SlideShare a Scribd company logo
Survey Analysis
Audience Research Results
Importance of audience research?
The point of doing this audience questionnaire analysis is so that I, the
producer, can get a better insight of my target audiences when making my
product. I am able to understand better my audiences consumption and habits
with films and trailers. My questionnaire results will help inform me about
decisions further down the line. It will also highlight any problems I may have
to overcome or potential changes I might need to make.
I expected to see a result dominated by 17-21 year olds which is
shown here, this is because I put it onto my facebook page
dominated by my age range of friends. Perhaps to get a fairer result
I could have encouraged my parents friends and family to complete
the questionnaire however 17-21 is most likely to be my target
audience so this works well, as I can properly find out their
interests..
74.29% out of 35 people who answered my questionnaire
were female.
The most popular genres:
• Action/adventure
• Rom com
• Comedy
Romance was the most popular among females
and action adventure amongst male candidates.
This is the stereotypical result I was expecting
due to the demographic of my audience.
Although documentary was not a popular
choice this could be because I think most
people watch documentary's however not a
regular basis. Perhaps to overcome this I can
incorporate action aspects to my trailer to
attract the widest possible audience.
The way in which my audience consume
film is important from the perspective of
being an independent film company, as
my film would be more likely to go
straight to online release. The increasing
use of online streaming sites and
competition of Netflix portrays how
films are now mostly watched online, and
are accessible from laptops, tablets and
phones which means the more films are
being watched due to the high demand
and ease of access and small cost.
This is a positive result which indicates that most
people think that a trailer is the most convincing
product when distributing a film. It was important
to consider this question because as part of this
project I have to make a film poster and Magazine
cover.
However it was import to prove how vital posters
are in selling any film to an audience.
Soundtrack
These results are varied, however the
majority selected ‘indie’. This genre
will be ideal for my genre of film.
This was an unexpected result, although nearly
50% agreed that the soundtrack to a trailer is
‘extremely important’ I predicted this to be a much
higher majority.
Would you watch a Documentary Film?
• 100% answered Yes to this yes or no question, when asked why they enjoy this genre many
commented that the storyline is often gripping and interesting whilst enabling them to learn
something new. Many also commented about how it made them feel strong emotions.
• Some said that drama in a documentary type film makes them more likely to watch it as when
an event is re enacted by famous actors or played out in a theatrical manor it is more dramatic
and exciting for a wider audience.
• Many said that if a trailer quoted ‘ Based on a true story’ or ‘ based on the novel’ they would
be more interested in the film.
This result Is good as my genre of film ‘sports
documentary’ will be focused on an a compelling and
interesting plot to attract my audience. The result for
‘based on a true story’ was also high which is good as I
aim to try spin this into my film trailer.
The most popular feature in this question was also story line,
this reinforces how important this will be to my target
audience when making my trailer. It is also important to see
that people selected they don’t like too much information to
be given away through the trailer. As well as this a majority
selected Drama as an important feature, as this builds
suspense I agree this is an important feature in a trailer.
Would you watch a sports documentary?
What would you expect it to possibly cover?
80% answered Yes to this question, stating they enjoyed the biographical film of Senna and sports drama
film Rush, some also said they enjoy sports so would therefore watch a sport documentary film. Whilst
many said this is an interesting genre, which means I have a wide target audience demographic.
Most males said they would expect to see the effects of doping or perhaps the internal struggles of
disable athletes. One candidate stated that when men or women come home from the armed forces
injured and then have a passion or drive to get into sport would possibly be an interesting topic.
Females said they would expect to see uplifting elements to the power of sport to mental health and
keeping fit and healthy.
Favorite film trailer
Audiences responses:
• ‘I don't have an all time favorite, but for the movies that are currently out; Legend and Suffragette. Legend for the glamour
and excitement and I love action. Sufferagette because it really plays with my emotions’
• ‘Life (2015) because its based on a true story’
• ‘Concussion - Starring will smith this trailer is effective at giving away little information and its strong plot becomes clearer
throughout. Very gripping and relevant to today's society and the modern world.’
• ‘Legend with Tom hardy - looks interesting’
These are some examples of feedback to my question what is your favorite film trailer and why, this shows a response where
many of the films they have said I have researched into for research and planning. This shows the films are popular among my
target audience.
I plan to look at the film concussion as this is a biographical sports drama.
Summary
What have I learnt from collecting these results?
• My target audience will be mainly be the demographic of 17-30.
• My genre of sports documentary will be popular amongst my demographic, however will have to consider
attracting the widest possible female audience, and not make It gender bias. I can over come this by including
female athletes/ statistics.
• I will need to include scenes of action to attract the widest possible audience, and interesting real like facts.
• ‘Indie’ music soundtrack would be preferred in my trailer, as this was the most popular genre. However I
want the soundtrack to be powerful and moving.
• Not giving too much away in the trailer will need to be strongly considered, as audiences don’t like spoilers.

More Related Content

What's hot

Survey monkey results target audience
Survey monkey results   target audienceSurvey monkey results   target audience
Survey monkey results target audienceEllieBeazley
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
MatthewJonesVyners
 
Beast rampz promotion survey analysis
Beast rampz promotion survey analysisBeast rampz promotion survey analysis
Beast rampz promotion survey analysis
LewisDunn
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
Sorcha McVeigh
 
Survey results
Survey resultsSurvey results
Survey results
Sienna_Cumby
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
Paige Hadaway
 
My Questionaire Results
My Questionaire ResultsMy Questionaire Results
My Questionaire ResultsZiema2
 
Analysis of Questionnaire Results
Analysis of Questionnaire ResultsAnalysis of Questionnaire Results
Analysis of Questionnaire Results
sophieoldman
 
Questionnaire, analysis and results on poster
Questionnaire, analysis and results on posterQuestionnaire, analysis and results on poster
Questionnaire, analysis and results on poster
sophcanning
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research results
michellegrace95
 
Question 8 of media questions
Question 8 of media questionsQuestion 8 of media questions
Question 8 of media questionsedwardwhiley
 
Question 8 of media questions (2)
Question 8 of media questions (2)Question 8 of media questions (2)
Question 8 of media questions (2)edwardwhiley
 
Quantitative research
Quantitative researchQuantitative research
Quantitative research
mylesegan
 
Questionaire results
Questionaire resultsQuestionaire results
Questionaire resultshannahodlin27
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
LauraAyers91
 
A2 Evaluation Question 3 - Audience Feedback
A2 Evaluation Question 3 - Audience FeedbackA2 Evaluation Question 3 - Audience Feedback
A2 Evaluation Question 3 - Audience Feedback
Isaac O'Brien
 
Audience Research
Audience ResearchAudience Research
Audience Research
LucyJenkins20
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research results
Miles Capp
 

What's hot (19)

Survey monkey results target audience
Survey monkey results   target audienceSurvey monkey results   target audience
Survey monkey results target audience
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
Beast rampz promotion survey analysis
Beast rampz promotion survey analysisBeast rampz promotion survey analysis
Beast rampz promotion survey analysis
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
Survey results
Survey resultsSurvey results
Survey results
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
My Questionaire Results
My Questionaire ResultsMy Questionaire Results
My Questionaire Results
 
Analysis of Questionnaire Results
Analysis of Questionnaire ResultsAnalysis of Questionnaire Results
Analysis of Questionnaire Results
 
Questionnaire, analysis and results on poster
Questionnaire, analysis and results on posterQuestionnaire, analysis and results on poster
Questionnaire, analysis and results on poster
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research results
 
Question 8 of media questions
Question 8 of media questionsQuestion 8 of media questions
Question 8 of media questions
 
Question 8 of media questions (2)
Question 8 of media questions (2)Question 8 of media questions (2)
Question 8 of media questions (2)
 
Quantitative research
Quantitative researchQuantitative research
Quantitative research
 
Questionaire results
Questionaire resultsQuestionaire results
Questionaire results
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
A2 Evaluation Question 3 - Audience Feedback
A2 Evaluation Question 3 - Audience FeedbackA2 Evaluation Question 3 - Audience Feedback
A2 Evaluation Question 3 - Audience Feedback
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
Target audience research results
Target audience research resultsTarget audience research results
Target audience research results
 

Viewers also liked

Cmpl institute ppt
Cmpl institute pptCmpl institute ppt
Cmpl institute ppt
campuslime
 
Res Technical recruitment & training profile
Res Technical recruitment & training profile Res Technical recruitment & training profile
Res Technical recruitment & training profile
Alaa Thabet
 
Revoluã§ã£o francesa
Revoluã§ã£o francesaRevoluã§ã£o francesa
Revoluã§ã£o francesaJulia Selistre
 
Production Company Research
Production Company ResearchProduction Company Research
Production Company Research
millieoconnor12
 
Latin american music
Latin american musicLatin american music
Latin american musicchr1sssss
 
Signs, Wonders and Unusual Manifestations
Signs, Wonders and Unusual ManifestationsSigns, Wonders and Unusual Manifestations
Signs, Wonders and Unusual Manifestations
New Life Christian Church
 
Product life cycle By Abhishek Wanjari
Product life cycle By Abhishek WanjariProduct life cycle By Abhishek Wanjari
Product life cycle By Abhishek Wanjari
Abhishek Wanjari
 
Moto velios
Moto veliosMoto velios
Moto velios
jesusdavidpolo
 
Insuficiencia renal aguda.
Insuficiencia renal aguda.Insuficiencia renal aguda.
Insuficiencia renal aguda.arkany-Ro
 
Women and pain
Women and painWomen and pain
David fincher analysis essay – zodiac
David fincher analysis essay – zodiacDavid fincher analysis essay – zodiac
David fincher analysis essay – zodiac
AnnaMasmedia
 
The hungry games presentation
The hungry games presentationThe hungry games presentation
The hungry games presentation
hanaa_m
 
David Fincher
David FincherDavid Fincher
David Fincher
HamishThompsonMedia
 
Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15
Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15
Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15
reportingonhealth
 
The 5th Fret (Band Profile)
The 5th Fret (Band Profile)The 5th Fret (Band Profile)
The 5th Fret (Band Profile)
Piku:~ Oppekhay.....\\m//
 
Daiso
DaisoDaiso
English essay[1]
English essay[1]English essay[1]
English essay[1]Beth Siyoum
 
Morfología del corazón
Morfología del corazónMorfología del corazón
Morfología del corazón
arkany-Ro
 

Viewers also liked (20)

Rock style
Rock styleRock style
Rock style
 
Cmpl institute ppt
Cmpl institute pptCmpl institute ppt
Cmpl institute ppt
 
ambient-computing
ambient-computingambient-computing
ambient-computing
 
Res Technical recruitment & training profile
Res Technical recruitment & training profile Res Technical recruitment & training profile
Res Technical recruitment & training profile
 
Revoluã§ã£o francesa
Revoluã§ã£o francesaRevoluã§ã£o francesa
Revoluã§ã£o francesa
 
Production Company Research
Production Company ResearchProduction Company Research
Production Company Research
 
Latin american music
Latin american musicLatin american music
Latin american music
 
Signs, Wonders and Unusual Manifestations
Signs, Wonders and Unusual ManifestationsSigns, Wonders and Unusual Manifestations
Signs, Wonders and Unusual Manifestations
 
Product life cycle By Abhishek Wanjari
Product life cycle By Abhishek WanjariProduct life cycle By Abhishek Wanjari
Product life cycle By Abhishek Wanjari
 
Moto velios
Moto veliosMoto velios
Moto velios
 
Insuficiencia renal aguda.
Insuficiencia renal aguda.Insuficiencia renal aguda.
Insuficiencia renal aguda.
 
Women and pain
Women and painWomen and pain
Women and pain
 
David fincher analysis essay – zodiac
David fincher analysis essay – zodiacDavid fincher analysis essay – zodiac
David fincher analysis essay – zodiac
 
The hungry games presentation
The hungry games presentationThe hungry games presentation
The hungry games presentation
 
David Fincher
David FincherDavid Fincher
David Fincher
 
Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15
Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15
Kristin Gourlay: "What Soaring Drug Prices Mean for Patients," 9.3.15
 
The 5th Fret (Band Profile)
The 5th Fret (Band Profile)The 5th Fret (Band Profile)
The 5th Fret (Band Profile)
 
Daiso
DaisoDaiso
Daiso
 
English essay[1]
English essay[1]English essay[1]
English essay[1]
 
Morfología del corazón
Morfología del corazónMorfología del corazón
Morfología del corazón
 

Similar to Survey analysis

What have you learned from your audience feedback
What have you learned from your audience feedbackWhat have you learned from your audience feedback
What have you learned from your audience feedback
bryan laz
 
FMP: Research -Josh Eastham
FMP: Research -Josh EasthamFMP: Research -Josh Eastham
FMP: Research -Josh Eastham
JoshEastham2
 
FMP: Research
FMP: ResearchFMP: Research
FMP: Research
JoshEastham2
 
Audiance response to the film industry questionnaire my results
Audiance response to the film industry questionnaire   my resultsAudiance response to the film industry questionnaire   my results
Audiance response to the film industry questionnaire my resultsAa-bee ×lala
 
Audiance Response To The Film Industry Questionnaire - My Results
Audiance Response To The Film Industry Questionnaire - My ResultsAudiance Response To The Film Industry Questionnaire - My Results
Audiance Response To The Film Industry Questionnaire - My ResultsAa-bee ×lala
 
What have you learned from your audience feedback
What have you learned from your audience feedbackWhat have you learned from your audience feedback
What have you learned from your audience feedbackehuggan
 
Questionnaire of short films powerpoint
Questionnaire of short films powerpointQuestionnaire of short films powerpoint
Questionnaire of short films powerpoint
haroldfordy
 
Target audience questionnaire results
Target audience questionnaire resultsTarget audience questionnaire results
Target audience questionnaire results
Shelly Mcveigh
 
Target audience questionnaire analysis
Target audience questionnaire analysisTarget audience questionnaire analysis
Target audience questionnaire analysis
katiemccreesh
 
Analysis for questionnaire
Analysis for questionnaireAnalysis for questionnaire
Analysis for questionnaire
simdam
 
Audience response to film industry questionnaire
Audience response to film industry questionnaireAudience response to film industry questionnaire
Audience response to film industry questionnaireAlice Charlotte Spencer
 
Audience response to the film industry questionnaire - My Results
Audience response to the film industry questionnaire - My ResultsAudience response to the film industry questionnaire - My Results
Audience response to the film industry questionnaire - My ResultsSophie Stout
 
Josh eastham fmp research
Josh eastham fmp researchJosh eastham fmp research
Josh eastham fmp research
JoshEastham2
 
Audience feeback
Audience feebackAudience feeback
Audience feeback
K E
 
An analyse of the results from my survey.
An analyse of the results from my survey.An analyse of the results from my survey.
An analyse of the results from my survey.
08payali
 
Summary of results
Summary of resultsSummary of results
Summary of resultsJames Reeson
 
Audience quantitative research & analysis
Audience quantitative research & analysisAudience quantitative research & analysis
Audience quantitative research & analysis
Kyri Lambis
 
Audience Quantitative Research & Analysis
Audience Quantitative Research & AnalysisAudience Quantitative Research & Analysis
Audience Quantitative Research & Analysis
Kyri Lambis
 
Target audience and collated data from my survey
Target audience and collated data from my surveyTarget audience and collated data from my survey
Target audience and collated data from my survey
kayleighlouise
 

Similar to Survey analysis (20)

What have you learned from your audience feedback
What have you learned from your audience feedbackWhat have you learned from your audience feedback
What have you learned from your audience feedback
 
FMP: Research -Josh Eastham
FMP: Research -Josh EasthamFMP: Research -Josh Eastham
FMP: Research -Josh Eastham
 
FMP: Research
FMP: ResearchFMP: Research
FMP: Research
 
Audience Survey
Audience SurveyAudience Survey
Audience Survey
 
Audiance response to the film industry questionnaire my results
Audiance response to the film industry questionnaire   my resultsAudiance response to the film industry questionnaire   my results
Audiance response to the film industry questionnaire my results
 
Audiance Response To The Film Industry Questionnaire - My Results
Audiance Response To The Film Industry Questionnaire - My ResultsAudiance Response To The Film Industry Questionnaire - My Results
Audiance Response To The Film Industry Questionnaire - My Results
 
What have you learned from your audience feedback
What have you learned from your audience feedbackWhat have you learned from your audience feedback
What have you learned from your audience feedback
 
Questionnaire of short films powerpoint
Questionnaire of short films powerpointQuestionnaire of short films powerpoint
Questionnaire of short films powerpoint
 
Target audience questionnaire results
Target audience questionnaire resultsTarget audience questionnaire results
Target audience questionnaire results
 
Target audience questionnaire analysis
Target audience questionnaire analysisTarget audience questionnaire analysis
Target audience questionnaire analysis
 
Analysis for questionnaire
Analysis for questionnaireAnalysis for questionnaire
Analysis for questionnaire
 
Audience response to film industry questionnaire
Audience response to film industry questionnaireAudience response to film industry questionnaire
Audience response to film industry questionnaire
 
Audience response to the film industry questionnaire - My Results
Audience response to the film industry questionnaire - My ResultsAudience response to the film industry questionnaire - My Results
Audience response to the film industry questionnaire - My Results
 
Josh eastham fmp research
Josh eastham fmp researchJosh eastham fmp research
Josh eastham fmp research
 
Audience feeback
Audience feebackAudience feeback
Audience feeback
 
An analyse of the results from my survey.
An analyse of the results from my survey.An analyse of the results from my survey.
An analyse of the results from my survey.
 
Summary of results
Summary of resultsSummary of results
Summary of results
 
Audience quantitative research & analysis
Audience quantitative research & analysisAudience quantitative research & analysis
Audience quantitative research & analysis
 
Audience Quantitative Research & Analysis
Audience Quantitative Research & AnalysisAudience Quantitative Research & Analysis
Audience Quantitative Research & Analysis
 
Target audience and collated data from my survey
Target audience and collated data from my surveyTarget audience and collated data from my survey
Target audience and collated data from my survey
 

More from Mollielg

Presentation q2
Presentation q2Presentation q2
Presentation q2
Mollielg
 
Evaluation 4
Evaluation 4Evaluation 4
Evaluation 4
Mollielg
 
Shot types
Shot typesShot types
Shot types
Mollielg
 
Codes and conventions doc
Codes and conventions docCodes and conventions doc
Codes and conventions doc
Mollielg
 
Presentationlogo
PresentationlogoPresentationlogo
Presentationlogo
Mollielg
 
Trailer Title Screen's
Trailer Title Screen'sTrailer Title Screen's
Trailer Title Screen's
Mollielg
 
Evaluation activity 6
Evaluation activity 6 Evaluation activity 6
Evaluation activity 6
Mollielg
 

More from Mollielg (7)

Presentation q2
Presentation q2Presentation q2
Presentation q2
 
Evaluation 4
Evaluation 4Evaluation 4
Evaluation 4
 
Shot types
Shot typesShot types
Shot types
 
Codes and conventions doc
Codes and conventions docCodes and conventions doc
Codes and conventions doc
 
Presentationlogo
PresentationlogoPresentationlogo
Presentationlogo
 
Trailer Title Screen's
Trailer Title Screen'sTrailer Title Screen's
Trailer Title Screen's
 
Evaluation activity 6
Evaluation activity 6 Evaluation activity 6
Evaluation activity 6
 

Recently uploaded

MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
bennyroshan06
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
EduSkills OECD
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
joachimlavalley1
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
Excellence Foundation for South Sudan
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 

Recently uploaded (20)

MARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptxMARUTI SUZUKI- A Successful Joint Venture in India.pptx
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
 
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxStudents, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
 
Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......Ethnobotany and Ethnopharmacology ......
Ethnobotany and Ethnopharmacology ......
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
Additional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdfAdditional Benefits for Employee Website.pdf
Additional Benefits for Employee Website.pdf
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 

Survey analysis

  • 2. Importance of audience research? The point of doing this audience questionnaire analysis is so that I, the producer, can get a better insight of my target audiences when making my product. I am able to understand better my audiences consumption and habits with films and trailers. My questionnaire results will help inform me about decisions further down the line. It will also highlight any problems I may have to overcome or potential changes I might need to make.
  • 3. I expected to see a result dominated by 17-21 year olds which is shown here, this is because I put it onto my facebook page dominated by my age range of friends. Perhaps to get a fairer result I could have encouraged my parents friends and family to complete the questionnaire however 17-21 is most likely to be my target audience so this works well, as I can properly find out their interests.. 74.29% out of 35 people who answered my questionnaire were female.
  • 4. The most popular genres: • Action/adventure • Rom com • Comedy Romance was the most popular among females and action adventure amongst male candidates. This is the stereotypical result I was expecting due to the demographic of my audience. Although documentary was not a popular choice this could be because I think most people watch documentary's however not a regular basis. Perhaps to overcome this I can incorporate action aspects to my trailer to attract the widest possible audience.
  • 5. The way in which my audience consume film is important from the perspective of being an independent film company, as my film would be more likely to go straight to online release. The increasing use of online streaming sites and competition of Netflix portrays how films are now mostly watched online, and are accessible from laptops, tablets and phones which means the more films are being watched due to the high demand and ease of access and small cost.
  • 6. This is a positive result which indicates that most people think that a trailer is the most convincing product when distributing a film. It was important to consider this question because as part of this project I have to make a film poster and Magazine cover. However it was import to prove how vital posters are in selling any film to an audience.
  • 7. Soundtrack These results are varied, however the majority selected ‘indie’. This genre will be ideal for my genre of film. This was an unexpected result, although nearly 50% agreed that the soundtrack to a trailer is ‘extremely important’ I predicted this to be a much higher majority.
  • 8. Would you watch a Documentary Film? • 100% answered Yes to this yes or no question, when asked why they enjoy this genre many commented that the storyline is often gripping and interesting whilst enabling them to learn something new. Many also commented about how it made them feel strong emotions. • Some said that drama in a documentary type film makes them more likely to watch it as when an event is re enacted by famous actors or played out in a theatrical manor it is more dramatic and exciting for a wider audience. • Many said that if a trailer quoted ‘ Based on a true story’ or ‘ based on the novel’ they would be more interested in the film.
  • 9. This result Is good as my genre of film ‘sports documentary’ will be focused on an a compelling and interesting plot to attract my audience. The result for ‘based on a true story’ was also high which is good as I aim to try spin this into my film trailer. The most popular feature in this question was also story line, this reinforces how important this will be to my target audience when making my trailer. It is also important to see that people selected they don’t like too much information to be given away through the trailer. As well as this a majority selected Drama as an important feature, as this builds suspense I agree this is an important feature in a trailer.
  • 10. Would you watch a sports documentary? What would you expect it to possibly cover? 80% answered Yes to this question, stating they enjoyed the biographical film of Senna and sports drama film Rush, some also said they enjoy sports so would therefore watch a sport documentary film. Whilst many said this is an interesting genre, which means I have a wide target audience demographic. Most males said they would expect to see the effects of doping or perhaps the internal struggles of disable athletes. One candidate stated that when men or women come home from the armed forces injured and then have a passion or drive to get into sport would possibly be an interesting topic. Females said they would expect to see uplifting elements to the power of sport to mental health and keeping fit and healthy.
  • 11. Favorite film trailer Audiences responses: • ‘I don't have an all time favorite, but for the movies that are currently out; Legend and Suffragette. Legend for the glamour and excitement and I love action. Sufferagette because it really plays with my emotions’ • ‘Life (2015) because its based on a true story’ • ‘Concussion - Starring will smith this trailer is effective at giving away little information and its strong plot becomes clearer throughout. Very gripping and relevant to today's society and the modern world.’ • ‘Legend with Tom hardy - looks interesting’ These are some examples of feedback to my question what is your favorite film trailer and why, this shows a response where many of the films they have said I have researched into for research and planning. This shows the films are popular among my target audience. I plan to look at the film concussion as this is a biographical sports drama.
  • 12. Summary What have I learnt from collecting these results? • My target audience will be mainly be the demographic of 17-30. • My genre of sports documentary will be popular amongst my demographic, however will have to consider attracting the widest possible female audience, and not make It gender bias. I can over come this by including female athletes/ statistics. • I will need to include scenes of action to attract the widest possible audience, and interesting real like facts. • ‘Indie’ music soundtrack would be preferred in my trailer, as this was the most popular genre. However I want the soundtrack to be powerful and moving. • Not giving too much away in the trailer will need to be strongly considered, as audiences don’t like spoilers.