Branding India's First Khakra Snack KRISSPS

Advertising Strategy Assignment Nidhi Mattoo (Roll No 138) Shradha Sharma (Roll No 223) Creating a brand identity for Khakra

The snack market in India ,[object Object],[object Object],[object Object],[object Object]

Contd.. ,[object Object],[object Object],[object Object]

The Indian Snacks ,[object Object],[object Object]

The Namkeen Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

The need of the hour – From the consumer’s point of view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

The birth of a brand ,[object Object],[object Object],[object Object],[object Object]

KRISSPS… the brand ,[object Object],[object Object],[object Object]

The reason to buy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Target Audience ,[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object]

The Novelty factor ,[object Object],[object Object],[object Object],[object Object]

Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object]

Price ,[object Object],[object Object],[object Object]

Placement ,[object Object],[object Object],[object Object],[object Object]

Message ,[object Object],[object Object],[object Object]

Promotion – Traditional media ,[object Object],[object Object],[object Object],[object Object]

Promotion – New media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion – PR ,[object Object],[object Object],[object Object],[object Object]

Promotions – Trade ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you and healthy snacking

Branding India's First Khakra Snack KRISSPS

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