Information about Electronic commerce. E-marketing. electronic marketing system. Information about E retailers. what is E-tailing. what is electronic retailing? CHARACTERISTICS OF E- RETAILERS. HOW DOES ELECTRONIC RETAILING WORK?

1. RETAILING IN
E-BUSINESS
SPACE
SHOP
By;
Name One
Name Two
Name Three

2. WHAT IS E-TAILING
A B C
Electronic retailing (E-tailing) is the sale of goods and
services through the Internet.

3. PAY
E-tailing is the practice of
selling retail goods on
internet. It is the
abbreviated version of “
electronic retailing” which
essentially constitutes
business to consumer
transaction.

4. PAY
• If few years back technology brought the shopping information
on to the laptops, today it brings the products right to the
doorstep.
•With the use of internet as a medium a person can buy products
from a virtual store (shopping website).
• With the use of a web-space a virtual shop is created and the
products are displayed through images in this space with the
features and price tags.
•By accessing this shopping site a customer can choose his/her
products into a cart. The payment to this product can be done in
various modes as mentioned by the shopping site.
•The product would be delivered to the address specified by the
customer.

5. PAY
CHARACTERISTICS OF E- RETAILERS
Hard wok
Entrepreneurial spirit
Careful business planning & willing to take risks
Self- confidence & passion for business
Little luck

6. PAY
TYPES OF ELECTRONIC RETAILING
A
This type group of retailers includes companies selling
finished goods or products to consumers online directly
through their websites.
Business-to-Consumer (B2C)
B Business-to-Business (B2B)
This type of group involves companies that sell to
other to other companies. Like wholesaler sell their
product in bulk from their manufacturing plant to
businesses.

7. HOW ELECTRONIC RETAILING WORKS
SHOP
Payment online or
cash on delivery
Feedback
Consumer choose the
product of his/her choice
01
02 03
04
Product delivery

8. Shop; The customer accesses the website of the e-tailer through his/her mobile or PC or laptop
Choice of product: he/she would choose a product based on the image and valid information available on the
web page. This information can include the price tag, details about the product, availability/deliverable time span
and even customer reviews on the product
Payment online: the next step would be, The e-tailer may provide a unique user account to the customer to keep
the transaction safe. Payments to the product can be made online through credit or debit card or even cash on
delivery basis where the customer pays the e-tailer when the product is delivered to him/her.
Product delivery; the next process is The delivery of the product would be based on the availability of the product
in the inventory closest to the customer’s delivery address. This process involves shipment of the product. There
are different methods used in this process. Some e-tailers just create a platform through a website where the
business actually takes place between the customer and a company. Here the e-tailer would just take the
commission on each product sold.
Customer feedback: Once the product is delivered to the customer the feedback from the customer is very much
important.

9. PAY
Yebhi.com
Flipkart.com
Infibeam.com
Myntra.com
E-bay.com
India times shopping
E- RETAILERS IN INDIA:-

10. PAY
CONCLUSION
The e-retail revolution has come up with huge
opportunities and advantages both for the
marketer as well as the consumer. The
consumer can now shop 24x7 from his home
and at his convenience. He can search for a
product from a hoard of online shops and
deals available. According to an IMRB study,
it states that’s hopping convenience, time
saving and the availability of a wide range of
products were the three major triggers of the
Indian e-tailing market.

11. THANK
YOU