Sunfeast was launched in 2003 by ITC as a biscuit brand and has since expanded into pasta and instant noodles. It offers a wide range of biscuits including Dark Fantasy, Milky Magic, Marie Light, Golden Bakery, Glucose, Dream Cream, Snacky, and others. Sunfeast also produces pasta in flavors like Cheese, Tomato Cheese, Masala and Sour Cream Onion. Its instant noodle brand Yippee! comes in Classic Masala, Magic Masala, Chinese Masala flavors and also offers a Tricolor Pasta line. Within 12 years, Sunfeast has established a strong presence in India across biscuits, pasta and noodles.

1. Sunfeast
Spread The Smile
Submitted By: Mukesh (14PBA043)
MBA 2Nd Semester

2. Sunfeast : Snake Foods
• In July 2003, ITC made a foray into the biscuits market by
launching the Sunfeast range of biscuits. Since then, Sunfeast
biscuits have always stood for quality and are known for
offering innovative and wholesome biscuits. Sunfeast connotes
happiness, contentment, satisfaction and pleasure. Within a
span of 12 years, Sunfeast has well-established presence in
almost all categories of biscuits and is also a key player in the
pasta and instant noodles segments.

3. Segments of Sunfeast
Sunfeast
Biscuits
Sunfeast
Yippee
Sunfeast
Pasta

4. Sunfeast Biscuits
Sunfeast Biscuits straddle all segments of the market led by
Dark Fantasy at the premium end. High quality married
with exciting innovations has helped drive this category.
Dark Fantasy Choco Fills has wowed
the Indian consumer with its innovative centre-
filled format and high-quality packaging.
 Sunfeast Milky Magic
 Sunfeast Marie Light
 Sunfeast Golden Bakery
 Sunfeast Dark Fantasy
 Sunfeast Glucose
 Sunfeast Dream Cream
 Sunfeast Snacky
 Sunfeast sweet 'n salt
 Sunfeast Nice
 Sunfeast Special

5. Sunfeast Milky Magic
• Packed with goodness of
milk these deliciously
nutritious crisp and crunchy
biscuits are a favorite among
mothers and kids. Milky
Magic has the ‘Magic of 2’ -
A perfect balance of energy
that aids physical strength
and mental ability. These
biscuits strike the right
balance of milk and wheat
which helps in an all round
development and nurturing
of the child.

6. Sunfeast Marie Light
• Sunfeast Marie Light Original :
This ideal teatime biscuit is made
from the finest quality wheat high
in fibre and keeps one light and
healthy through the day .
• Sunfeast Marie Light Orange :
It has the distinction of being one
of the most successful innovative
Marie biscuits and is liked by one
and all.
• Sunfeast Marie Light Oats:
The first of its kind in India,
Sunfeast Marie Light Oats is
enriched with the goodness of
natural wheat fibre and soluble
oats fibre.

7. Sunfeast Golden
Bakery
• The Sunfeast Golden Bakery cookies
are available in three distinct flavours
- Butter-Nut, Butterscotch and Choco-
Nut cookies. These products are
designed to give consumers a rich &
truly indulgent experience.
Sunfeast Glucose
• For those light hunger pangs, a
wholesome & nutritious choice as
these golden brown biscuits are made
from the best quality wheat. Sunfeast
Glucose biscuits are ideal not just for
kids but for adults too.

8. Sunfeast Dream Cream
• A truly scrumptious range
of cream biscuits that
have become an instant
hit with children. ITC’s
chefs have put their
legendary skills into these
biscuits to deliver truly
tasty cream biscuits.
Special Flavor Crystals in
the Strawberry variant
keeps the creamy flavor
linger on.

9. Sunfeast Snaky
• Bigger than most
others in the salted
biscuit category,
Snacky is light and
crispy like no other.
From kids to adults,
it’s the quintessential
‘Family Biscuit’.
Available in two
variants, Classic
salted and Chilli
flakes - the very first
of its kind in India.

10. Sunfeast sweet 'n
salt
• These thin and crisp biscuits
come with a distinctive
sundry taste, that of salt and
sweetness. A bite into one of
these one keeps wondering
about its taste!
Sunfeast Nice
• These are crisp coconut
biscuits showered with
sugar crystals. The crisp
sugary sweetness will just
go on to make all those nice
moments nicer.

11. Sunfeast Dark
Fantasy
• Sunfeast Dark Fantasy Choco Fills is the
latest and the most premium offering from
the portfolio of Sunfeast.
An exquisite combination of luscious
chocolate filling enrobed within a
perfectly baked rich cookie outer. An offer
that fully epitomizes the brand promise of
"Pure Indulgence".
Sunfeast Special
Cookies
• Special cookies are baked with
real butter and the finest
ingredients to give a mouth-
watering treat that makes every
moment special. Available in
Cashew & Butter.

12. Sunfeast Pasta
The Sunfeast product portfolio was expanded in early
2005 to include healthy snacking options as well.
Sunfeast Pasta Treat, a whole wheat based instant
pasta was introduced as a healthy snacking option for
children and young adults. Sunfeast pasta is available
in four flavours-
 Sunfeast Pasta Cheese
 Sunfeast Pasta Tomato Cheese
 Sunfeast Pasta Masala
 Sunfeast Pasta Sour Cream Onion

15. Sunfeast Yippee!
• The portfolio has been further expanded with Sunfeast Yippee!
instant noodles. Three years of exhaustive developmental work
has gone into the creation of Sunfeast Yippee! The product has
two intrinsic components - the noodle block and the masala
mix.
• Wheat is a key ingredient of the noodle block. The sourcing
and blending expertise that has made Aashirvaad India's No 1
branded Atta has been leveraged to make a truly delightful
noodle block. Sunfeast Yippee noodles do not lump even 30
minutes after cooking.

16. • Sunfeast Yippee! is available in three lip smacking
variants - Classic Masala, Magic Masala and now
the newly introduced Chinese Masala which is a
unique combination of Chinese and Masala
flavours giving consumers tasty Chinese in minutes.
 Sunfeast Yippee! Magic Masala
 Sunfeast Yippee! Classic Masala
 Sunfeast Yippee! Chinese Masala

17. Sunfeast
Yippee! Classic
Masala

18. Tricolor Pasta
• Sunfeast Yippee! expanded its product portfolio with launch
of Instant Pasta. Sunfeast Yippee! Tricolor Pasta is a unique
first to market product, with Instant Pasta in three exciting
colours. It is buttery smooth pasta in 2 mouth-watering
flavours - Masala and Creamy Corn. The unbeatable
combination of wheat and tasty veggies makes it the complete
snack.
 Sunfeast Yippee! Creamy Corn
 Sunfeast Yippee! Masala