Supply chain management in e-commerce involves delivering products to customers through online channels. E-commerce companies like Flipkart use technology to improve their supply chain operations. This helps avoid costs, reduce inventory levels, and speed up production and delivery. Flipkart is a leading Indian e-commerce company that sources products from over 500 distributors and delivers over 30,000 orders daily through partnerships with multiple logistics companies. It offers customers convenient payment options and return policies.

1. Supply chain management
in e commerce
SUBMITTED TO SUBMITTED BY
DR SUNAINA JAIN VEDANGI BHATNAGAR BM 016269
VIVEK TYAGI BM016282
SHRUTI GARG BM 016235
SUSHMA KUMARI BM016257
SUCHITA SINGHAL BM016245

2. SUPPLY CHAIN MANAGEMENT
 Supply chain management is delivering the right product to the right place, at
the right time and at the right price and is one of the most powerful engines of
business transformation.
 Electronic commerce, commonly known as e-commerce or e Commerce, or e-
business consists of the buying and selling of products or services over
electronic systems such as the Internet and other computer networks.
 It is the deployment of technology to improve supply chain management which is
something new to the industry

3. E commerce supply chain

4. Need for e- SCM
 Avoid costly disasters
 Reduce administrative overhead
 Reduce unnecessary inventory (thereby increasing working capital)
 To make it a more efficient channel
 Speed up production and responsiveness to consumers
 To gain higher profit margins on finished goods

5. FLIPKART
 Founded by Sachin bansal and benny bansal in banglore , Karnataka in 2007.
 Leading e-commerce players in the country
 With more than 2 million registered users and sale of 30000 items on a daily basis
 Started with initial capital of rs. 4 lac
 7 warehouses, offices and dilvery centres
 500 plus distributers
 Tie ups with more than 15 courier companies.
 Earns revenue of over and above rs. 1180 cr.
 With 4600+ employees.

6. Product portfolio
 Books
 Movies
 Music
 Games
 Mobiles
 Cameras
 Computers
 Healthcare and personal products
 Home appliances and electronics
 Perfumes

7. Product offering
 Wide range of products
 Over and above15 million products
 Website ranking-
 India rank -12th
 World rank- 247

8. Payment Options

9. Reciept Generation and online tracking
system
 Order Number : OD203567454 (the customer is given order no as soon as the
order is being placed)
 When the receipt is forwarded to the respective customer through email or
message it Contains all information- product code, date of purchase, reference no.,
delivery area code.
 Flipkart logistics Agency no. is also provided.
 Update of the shipment status is also provided to the buyers.
 Easy tracking of orders as the receipt is forwarded through emails as well as in the
form of messages on the registered mobile number

10. AFTER SALES SERVICE
1. 30-DAY Money back guarantee
Unsatisfied Calls/Connects Product
Customer with flipkart returned Replacement
customer service by logistics or money is
partners returned in the
account
2. E-WALLET Feature ( flipkart adds new dimensions to its operating cycle)
Loyal Deposit Use it for further
Customer more money purchases
3. Reporting & Analytics
On the basis of your past Schemes/ Discount/ Offers/
Behavioral purchase Recommendations are generated
4. Reviews
First to review Certified Buyer

11. Purchases and Procurement
Inventory Levels
+
Rare Ordered Product
Direct Procurement From
Companies
Stocked in the warehouse and
Delivery Centers
Credit period=14-30 days
Credit Limits= varies with
products
Distributors of these companies
delivers the product in respective
flipkart’s Ware house (as per
requirement)
1.Weekly
2.Monthly
3.One-time
4.Urgent

12. Pricing & Margins
8-35%On sale price of product
Parameter= Brand, Category margin,
Premium margin, Volume, Cost of
Delivery, Operating cost margin
High Margin
Category
Toys, Watches, Beauty
& Healthcare, luggage
Mid Margin Category
Books, TV, Home & Kitchen,
Gaming, Belts,
Bags
Low margin
category
Mobiles & Cameras,
Computer accessories

13. Distributor Frame
in overall India
25 Warehouses -7 previously, other converted from delivery centre
60 Delivery Centers - 35 previously, others newly formed (aim to reduce the
time of delivery)
Customer
order
Checked in
delivery centre
inventory
YES
Delivery Time 1-2
Days
SUCCESS!!!
Sent to logistics body
NO
Checked in the
nearest warehouse
inventory
Automatic inventory
check
via Inventory
management system
Ordered to the
company
YES
Delivery time 2-5 Days
YES
Delivery time 6-15 Days
NO

14. How to place order
 Go to website and click on the "Login" button on the upper right-hand corner.
 Enter the username and password and click on Login.
 Enter the shipping information by choosing a ship date and a carrier, unless it was
automatically set for you.
 Add the items to the shopping cart by entering the quantity amount into the
"Purchase" column field, then press the enter key to add it or use
the Add option.
 By clicking on the Details link under the Actions column the "Product
Description" window will pop-up showing detailed information of the product
that is going to be purchased.
.

15.  By hovering over the shopping cart icon, this will show the total amount of boxes
that have been selected to be purchased.
 To preview the orders click on Your Cart, review the invoice order; then, click on
"Checkout" to complete this transaction. The assigned salesperson to
the customer account will receive an email with the checked out orders.
 The E-commerce user will automatically be taken to the Order Summary tab
where they can view the orders. Any pending open market orders to be approved
by the account manager will have the status of "Pending Approval" until they are
reviewed and approved by the assigned salesperson.
 Once the salesperson has approved the order, the customer will automatically
receive the invoice order via e-mail if this option is enabled. The status of the
order will change to "Approved". A copy of the invoice can be printed from the
"Order Summary" tab by clicking on the "Print Invoice" option under the
"Actions" column.

16. DELIVERY AND LOGISTICS
 Over 30,000 orders served by flipkart daily.
 First, location of the product is identified, then logistic body is assigned.
 After this, customer product delivery location comes into consideration.
 Parameters in this process are city, locality, type of product, cost, inter city
agreement etc.

17.  If you purchase product e-commerce company then they will deliver product through
some courier partner.
After Courier partner deliver the product to the customer courier company notify
online portal regarding the same and they close the matter. When they close our
order we get mail from online portal that your product is deliver.

18. RETURN POLICY
 Customer can replace their product on flipcart such as lifestyle (watches, jewellery,
footwear), home decor , home furnishing, automotivebooks and more within 10 days.
 Refunds are not offered on electronics.
 Customer can return clothing for an exchange within 30 days of delivery if product is
unworn, unwashed, without stains with all original tags still attached .
 Flipcart recently changed its shipping and policies which states that “ For flipcart
advantage orders, reverse shipping fee will be compensated if the returned items are
found to be damaged , missing or mis-shippedwhen verified at the fulfilment center.”