SUSL - Strategic Group Analysis
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This document summarizes a strategic group analysis of the fast food industry in Sri Lanka. It identifies the major fast food chains operating in the country and analyzes them based on their brand awareness and product portfolio. A strategic group map is presented, showing where chains like McDonald's, KFC, Pizza Hut, and Domino's fall. Issues facing Domino's, the selected company, are discussed as well as potential solutions around expanding products, focusing on competitors and customers, and increasing research and development efforts.
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02 case study
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- 4. Fast Food Industry • Fast food is the term given to food that can be : Prepared and served very quickly. Has low preparation time. Packaged form for take-out/take-away. • Sri Lanka is blessed with one of the fastest growing fast food market of the world
- 5. Fast Food Restaurants in Sri Lanka • Macdonald • KFC • Pizza Hut • Burger’s king
- 6. • Perera & sons • Domina’s pizza • Dine more • Taco bell
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