Tripple Em (Pvt.) Ltd is reviving their flagship brand "Super Crisp" crisps after it was initially a huge success upon launch in 1986. They plan to re-launch the brand with new flavors and an expanded product line including different pack sizes ranging from 10 grams to 200 grams. Their marketing strategy involves brand promotion at local events, social media contests, and participation in sports and cultural events to drive brand awareness. Tripple Em aims to strengthen the Super Crisp brand and meet the demands of customers abroad in Middle Eastern and UK markets through innovative packaging and quality product offerings.

1. PRODUCT REVIVAL
‘SUPER-CRISP’
DEVELOPED BY:
PHARM-NET

3. ►Established in 1982, Tripple Em
(Pvt.) Ltd. is the pioneer company in
manufacturing premium quality
crisps and snacks in Pakistan.
►In 1986 “Super Crisp” was a mega
success from day one of its launch,
establishing new sales records and
consumer acceptance.
► It is one of the highest grade
quality crisps being produced in
South Asia and Middle East, opening
new and alternative source of
foreign exchange earnings for our
country.
►We have a high end product
category, produced from state-of-
the-art modern technology that

4. PRODUCT AND IT’S FEATURES
POTATO CHIPS
MAZE
The simple combination of
freshly grinded corn from
the field, steam boiled in
Sunseed oil naturally lower
in saturated fats, and the
best flavours.
The excellence
combination of
sliced ​​potatoes from
the field, fried in light
vegetable oil naturally
lower in saturated fats,
and the best flavors.

5. MAJOR COMPETITORS

6. Weak
Product
Positioning.
Less
emphasizes
on marketing
and
advertisement.
Huge market
share captured
by the strong
competitor lays.
No significant
improvement to
upgrade the
product, for the
target
customers.
Competitors
have
diversity in
packaging
Low R and D
Not innovative
and enough
investment
REASONS FOR THE FAILURE
IN THE MARKET

7. Strengths Weaknesses
 Large market share after Lays
 Worldwide distribution network
 Diverse product range
 Quality and Brand improvement
 Not conveying messages through
the sources of communication
 Inefficient R&D department
Opportunities Threats
 Raw materials processing by
Japanese combination of
Technologies.
 Packaging in a specially
laminated high barrier film
suitable for tropical climates
 Threat from Copycats.
 Low quality (tasteless, Burnt
chips,)
 Already establish competitor
(LAYS).
SWOT ANALYSIS

8. ►The focus was to
campaign and
re-launch the
leading brand of the
Tripple-Em
Company, ‘Super
Crisp’.
►Keeping this in
mind, different
flavors were
introduced in super
RE-LAUNCH
MARKETING MIX
BBQ
Crinckles
Chees
e
Plain
Salt
Ketchup
BBQ
Plain

9. Size& flavors Net Weight Price
Small Pack 10 Grams Rs. 05/-
Medium Pack 30 Grams Rs. 10/-
Large Pack 60 Grams Rs. 20/-
Super-Dooper Pack 200 Grams Rs. 75/-
Cheese 10,30,60,200 Grams Rs. 5/,10/,20/,75/
Ketchup and etc 10,30,60,200 Grams Rs.5/,10/,20/,75/
The following price structure has been
formulated, specially introducing new “SUPER
DOOPER PACK“

10. -Brand promotion activities at School/College
events
- Social media prizes
- Participation in various localized and
national sports and cultural events

11. ▬In South Asia and Middle East, Tripple-Em is
ranked first and remained the only company
producing premium quality snack food items for
a
very long time.
▬Tripple-em is a recognized member of
‘Potato Chips/Snack Food Association of
America’ since past several years
▬Super Crisp is a household name amongst
Pakistanis living abroad and
Tripple-Em pvt Ltd is making all efforts to
meet its product demand from middle east
and UK.

12. ►For tripple Em branding is the process
involved in creating a unique name
and image for a product in the consumers’
mind, mainly through advertising
campaigns with a consistent theme.
►Branding aims to establish a significant
and differentiated presence in the
market that attracts and retains
loyal customers.
►Style and design matter a lot to us on the
outcome and response of the products of
“Super Crisp”. as the product (inside the
pack and out side wrapper) has much
attractive and catchy colors style and
design which attracts the consumers a lot.

13. ►Variations of in-store displays
which are located near cash
registers to encourage impulse
buying;
►Floor Stickers, or
advertisements for products on
the start of a store;
►Feature Displays, which can be
located at the end of an stores to
draw attention to a product;
►Special Racks, or manipulation
of a store shelf to make more
space available for a product or
bring attention to the promoted
product.

15. • Super Crisp should continue its endeavor and
journey of success as they always strongly believe in
quality instead of profit.
• There hard working team and a wide range of
distribution system spread all over the Pakistan are
busy to provide good quality products to its customer
even in rural areas so that they could also enjoy their
free time
• They could expand their market by offering a new
flavor to cater it’s market’s different taste/preference.
• They should continue taking advantage of the events
and social networking sites that help them promote
their product.

17. THANK YOU