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From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exercise

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Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.

This snapshot explores wellness and fitness festivals from three different angels:

- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy

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From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exercise

  1. 1. UNDERSTAND TODAY. SHAPE TOMORROW. How brands leverage the health consumer trend to foster a sense of community in festivals of exercise FROM WASTED TO WELLBEING LHBS // FROM WASTED TO WELLBEING. 1 the latest installment of our: Snapshot Series
  2. 2. ABOUT. At LHBS, we believe in continuously observing and learning from what’s happing in the market. We’ve created our Snapshot Series to provide insights on platforms, industries and companies. Using best practice examples, we explore, analyze and share how businesses are adapting to new trends. Moving from insightful data to best practices to inspiring thought starters for brands, Snapshots can be a guide to bring meaningful innovations to life in different areas of business. This issue explores the rise of voice technology, how brands are creating value with new customer experiences through employing voice and future potential. We hope you enjoy this deck and find inspiration for your innovation process. UNDERSTAND TODAY. SHAPE TOMORROW. 2 Discover Define Develop Deliver UNDERSTAND TODAY. SHAPE TOMORROW. LHBS // FROM WASTED TO WELLBEING.
  3. 3. UNDERSTAND TODAY. SHAPE TOMORROW. INTRODU CTION. Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends. This snapshot explores wellness and fitness festivals from three different angels: • fostering a sense of togetherness in a more digital, isolated world • leveraging the health consumer mindset of the “FitGen” • providing unforgettable occasions to celebrate in the experience economy LHBS is a marketing & innovation firm with offices in Berlin and Copenhagen. We help clients to understand today's emerging customer expectations and to shape their business offerings for tomorrow. ! http://www.lhbs.com Nicole Stautz Strategy Consultant at LHBS lhbs.com | ns@lhbs.com INTRODUCTION 3 LHBS // FROM WASTED TO WELLBEING.
  4. 4. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.Source: 32m people go to at least one festival every year Source: fast company INTRODUCTION However, festivals are shifting 
 from wasted to wellbeing… 4UNDERSTAND TODAY. SHAPE TOMORROW. LHBS // FROM WASTED TO WELLBEING.
  5. 5. CONTENT. UNDERSTAND TODAY. SHAPE TOMORROW. Chapter 2 New Energy & Recreation: 
 ZEN EN MASSE Chapter 3 Discovery & Entertainment: COACHELLA OF EXERCISE Chapter 1 Community & Togetherness: SPORT HANGOUTS CONTENT 5 LHBS // FROM WASTED TO WELLBEING.
  6. 6. CHAPTER ONE Community & Togetherness: SPORT HANGOUTS What’s behind taking the “workout buddy” concept further to create groups of exercise enthusiasts? How do brands foster a sense of togetherness through active events? 6UNDERSTAND TODAY. SHAPE TOMORROW. LHBS // FROM WASTED TO WELLBEING.
  7. 7. UNDERSTAND TODAY. SHAPE TOMORROW. Consumers increasingly craving a sense of community in our more isolated, digitized world have become a focus of the wellness movement. Reconnecting, fighting the feeling of being “wired and tired” and building team spirit through working towards a common goal are strong drivers for group fitness events. Sport festivals can leverage the opportunity to combine empowering experiences with fitness and active lifestyle. Sport clubs increasingly follow community-driven missions. They create strong communities of wellness-minded people that enjoy going to gyms, exercise classes and eateries while surrounded with peers. Active hangouts provide the sometimes necessary support, motivation and healthy competition for consumers to get out and moving. Brands should explore whether reaching consumers during their workout routines makes sense at a time when the context of fitness activities is rapidly changing. 7 Community & Togetherness: SPORT HANGOUTS COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  8. 8. UNDERSTAND TODAY. SHAPE TOMORROW. 8 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING. of millennials believe attending live events and experiences make them more connected to other people, the community, and the world HAVAS MEDIA 60%31% 69% 69% Source: eventbrite
  9. 9. UNDERSTAND TODAY. SHAPE TOMORROW. 9 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING. of millennials feel that going to live events with family and friends helps deepen their relationships. 30% say they met someone at a live event that became a good friend. HAVAS MEDIA 60%21% 79% 79% Events are bonding experiences: Source: eventbrite
  10. 10. UNDERSTAND TODAY. SHAPE TOMORROW. 10 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING. of millennials feel time spent out with friends and family is more valuable than nights at home. HAVAS MEDIA 60%31% 69% 69% Millennials cherish time spent out-and-about with loved ones: Source: eventbrite
  11. 11. UNDERSTAND TODAY. SHAPE TOMORROW. 11 The ideal fitness exercise for all consumer segments should be… Source: Nielsen 69% 31% 31% fun 77% 23% 23% relaxing 64% 36% 36% in a group 83% 17% 17% challenging COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  12. 12. UNDERSTAND TODAY. SHAPE TOMORROW. 12 Drivers of group fitness activities: Source: Nielsen 70% 30% 30% energy of 
 a big group 73% 27% 27% structure 72% 28% 28% motivation COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  13. 13. UNDERSTAND TODAY. SHAPE TOMORROW. 13 “Within this emerging community, people still don’t seem to be getting what they really want out of these activities—social connection…We bring the yogi to the CrossFitter and the marathon runner and bodybuilder to the soccer player, where they all actually connect, meet, mingle and be well. We’re creating networks and influencing people to adopt a healthier way to socialize.” Source: JWT Intelligence Christopher Krietchman, founder and CEO of Wellvyl COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  14. 14. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Wellvyl Next-generation social club to hone the body and mind ! Explore the Sign New York based Wellvyl is a platform that offers fitness events. It is described as a “next-generation social club”, following a community-driven mission to create a healthier world. It is taking a holistic approach to health, going beyond just physical fitness and wellness by adding group activity for a psychological effect. All events have a cheeky twist, dubbed “Love Thy Neighbor: Social Boxing”, “Chill the F*** Out Meditation”, and “Wine-Down Yoga” combining workout with organic wines and vegan cheese. 14 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  15. 15. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Gymder Connecting fitness enthusiasts ! Explore the Sign Gymder allows users to view other fitness enthusiasts nearby who are also searching for workout buddies, aiming to change gym trips into more social get-togethers. The app encourages fitness enthusiasts to find new people equally as motivated to make training more social. A ‘bubble-network’ of nearby users can be seen in the app. However, in order to be visible here, the app must be granted access to all photos in the user’s phone. This feature has roused some suspicion that Gymder has not been created as a form of fitness-dating. 15 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  16. 16. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Björn Borg Tinder for workouts ! Explore the Sign The Björn Borg sport apparel company is launching the Sprinter app that allows users to pair up with another workout-enthusiast. The possibility to explore potential matches have to be earned with exercise— the user gets “energy points” through tracking an activity that can then be exchanged for swiping and socializing. Once users are matched, they can message each other, motivate themselves and schedule workouts together, online or offline. The app's underlying message is, that working out is much more fun together. 16 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  17. 17. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Virgin Sport Expanding the reach of mass participatory sports events ! Explore the Sign Virgin created a new arm of its behemoth, dubbed “Virgin Sport” and aimed to get people moving during sport festivals. The festivals are supposed to echo the “spirit, commitment and passion for the community” of music festivals. They are a chance to create empowering experiences “with fitness and active lifestyle at the heart”, says Mary Wittenberg, global CEO of Virgin Sport. 17 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  18. 18. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Daybreaker Early morning dance parties ! Explore the Sign Daybreaker is a morning dance party which invites people to the party before they go to work. The idea behind Daybreaker is to break up with old habits and make partying more unconventional but also healthy. Many parties start-off with a yoga session and during the party there is coffee, juices and breakfast treats served, but no alcohol. The organizers want to combine mindfulness, wellness, self-expression with a lot of fun at dancing instead of working out in the morning. 18 COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  19. 19. UNDERSTAND TODAY. SHAPE TOMORROW. 19 -1- Create a sense of community in an increasingly isolated, digital world Reach consumers during their fitness regimens 
 to build social connections 
 in the rapidly changing context of fitness activities. COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  20. 20. UNDERSTAND TODAY. SHAPE TOMORROW. 20 -2- Make it easy for consumers to connect to likeminded fitness enthusiasts Create opportunities for your customers to reach out to others and give them wellness hang out ideas and spaces. COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  21. 21. UNDERSTAND TODAY. SHAPE TOMORROW. 21 -3- Make wellness accessible to big consumer groups Provide consumers with fun and entertaining options that are within their reach, affordable, and to convenient times of the day. COMMUNITY & TOGETHERNESS: SPORT HANGOUTSLHBS // FROM WASTED TO WELLBEING.
  22. 22. CHAPTER TWO New Energy & Recreation: 
 ZEN EN MASSE What are the consumer trends fueling the growing number of restoration festivals? How do brands create events around these trends? 22UNDERSTAND TODAY. SHAPE TOMORROW. LHBS // FROM WASTED TO WELLBEING.
  23. 23. UNDERSTAND TODAY. SHAPE TOMORROW. The definition of “wellness” is expanding rapidly and self-care is considered a new luxury. These behaviors form the consumer health trend and fuel the growth of the wellness economy. The well economy considers the growing integration of health and wellness into the lifestyle industries, suggesting a broad-based, holistic view of health among consumers. Wellness, from yoga and meditation to exercise, will become an even more sought-after antidote for an increasingly over- connected, chaotic world. With the growing number of “health” consumers and their holistic approach to wellbeing, many exercise festivals focus on physical health and social connection as well as mental recreation. 23 Zen en Masse: RECREATION NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  24. 24. UNDERSTAND TODAY. SHAPE TOMORROW. 24 There is a new “health” consumer who is increasingly influential by sharing their enthusiasm and knowledge with mainstream consumers who are hungry for guidance and direction . Source: Forbes NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  25. 25. UNDERSTAND TODAY. SHAPE TOMORROW. 25 What’s fueling this consumer trend? Source: Accenture Source: Global Wellness Institut $502 bn $737 bn $3.38 tn $3.72 tn expected growth 
 of the 
 wellness 
 economy expected growth 
 of the 
 consumer 
 health market NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  26. 26. UNDERSTAND TODAY. SHAPE TOMORROW. 26 Source: JWT NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING. HAVAS MEDIA 60%23% 77% 77% HAVAS MEDIA 60%25% 75% 75% of consumers associate “health” with their physical condition but nearly as many include mental health as well
  27. 27. UNDERSTAND TODAY. SHAPE TOMORROW. 27 Generation Z are especially proactive participants in health and wellness. Besides staying fit they use exercise to treat or prevent… Source: Forbes physical illness emotional issues stress- related issues and turn to their social networks for advice on health and wellness. NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  28. 28. UNDERSTAND TODAY. SHAPE TOMORROW. HAVAS MEDIA 60%28% 72% 72% of yoga practitioners are women Source: fast company Wellness festivals are female-driven phenomenons: 28UNDERSTAND TODAY. SHAPE TOMORROW. NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  29. 29. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Wanderlust Namaste for the crowds ! Explore the Sign Wanderlust is a wellness festival that celebrates mindful living in various multi-day gatherings around the globe every year. Attendees enjoy group yoga, paddle boarding, kombucha tasting, “mindful walking” on the beach, mixing essential oils, hula-hoop sessions and many other activities. Wanderlust boosts group workouts with the buzzing energy of festival atmospheres. 85% of Wanderlust participators are female and in their late twenties up to forties. They are health enthusiasts and enjoy the collective namaste vibes. 29 NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  30. 30. UNDERSTAND TODAY. SHAPE TOMORROW.Source: UberHEALTH Flu shots for home parties ! Explore the Sign UberHEALTH is a service coming from the transportation network company, where you can order a wellness house call across more than 35 US cities. Apart from a possibility receive a wellness pack, users can also request a free flu shot from a registered nurse for a crowd of up to ten people– everything via Uber service. Uber is tapping into this particular opportunity, as according to research, the main and decisive factor for people to get a flu shot is convenience and delivery. 30 NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  31. 31. UNDERSTAND TODAY. SHAPE TOMORROW.Source: REPORT TITLE // IMPLICATIONS. CHAPTER TITLE The Groove Yoga Festival “The grooviest yoga festival in town” ! Explore the Sign The Groove yoga festival combines rockstar yoga teachers with music concerts after practice. It is hold in different locations worldwide, offering “Urban Editions” in Germany and an adventure version in Nepal for those who really want to get away from it all. Participants there enjoy a relaxing yoga and culture retreat for five days, including meditation sessions before trekking up the Annapurna mountains. It combines the recreational aspects of yoga with an empowering experience which participants are unlikely to forget. 31 NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  32. 32. UNDERSTAND TODAY. SHAPE TOMORROW.Source: REPORT TITLE // IMPLICATIONS. CHAPTER TITLE FitBit Obstacle course ! Explore the Sign FitBit promoted its wearables during a Sport Relief event in London. The brand build an immersive event that included an obstacle course and invited consumers to test their products. The activation featured eight different installations, including a giant ball pit. The experience aimed at children over the age of 12 and adults. 32 NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  33. 33. UNDERSTAND TODAY. SHAPE TOMORROW.Source: REPORT TITLE // IMPLICATIONS. CHAPTER TITLE Leon’s Finding peace at home ! Explore the Sign Furniture retailer Leon’s hosted relaxation-themed yoga events. Most people want their homes to be restful places where they can recover from their busy lives. Leon’s knows that and invites consumers - specifically busy moms - to unwind in yoga classes. Participants can also relax at a juice and smoothie bar. The ones that want to take the soothing experience home, can talk to a feng shui expert and get the relaxing furniture on the spot. The event targets conscious consumers that value spiritual wellness and seek permanent solutions for their homes. 33 NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  34. 34. UNDERSTAND TODAY. SHAPE TOMORROW. 34 -1- Include the male health and fitness audiences Most of the offered wellness events so far obviously target women, leaving male target groups an untapped demographic in recreation festivals. NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  35. 35. UNDERSTAND TODAY. SHAPE TOMORROW. 35 -2- Create events with an holistic approach to sports Festivals of sport give consumers a chance to work on their physical wellbeing while also offering psychological benefits of socializing with peers. NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  36. 36. UNDERSTAND TODAY. SHAPE TOMORROW. 36 -3- Put your customer first Companies outside the traditional Consumer Health industry are entering the market to fulfill the unmet needs of the connected, health-oriented consumer. There are opportunity spaces because traditional leaders from the life sciences and consumer goods sectors have tended to maintain a product and brand approach versus a customer outcome focus. NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING.
  37. 37. CHAPTER THREE Discovery & Entertainment: COACHELLA OF EXERCISE 37UNDERSTAND TODAY. SHAPE TOMORROW. What are the consumer trends influencing adventurous sports events? What are best practices from brands that offer sport experiences? LHBS // FROM WASTED TO WELLBEING.
  38. 38. UNDERSTAND TODAY. SHAPE TOMORROW. With the growing experience economy, festivals need to offer more than just music. Interactive events and sensory delights play an increasingly greater role in getting consumers to visit festivals. Consumers crave experiences that make them unique, that they can remember and share. As their lives are becoming ever more spontaneous, and socializing and events are no longer seen as weekend activities, consumers demand a wider variety of socializing locations and occasions. With fitness being a social vehicle for many, festivals of exercise offer great opportunities to create rich experiential touch points with the “Fitgen” - stylish twentiesomethings that view working out as a social activity. Customer journeys are more and more defined by discovery and experimentation. They seek unusual venues and activities that enable them to reinvent themselves. Trying, testing and tasting products is not just for trial of new products but demonstrating their individuality. LHBS // FROM WASTED TO WELLBEING. 38 Discovery & Entertainment: COACHELLA OF EXERCISE DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  39. 39. UNDERSTAND TODAY. SHAPE TOMORROW. 39 “Perhaps they’ve aged out of Coachella but are still looking for a fun, festive experience that is much more balanced and aligns with where they are in their lives now.” Source: JWT Intelligence Sean Hoess, cofounder Wanderlust LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  40. 40. UNDERSTAND TODAY. SHAPE TOMORROW. 40 Source: eventbrite NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING. HAVAS MEDIA 60%22% 78% 78% HAVAS MEDIA 60%18% 82% 82% 3 in 4 millennials choose to spend money on a desirable experience or event over buying something desirable more than 8 in 10 millennials participated in live experiences in the past year ‘experiences’ trump ‘things’
  41. 41. UNDERSTAND TODAY. SHAPE TOMORROW. 41 Source: eventbrite NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING. HAVAS MEDIA 60%23% 77% 77% nearly 8 in 10 millennials say their best memories are from an event or live experience they attended
  42. 42. UNDERSTAND TODAY. SHAPE TOMORROW. 42 Source: eventbrite NEW ENERGY & RECREATION: ZEN EN MASSELHBS // FROM WASTED TO WELLBEING. HAVAS MEDIA 60%31% 69% 69% Nearly 7 in 10 millennials experience FOMO. FOMO drives millennials’ experiential appetite In a world where life experiences are broadcasted across social media, the fear of missing out drives millennials to show up, share and engage
  43. 43. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Asics A scavenger hunt in the form of a film noir 5k run ! Explore the Sign Sport apparel company Asics created an immersive theater experience that involved 60 runners in an film noir themed run. In the experiential campaign, 60 runners were invited to literally run through a film. Runners included journalists and influencers that all had to solve a case by playing detectives and running through L.A. The participants were choreographed by a tracking system that used mapping, routing and timing to navigate runners across a 5k course. They encountered theatrical interactions in different locations and solved riddles that guided them to their next stop. 43 LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  44. 44. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Urban Mudder Unique sponsored experiences ! Explore the Sign Tough Mudder, an obstacle run that literally puts its participants to the dirt, expanded and is offering Urban Mudder now, a five-mile obstacle course and all-day festival with food trucks and entertainment. Sponsors of this run are plenty. However, they create unique experiences for the festival guests. There’s custom-build, branded obstacles by Radisson and Oberto, on-site activations with giveaways, a beer garden sponsored by Shock Top, a warm-up session by Cellucor and transportation deals provided by Uber. “We work with [our sponsors] individually to create unique ways for their brands to engage with participants and spectators and have an exciting on- site presence.” 44 LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  45. 45. UNDERSTAND TODAY. SHAPE TOMORROW.Source: South by Southwest Pursuit of Equinox cycling class ! Explore the Sign This year at South by Southwest participants where able to attend a Pursuit of Equinox cycling class. At the South by Southwest Interactive part of SXSW, attendees had the chance to participate in a cycling class. But it wasn’t your regular spinning class, but while pedaling participants were sending out data that was visualized on a screen in real time. 45 LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  46. 46. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Nike Unlimited You Multi-sensory event with high-intensity training ! Explore the Sign Nike created a multi-sensory event that combined a high-intensity training experience with lighting installations and a live orchestra in London. Nike master trainers, fitness programs from Barry’s Bootcamp and boxing lessons from the Kobox studio brought the athletes to their limits. Guests could combine a full-throttle round by Kobox with a Nike Run Club Session, or a Barry’s treadmill workout with a Nike Training Club session. Per day, there were seven different sessions scheduled which each lasted two and a half hours. For refueling, guests were provided with food from Maple & Fitz Health Eatery and Juice Bar and with nut butter items from Pip & Nut. 46 LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  47. 47. UNDERSTAND TODAY. SHAPE TOMORROW. 47 -1- Use the element of surprise to stay in your target customers’ minds Unusual and not expected events and festivals that include different senses are vehicles to reach customer groups and get them talking about you. LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  48. 48. UNDERSTAND TODAY. SHAPE TOMORROW. 48 -2- Spread your message through sweat Sport events that are challenging and let your audience achieve a goal create memorable experiences and will be shared with others after. LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  49. 49. UNDERSTAND TODAY. SHAPE TOMORROW. 49 -3- Create healthy competitiveness between participants Competing with others can be great motivation to take part in a fitness event because it offers the chance to win. LHBS // FROM WASTED TO WELLBEING. DISCOVERY & ENTERTAINMENT: COACHELLA OF EXERCISE
  50. 50. UNDERSTAND TODAY. SHAPE TOMORROW. Discover ABOUT. Define Develop Deliver LHBS is a marketing & innovation firm with offices in Berlin & Copenhagen. We work with legacy organisations to adapt their customer value proposition to meet emerging customer expectations. Together with our clients we discover business opportunities and deliver integrated customer offers for products, services, experiences and communication. ! http://www.lhbs.com ABOUT UNDERSTAND TODAY. SHAPE TOMORROW. 50 DISCOVER DEFINE DEVELOP DELIVER UNDERSTAND TODAY. SHAPE TOMORROW. LHBS // FROM WASTED TO WELLBEING.
  51. 51. LHBS Put the Title of the Report here HUB. UNDERSTAND TODAY. SHAPE TOMORROW. This case study has been created with the help of signmesh. signmesh innovation hub is a tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. ! signmesh.com SIGNMESH 51 REQUEST A DEMO. LHBS // FROM WASTED TO WELLBEING.
  52. 52. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der 
 LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung, 
 die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet. LHBS Consulting Berlin GmbH Köpenicker Straße 154  10997 Berlin Germany   IMPRINT UNDERSTAND TODAY. SHAPE TOMORROW. www.lhbs.com THANK YOU 52 LHBS // FROM WASTED TO WELLBEING.

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