SUSL - Customer relationship management
•Download as PPTX, PDF•
1 like•590 views
This document discusses customer relationship management (CRM) systems. It defines CRM as managing all interactions with customers, both current and potential, through integrated business processes and information systems. A CRM system provides a unified view of customers and allows consistent messaging across sales, marketing, and service. The document lists the main components of a CRM system as sales, marketing, and service. It outlines advantages like improved customer satisfaction and profitability, as well as disadvantages such as high costs and complexity. It concludes by noting how organizations can integrate a CRM system into their operations.
Report
Share
Report
Share
Recommended
Customer Relationship Management (CRM)
Customer relationship management (CRM) involves using technology to manage a company's interactions with current and future customers. The goal of CRM is to create value for both customers and the company over the long term by gaining competitive advantage through sales strategies, promotions, improved customer service, and building long-term relationships. CRM uses technology to store customer data, track purchase histories, and target customers with personalized services to meet their needs. Key challenges for CRM include ensuring rich customer data, an integrated view of information, effective feedback mechanisms, intelligence at customer touchpoints, and consistent communication.
CRM Basics
CRM stands for customer relationship management. It is a business strategy that optimizes profitability, revenue and customer satisfaction by organizing around customer needs, fostering satisfying customer experiences, and implementing customer-centric processes. Implementing CRM requires redefining roles and reengineering work processes, and supporting these changes with appropriate technology. CRM should be viewed as a long-term business change program rather than a simple IT project.
Top 40 CRM Features
Your CRM platform has the ability to automate certain aspects of your sales. Learn to know the top 40 CRM Features
Crm
This document discusses customer relationship management (CRM) and its key elements and processes. It outlines the main components of CRM as customer knowledge, relationship strategy, communication, individual value proposition, and sales force automation. The core CRM processes include customer acquisition, interaction management, retention, attrition, and defection. It provides details on how each of these processes work and their importance for building and maintaining customer relationships.
CRM
The document discusses integrating customer relationship management (CRM) processes to build relationships. It explains that CRM involves a timely delivery of excellent service through a combination of business processes and technology. It also discusses top CRM applications in various industries, strategic drivers of CRM, defining CRM, managing the customer lifecycle through CRM, requirements for new CRM architectures, trends in CRM, and provides a roadmap for implementing CRM.
Erp Peoplesoft Functionality Of Crm Software
The document provides an overview of the functionality of CRM software. It defines CRM and discusses operational vs analytical CRM. It describes the objectives of CRM in engaging, transacting with, fulfilling, and servicing customers. It then outlines the functionality of CRM software, including modules for employees, customers, products, activities, documents and other features like integration with other systems and portals. Specific examples are given of CRM software capabilities.
Customer relationship management
This document discusses customer relationship management (CRM) strategies. It defines CRM as a process that seeks to build long-term customer relationships through carefully managing customer information and touchpoints. It outlines a four-step CRM framework involving identifying, interacting with, differentiating between, and customizing for customers. The document also discusses increasing customer lifetime value, attracting and retaining customers, handling complaints, building loyalty, and provides examples from Apple and Harley-Davidson.
CRM Customer relationship management
A small powerpoint of CRM and the concept behind it. The context isn't great but the design is a nice template. It was used in a Sales class so the exercise isn't there.
Recommended
Customer Relationship Management (CRM)
Customer relationship management (CRM) involves using technology to manage a company's interactions with current and future customers. The goal of CRM is to create value for both customers and the company over the long term by gaining competitive advantage through sales strategies, promotions, improved customer service, and building long-term relationships. CRM uses technology to store customer data, track purchase histories, and target customers with personalized services to meet their needs. Key challenges for CRM include ensuring rich customer data, an integrated view of information, effective feedback mechanisms, intelligence at customer touchpoints, and consistent communication.
CRM Basics
CRM stands for customer relationship management. It is a business strategy that optimizes profitability, revenue and customer satisfaction by organizing around customer needs, fostering satisfying customer experiences, and implementing customer-centric processes. Implementing CRM requires redefining roles and reengineering work processes, and supporting these changes with appropriate technology. CRM should be viewed as a long-term business change program rather than a simple IT project.
Top 40 CRM Features
Your CRM platform has the ability to automate certain aspects of your sales. Learn to know the top 40 CRM Features
Crm
This document discusses customer relationship management (CRM) and its key elements and processes. It outlines the main components of CRM as customer knowledge, relationship strategy, communication, individual value proposition, and sales force automation. The core CRM processes include customer acquisition, interaction management, retention, attrition, and defection. It provides details on how each of these processes work and their importance for building and maintaining customer relationships.
CRM
The document discusses integrating customer relationship management (CRM) processes to build relationships. It explains that CRM involves a timely delivery of excellent service through a combination of business processes and technology. It also discusses top CRM applications in various industries, strategic drivers of CRM, defining CRM, managing the customer lifecycle through CRM, requirements for new CRM architectures, trends in CRM, and provides a roadmap for implementing CRM.
Erp Peoplesoft Functionality Of Crm Software
The document provides an overview of the functionality of CRM software. It defines CRM and discusses operational vs analytical CRM. It describes the objectives of CRM in engaging, transacting with, fulfilling, and servicing customers. It then outlines the functionality of CRM software, including modules for employees, customers, products, activities, documents and other features like integration with other systems and portals. Specific examples are given of CRM software capabilities.
Customer relationship management
This document discusses customer relationship management (CRM) strategies. It defines CRM as a process that seeks to build long-term customer relationships through carefully managing customer information and touchpoints. It outlines a four-step CRM framework involving identifying, interacting with, differentiating between, and customizing for customers. The document also discusses increasing customer lifetime value, attracting and retaining customers, handling complaints, building loyalty, and provides examples from Apple and Harley-Davidson.
CRM Customer relationship management
A small powerpoint of CRM and the concept behind it. The context isn't great but the design is a nice template. It was used in a Sales class so the exercise isn't there.
SalesFundaa CRM Software ppt
This document introduces SalesFundaa CRM software. It discusses what CRM is and its benefits for managing customer relationships and driving sales. SalesFundaa CRM is described as an affordable CRM option for small and medium businesses, with features like contact management, sales order management, and pricing plans starting at INR 500 per month. The document also provides frequently asked questions about using SalesFundaa CRM and contact information to schedule a free demo.
Social CRM - Not Your Father's Customer Relationship Management
The document discusses the evolution of customer relationship management (CRM) with the rise of social media. Traditional CRM focused on automating processes like lead generation and sales pipelines. Social CRM adds a dimension of building quality relationships through social media interactions, analyzing relationship-building activities, and creating engaging content. It gives examples of how universities are using tools like Twitter, YouTube, iTunes, and Second Life to better engage with students and prospects in a social, collaborative way.
Final CRM Power Point for Project Management class
If you are a business owner or work in Customer Relations please watch this video my teammates and I made for our Project Management class. Send your ratings of it to me via private message. Here is what I need to have answered after you watch it:
Score one to five how effective you thought the presentation was
1 2 3 4 5
What was the most useful part of the presentation?
1 2 3 4 5
What was the least helpful?
1 2 3 4 5
What would you change about this presentation?
1 2 3 4 5
Overall how was the presentation experience?
1 2 3 4 5
CRM trends
Learn more about the technological advancements in CRM and how it will help you deliver experiences and give your business an edge over competitors.
Stay updated with the Emerging CRM Trends:
https://www.officeclip.com/blog/post/2020/10/06/emerging-crm-trends
CRM in Marketing
This document discusses various aspects of customer relationship management (CRM) in marketing. It describes target marketing, which involves promoting products or services to specific customer subsets defined by geographic, demographic, or other characteristics. It also discusses refining marketing campaigns, relationship marketing to understand customer preferences, campaign management through tailored creative messages and media selection, and closed-loop campaign management. Finally, it outlines several CRM marketing initiatives including cross-selling, customer retention, behavior prediction, and ensuring customer privacy.
Bi crm presentation - Using Business Intelligence to Improve Customer Relations
Using Business Intelligence to Improve Customer Relations
Vispi Munshi
CEO - ERP India
http://www.erp-india.org
vmunshi@erp-india.org
CRM Introduction
This document provides an introduction to Customer Relationship Management (CRM) software and HuskyMonkey Technology's real estate CRM.
A CRM allows users to manage all client interactions and records in one place, including client details, contact history, property records, and tasks. It also integrates with advertisement portals. HuskyMonkey's real estate CRM further allows automatic property listing distribution and contract generation.
The CRM organizes a user's workflow and helps their business grow by keeping track of leads, clients, properties, tasks, and communications in one system accessible from any device.
Customer Relationship Management !!! CRM
This document provides an overview of customer relationship management (CRM). It defines CRM as the integration of sales, marketing, and service strategies. The goals of CRM are to provide better customer service, increase efficiency, help close deals faster, and discover new customers. CRM aims to use existing customer data to grow revenue, better serve customers through integrated systems, and create loyalty through excellent repeatable sales processes. It also discusses the importance of customer focus, CRM phases, benefits of CRM systems, necessary customer data, and keys to successful CRM implementation.
Crm characteristics
The document outlines 8 key characteristics of a successful CRM implementation: 1) having a clear CRM vision and leadership, 2) developing CRM strategies around objectives, segments, and customer interactions, 3) creating a valued customer experience through understanding needs, monitoring satisfaction, and acting on feedback, 4) fostering organizational collaboration around customer understanding, 5) establishing CRM processes around the customer lifecycle and knowledge management, 6) leveraging CRM information like customer data and analytics, 7) utilizing CRM technology applications and infrastructure, and 8) defining CRM metrics around value, retention, satisfaction and loyalty.
Introduction To CRM
What is CRM? Why CRM is needed?
Technology Consideration of CRM, Steps Before Implementing CRM,Stages of Technology Implementation, Customer Intelligence, Customer Life Cycle Management, E-CRM, Frame Work of E-CRM, SIX “Es” IN E-CRM, E-CRM Architecture
5 Essential Features of Call Center CRM
This document discusses 5 essential features of call center CRM software: 1) call center analytics to analyze customer trends and patterns, 2) an integrated agent desktop for a 360-degree view of customer interactions, 3) multiple channel integration such as social media and chat, 4) a knowledge database for agents to efficiently resolve customer queries, and 5) automatic escalations to pass incidents to higher authorities if needed. The CRM software helps call centers better manage customer data and interactions to improve customer service.
Role of social media on customer relationship management crm
This document contains a coursework header sheet for a student submitting an essay on relationship marketing and e-CRM. It provides information on the course code, school, assessment details, submission deadline, and a statement that the work is the student's own. The contents page lists sections on social media, ways to form relationships through CRM, using social media for service recovery, CRM implementation and challenges, and maintaining dialogue using online/offline communication.
Crm market in india 2014 sample
The CRM market in India is valued at approximately INR ab billion in 2012 and is estimated to grow at a CAGR of ~xyz% over 2013-2018. Telecom is the largest procuring sector within the Indian CRM market. The major players implementing CRM solutions are Company A, B, C and D, followed by Company E and F. Drivers of CRM adoption include improved customer relationships and operational efficiency, while challenges are implementation costs and lack of awareness of benefits. Emerging trends include rising cloud adoption, demand for transparency, social CRM, and mobile CRM.
CRM - Concepts & Considerations 110210
The document discusses concepts and considerations around customer relationship management (CRM). It begins by addressing some common misconceptions about CRM and provides a definition. It then discusses how CRM can help businesses by delivering competitive differentiation, customer intimacy, and return on customer investment. Finally, it outlines some foundational elements that are important to developing an effective CRM strategy, including defining goals, segmentation, metrics, and making customer management a core part of the business.
Crm 10
CRM (Customer Relationship Management) software allows companies to better understand their customers through collecting, storing and analyzing customer data across different departments and channels. This integrated approach aims to improve customer service, increase sales and boost profits. Major CRM software providers include Microsoft, Sage and SAP, with packages ranging in price from $5,000 to over $100,000 depending on features. Implementing CRM successfully requires focusing on core customer service goals and ensuring smooth integration with existing systems and processes.
Customer Relation Management
The document proposes a unified promotion platform to address issues with customers receiving too many promotions through different channels, potentially leading to disinterest. The platform would allow businesses to submit promotions through an API and customers would only see promotions applicable to them when actively searching. This could create incentives for both merchants and customers while providing a better user experience through features like tracking spending by brand and customizing offers for loyal customers. The platform would also provide data and analytics to merchants on promotion performance and customer behavior.
A case for crm team 11 - beacon hill version 1.1 ppt
CRM is a business strategy focused on customer relationships that has grown in adoption from 53% in 2003 to 75% in 2010. It involves collecting customer data, integrating it into meaningful information, and using it across sales, marketing, and service to develop stronger customer relationships. Analysts predict 33% of CRM spending will be on hosted on-demand services by 2015.
The role of mis in crm
The document discusses the role of management information systems (MIS) in customer relationship management (CRM). It defines CRM and outlines its major components, including contact management, sales, marketing, customer service, and retention programs. It also describes the four phases of CRM: acquire, enhance, retain, and recover customers. The document emphasizes using MIS to enable personalized customer experiences online, integrate customer data, facilitate ordering and billing, and provide after-sales support. Implementing CRM successfully with MIS can improve customer service, targeting, and staff efficiency while also presenting challenges like operations handling and security issues.
Putting the Relationship back in Customer Relationship Management
What customers expect of us if we want to build meaningful relationships with them in the age of the social web. Sameer.patel@sovosgroup.com
C.r.m & e --c.r.m
CRM refers to strategies and technologies used by companies to manage interactions with current and potential customers. e-CRM involves applying CRM strategies using electronic channels like websites to personalize the customer experience. Key aspects of e-CRM include tracking customer data online through tools like cookies and web bugs to analyze behavior and personalize marketing. Effective e-CRM systems also integrate data from external sources to gain insights and optimize customer retention, acquisition, and spending. Transitioning to e-CRM requires assessing current capabilities, aligning business strategies, and implementing technical architectures like data mining and campaign management software.
Mis
An information system consists of interrelated components that collect, process, store, and disseminate information to support decision making in an organization. It is important to distinguish between a computer system, which is the physical equipment, computer programs, which provide instructions, and an information system, which has both technical and organizational dimensions. Data are raw facts, while information is data that have been processed into a useful form. Information systems facilitate functions like supply chain management and customer relationship management through technologies like the Internet.
Enterprise Resource Planning Systems
ERP software allows all departments within a company to manage information through integrated modules. The document describes modules for human resource management, inventory management, accounts management, and product management. It provides benefits like reduced errors, time savings, and increased transparency. The case study outlines how a facilities management company used a customized cloud-based ERP solution from iNVERTEDi to centralize business data and optimize processes around HR, inventory, tenders, and payments.
More Related Content
What's hot
SalesFundaa CRM Software ppt
This document introduces SalesFundaa CRM software. It discusses what CRM is and its benefits for managing customer relationships and driving sales. SalesFundaa CRM is described as an affordable CRM option for small and medium businesses, with features like contact management, sales order management, and pricing plans starting at INR 500 per month. The document also provides frequently asked questions about using SalesFundaa CRM and contact information to schedule a free demo.
Social CRM - Not Your Father's Customer Relationship Management
The document discusses the evolution of customer relationship management (CRM) with the rise of social media. Traditional CRM focused on automating processes like lead generation and sales pipelines. Social CRM adds a dimension of building quality relationships through social media interactions, analyzing relationship-building activities, and creating engaging content. It gives examples of how universities are using tools like Twitter, YouTube, iTunes, and Second Life to better engage with students and prospects in a social, collaborative way.
Final CRM Power Point for Project Management class
If you are a business owner or work in Customer Relations please watch this video my teammates and I made for our Project Management class. Send your ratings of it to me via private message. Here is what I need to have answered after you watch it:
Score one to five how effective you thought the presentation was
1 2 3 4 5
What was the most useful part of the presentation?
1 2 3 4 5
What was the least helpful?
1 2 3 4 5
What would you change about this presentation?
1 2 3 4 5
Overall how was the presentation experience?
1 2 3 4 5
CRM trends
Learn more about the technological advancements in CRM and how it will help you deliver experiences and give your business an edge over competitors.
Stay updated with the Emerging CRM Trends:
https://www.officeclip.com/blog/post/2020/10/06/emerging-crm-trends
CRM in Marketing
This document discusses various aspects of customer relationship management (CRM) in marketing. It describes target marketing, which involves promoting products or services to specific customer subsets defined by geographic, demographic, or other characteristics. It also discusses refining marketing campaigns, relationship marketing to understand customer preferences, campaign management through tailored creative messages and media selection, and closed-loop campaign management. Finally, it outlines several CRM marketing initiatives including cross-selling, customer retention, behavior prediction, and ensuring customer privacy.
Bi crm presentation - Using Business Intelligence to Improve Customer Relations
Using Business Intelligence to Improve Customer Relations
Vispi Munshi
CEO - ERP India
http://www.erp-india.org
vmunshi@erp-india.org
CRM Introduction
This document provides an introduction to Customer Relationship Management (CRM) software and HuskyMonkey Technology's real estate CRM.
A CRM allows users to manage all client interactions and records in one place, including client details, contact history, property records, and tasks. It also integrates with advertisement portals. HuskyMonkey's real estate CRM further allows automatic property listing distribution and contract generation.
The CRM organizes a user's workflow and helps their business grow by keeping track of leads, clients, properties, tasks, and communications in one system accessible from any device.
Customer Relationship Management !!! CRM
This document provides an overview of customer relationship management (CRM). It defines CRM as the integration of sales, marketing, and service strategies. The goals of CRM are to provide better customer service, increase efficiency, help close deals faster, and discover new customers. CRM aims to use existing customer data to grow revenue, better serve customers through integrated systems, and create loyalty through excellent repeatable sales processes. It also discusses the importance of customer focus, CRM phases, benefits of CRM systems, necessary customer data, and keys to successful CRM implementation.
Crm characteristics
The document outlines 8 key characteristics of a successful CRM implementation: 1) having a clear CRM vision and leadership, 2) developing CRM strategies around objectives, segments, and customer interactions, 3) creating a valued customer experience through understanding needs, monitoring satisfaction, and acting on feedback, 4) fostering organizational collaboration around customer understanding, 5) establishing CRM processes around the customer lifecycle and knowledge management, 6) leveraging CRM information like customer data and analytics, 7) utilizing CRM technology applications and infrastructure, and 8) defining CRM metrics around value, retention, satisfaction and loyalty.
Introduction To CRM
What is CRM? Why CRM is needed?
Technology Consideration of CRM, Steps Before Implementing CRM,Stages of Technology Implementation, Customer Intelligence, Customer Life Cycle Management, E-CRM, Frame Work of E-CRM, SIX “Es” IN E-CRM, E-CRM Architecture
5 Essential Features of Call Center CRM
This document discusses 5 essential features of call center CRM software: 1) call center analytics to analyze customer trends and patterns, 2) an integrated agent desktop for a 360-degree view of customer interactions, 3) multiple channel integration such as social media and chat, 4) a knowledge database for agents to efficiently resolve customer queries, and 5) automatic escalations to pass incidents to higher authorities if needed. The CRM software helps call centers better manage customer data and interactions to improve customer service.
Role of social media on customer relationship management crm
This document contains a coursework header sheet for a student submitting an essay on relationship marketing and e-CRM. It provides information on the course code, school, assessment details, submission deadline, and a statement that the work is the student's own. The contents page lists sections on social media, ways to form relationships through CRM, using social media for service recovery, CRM implementation and challenges, and maintaining dialogue using online/offline communication.
Crm market in india 2014 sample
The CRM market in India is valued at approximately INR ab billion in 2012 and is estimated to grow at a CAGR of ~xyz% over 2013-2018. Telecom is the largest procuring sector within the Indian CRM market. The major players implementing CRM solutions are Company A, B, C and D, followed by Company E and F. Drivers of CRM adoption include improved customer relationships and operational efficiency, while challenges are implementation costs and lack of awareness of benefits. Emerging trends include rising cloud adoption, demand for transparency, social CRM, and mobile CRM.
CRM - Concepts & Considerations 110210
The document discusses concepts and considerations around customer relationship management (CRM). It begins by addressing some common misconceptions about CRM and provides a definition. It then discusses how CRM can help businesses by delivering competitive differentiation, customer intimacy, and return on customer investment. Finally, it outlines some foundational elements that are important to developing an effective CRM strategy, including defining goals, segmentation, metrics, and making customer management a core part of the business.
Crm 10
CRM (Customer Relationship Management) software allows companies to better understand their customers through collecting, storing and analyzing customer data across different departments and channels. This integrated approach aims to improve customer service, increase sales and boost profits. Major CRM software providers include Microsoft, Sage and SAP, with packages ranging in price from $5,000 to over $100,000 depending on features. Implementing CRM successfully requires focusing on core customer service goals and ensuring smooth integration with existing systems and processes.
Customer Relation Management
The document proposes a unified promotion platform to address issues with customers receiving too many promotions through different channels, potentially leading to disinterest. The platform would allow businesses to submit promotions through an API and customers would only see promotions applicable to them when actively searching. This could create incentives for both merchants and customers while providing a better user experience through features like tracking spending by brand and customizing offers for loyal customers. The platform would also provide data and analytics to merchants on promotion performance and customer behavior.
A case for crm team 11 - beacon hill version 1.1 ppt
CRM is a business strategy focused on customer relationships that has grown in adoption from 53% in 2003 to 75% in 2010. It involves collecting customer data, integrating it into meaningful information, and using it across sales, marketing, and service to develop stronger customer relationships. Analysts predict 33% of CRM spending will be on hosted on-demand services by 2015.
The role of mis in crm
The document discusses the role of management information systems (MIS) in customer relationship management (CRM). It defines CRM and outlines its major components, including contact management, sales, marketing, customer service, and retention programs. It also describes the four phases of CRM: acquire, enhance, retain, and recover customers. The document emphasizes using MIS to enable personalized customer experiences online, integrate customer data, facilitate ordering and billing, and provide after-sales support. Implementing CRM successfully with MIS can improve customer service, targeting, and staff efficiency while also presenting challenges like operations handling and security issues.
Putting the Relationship back in Customer Relationship Management
What customers expect of us if we want to build meaningful relationships with them in the age of the social web. Sameer.patel@sovosgroup.com
C.r.m & e --c.r.m
CRM refers to strategies and technologies used by companies to manage interactions with current and potential customers. e-CRM involves applying CRM strategies using electronic channels like websites to personalize the customer experience. Key aspects of e-CRM include tracking customer data online through tools like cookies and web bugs to analyze behavior and personalize marketing. Effective e-CRM systems also integrate data from external sources to gain insights and optimize customer retention, acquisition, and spending. Transitioning to e-CRM requires assessing current capabilities, aligning business strategies, and implementing technical architectures like data mining and campaign management software.
What's hot (20)
Social CRM - Not Your Father's Customer Relationship Management
Social CRM - Not Your Father's Customer Relationship Management
Final CRM Power Point for Project Management class
Final CRM Power Point for Project Management class
Bi crm presentation - Using Business Intelligence to Improve Customer Relations
Bi crm presentation - Using Business Intelligence to Improve Customer Relations
Role of social media on customer relationship management crm
Role of social media on customer relationship management crm
A case for crm team 11 - beacon hill version 1.1 ppt
A case for crm team 11 - beacon hill version 1.1 ppt
Putting the Relationship back in Customer Relationship Management
Putting the Relationship back in Customer Relationship Management
Viewers also liked
Mis
An information system consists of interrelated components that collect, process, store, and disseminate information to support decision making in an organization. It is important to distinguish between a computer system, which is the physical equipment, computer programs, which provide instructions, and an information system, which has both technical and organizational dimensions. Data are raw facts, while information is data that have been processed into a useful form. Information systems facilitate functions like supply chain management and customer relationship management through technologies like the Internet.
Enterprise Resource Planning Systems
ERP software allows all departments within a company to manage information through integrated modules. The document describes modules for human resource management, inventory management, accounts management, and product management. It provides benefits like reduced errors, time savings, and increased transparency. The case study outlines how a facilities management company used a customized cloud-based ERP solution from iNVERTEDi to centralize business data and optimize processes around HR, inventory, tenders, and payments.
Data Warehouse and Data Mining
This document provides an overview of data mining and data warehousing. It discusses the history and evolution of databases from the 1960s to today. Data mining is defined as using automated tools to extract hidden patterns from large databases to address the problem of data explosion. Descriptive and predictive models are used in data mining. Data warehousing involves integrating data from multiple sources into a centralized database to support analysis and decision making.
Ch03
The document discusses data warehousing and OLAP technology. It defines a data warehouse as a subject-oriented, integrated, time-variant, and nonvolatile collection of data used for decision making. It describes the architecture of a data warehouse including extraction, transformation, loading, and refreshing of data. It also discusses how data warehousing has evolved to online analytical mining (OLAM) which integrates OLAP and data mining capabilities.
Network externalities
This document discusses network externalities and standardization. It defines network externalities as the increase in utility derived from a good or service based on the number of users in the network. It presents models showing how demand depends on network size and how a monopoly network provider would determine the optimal adoption level. It analyzes factors that influence whether a market will have one or multiple competing standards and strategies firms use to establish a dominant technology or standard.
Data warehousing and business intelligence project report
Developed Data warehouse project with a structured, semi-structured and unstructured sources of data
and generated Business Intelligence reports. Topic for the project was Tobacco products consumption in
America. Studied on which products are more famous among people across and also got to know that
middle school students are the soft targets for the tobacco companies as maximum people start taking
tobacco products at this age.
Tools used: SSMS, SSIS, SSAS, SSRS, R-Studio, Power BI, Excel
Data Warehouse Concepts and Architecture
The document discusses data warehouse concepts and architecture. It defines a data warehouse as a structured repository of historic data that is subject oriented, integrated, time variant, and non-volatile. It contains business specified data to answer business questions. The document outlines why data warehouses are needed, compares them to operational data stores, and describes how they can be built, populated with data from multiple sources, and used for strategic reporting and analysis over time.
Enterprise resource planning ppt
Enterprise resource planning (ERP) systems integrate key business functions and processes across an organization through a centralized database. ERP systems support areas like planning, manufacturing, sales, marketing, distribution, accounting, finance, human resources and more. They provide transparent information flow between functions. ERP systems were developed to address issues with disparate legacy systems, improve competitiveness through cost reductions and logistics, and provide the right information at the right time. Modern ERP vendors include SAP, Oracle, J.D. Edwards, Microsoft, and Infor.
Data warehouse architecture
The document discusses different data warehouse architectures that can vary based on the layers included. A basic data warehouse architecture contains five main layers: the system operation layer, metadata layer, data source layer, ETL layer, and data warehouse/storage layer. Other common layers seen in more complex architectures include the staging layer, extraction layer, data mart layer, data logic layer, and data presentation layer.
Everything Has Changed Except Us: Modernizing the Data Warehouse
This document discusses modernizing data warehouse architecture to handle changes in data and analytics needs. It argues that the traditional data warehouse approach of fully modeling data before use is untenable with today's data volumes and rates of change. Instead, it advocates for a layered architecture that separates data acquisition, management, and delivery into independent but coordinated systems. This allows each layer and component to change at its own pace and focuses on data access and usability rather than strict control and governance. The goal is to design systems that can adapt to changes in data and analytics uses over time rather than trying to plan and control everything up front.
Network economy
Blizzard Entertainment demonstrates key aspects of the network economy through their massively multiplayer online role-playing game World of Warcraft. Blizzard has over 11 million subscribers globally who are connected through an online network. By integrating third-party websites, games, and other affiliated products and communities, Blizzard expands its network to increase its economic value according to principles of the network economy. Blizzard's network-based model allows it to meet increasing demand through scalability and provides access to cultural experiences rather than ownership of physical products.
3 tier data warehouse
This document provides an overview of the 3-tier data warehouse architecture. It discusses the three tiers: the bottom tier contains the data warehouse server which fetches relevant data from various data sources and loads it into the data warehouse using backend tools for extraction, cleaning, transformation and loading. The bottom tier also contains the data marts and metadata repository. The middle tier contains the OLAP server which presents multidimensional data to users from the data warehouse and data marts. The top tier contains the front-end tools like query, reporting and analysis tools that allow users to access and analyze the data.
Supply Chain Management System
The document discusses supply chain management systems (SCM). SCM involves coordinating materials, information, and finances as products move from suppliers to consumers. The goal of SCM is to reduce inventory levels while ensuring products are available when needed. Sophisticated software systems and web-based applications are used to manage SCM for companies. The document then provides details on the proposed supply chain management system, including system architecture, data flow diagrams, entity relationship diagrams, and screen designs for the supplier, distributor and manufacturer modules.
Transaction processing system
A Transaction Processing System (TPS) is an information system that processes business transactions to ensure customer orders are fulfilled reliably and efficiently. Key features of a TPS include rapid response, reliability through backups and recovery, inflexibility as every transaction is treated equally, and controlled processing through standardized employee roles. To qualify as a TPS, transactions must pass the ACID test - being atomic, consistent, isolated, and durable. TPS systems can use either batch or real-time processing and rely on databases organized in hierarchical, network, or relational structures to accurately store and retrieve transaction data. A transaction processing monitor oversees transactions to ensure they proceed as intended.
Data warehouse architecture
The document provides information about what a data warehouse is and why it is important. A data warehouse is a relational database designed for querying and analysis that contains historical data from transaction systems and other sources. It allows organizations to access, analyze, and report on integrated information to support business processes and decisions.
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM
This document discusses a customer relationship management (CRM) system presentation. It provides an overview of CRM and how it allows companies to gain profit and attract customers. The presentation then discusses the SugarCRM platform, its features and deployment models. An example is given of Coca-Cola Enterprise's use of SugarCRM and how it optimized distribution channels and increased orders. Advantages of CRM systems are identified as improving marketing, identifying and retaining customers, and enhancing customer service. Potential disadvantages are also noted such as employee resentment of change, a learning curve, and technical customization challenges.
Customer Relationship Management
The document discusses customer relationship management (CRM) in the pharmaceutical industry. It defines CRM and explains its importance. It discusses key aspects of CRM including identifying customer needs, developing long-term relationships through trust and value, integrating customer data and channels, and the roles of salespeople in relationship building and management. The document also outlines factors driving the need for CRM and strategies to individualize CRM through customer segmentation, understanding, and integration across departments.
Warehousing
The document discusses warehousing and storage. It defines warehousing as storing goods on a large scale in a specified manner. Warehousing ensures a continuous supply of goods to the market by addressing delays in transportation, uncertainties in production, and mismatches between production and use times. The objectives of warehousing are to facilitate the movement of goods throughout the supply chain and provide timely customer service at minimum cost. The document outlines various warehousing operations including receipt, storage, and delivery of goods as well as services provided.
Supply chain management
The document discusses supply chain management (SCM). It defines SCM as the active management of supply chain activities to maximize customer value and achieve a competitive advantage. It describes key aspects of SCM including integrating suppliers, distributors and customers; using information systems to automate information flow; and setting objectives at strategic, tactical and operational levels to manage resources, scheduling and production planning. The document also outlines challenges in SCM like demand uncertainties and the bullwhip effect, and how information systems and software can help address these challenges by facilitating information flow, tracking orders and inventory, and enabling collaborative planning across the supply chain.
Data Warehousing and Data Mining
This document discusses data warehousing and OLAP (online analytical processing) technology. It defines a data warehouse as a subject-oriented, integrated, time-variant, and nonvolatile collection of data to support management decision making. It describes how data warehouses use a multi-dimensional data model with facts and dimensions to organize historical data from multiple sources for analysis. Common data warehouse architectures like star schemas and snowflake schemas are also summarized.
Viewers also liked (20)
Data warehousing and business intelligence project report
Data warehousing and business intelligence project report
Everything Has Changed Except Us: Modernizing the Data Warehouse
Everything Has Changed Except Us: Modernizing the Data Warehouse
Similar to SUSL - Customer relationship management
Crm Final
Customer relationship management (CRM) refers to the processes and technologies used to manage relationships with customers. It involves tracking customer interactions across sales, marketing, customer service, and other functions. The key components of CRM include contact and account management, sales, marketing and fulfillment, customer service and support, and retention and loyalty programs. CRM systems allow companies to better understand customer needs and provide personalized customer experiences.
Chap08 Enterprise Business Systems
The document discusses key aspects of customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM) systems. It provides definitions and examples of each, including business processes supported, customer/business value, and potential challenges. Case studies illustrate how companies have implemented CRM, ERP and SCM systems, and both realized benefits and faced challenges, such as change management and technical issues. Trends including analytical, collaborative and portal-based systems are also discussed.
Lecture Slides 11 05 08
The document discusses customer relationship management (CRM) and its benefits. It defines CRM as using information technology to create an integrated enterprise system that automates customer-facing processes. CRM provides a single customer view across departments and integrates front and back office functions. CRM allows companies to retain customers, customize products based on customer data, and provide consistent service across contact points. The document also discusses operational CRM, which supports transactions, and analytical CRM, which supports strategic analysis without direct customer contact.
Sap Crm
The document discusses customer relationship management (CRM). It defines CRM and explains why companies need it. It describes the main goals of CRM as gaining insights into customer behavior and values to improve customer service, marketing/sales processes, and increase customer revenue. It also outlines different types of CRM, such as operational, analytical, consumer, and collaborative CRM. Finally, it covers CRM implementation options, benefits, costs, and provides definitions of CRM from industry experts.
vdocument.in_crm-project-report-558453c17a8ae.pdf
This document discusses customer relationship management (CRM) and sales force automation. It begins by defining CRM and its goals of understanding customer needs to increase loyalty. It then discusses the key components of CRM including operational CRM for marketing, sales, and customer service; analytical CRM for data analysis; and collaborative CRM for customer interactions. The document also outlines the benefits of CRM and sales force automation for improving customer service, sales performance, and understanding customer needs.
CUSTOMER RELATIONSHIP MANAGEMENT
A CRM is a collection of people, processes, software, and internet capabilities that helps an
enterprise manage customer relationship effectively and systematically. The goal of CRM is to
understand and anticipate the needs of current and potential customer to increase customer
retention and loyalty while optimizing the way product and services are sold.
CRM Assessment eBook
CRM Assessment eBook
CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be, and may not be leveraged by the individuals who could find vast benefits of such a tool. This tool can be used to help you understand who, what, where, when and how improvements to CRM processes, people and technology could be leveraged to improve any business.
Crm Assessment E Book V F
CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be, and may not be leveraged by the individuals who could find vast benefits of such a tool. This tool can be used to help you understand who, what, where, when and how improvements to CRM processes, people and technology could be leveraged to improve any business.
How to Overcome CRM User Adoption Barriers
Whitepaper from CRM Expert, Preact detailing how to overcome 5 frequently encountered barriers to Customer Relationship Manager user adoption.
Call Centre CRM
This document discusses Customer Relationship Management (CRM) and its role in call centers. It defines CRM as a strategy that focuses on acquiring, retaining and partnering with selective customers to create value for both the company and customer. CRM leverages technology, marketing techniques and tools to build internal and external relationships. It explains that CRM plays an important role in call centers by collecting and storing customer data, which helps call center agents better understand customers and provide personalized service. Implementing CRM software can benefit call centers by reducing costs, improving customer service levels and increasing productivity and satisfaction.
The Basics Of CRM
CRM, or customer relationship management, refers to concepts used by organizations to manage relationships with customers. It involves capturing leads, storing and analyzing customer data, and internal organizational information. CRM has three main aspects - operational, collaborative, and analytical. Operationally, CRM automates front office sales, service, and marketing processes. Collaboratively, it allows direct customer interaction without sales representative interference through automated communications. Analytically, CRM is used to optimize marketing effectiveness, customer retention, and decision making through customer data analysis. The top CRM software vendors in 2005 were SAP, Siebel, Oracle, Salesforce, and Amdocs.
About CRM Software.pptx
This PowerPoint presentation provides an in-depth overview of Customer Relationship Management (CRM) software. Explore its features, benefits, and implementation strategies for effective customer management and improved business performance.
What is CRM? What are the different types of CRM?
Salesforce CRM is today’s popular cloud-based CRM which is preferably improving the business standards worldwide. Salesforce training has been increasing the chances of various business owners to move their companies to peak grades in the market. However, having a knowledge on CRM and its types helps one to understand and efficiently use any kind of it for the appropriate purpose.
Reshma fernandez, mba f. t.
This document discusses customer relationship management (CRM) and enterprise resource planning (ERP) systems. It defines CRM as a system for managing interactions with customers, while ERP focuses on improving business processes within a company. The document argues that integrating CRM and ERP systems provides benefits like eliminating duplicate data entry, empowering employees with complete customer information, streamlining business processes through automated workflows, and improving productivity overall.
SAP CRM Interview questions
Prepare for your interview with these top 20 SAP CRM interview questions. For more IT Profiles, Sample Resumes, Practice exams, Interview Questions, Live Training and more…visit ITLearnMore – Most Trusted Website for all Learning Needs by Students, Graduates and Working Professionals.
Looking to add weight to your resume? Check out for ITLearnmore for varied online IT courses at affordable prices intended for career boost. There is so much in store for both fresh graduates and professionals here. Hurry up..! Get updated with the current IT job market requirements and related courses.More information visit www.ITLearnMore.com
crm
The document provides an overview of customer relationship management (CRM). It discusses that CRM focuses on understanding customer needs and creating value through relationships rather than just transactions. CRM involves gathering customer data, customizing communications and offers, and using integrated systems to support relationship management across departments. The goal is to encourage repeat purchases and reduce customers switching to competitors by delivering superior personalized service and value.
Unit V
This document contains a series of questions related to managing information technology. It includes questions about customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), change management, global IT management challenges, strategies, and the procurement process. Popular commercial software packages for CRM, ERP, and SCM are also discussed.
Customer Relationship Management
The document discusses customer relationship management (CRM). It defines CRM and explains that it is a process used by businesses to learn about customers and develop stronger relationships. CRM uses both technology and human resources to gain insights into customer behavior and value. The summary then discusses the three phases of CRM - acquire, enhance and retain customers. It also lists some common CRM application components and tools.
CRM - Customer Relationship Managemennt
CRM (Customer Relationship Management) is used by organizations to manage relationships with customers through identifying, establishing, maintaining, and enhancing lasting relationships. It emerged in the 1980s through database marketing and became a two-way communication device in the 1990s. CRM systems have three aspects: operational for automating customer processes, collaborative for direct customer interaction, and analytical for analyzing customer data. Implementing CRM leads to identifying prospects, closing sales efficiently, allowing easy transactions, and providing better post-sale service and support.
Customer Relationship Management Presentation
CRM definition
CRM characteristics
Components
The role of CRM
Examples of a successful CRM
The challenges that CRM faces
Success factors of CRM
Research discussion
Similar to SUSL - Customer relationship management (20)
More from Undergraduate
SUSL - IMC original
This document provides information about a group project on understanding the role of internet and interactive media in integrated marketing communications. It lists the group members and five learning objectives, which cover understanding the role of internet in IMC programs, uses of web 1.0 and 2.0 platforms, evaluating communication effectiveness, and advantages/disadvantages of internet and additional online media.
SUSL - Imc print ppt
This document outlines learning objectives and content for understanding the role of internet and interactive media in integrated marketing communication. It discusses key concepts such as:
- The growth of internet usage and social media platforms (LO1)
- Differences between Web 1.0 and Web 2.0 and how each supports advertising, sales promotion, and public relations (LO2)
- Methods for evaluating the effectiveness of communication through the internet, including metrics like clicks, conversions, and surveys (LO3)
- Advantages of internet like targeted marketing and disadvantages like privacy issues and clutter (LO4)
- Additional interactive media like interactive TV and mobile and their role in integrated marketing (LO5)
SUSL - Concept of culture original
This document provides information about managing cross-cultural interactions in business. It defines cross-culture as the interaction between people from different backgrounds in business. Cross-cultural management seeks to understand how cultures affect practices, identify similarities and differences, and increase effectiveness globally. Elements of culture like norms and values are described. Examples of doing business in countries like India, China, Brazil, and Saudi Arabia are provided, including etiquette for meetings, negotiations, relationships, communication, and dress.
SUSL - Services Marketing Presentation
The document summarizes a group project on servicescape done by 6 members. It discusses the strategic roles of servicescape like packaging, facilitating, socializing and differentiation. It provides examples of these roles using 3 case studies - Boulder Garden, 98 Acres and Saman Villas resorts. The servicescapes of the exterior, interior and entrances of these 3 resorts are elaborated.
SUSL - Selection ( HRM )
The document discusses the selection process used to choose appropriate candidates for job vacancies. It defines selection and lists its objectives such as reducing costs and turnover. Various selection methods are described - application evaluation, interviews, tests, background checks and medical exams. The accuracy and effectiveness of each method is also assessed. The selection process involves shortlisting applications, conducting interviews, and selecting or rejecting candidates based on the evaluation results. The goal is to choose candidates that are best qualified for the role while maintaining a cost-effective selection process.
SUSL - Strategic Group Analysis
This document summarizes a strategic group analysis of the fast food industry in Sri Lanka. It identifies the major fast food chains operating in the country and analyzes them based on their brand awareness and product portfolio. A strategic group map is presented, showing where chains like McDonald's, KFC, Pizza Hut, and Domino's fall. Issues facing Domino's, the selected company, are discussed as well as potential solutions around expanding products, focusing on competitors and customers, and increasing research and development efforts.
SUSL - Industrial Marketing handout 07
This document provides an overview of industrial pricing strategies and policies. It discusses key factors that influence industrial pricing decisions such as pricing objectives, demand analysis, cost analysis, and competitive analysis. It then examines various pricing strategies across different stages of the product lifecycle and for different types of customers. Specific pricing policies like trade discounts, quantity discounts, and cash discounts are also explained. Commercial terms and conditions prevalent in industrial markets are briefly outlined.
SUSL - Sales Traning ppt
The document discusses sales training, including defining sales training, the sales training process, assessing needs, setting objectives, evaluating alternatives, designing programs, performing training, and following up. It describes assessing needs through audits, testing, observation, and surveys. Objectives may include increasing sales or profits, improving knowledge, and developing future managers. Alternatives for training include who conducts it, location, and methods/media. Training is then performed, followed by evaluation. Ethics training should also be provided to help salespeople handle difficult situations.
SUSL - Organizational Behaviour presentation
This document discusses values and ethics in organizations. It defines values as basic convictions about what is right and wrong, and notes that values influence attitudes and behavior. The document outlines different types of values and discusses the importance of studying values in organizational behavior. It then defines ethics as principles that guide behavior and its effects on others. A key difference between values and ethics is noted, where values are basic beliefs and ethics provides guidelines or rules based on moral values.
SUSL - New presentation e marketing
This document outlines the key elements of an e-marketing presentation for a group project. It defines traditional marketing and e-marketing, and explains the marketing mix and its 7Ps framework. It then discusses how each element of the marketing mix applies in an online context, covering e-product, e-branding, e-pricing, e-placement, e-promotion, physical evidence, and people. The goal is to explain the e-marketing mix and how to effectively mix its components online.
SUSL - Social mkt ppt final
This document summarizes a presentation by the group "Gladiators" on preventing the spread of HIV/AIDS in Sri Lanka. It discusses rising HIV infection rates in the country. The group's plan is to change behaviors through increased availability of condoms and counseling. The group analyzes strengths, weaknesses and opportunities to select a target market of university students and local citizens. Goals are to increase condom use and decrease new HIV infections by 5% annually through promotional materials like digital billboards, t-shirts, and a Facebook page.
SUSL - Coca cola presentation
This document provides an analysis of Coca-Cola's marketing strategy. It begins with an introduction of the Coca-Cola company and its mission statement. It then discusses the current business environment and Coca-Cola's current marketing strategy, which involves the 4 P's of marketing. It analyzes the strengths and weaknesses of Coca-Cola's current strategy and discusses the company's segmentation, targeting, positioning, and developing of its marketing mix. The document is authored by group A for their marketing management course.
More from Undergraduate (12)
Recently uploaded
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcCommunity pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Recently uploaded (20)
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
SUSL - Customer relationship management
- 2. Content….. 1) What is Customer Relationship Management ? 2) Customer Relationship Management System 3) Components of CRM System 4) Types of CRM System 5) Characteristics of CRM System 6) Functions of CRM 7) Advantages of CRM 8) Disadvantage of CRM 9) How Merge CRM System with Organization?
- 3. What is Customer Relationship Management ? This focuses on managing all of the ways that a firm deals with its existing & potential new customers. CRM is both a business & technology discipline that uses information systems to integrate of all of the businesses processes surrounding the firms interaction with its customers in sales marketing & service.
- 4. Customer Relationship Management System This is a information systems for creating a coherent integrated view of all of the relationship a firm maintains with its customers.
- 5. Components of CRM System
- 6. Sales - Telephone - Web - Field - Retail Marketing - Campaign data - Content - Data Analysis Service - Call Center Data - Web Self Service Data - Field Service Data - Wireless Data Unified view of customers Consistent message to customers End to end customer care Long term customer care Identification of best profitable customers
- 7. Types of CRM System
- 8. Characteristics of CRM System End to end customer Have three main components Eg:- Sales, Marketing, Customer Service This is a enterprise application Available in every level of Management Have two approaches - Analytical - Operational This system is a modular system
- 9. Functions of CRM Operational Analytical Collaboration
- 10. Advantages of CRM Can give higher satisfaction Can offer better customer service Can earn more profit Enables to communicate easily Can complete CRM functions easily Helps to get an idea about their Sales, Marketing & Service
- 11. Disadvantage of CRM Software maintain & purchase cost is high Customization is required Sometime can’t use uneducated customers If there have low integration, CRM may be fail Difficulty & complexity of software uses
- 12. How Merge CRM System with Organization?
- 13. Group Members M.P.D.S.Ananda 10/MS/004 D.M.D.S.Dissanayaka 10/MS/034 N.A.S.Prasad 10/MS/087 M.P.S.W.Madushika 10/MS/211 S.M.Priyadarshani 10/MS/233 H.K.M.Karunarathne 10/MS/186 P.B.Balasooriya 10/MS/136 E.W.M.S.Gunarathne 10/MS/163