SUSL - Services Marketing Presentation
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The document summarizes a group project on servicescape done by 6 members. It discusses the strategic roles of servicescape like packaging, facilitating, socializing and differentiation. It provides examples of these roles using 3 case studies - Boulder Garden, 98 Acres and Saman Villas resorts. The servicescapes of the exterior, interior and entrances of these 3 resorts are elaborated.
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Chrissy Kneebone has over 30 years of experience in the mortgage lending industry. She has held roles such as Business Development Manager, Mortgage Manager, Lending Support Officer, and Mortgage Lending Officer. Kneebone obtained a Commercial Certificate from Fremantle College of TAFE in 1986 and has worked for organizations including PLAN Australia, Specialist Mortgage, RAMS Home Loans, and Energy Credit Union. Her experience includes recruiting brokers, assisting with business growth, loan processing, and managing lending teams.
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This document discusses physical evidence and the servicescape. It defines physical evidence as the tangible components that facilitate or communicate the delivery of a service. This includes the environment where the service is delivered. The physical evidence creates an impression about the service and influences perceptions of quality and price.
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Physical evidence in services includes the tangible components that customers interact with during service delivery, such as facilities, equipment, and materials. The environment where the service is delivered is called the "servicescape" and influences customer and employee behaviors. Servicescapes can be designed to facilitate service delivery, differentiate a provider in the market, and impact customer perceptions through qualities like ambience and cleanliness.
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SUSL - Services Marketing Presentation
- 1. Group No 01
- 3. About Us.. Boulder Garden 98 Acres Saman Villas Exterior & Intetrior Types of Servicescape Strategic Roles of Servicescape Package Socializer Facilitator Differentiator
- 4. Exterior
- 5. Interior
- 6. Types of Servicescape Servicescape usage Elaborate Lean Self service Interpersonal services Remote services Hotel Industry Servicescape Complexity
- 10. Visual things
- 11. Dress code