This document discusses the marketing mix of Parle Products Limited, India's largest manufacturer of biscuits and confectionery. It provides details on Parle's product line including biscuits, sweets, and snacks. For biscuits, it lists 19 varieties and their price points ranging from Rs. 1 to Rs. 50. It also discusses Parle's pricing strategies, product life cycles, and promotional activities for popular biscuit brands like Parle-G, Monaco, and Hide & Seek.

1. MARKETING MIX
By-
Ajinkya kadam (03)
Divya Anchalia (15)
Kunal Jadhav (25)
Nikhil Tambe (31)
Shraddha Salvi (45)
Tushar Kharate (54)

2. Company’s Introduction
• Founded in 1929 by Chauhan family of Vile Parle
• Parle Products has been India's largest manufacturer of biscuits
and confectionery for almost 80 years. Makers of the world's
largest selling biscuit, Parle-G, and a host of other very
popular brands, the Parle name symbolizes quality, nutrition
and great taste.

3. Product Mix
Product Line
Width
Length
Depth

4. Parle product’s width
Biscuits
Sweets
Snacks

5. 1.Biscuit (Length-19)
• Parle-G
• Monaco
• Hide & Seek
• Hide &Seek Bourbon
• Hide & Seek Milano
• Hide &Seek Fab
• Parle Marie
• Nimkin
• Golden Arcs
• Coconut Cookies
• Top
• KrackJack
• Kreams
• Actifit Digestive Marie
• Milk Shakti
• 20-20 Cookies
• Festo
• Happy Happy
• Magix

6. 2.Sweets (Length-10)
• Londonderry
• Melody
• Mango Bite
• Chox
• Kaccha Mango Bite
• Poppins
• Kismi
• Kismitoffe bar
• 2 in 1 éclair
• Clovemint

7. 3.Snacks (Length-4)
• Monaco Smart Chips
• Parle Wafers
• Fultoss
• Munchies

8. Depth of Product Line:
Sweets
• Londonderry- MRP 50 paise.
• Melody- MRP1 rs..
• Mango Bite-Mrp 50 paise.
• Chox- MRP 2 Rs.
• Kaccha Mango Bite- MRP 50 paise.
• Poppins- MRP 2,5Rs.
• Kismi– Variants: Gold MRP 25 PaiseKismi Gold- MRP 50 Paise
• Kismitoffe bar- MRP-2 Rs.
• 2 in 1 éclair- MRP 50 paise
• Clovemint- MRP50 Paise and 15.00 (per fliptop pack)

9. BISCUIT
• Parle-G – MRP 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50
• Monaco – Variants: Monaco and Monaco Jeera MRP 5, 7, 10 and 20
• Hide & Seek - Variants: Hide & Seek Orange,Coffee and Mint MRP 5,12,20,30,50
Hide & Seek Bourbon- MRP 5,12,25
• Hide & Seek Milano- Variants : Butter Scotch,Butter Nut & Coconut MRP 15,30
• Hide &Seek Fab- Varinats: Strawberry, Orange MRP 20
• Parle Marie- MRP 5, 10, 15, 20 and 22
• Nimkin- MRP 5,10
• Golden Arcs- Variants: Pineapple and Orange MRP 10 and 20
• Top- MRP 5,10,20
• KrackJack- MRP 5, 7, 10, 15 and 20
• Kreams- Variants: Orange,Bourbon,Choclate,Pineapple,Elaichi,MangoKreams MRP Chocolate :
2, 5 and 10, Orange, Pineapple, Elaichi and Mango: 5 and 10 and Bourbon: 10 and 18
• Actifit Digestive Marie- MRP 5, 15 and 25
• Milk Shakti- MRP 5 and 10
• 20-20 Cookies- Variants: Butter,Cashew MRP Butter : 5, 10 and 18 Cashew : 5, 10, 20
Festo- Variants : Choco,Elaichi,Pineapple,Mango MRP 5, 10
• Happy Happy- MRP 5,10
• Magix- MRP 5,10
• Coconut Cookies- MRP 10

10. Snacks
• Monaco Smart Chips- Variants: Crazy Chat, Macho
Masala, TangeTamato MRP-5,10
• Parle Wafers- Variants: Cream & Onion,MasalaMasti, Tangy Tomato
MRP-5,10,20
• Fultoss- Variants: Green Mango
Chutney, Tomato,MasalaKachori, Tangy
Pickle,JhalmuriKolkotaBhel, Masala Munch MRP- 5,10,20
• Munchies- MRP JEFFS : 425 Bulk Packs and 30 Jar SIXER : 396 Bulk
Packs and 30 Jar

11. Product Line Strategies
• 2 way stretch
• Below the line pricing
• Line Pruning

12. THE PRODUCTS WE CHOSE:

13. Marketing Mix of Parle Products Limited
• ParleBiscuits :
Product Levels:
• 1) Basic product- Parle biscuits is to satisfy hunger of the consumer
• 2) Expected product- The consumers expect the product to have a
good taste and also give nutrition.
• 3) Augmented product- Parle-G biscuits increase a person’s energy
levels. Hence exceeds customer’s expectations.

14. Parle G
• Product –Maturity Stage
• Pricing Strategy:-
Market Penetration
• Promotion mix:-
Advertising- Television,Radio, Print Ad.
Public Relation- Parle-G sponsored the tele-serial of the Indian
superhero, Shaktimaan.

15. Monaco
• Product
• Pricing strategy
Market penetration
• Promotion mix
Advertising- Television, Radio,
Print Ad (Monaco Topping Recipes)

16. Hide & Seek
• Product
• Pricing strategy
Market skimming
• Promotion mix
Advertising- Television, Ringtones, Print Ad

17. THANK YOU