Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
THE TOOLBOX SERIES.
At LHBS, we are passionate readers and learners. What we learn, we like to share. That’s why we’ve created the Tool Box series which is an ongoing sharing of tools, models and frameworks that we like or that we have developed ourselves.This one is about innovation that is driven by insights. We hope you enjoy this deck and are able to put it into your innovation process. For more consumer and industry insights, check out the LHBS www.inspiration-hub.com
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Aegis Reinvention Team: Year One ReviewJason Newport
Summarizes year one of Reinvention Team that grew to more than 300 members under my stewardship. Amazing, willing, young talent doing their thing because they had a stage to do it, and encouragement to bring their personal passions into the workplace and learn to apply them to any scenario -- all about lateral thinking.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
THE TOOLBOX SERIES.
At LHBS, we are passionate readers and learners. What we learn, we like to share. That’s why we’ve created the Tool Box series which is an ongoing sharing of tools, models and frameworks that we like or that we have developed ourselves.This one is about innovation that is driven by insights. We hope you enjoy this deck and are able to put it into your innovation process. For more consumer and industry insights, check out the LHBS www.inspiration-hub.com
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Aegis Reinvention Team: Year One ReviewJason Newport
Summarizes year one of Reinvention Team that grew to more than 300 members under my stewardship. Amazing, willing, young talent doing their thing because they had a stage to do it, and encouragement to bring their personal passions into the workplace and learn to apply them to any scenario -- all about lateral thinking.
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Your colleagues and employees are already armed with smartphones and tablets—but how can these devices be transformed into productivity powerhouses tailored specifically to your business and sales needs?
In our latest white paper, apps@work, discover how adding apps to your company’s arsenal can increase productivity, creativity and credibility, and learn how apps can boost employee engagement with tools they can use wherever they are.
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
Innovation represents for many companies the key to a successful future. Many CEOs around the globe are prioritizing and investing in innovation; however, the potential for innovation taking place within big organizations often goes unrealized.
Stefan Erschwendner, Managing Partner of LHBS, had the opportunity to speak at the Good School’s ‘Camp Digital’ on the topic of “Making Innovation Happen,” where he elaborated on the idea of innovation as well as its implementation inside of an organization.
Tijdens deze sessie ging ISM-oprichter Karel in op de toekomst en mogelijkheden van Omni-Channel retail. Hij maakte een vertaling van ruim 25 jaar opgedane ervaring naar praktische handvatten hoe u de hedendaagse consument via verschillende kanalen kunt bedienen. Wat wil de consument nou echt en wat betekent dit voor uw organisatie?
Summer Skincare - Beautify yourself in every seasonTerrie Dawson
Do you neglect your skin in winters? May be you ignore during summers? Get wonderful skin care ideas and tips for summer and beautify your skin in every season.
As part of our Understanding Gen Z UK Webinar, we created a series of infographics illustrating some of our research.
The full version of this report, UNDERSTANDING GEN Z,
is available to download on nVision (for nVision subscribers).
The report - which includes analysis of Gen Z’s attitudes to technology, health, values and brands - is also available to purchase. For enquiries, please contact webinar@futurefoundation.net
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Advertising campaign prepared and presented to Jae Goodman (CCO at CAA) and Chris Thorne (CMO at Honest Company) on July 28th, 2016.
"Honest Moments" was official adopted and implemented as the company's first brand campaign in February 2017
Mirror Mirror - How Beauty / Skincare segment is Taming the Digital BeastRanajoy Roy
Reflections on digital influence in beauty & skincare category by Ranajoy Roy, Managing Partner, Newton Digital
Beauty / skincare category is an actively marketed segment on the internet, with countless searches, “how-to” videos and a growing number of peer reviews informing and influencing consumer purchase decisions. Beauty brands have adopted, scaled and evolved by leveraging digital, social and mobile together. Brands are inventing newer ways to engage the consumer in micro pockets of her time and gain share of their limited attention span. Communication is taking place in short bursts over mobile, web and social.
But how are they preparing themselves to win over the digital beast? Explore this full deck and the case studies and recommendations within.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Avril 2018
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
In this edition of Trends Across the Planet, we take a look at an app for Sneakerheads, moody teapots, an up-Lyfting idea—and much more.
Happy reading!
From Zero to Beauty 3.0: The 5 Eras of Beauty Retail, by ELSE Corp for Cosmot...ELSE CORP
ELSE Corp Unveils the 5 Eras of Beauty Retail Industry Transformation at Cosmoprof 2019
ELSE Corp- a Virtual Retail Company, an Italian start-up working on the development of the Virtual Retail platform, E.L.S.E. (an acronym for Exclusive Luxury Shopping Experience) that proposes a new Virtual Shopping experience in 3D, was one of the main Technological Partners also for this year’s edition of the Cosmoprof and Cosmopack Awards. The event, which took place in Bologna from Thursday, March 14 to Monday, March 18, was organized by Cosmoprof Worldwide Bologna and dedicated to the entire beauty production chain.
more info: https://www.else-corp.com/cosmoprof-awards-2019
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
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At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Pokémon Go.
This report seeks to identify the variety of factors that go into Pokémon Go’s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
The automotive industry is changing rapidly, leading some in the field to a conclusion that soon cars may become the most technologically advanced products that consumers will ever buy.
The transition from a primarily mechanical-based to a software-based industry leads some to claim that car manufacturing is focusing less on transportation but rather on technology.
Since those changes will sooner or later affect most of the world’s population, it is fascinating to take a closer look as to what is currently happening in the automotive industry.
The report presents the car industry based on the Customer Value Canvas and will highlight innovation within the core product, added-value services, customer/shopping experience and brand communication, and as they are all important in customer’s overall impression.
When it comes to designing the next generation of home appliances, companies should be looking at technological possibilities as well as considering changes in everything from food science, demographic projections, healthcare, environmental concerns, the economy and commerce. Trends point toward a society of the future that is more urbanised, environmentally- friendly and connected. These have major implications for how people might live and interact with products, information and each other.
In this report, we highlight four emerging trends in home appliances: space efficient, environmentally friendly, connected home, and age-friendly.
Today, having quick access to insights is a top priority for every innovation department in any industry.
Most innovation departments already have a system in place to craft, test and implement innovative ideas. But where do those ideas come from?
LHBS conducted a study on how companies collect, save and share valuable insights among team members.
This global study, held in November 2015, was based on a survey distributed to 100 participants, both clients and service providers, including agencies and consultancies.
The results are presented in this report.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
15 ideas and frameworks on the art of storytelling
Snapshot: Beauty & Tech
1. UNDERSTAND TODAY. SHAPE TOMORROW.
A collection of business development, brand building and customer
experience signs & cases related to technological innovations in the
beauty industry.
SNAPSHOT:
BEAUTY & TECH
LHBS // SNAPSHOT: BEAUTY & TECH
1
2. UNDERSTAND TODAY. SHAPE TOMORROW.
Welcome to the latest edition of our Snapshot. In this edition, we will
demonstrate how technological innovations both shape the beauty
industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys
and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the
performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by
measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible
products that make keeping up with beauty routines easier
and faster.
ABOUT THE SNAPSHOT. This is a collection of cases and signs
related to innovations in the beauty industry.
This Snapshot has been created with the help of LHBS Inspiration-
Hub. The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
LHBS Inspiration-Hub
INTRODUCTION
2
INTRO
DUCTION.
LHBS // SNAPSHOT: BEAUTY & TECH
3. CONTENT.
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effectiveness of products
Tech Boosters Beauty Wearables
digitalizing customer journey
Digital Beauty
3
beauty from the inside
Ingestible Beauty
smart beauty items
LHBS // SNAPSHOT: BEAUTY & TECH
4. DIGITAL BEAUTY
Digitalizing the Customer Journey and Simulating “Try and Buy” Experiences
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IMPLICATIONS
5
DIGITAL
BEAUTY:
Beauty and personal care brands
increasingly compete on digital experience
enhancers instead of formulation or
packaging. The mobile is the new “beauty
brush”.
Digitalizing beauty experiences by having
customers try and buy products virtually is
evolving all parts of the customer journey.
Touch points of consumers with the brands
are created via chatbots, simulation apps
and digital content in stores.
Digitalization is changing customer
journeys and their experiences with beauty
items and brands.
LHBS // SNAPSHOT: BEAUTY & TECH
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Sephora
Merging in-store Experience with Digital
Content
Explore the Sign
Sephora created various digital and personal
touch-points in their store.
Sephora invented a mirror that lets customers
try makeup in real-time. The technology tracks
a person’s facial features and “applies”
eyeshadow via a camera’s video stream.
6
DIGITAL BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
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ModiFace
Beauty Advisor for Facebook Messenger
Explore the Sign
The ModiFace Facebook chatbot offers users
expert knowledge about more than 5,000
beauty products and enables customers to try
products virtually by taking a picture within the
bot and then “applying” the product to their
photo. Users are then able to purchase the
product directly from the bot.
7
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L’Oréal
Makeup Genius App
Explore the Sign
L’Oréal’s Makeup Genius lets its users try single
items and complete looks virtually.
After taking a picture, the user can browse
through the products and then select what she
wants to try on her face. The picture moves as
the user moves, accurately portraying what the
cosmetics would look like from different angles.
The app allows customers to try all makeup
before they need to make the buying decision
and gives them the opportunity to explore new
makeup and colors.
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Sephora
Kik Messenger Contest
Explore the Sign
Sephora uses Kik Messenger to gain insights
about its customers.
Users of the chatbot answer questions about
their profile and beauty preferences in a short
quiz. The gathered information is then used to
personalize the platform’s services to them.
The first incentive to engage with the bot is a
gift card. Once a quiz is done, the users can dive
deeper into Sephora’s beauty content on the
platform which is customized to their beauty
needs.
9
DIGITAL BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
10. TECH BOOSTERS
Boosting the Effectiveness of Beauty Products via Technology
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IMPLICATIONS
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TECH
BOOSTERS:
Tech Boosters or “Beauty Hacking” satisfy
the needs of a results-oriented society that
wants the best results in the shortest time
possible.
Devices like microcurrent-induced facial
pads, pen-shaped skincare gadgets and sonic
cleansing brushes use technologies to more
efficiently use your cosmetics and skincare
products.
Technology is increasingly used to boost
the performance and effectiveness of
existing products.
LHBS // SNAPSHOT: BEAUTY & TECH
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TECH BOOSTERS
Feeligreen
DermoPatch
Explore the Sign
French startup Feeligreen developed a skin
patch that uses microcurrent technology to
treat signs of aging by diffusing beauty products
into the skin.
Topical medication or normal beauty products
are applied to the patches that are powered by
a tiny electronic module. The microcurrent tech
boosts the diffusion of the products into the
skin and makes the treatments more effective.
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TECH BOOSTERS
Talika
Skincare Booster
Explore the Sign
Talika is a skincare booster that promises to
enhance the look of the skin if it suffers from
acne, pimples or blackheads.
The gadget is pen-shaped and hand-held and
uses light technology discovered by NASA.
Visible light was revealed to help revitalize cell
metabolism and as a result prevents acne-
causing bacterial activity and reduces
inflammation. This way, the gadget boosts the
skin’s health and provides an even skin tone.
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TECH BOOSTERS
Clarisonic
Sonic Cleansing Brush
Explore the Sign
Clarisonic was one of the first to start the sonic
skincare wave. Its skin cleansing brushes use a
micro-massage motion that does more than
300 movements per second.
This method efficiently extracts impurities from
the skin and is six times more effective than just
using hands to clean the face. It is used with a
usual facial cleanser.
Other brands have followed Clarisonic’s
example and there is now a variety of similar
cleansing brushes on the market.
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IMPLICATIONS
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BEAUTY
WEARABLES:
Smart technology and beauty wearables
offer consumers greater control over their
individual beauty needs.
Gadgets and wearables in the beauty sector
can track the individual’s state of the skin
and give specific and customized
recommendations of how to improve it.
By measuring bio data, the devices are able
to educate the user about the hydration level
of their skin, if there is need for UV
protection and how their environment
effects their skin’s condition. There is also a
patent for a wearable that is not focusing on
the skin, but instead acts as a digital
deodorant.
Smart items offer individuality by
measuring bio data and giving customised
recommendations.
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BEAUTY WEARABLES
Wired Beauty
MAPO: High-Tech 3D Beauty Mask
Explore the Sign
Peoples’ skins differ due to a wide variety of
reasons: weather, skin types, hormones and
hydration levels can all influence the skin which
makes it difficult to find the right routine
without constantly consulting with a
dermatologist.
Wired Beauty has developed a solution for this:
the MAPO, a personalized beauty mask that
scans the skin with sensors and then informs
users of their skin condition and tips via a
smartphone app.
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L’Oéal’s My UV Patch
Smart Skin Patch that Tracks the Skin’s
Exposure to UV rays
Explore the Sign
My UV Patch is the first stretchable skin sensor.
It contains photosensitive blue dye that
changes its color when exposed to ultraviolet
light.
Users can take a picture with the corresponding
app and learn more about their skin’s condition
and whether to apply sunscreen or take a break
in the shade.
The patch is disposable and can be worn up to 5
days on any body part.
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BEAUTY WEARABLESLHBS // SNAPSHOT: BEAUTY & TECH
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WAY
A Portable Pad-Shaped Dermatologist
Explore the Sign
WAY is a personal skincare monitor that
analyzes the user’s skin condition.
The device provides on-demand skin health
metrics and personalized skincare tips. It brings
big data to skincare through sensors that
measure the skin’s condition and ambient
environment, like temperature and humidity.
The data is transferred to the user’s
smartphone via Bluetooth and is the basis for
recommendations and remedies, like drinking
more water and applying sunscreen.
19
BEAUTY WEARABLESLHBS // SNAPSHOT: BEAUTY & TECH
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Google
Digital Deodorant
Explore the Sign
Google was awarded a patent for a “digital
deodorant” in 2015.
The “deodorant” is a tiny wearable fan that uses
odor-sensing technology that detects the user’s
smell and then emits a spray of deodorant.
The user is also alerted via social media and
even offered an alternative GPS route to avoid
running into friends.
However, there is no word yet on whether
Google will pursue this idea to market.
20
BEAUTY WEARABLESLHBS // SNAPSHOT: BEAUTY & TECH
21. INGESTIBLE BEAUTY
Beauty from the Inside: Pills and Pharmaceutical Remedies
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IMPLICATIONS
22
INGESTIBLE
BEAUTY:
While some beauty rituals are pleasant and
even fun, others can be annoying and too
time-consuming.
That’s why great strides are being made to
produce digestible forms of fixes, cures and
protection, following the principle “if it’s not
pleasant it should at least be fast".
Soon, beauty might not be achieved from
outside applications but come truly from the
inside.
Instead of repeatedly coloring your hair or
applying sunscreen a couple of times a day,
research is working on providing ingestible
remedies, like pills and infused waters.
Research is leading to ingestible products
that make keeping up with beauty routines
easier and faster.
LHBS // SNAPSHOT: BEAUTY & TECH
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Osmosis Skincare
Drinkable Sunscreen: Harmonised H2O UV
Protection
Explore the Sign
The “sunscreen water” protects the skin inside
out by molecules that cancel out up to 97% of
UVA and UVB rays.
The product claims to provide travelers with
SPF up to factor 30. There is a tanning and a
non-tanning version.
23
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L’Oréal
Research for Grey Hair Cure
Explore the Sign
L’Oréal led global research for cures for grey
hair during the last decade.
The “Hair Biology Group” co-invented a topical
product that protects and regenerates the
melanocytes of hair follicles in 2009.
In addition, L’Oréal also announced the
development of a pill that will prevent grey hair
as long as it is consumed once a day in 2011.
24
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Medical Research for
Sunscreen Pills
Tropical Fern and Algae as UV Protection
Explore the Sign
Researchers are looking into new ways to
protect peoples’ skins from harmful exposure to
UV radiation.
Focus for one potential oral sunscreen lies on a
tropical fern (Polypodium leucotoms) that has
been used in primitive medicine in South
America and protects the skin with its
antioxidant properties.
Another possible ingredient for ingestible
sunscreen could be symbiotic algae, which is
currently being researched as well.
25
INGESTIBLE BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
26. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Shiseido
Pure White W: Whitening & Anti-Aging
Supplement
Explore the Sign
In Japan, people strive for light skin tones
without imperfections, such as pimples,
freckles, dark spots or age spots.
Shiseido’s Pure White W pills promise to whiten
and to clarify the user’s skin and to eliminate
skin dryness. It tightens the pores for a spotless
skin and keeps the body healthy by flushing out
toxins and aiding digestion.
26
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IMPLICATIONS
28
SUMMARY &
LEARNINGS:
one Beauty and personal care brands
increasingly compete on digital experience
enhancers instead of formulation or
packaging.
two Technology is increasingly used to boost
the performance and effectiveness of
existing products.
three Smart technology and beauty
wearables offer consumers greater control
over their individual beauty needs.
four Research is working on ingestible
products that make keeping up with beauty
routines easier and faster.
LHBS // SNAPSHOT: BEAUTY & TECH
29. UNDERSTAND TODAY. SHAPE TOMORROW.
Discover
ABOUT
LHBS. Define Develop Deliver
We are an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
ABOUT
UNDERSTAND TODAY. SHAPE TOMORROW. 29
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INSPIRATION
-HUB
INSPIRATION-HUB
30
This Snapshots is powered by the LHBS Inspiration-Hub.
The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
https://inspiration-hub.com/
LHBS // SNAPSHOT: BEAUTY & TECH
31. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
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