A presentation about E-Commerce for a seminar hold in ROWAD foundation.

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E-Commerce
By: Nashwan Doaqan
January, 2019

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“Trade Is What Makes Us Human”

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Overview
● Definition of E-commerce.
● Brief history of E-commerce

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Definition of E-commerce
“E-commerce is the activity of buying or selling of
products on online services or over the Internet” –
Wikipedia

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Definition of E-commerce
“E-commerce is understood to mean the
production, distribution, marketing, sale or delivery
of goods and services by electronic means.” –
World Trade Organization (WTO)

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Brief History of E-Commerce
●
1970s1970s
E- commerce meant the facilitation of commercial
transactions electronically, using technology such
as Electronic Data Interchange (EDI) and Electronic
Funds Transfer (EFT), allowing businesses to send
commercial documents like purchase orders or
invoices electronically.

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Brief History of E-Commerce
●
1980s1980s
– The growth and acceptance of credit cards
– Automated teller machines (ATM)
– Telephone banking
– Airline reservation system

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Brief History of E-Commerce
●
1990s1990s
– The Internet commercialized and users flocked
to participate in the form of dot-coms, or Internet
start-ups.
– Innovative applications ranging from online direct
sales to e-learning experiences

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Brief History of E-Commerce
●
2000s2000s
– Many European and American business
companies offered their services through the
World Wide Web.
– Since then, People began to associate a word
“e-commerce”

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Major E-commerce Classifications
● Business to Business (B2B)
● Business to Consumer (B2C)
● Consumer to Consumer (C2C)
● Consumer to Business (C2B)

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Benefits of E-commerce
● Benefits to organizations
● Benefits to consumers

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Benefits to Organizations
● Global reach
● Cost reduction
● Supply chain improvements
● Extended hours: 24/7/365
● Improved customer relations
● More?

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Benefits to Consumers
● More products and services
● Cheaper products and services
● Information availability
● Participation in auctions
● More?

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E-commerce Popular Websites
● Globally
● Regionally
● Yemen

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E-commerce Popular Global Websites
● Amazon
● eBay
● Alibaba
● Jingdong
● Rakuten
● Zalando
● Groupon
● Walmart
● More?

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E-commerce MENA Websites
● Souq.com
● Noon.com
● Namshi.com
● Mumzworld.com
● boutiqaat.com
● awok.com
● More?

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E-commerce Yemeni Websites
● GoYemen
● Warazan
● Hawkah
● Great Deal
● Tamween
● More?

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Challenges of E-commerce
● Finding the right products/services to sell
● Attracting the perfect customer
● Maintaining customer’s loyalty
● An “absence” of Online Identity Verification
● The headache of product return and refund
● The choice of technology partnerships
● The continued rise of mobile
● Data security
● More?

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Challenges of E-commerce in Yemen
● Low number of people have bank accounts/credit/dept cards
● Lack of electronic payment gateways
● Lack of laws
● Logistics
● Culture
● More?

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E-commerce Platforms
● Shopify (Cloud Service)
● Wix Ecommerce (Cloud Service)
● Squarespace Ecommerce (Cloud Service)
● WooCommerce (Open Source) (Free)
● Magento (Open Source) (Free)
● CS-Cart (Open Source) (Paid)
● BigCommerce (Cloud Service) (Paid)
● OpenCart (Open Source) (Free)
● More?

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E-commerce Payment Gateways
● PayPal
● Stripe
● 2Checkout
● Amazon Payments
● Skrill
● PayU
● WePay
● Dwolla
● More?

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E-commerce Payment Gateways in MENA
● HyperPay
● Payfort
● Paytabs
● BayanPay
● More?

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Accounting Software for E-commerce
● QuickBooks Online
● Xero
● Zoho Books
● Billy
● More?

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Customer Service Software for E-commerce
● Zendesk
● Freshdesk
● Facebook Messenger
● Salesforce Commerce
● Clickdesk
● Kayako
● Acquire.io
● More?

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Special Topics
● M-commerce
● Dropshipping
● 360-degree Photography + E-Commerce
● Augmented/Virtual Reality + E-Commerce
● Artificial Intelligence (AI) + E-Commerce
● Social Media + E-Commerce (Social Commerce?)
● Helpful Tools for Online Shopping

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Mobile Commerce
● Mobile commerce (m-commerce) includes any monetary
transaction completed using a mobile device.
● Mobile E-commerce sales account for 34.5% of total E-
commerce sales in 2017, and that number is growing.
● By 2021, mobile E-commerce sales are expected to account
for 54% of total E-commerce sales.

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Mobile Commerce
● Mobile commerce is more than just a simple evolution of E-
commerce. It has also served as a trigger for new industries
and services, or helped existing ones grow, including:
– Mobile money transfers.
– Electronic tickets and boarding passes.
– Digital content purchases and delivery.
– Mobile banking.
– Contactless payments and in-app payments.
– Location-based services.
– Mobile marketing, coupons, and loyalty cards.

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Dropshipping
● Dropshipping is a retail fulfillment method where a store
doesn't keep the products it sells in stock. Instead, when a
store sells a product, it purchases the item from a third party
and has it shipped directly to the customer.

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Dropshipping Benefits
● Less Capital Is Required
● Easy to Get Started
● Low Overhead
● Flexible Location
● Wide Selection of Products
● Easy to Scale
● More?

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Dropshipping Disadvantages
● Low Margins
● Inventory Issues
● Shipping Complexities
● Supplier Errors
● More?

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Dropshipping Suppliers
● AliExpress
● SaleHoo
● Doba
● Wholesale2B
● Worldwide Brands
● Wholesale Central
● Dropship Direct
● More?

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360-degree Photography + E-Commerce
● Benefits:
– It helps In enhancing conversation attributes.
– It helps in reducing the product return rate.
– More?
● Helpful Services:
– snap36.com
– webrotate360.com

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AR/VR + E-Commerce
● Users can explore virtual showrooms
https://www.youtube.com/watch?v=-2UT2KcnJiE
● Customers can virtually visualize products
https://www.youtube.com/watch?v=5qIPeZZSfAE
https://www.youtube.com/watch?v=4jrhw_ZRjV4
https://www.youtube.com/watch?v=UudV1VdFtuQ
● It gives consumers a new reason to visit your store

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AI + E-Commerce
● Recommendation and search engines
● Chatbots and virtual assistants
● Predictive sales
● Warehouse automation

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AI + E-Commerce Examples
● Dialogflow (api.ai)
● Amazon's Alexa
● Aviso
● Retailrocket
● Amazon Warehouse Robots

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Social Commerce
● Social commerce is the use of social network(s) in the
context of e-commerce transactions.
● Examples:
– Facebook Commerce
– Instagram Ecommerce
– SnapChat (Visual Search and Collection Ads)
– Twitter
– Whatsapp Commerce (Whatsapp Business API)
– Meesho
– Affiliate Marketing

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Helpful Tools for Online Shopping
● Honey (Browser Extension)
● InvisibleHand (Browser Extension)
● Google Shopping
● CamelCamelCamel
● Covvet
● Paypal
● MyUS.com
● ViaBox.com
● More?

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Helpful Books
● Anyone Can do It: Building Coffee Republic from our Kitchen
Table - Sahar Hashemi
● The 4-Hour Work Week - Timothy Ferriss
● Don’t Make me Think - Steve Krug
● The Complete E-Commerce Book: Design, Build & Maintain
a Successful Web-Based Business - Janice Reynolds
● Return on Relationship - Ted Rubin and Kathryin Rose
● Business Model Generation - Alexander Osterwalder

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Thank You :)