The document proposes a unified promotion platform to address issues with customers receiving too many promotions through different channels, potentially leading to disinterest. The platform would allow businesses to submit promotions through an API and customers would only see promotions applicable to them when actively searching. This could create incentives for both merchants and customers while providing a better user experience through features like tracking spending by brand and customizing offers for loyal customers. The platform would also provide data and analytics to merchants on promotion performance and customer behavior.

1. New Gen Solutions,
for New Gen Customers

2.  Various Companies sending promo material to
customers via emails and notifications
 Too many promos reach customer over too
many channels, leading to over exposure and
disinterest
 Customer who are not looking for promos are
not spared

3.  We propose to serve customer when they are
actively searching for it
 Higher chances of conversion
 Try and bring all major brands to promote on
one unified platform
 Create incentives for both merchants and
customers to build traction

4.  Unified platform to promote every significant
merchant
 Businesses submit promos through API
 Customers get to see only the promos
applicable to them
 Added services which would lead to better
UX for the end customer

5.  Customers get to see less spam
 Promo codes by Categories, easy navigation
 Cleaner Inboxes and less push notifications
 Customers earn points for being loyal to
particular brands, getting added bonuses
over time
 Customers can track individual spending per
brand/category over time

6.  Keep score of amount spent by customer for
each brand/category
 Customize offers for loyal consumers
 Notifications from particular store/brand
that the customer specifies (must be
minimal)
 Social Layer

7.  Success rate of individual coupons
 Which coupons are not doing well?
 Tweak coupons to see changes in customer
behaviour
 Store locations which convert better
 Performance of newly opened store – if there
is need for more promo activities

8.  WebApp for merchants to enter coupon data
 API to submit multiple coupon data
programmatically
 Android app submits LatLong of customer
and receives list of stores nearby offering
promotions
 Store transaction data to cloud when a
coupon is encashed by a customer
 DataViz in the WebApp for merchants to
decide on action items