Awareness - To draw attention to meaningful causes, and
associate activists with a brand
Values - For representing a brand by embodying a specific
character trait
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
How are they
used?
49. Source: UNDERSTAND TODAY. SHAPE TOMORROW. 49
M.A.C x Influencers
MAC Cosmetic has merged product
development with digital influencers.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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What they did
50
Why they did it
In anticipation of their new product launch, M.A.C
partnered with a number of influencers to market to
people in their home country. Going one step further,
they involved the influencers in the development and
creation of their own lipsticks.
Each color was a neutral tone, created to suit the skin
tones of each influencer. The influencers then spread
the word of their experience to their followings
across social channels and via various content
mediums.
Being able to follow their favorite influencer through
the creation of the lipstick generates not only
entertaining and eye-opening content, but also an
element of transparency which adds to the already
higher levels of trust consumers have in these new-
era celebrities.
As each lipstick was created to suit the complexion of
the influencers, it made it more likely to suit a higher
number of people of the same ethnicity,
demonstrating a diversity in their products.
Key learning
In an age of brand transparency, inviting influencers who can then share a behind the
scene experience with their following can be a fast-track to gaining more trust from
new and existing fans.
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Axe Influence Young Men
Into Styling
Axe’s campaign to encourage men to try out
hair-styling saw them join forces with 30 top
male influencers.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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What they did
52
Why they did it
Axe partnered with 30 top male influencers from a
variety of social channels who represent various
circles of young men, including a comedian, musician,
gamer and cook. Axe wanted an “everyman” feel to
this campaign.
They were given the freedom by Axe to develop their
own message in their own style to communicate with
their following via Instagram, so long as they gave tips
in some way on how and why they should give hair-
styling a try.
Though gaining in popularity, there is still an
apprehension among men to take part in much male-
grooming. Axe hoped to change that by addressing
one of the barriers that seem to prevent guys from
even trying - not knowing where to start.
Mostly, the key benefit talked about was how it can
improve confidence. Edelman Intelligence research
revealed in a 2016 survey that 93% of men who style
their hair felt an increase in self-confidence, but 65%
don’t style regularly.
Key learning
Encouraging an audience to view a stereotype in a new way can position a brand as an influential
name, even outside of their own market. It can encourage new behaviors and so bring about new
needs from consumers.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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Micro But Impactful
Adidas with the help of 30 micro-influencers
made a powerful impact during the English
premier league season.
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What they did
54
Why they did it
For the launch of their Glitch app, adidas partnered
with 30 micro-influencers from various football
academies across London.
They helped promote the new line of soccer boots
only made available via the app as well as to design
and name both the app and the new boots.
Glitch was an instant hit amongst football fans after it
was launched in October last year, and the
influencers continue to work full-time on the Glitch
app.
The invite-only access meant the influencers were
the decision makers when it came to growing the
community, something that really drove their
enthusiasm and motivation to make it a success.
Marc Makowski, director of business development at
adidas said that "Baking that authenticity into the
service is key to why it performed well as a test."
Key learning
Empowering influencers through giving them a sense of ownership over a campaign, means brands can
ensure their marketing projects come across to audiences as honest, and not with an underlying motive.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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E.L.F’s Micro-Influencers
E.L.F Cosmetics is using 50 of its social media
fans to build community and drive reach,
authenticity and branding.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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What they did
57
Why they did it
The cosmetic brand partnered with 50 of their best
customers in a micro-influencer program called
Beautyscape, where each were given the knowledge
and confidence to experiment with new products
and share engaging content with their followers.
A kick-off event was held for all 50 influencers to
meet each other and give one another advice on how
they built their organic community.
The meeting event for influencers really brought
across a sense of community and genuine
enthusiasm for the brand in their engagements with
their followers.
The reason E.L.F chose micro-influencers was
primarily down to the finding that accounts with less
than a thousand followers have almost eight times
higher engagement rates, compared to those with
close to a million (typical influencers).
This allowed the chosen influencers to really build
meaningful connections with their followers by
bonding over a love of the same brand.
Key learning
Cultivating a community for the purpose
of more personalized content, is more
easily achievable with micro influencers
rather than macro and mega, due to the
greater engagement rates.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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Teacher Tech Influencers
Teachers are now acting as tech brand
ambassadors for educational hardware and
software.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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What they did
59
Why they did it
Big technology brands such as Amazon, Apple, Google
and Microsoft, as well as smaller start-ups creating
software and tech products are beginning to take on
teachers as influencers.
This growing trend is seeing teachers promote
technology in the classroom by integrating products
and services within their teaching styles.
Teachers are using the software and products of the
companies they’re partnered with, offering children
freebies such as t-shirts the teacher receives from
attending workshops with the companies and
sometimes even decorating the classroom to represent
a certain brand.
The younger generation become familiar quickly with
the look of a brand and the feel of using their products.
Often the teachers are also able to give feedback on
how to make improvements and increase value for their
use.
Schools are already adopting more technology products
as it becomes a part of life, but often struggle with tight
budgets. Companies are stepping in and offering the
most influential members of these institutions - the
teachers - special perks and extra help by simply using
their products.
Some rewards have included gift cards by Amazon and
even the covering of travel expenses to industry-
sponsored conferences by more established startups.
Key learning
If brands can reach the new generation of consumers at a
younger age, they’re more likely to continue using the products
due to a familiarity with the name and interface, potentially
becoming life-long customers.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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Dove Launch Video Series
With Shonda Rhimes
Dove are collaborating with Director Shonda
Rhimes to create short, documentary style
videos around real beauty.
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What they did
62
Why they did it
Dove collaborated with television producer Shonda
Rhimes to direct their new video series which tell
short stories of inspiring women through their in-
house studio ‘Dove Real Beauty Productions’.
The three-minute short films include no branding
after the initial Dove logo at the start, instead
focusing on the message of real women and real
Beauty.
They took note of recent findings which revealed
69% of women don’t feel represented in advertising,
and that brands who make “meaningful” connections
with audiences perform better in the stock market
and increase wallet share by up to nine times.
Liz Garbus who directed the series said that “People
get their content through places like Netflix or
Amazon, without commercials, so brands have had to
rethink how they [relay] their messaging in this
totally different entertainment landscape.”
Key learning
For brands to begin making more meaningful connections with their customers, their content
should address hot topic issues which are of real concern to their audience, so making them
feel represented and understood.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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Influencers Could Mobilize
Young Voters
Politicians and political parties could gain
young voters by using social media
influencers.
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What could they do?
64
Why they should do it
Politicians and political parties could reach a younger
audience through Influencers and Vloggers.
They speak their language and could educate
younger generations politically and help them to
understand their political impact.
A lot of millennials who have the right to vote don’t
use that right. The main reasons for that may be that
they can’t see through all of what’s going on in politics
or what each party stands for.
They also don’t really use traditional channels
anymore, which political parties often still use to
reach an audience, such as TV debates.
All the youngsters who don’t take part in elections
could do big shifts in the results of them. If, for
example, all the young people, who would have been
able to, voted, Brexit wouldn’t have happened.Key learning
Taking a stance on political issues
can make or break a brand
reputation.
Partnering with influencers could
be the key to getting it right,
because of their relatability and
closeness to young audiences.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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AT&T Collaborate With
Content Creators
AT&T have launched Hello Lab, and have
cleverly captured the attention of millennials
who are passionate about connecting with
others.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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What they did
67
Why they did it
By stepping out of the spotlight, AT&T are creating
an innovative name for themselves through their
Hello Lab project, in partnership with Fullscreen
Media.
Social influencers who are innovative, love to
connect and have entrepreneurial drive create the
content. They involve people in creation while
name dropping AT&T.
The focus is really on the storytelling and
creativity, and not on the advertising. And it’s
paying off.
“We wanted to find new levels of engagements and to
help creators develop these stories that live on their
own platforms, not ours.” -Valeria Vargas, vp of
advertising and marketing comms at AT&T.
Key learning
Repositioning a brand to appeal to a younger audience
should have a relevant spokesperson to embody the
brand values, as younger people are now much more
in-tune with insincere brands and pushy content.
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HOW ARE THEY USED?
68
Samsung Appeal To
The Ordinary
In their spot for the Academy Awards
Samsung is using influencer Casey Neistat to
reach a new generation of creatives.
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What they did
69
Why they did it
In this years Oscar spot from Samsung, created by
creative agency Wieden + Kennedy, they used
Youtube star Casey Neistat to speak for a new
creative generation. Not to professional filmmakers
or advertisers, but to “normal” people with ambitions,
ideas and Samsung smartphones.
Casey Neistat is known for his down to earth
character and exciting and adventurous - often self-
created - content, making him a perfect choice for
this campaign and appeal to a younger audience by
Samsung.
This spot is the beginning of a campaign which aims to
inspire and empower a “new guild of creators” and
which is building on the “Do what you can’t” tagline.”
Key learning
When sharing why your customers should choose your brand over competitors, it is essential to first
uncover their true ambitions, and then to communicate with them in a way they can relate to.
LHBS // INFLUENCERS NOW HOW ARE THEY USED?
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ABOUT.
Define Develop Deliver
LHBS is a marketing & innovation firm with offices in Berlin &
Copenhagen. We work with legacy organisations to adapt their
customer value proposition to meet emerging customer
expectations. Together with our clients we discover business
opportunities and deliver integrated customer offers for products,
services, experiences and communication.
http://www.lhbs.com
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