Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases related to Pinterest— and its influence on the consumer behaviour, communication and the e-commerce possibilities.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
Creativity isn't just for artists, musicians, writers, and designers. We all have the ability to be excellent creative thinkers. - https://www.milestechnologies.com
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
Creativity isn't just for artists, musicians, writers, and designers. We all have the ability to be excellent creative thinkers. - https://www.milestechnologies.com
Innovation represents for many companies the key to a successful future. Many CEOs around the globe are prioritizing and investing in innovation; however, the potential for innovation taking place within big organizations often goes unrealized.
Stefan Erschwendner, Managing Partner of LHBS, had the opportunity to speak at the Good School’s ‘Camp Digital’ on the topic of “Making Innovation Happen,” where he elaborated on the idea of innovation as well as its implementation inside of an organization.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Travel.
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
From NDC Oslo 2015 - Workshop with Denise Jacobs, Doc Norton, and Carl Smith
Even high functioning teams occasionally have a hard time making decisions or coming up with creative ideas. There are times when the conversation seems to drag on long after a decision is reached. There are times when we have too many people involved in the discussion or the wrong people involved. There are times when we're not sure whose the actual decision maker. And there are those times when we just seem to be out of synch with each other. This creative collaboration workshop provides tools that help resolve all of these issues. Come have some laughs with Denise, Doc, and Carl, play with new friends, and learn one or two new techniques you can try at home.
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
signmesh snapshot - shifts in content marketing landscapesignmesh
Best of the changing content marketing landscape. A collection of signs and cases relating to content marketing and how it is evolving with the changing consumer behaviors and technologies.
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Trendbüro's choice of topics that will influence consumer behavior in 2016.
Once again, Trendbüro chose the from-to perspective. Not a hot-or-not list, each pairing is a trend and its counter-trend, the evolution of hyper-relevant phenomena.
As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
signmesh snapshot - top 10 of August 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Presentation from Retail’s BIG Show, January 15-17, 2017. PIERS FAWKES, Founder and President, PSFK
SCOTT LACHUT, President, Research and Strategy, PSFK
The Era of Living Services: RILA 2017 Leadership Forumaccenture
The retail industry is in a state of disruption. Successful retailers are behaving differently. Rather than adding new ways of working on a 20th century business, they are redesigning their business to place 21st century values and practices into the very fabric of who they are. They are creating a Living Business -- A business that recognizes that technology alone isn’t enough to drive sustainable transformation.
People - Living Businesses put people at the heart of their organization and consider their needs, pains and delights at every stage of transformation.
Design - Design provides a common language across disciplines. It enables collaboration and breaks down silos.
This session brought these ideas to life through a combination of proprietary research, concrete examples, and practical next steps.
Visit www.accenture.com/rila to learn more.
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
----
At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Pokémon Go.
This report seeks to identify the variety of factors that go into Pokémon Go’s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
The automotive industry is changing rapidly, leading some in the field to a conclusion that soon cars may become the most technologically advanced products that consumers will ever buy.
The transition from a primarily mechanical-based to a software-based industry leads some to claim that car manufacturing is focusing less on transportation but rather on technology.
Since those changes will sooner or later affect most of the world’s population, it is fascinating to take a closer look as to what is currently happening in the automotive industry.
The report presents the car industry based on the Customer Value Canvas and will highlight innovation within the core product, added-value services, customer/shopping experience and brand communication, and as they are all important in customer’s overall impression.
When it comes to designing the next generation of home appliances, companies should be looking at technological possibilities as well as considering changes in everything from food science, demographic projections, healthcare, environmental concerns, the economy and commerce. Trends point toward a society of the future that is more urbanised, environmentally- friendly and connected. These have major implications for how people might live and interact with products, information and each other.
In this report, we highlight four emerging trends in home appliances: space efficient, environmentally friendly, connected home, and age-friendly.
Today, having quick access to insights is a top priority for every innovation department in any industry.
Most innovation departments already have a system in place to craft, test and implement innovative ideas. But where do those ideas come from?
LHBS conducted a study on how companies collect, save and share valuable insights among team members.
This global study, held in November 2015, was based on a survey distributed to 100 participants, both clients and service providers, including agencies and consultancies.
The results are presented in this report.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. UNDERSTAND TODAY. SHAPE TOMORROW.
A collection of best practices of how brands collaborate to meet
emerging customer expectations.
SNAPSHOT:
COLLABORATIONS
LHBS // SNAPSHOT: COLLABORATIONS
1
2. UNDERSTAND TODAY. SHAPE TOMORROW.
Welcome to the latest edition of our Snapshot. In this edition, we will
demonstrate how collaborations help businesses to stay on top of the
game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
- Expanding Customer Segments- Collaborations are launched
to expand existing customer segments and open up promising
industry segments.
- Enhancing Product & Service Experience - Enhancing the
product and service experience in order to engage existing
customers even more and tie them stronger to the brand.
- Cultivating Existing Relationships- Enhancing customer
satisfaction beyond core offerings to strengthen customer
loyalty.
ABOUT THE SNAPSHOT. This is a collection of cases and signs
related to collaborations of businesses from different industries.
This Snapshot has been created with the help of LHBS Inspiration-
Hub. The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
LHBS Inspiration-Hub
INTRODUCTION
2
INTRO
DUCTION.
LHBS // SNAPSHOT: COLLABORATIONS
3. WHY COLLABORATIONS?
In order to stay competitive and react to fast changing consumer needs,
collaborations are a good option for companies to innovate fast and
efficient.
UNDERSTAND TODAY. SHAPE TOMORROW. 3
LHBS // SNAPSHOT: COLLABORATIONS
4. We understand collaboration as the process of pooling knowledge, resources
and relationships together for the sake of pursuing shared aims. This could be
the expansion of current customer segments, the enhancement of the product
& service experience or to strengthen customer loyalty.
The advantages of collaborations are manifold. It allows among other things to:
• Complement expertise from different fields
• Maximise synergies (e.g. usage of existing infrastructure)
• Benefit from the image of each others brands
• Open up opportunities that normally would be beyond individual reach
UNDERSTAND TODAY. SHAPE TOMORROW. 4
WHAT IS HAPPENINGLHBS // SNAPSHOT: COLLABORATIONS
5. CONTENT.
UNDERSTAND TODAY. SHAPE TOMORROW.
enhancing the product &
service experience for users
Product & Service
Experience
Customer Loyalty
expanding existing customer
segments or activity fields
Customer Segment
5
cultivating existing customer
relationships
LHBS // SNAPSHOT: COLLABORATIONS
7. UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATIONS
7
CUSTOMER
SEGMENT:
When planning on establishing new
customer segments, collaborations offer the
opportunity to engage easily with the
existing customers of each others brand.
To leverage these collaborations, brands
need to make sure that each others
customers are complementary to their goals.
Well executed it is presenting a perfect
opportunity for people to interact with a
product or service without having to actively
search or be aware of a brands offerings
beforehand.
It is therefore a powerful marketing tool in
reaching new and interesting segments and
also entering new fields of activity.
Companies from all different fields are
using collaborations to enter new customer
fields and expand their activities into new
areas.
LHBS // SNAPSHOT: COLLABORATIONS
8. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Nike Collaborates with
Sacai To Become More
Fashionable
In a match made in athleisure heaven, Nike is
collaborating on a womenswear collection
with Japanese fashion label Sacai.
Explore the Sign
Though Nike already dominates the
performance sneaker market, it is hoping to
increase its fashion profile through a play for
the women’s activewear market. The
collaboration with Sacai hopes to develop Nike’s
athleisure offerings in womenswear through
the innovative pairing of unexpected elements
that is the Japanese label's trademark. Chitose
Abe, the founder and creative director of Sacai,
is known for unique combinations of materials
such as high tech fabrics with heavy wools.
8
CUSTOMER SEGMENTLHBS // SNAPSHOT: COLLABORATIONS
9. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Spotify Reaches New
Customers On Tinder:
It’s a Match!
Users of the dating app Tinder can now also
choose potential matches based on their
taste in music.
Explore the Sign
A cooperation with streaming service Spotify
lets users listen to the favorite song of other
people on their profiles. It works with and
without a Spotify account. Users can include
their personal anthem on their Tinder profile.
When connected with a Spotify account, users
can also show which other artists they listen to.
9
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER SEGMENT
10. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Pepsi Together With
iHeart Media Wants To
Target Millennials With
Music Hub
The music hub will be featuring popular
emerging artists and will share their stories
and art. The platform is partnering with
Shazam, MTV and iHeartMedia.
Explore the Sign
Pepsi especially tries to appeal to millennials
and is focusing on a mobile optimized strategy.
Partnering with iHeartMedia, up-and-coming
artists are featured across the platform to
heighten awareness. The cooperation with
Shazam will offer artist introductions and
discoveries. With the mobile amplification Pepsi
aims to bring people directly to its content.
10
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER SEGMENT
11. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Amazon Integrates
Comcast Services To
Reach New Customers
Amazon offers TV-and-Internet-services
bundles with a new partnership with
Comcast Xfinity.
Explore the Sign
The e-commerce site has created the 'Amazon
Cable Store,' which offers a variety of Comcast
products including Internet service, Internet
and TV bundles, and Triple Play offers (Internet,
phone and TV).
11
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER SEGMENT
12. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Traveler Magazine and
Pitchfork Launch a
'Musical Magazine’
Condé Nast Traveler and Pitchfork Media
created a "musical magazine" together to
reach Millennials.
Explore the Sign
Pitchfork curated playlists that are digitally
linked to pages of the Traveler's summer issue.
The issue is available on Spotify and features 32
songs for the cover story and 15 songs for each
other piece. As readers click into a story, they
can listen to the music simultaneously. Goal of
the musical magazine is to reach Millennials on
mobile devices with the help of Spotify.
12
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER SEGMENT
13. PRODUCT & SERVICE
EXPERIENCE
Enhancing the product & service experience through smart collaborations
UNDERSTAND TODAY. SHAPE TOMORROW. 13
LHBS // SNAPSHOT: COLLABORATIONS
14. UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATIONS
14
PRODUCT &
SERVICE
EXPERIENCE:
Product and service experiences are getting
more and more important. Companies must
be able to compete on this level in order to
stay relevant for their customers.
Collaborations offer easy integration of
external services to offer additional benefits
to customers and to improve their product
or service experience. Sharing existing
resources like infrastructure, platforms or
channels leads to easier, more flexible and
personalized offers.
An increased product or service experience
leads to higher engagement rates with the
involved brands.
Collaborations are often used to increase
product or service experience through
smooth customer journeys.
LHBS // SNAPSHOT: BEAUTY & TECH
15. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
PRODUCT & SERVICE EXPERIENCE
Audi & DHL Offer
Convenient In-Trunk
Deliveries
Audi launches an easy-delivery service to its
customers.
Explore the Sign
In cooperation with Amazon Prime and DHL
Parcel the company wants to start offering a
special logistic service. The packages ordered
on Amazon would be delivered by DHL directly
to a car’s trunk using a temporary authorization
for keyless access to the Audi’s luggage
compartment. The DHL driver would receive a
digital access code for the trunk, that could be
used only once and only for a specific period of
time.
15
LHBS // SNAPSHOT: COLLABORATIONS
16. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Emirates Recommends
Vacation Destinations
Based on Your Music
Preferences
Emirates airline and music streaming service
Spotify worked together to create the
“Playlist Analyzer”, which analyzes the user’s
taste in music to recommend the next holiday
destination.
Explore the Sign
Listeners of Blur, Red Hot Chili Peppers and
Daft Punk will be recommended to go to
Bangkok, for example. It is also possible to use
the tool the other way around and receive a
holiday song mix based on vacation destinations
the user chooses. The tool is supposed to be a
source of inspiration for travelers.
16
LHBS // SNAPSHOT: COLLABORATIONS PRODUCT & SERVICE EXPERIENCE
17. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
PRODUCT & SERVICE EXPERIENCE
MasterCard Enhances
Convenience With
Apple Pay Collab
Credit card company just teamed up with the
tech giant to offer its customers Apple Pay
services.
Explore the Sign
Clients using MasterCard can now benefit from
all the functionalities of a digital wallet services
offered by Apple. That means the consumers
will be able to pay using their mobile devices at
contactless points of sale as well as in iOS apps.
The strategic move by MasterCard aims at
capturing purchases that were previously done
without credit. For customers the only
restriction is that they would need to use Apple
products (iPhones, iPads, Apple Watch) to
benefit from the service.
17
LHBS // SNAPSHOT: COLLABORATIONS
18. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
PRODUCT & SERVICE EXPERIENCE
Google & Levis Create
A Connected Jacket For
Cyclists
Google and Levi's have teamed up to create a
"connected" jacket aimed at the urban cyclist
demographic.
Explore the Sign
Such a jacket would allow the user to answer
phone calls, control their music, access
navigation and more, all by swiping and tapping
the jacket's sleeve. The jacket would have a
USB-chargeable Jacquard tag embedded in the
sleeve, along with LED, haptics, battery and a
woven sensor. Early reports indicate that the
jacket would interoperate with third-party
services and would also be easily washable.
Such a jacket could circumnavigate the difficulty
most cyclists face in answering their phones
during a commute. 18
LHBS // SNAPSHOT: COLLABORATIONS
19. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Play Your Own Music
During Your Uber Ride
Car hiring service Uber, already "everyone’s
private driver," will make it possible that
customers can DJ from the back seat.
Explore the Sign
The partnership proposes a streamlined way to
making car journeys booked through Uber
more pleasant, allowing Uber customers to
automatically be able to listen to their own
music, through Spotify, in any Uber car. The
user will simply request a car via the Uber app.
When the driver arrives and the Uber customer
gets in, the music on the car stereo can
be changed to the customer’s own Spotify
playlist. The partnership hopes to offer a
more personalized ride to Uber passengers,
while expanding the Spotify service to Uber’s
clientele in nearly 50 countries.
19
LHBS // SNAPSHOT: COLLABORATIONS PRODUCT & SERVICE EXPERIENCE
21. UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATIONS
21
CUSTOMER
LOYALTY:
Collaborations offer a perfect possibility to
cultivate existing customer relationships by
leveraging on the products or services of
each other.
This partnerships should be mutually
beneficial for both sides, in order to make
the collaboration work and useful.
By offering incentives to customers to use
partner offerings or combined offerings,
loyalty beyond your core product can be
increased.
Rewarding customers for using partner
brands will increase their satisfaction and
thereby drive their loyalty to your brand as
well.
To strengthen customer loyalty it is crucial
to offer additional unique and special
services.
LHBS // SNAPSHOT: BEAUTY & TECH
22. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
CUSTOMER LOYALTY
Visa & Uber Launch
Local Offers Rewards
Program
Uber & Visa have announced the launch of a
new rewards program which will credit Uber
users with free rides by spending at nearby
businesses.
Explore the Sign
Called ‘Local Offers’ the system works by
offering one point for each dollar spent at a
business using the Visa card that’s saved in your
Uber account. When a user accumulates 100
points, they'll have earned a free ride up to $10.
Riders can view a list of participating places
where they can earn Uber points.Visa aims to
boost that spending even further, allowing local
businesses to acquire new customers, increase
sales, and drive loyalty, it says.
22
LHBS // SNAPSHOT: COLLABORATIONS
23. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Nike Invites For A Big
Night Out With Boiler
Room
Boiler Room and Nike Football X collaborate
for a big night out of football and music.
Explore the Sign
This year Nike Football X decided to further
engage with their consumers and teamed up
with the Boiler Room, the world’s
leading community of underground music fans,
to hit back to the streets - the origin of football.
The event involves London’s top street
footballers. Crews have been sent by both
companies and teams could qualify through
UK Winner Stays Final. Out of over forty crews,
six will compete in the final two tournaments
facing 4v4 action for a maximum 5 minutes with
the winners staying in the battle.
23
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER LOYALTY
24. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Whirlpool Integrates
Amazon Dash For Easy
Detergent Reorder
Whirlpool's home appliances will turn smart
and will be soon connected to Amazon Dash
service for quick replacement ordering.
Explore the Sign
Amazon partners with Whirlpool, who will be
the first appliance company to incorporate the
Dash order function directly into its new
washer and dryer. Like this, supplies
such washing powder and detergent will be
automatically reordered through the Amazon
Dash service. The appliances also come with the
Whirlpool's Smart Kitchen Suite app, which
integrates with services such as Nest, giving
users the opportunity to steer their washing
machine, oven etc. outside from home through
the app. 24
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER LOYALTY
25. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Lufthansa Offers
Incentives to Use Car-
Sharing Service
The airline is adding another service to
transport customers to airports: Lufthansa
Express Car-Sharing.
Explore the Sign
Lufthansa already offers busses, trains and even
helicopters and is now going with the trend by
also including a car-sharing service. The
Express Car-sharing is a cooperation with
car2go. Lufthansa passengers using the app can
save parking fees at the airport, the car2go
airport fee of up to 12€ and the standard
car2go registration fee of 9€.
25
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER LOYALTY
26. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Heineken Matches
European Soccer Fans
With New York Bars
The rising popularity of European soccer
inspired Heineken for a match-finding site
that allows fans to find out which bars are
showing their favorite matches.
Explore the Sign
The program was created in partnership with
Google. Fans can find out about which bars are
showing matches by visiting “soccerishere.com”.
The website will show a map of New York with
all participating bars and which matches are
shown where. Heineken found nearly 200
soccer bars in New York City and about half of
them already singed up with the program.
26
LHBS // SNAPSHOT: COLLABORATIONS CUSTOMER LOYALTY
28. UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATIONS
28
SUMMARY &
LEARNINGS:
one Collaborations are a powerful
marketing tool to reach new and interesting
customer segments, increase the product
experience and strengthen customer loyalty.
two Collaborations should be mutually
beneficial in order for both sides to leverage
on creativity, experience and resources.
three Looking for external partnerships and
collaborations offers the opportunity for
marketers to innovate quicker and create
more creative solutions.
four Collaborations are key to long-term
business success and competitiveness.
LHBS // SNAPSHOT: COLLABORATIONS
29. UNDERSTAND TODAY. SHAPE TOMORROW.
Discover
ABOUT
LHBS Define Develop Deliver
LHBS is a marketing & innovation firm with offices in Berlin &
Copenhagen. We work with legacy organisations to adapt their
customer value proposition to meet emerging customer
expectations. Together with our clients we discover business
opportunities and deliver integrated customer offers for products,
services, experiences and communication.
http://www.lhbs.com
ABOUT
UNDERSTAND TODAY. SHAPE TOMORROW. 29
LHBS // SNAPSHOT: COLLABORATIONS
30. UNDERSTAND TODAY. SHAPE TOMORROW.
INSPIRATION
-HUB
INSPIRATION-HUB
30
This Snapshot is powered by the LHBS Inspiration-Hub.
The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
https://inspiration-hub.com/
LHBS // SNAPSHOT: COLLABORATIONS
31. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany
IMPRINT
UNDERSTAND TODAY. SHAPE TOMORROW.
www.lhbs.com
THANK YOU
31
LHBS // SNAPSHOT: COLLABORATIONS