English Biscuit Manufacturers Peek Freans Marketing Report

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SUBMITTED TO:
SIR MUDASSIR HUSSAIN
BENAZIR BHUTTO SHAHEED UNIVERSITY
SANOBER ADIL KHAN
BS-COMMERCE
6TH BATCH 5TH SEMESTER
Benazir Bhutto Shaheed
University
226-Bcom/15-S
February 2017

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In the present world of competition there is a race of existence
in which those are having will to come forward succeed. Project is like
a bridge between theoretical and practical working. With this willing
I joined this project. First, I would like to thank the supreme power
the Almighty Allah who is obviously the one has always guided
me to work on the one has always guided me to work on the right
path of life. Without his grace this project could not become a reality.
Next to him are my parents, whom I am greatly indebted for me
brought up with love and encouragement to this stage.
I would like to take this opportunity to thank SIR
MUDASSIR HUSSAIN my teacher for the course of
“PRINCIPLES OF MARKETING” at BENAZIR BHUTTO
UNIVERSITY valuable support and encouragement, which he has
offered.
Secondly, I would also like to thank my parents and friends
who helped me a lot in finalizing this project within the limited time
frame.
Thanks a lot.

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Contents
INTRODUCTION: ................................................................................................5
VISION:...............................................................................................................6
MISSION: ............................................................................................................6
VALUES: ............................................................................................................6
POLICIES: ..........................................................................................................6
EBM PRODUCT LINE:........................................................................................8
Boston ConsultING GROUP MATRIX:........................................................9
ANSOFF MATRIX:...........................................................................................10
Pest analysis:............................................................................................11
QUESTIONNAIRE: ...........................................................................................14
PEEK FREANS SOOPER:................................................................................16
MARKET TARGETING OF SOOPER: .......................................................16
MARKETING MIX OF SOOPER: ................................................................17
PRODUCT: ......................................................................................................17
LEVEL OF PRODUCT OF SOOPER: ............................................................17
PRODUCT AND SERVICES DECISIONS:...................................................18
PRODUCT LIFE CYCLE:...............................................................................19
Placement: ........................................................................................................19
Pricing: .............................................................................................................19
Promotion:........................................................................................................20
Conclusion:.......................................................................................................20
s

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THE LEGEND
INTRODUCTION:
English Biscuit Manufacturers (Private) Limited was established as a joint venture company
in 1965 with the name of Peek Freans Pakistan Limited. In 1966, the UK sponsor company
was renamed Associated Biscuits International Limited (ABIL), while the venture was
renamed English Biscuit Manufacturers (Private) Limited (EBM), which stands to date.
EBM started manufacturing and marketing the world famous Peek Freans range in 1967 in
order to provide Pakistani consumers with nutritious and hygienically packed biscuits of the
highest quality.
EBM has been in the business of manufacturing and marketing branded biscuits in Pakistan
for over 40 years. The brand name 'Peek Freans' is a household name, and people trust and
believe in the quality of the products produced under this brand. EBM is also the first biscuit
company in Pakistan to have achieved ISO - 9001 Certification in correspondence with its
institutional slogan 'The Legend Leads'. The achievement also endorses the company's firm
commitment to high standards of quality.
English Biscuit Manufacturers (Pvt) Ltd., or (EBM), is the country's leading manufacturer of
biscuits and cookies since 1967, with an annual sales volume and production capacity of
more than 90,000 tons and a turnover of more than Rs. 12 billion. EBM is the only Company
in the industry to have achieved recognized international certifications pertaining to quality
control, environmental management system and human resources management, including
ISO 9001:2000, ISO 14001:2004, HACCP certifications and IIP (Investors in People)
Recognition. EBM is also the only food company to have been awarded Environmental
Excellence Award for seven successive years 2004, 2005, 2006, 2007, 2008, 2009 & 2010.

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VISION:
• To provide high quality value-added food to contemporary and future generations.
• To constantly endeavor for the acquisition of knowledge and excellence in developing
human skills, product innovations and state-of-the-art technologies.
• To be a good corporate citizen by giving back to the community and improving the lives
of the underprivileged.
• To dispense equitably, fairly, and with compassion, the fruits of success among our
“partners in business”.
• To become a partner with the Government in sharing the responsibility of economic and
social uplift and development of Pakistan.
MISSION:
• Strive for highly responsible management.
• Highest standards of hygiene.
• Protect and preserve the environment.
VALUES:
• We believe that no individual is bigger than the institution.
• We believe in integrity, transparency and commitment as our cultural ethos.
• We continually adhere to the highest standards of hygiene and ecology.
• We believe in governance in human face.
• We protect and promote the cause of the environment.
• We emphasize on employee welfare.
• We believe in leading and innovating in all aspects of business.
POLICIES:
EBM Quality Management System binds the management and employees of the company to
follow core policies:

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• We will critically examine and continuously review all aspects of operations, from
aspace for cost - effective improvement and will undertake appropriate quality –
enhancement measure.
• We will identify and, where possible, anticipate changes in consumer tastes and
preferences through Market Research, on the one hand, while Technical Research
and Development on the other, in other to retain leading edge in product and process
development.
• We will endeavor to recognize and establish Beat Practice criteria for all aspects of
the company's activities, including the maintenance of environmental protections and
safety standards.
• We will undertake continuous appraisal, feedback and training of our personnel at
every level to ensure optimum levels of productivity, creativity and job satisfaction.
• The Management believes that every member of the organization at every level
shares and fully affirms the Company's Quality Commitment.
FOOD SAFETY FAMILY:
"For more than four decades, EBM philosophy has been to produce biscuits which meet
International standards of Quality and Hygiene in terms of safety and wholesomeness.
Every member of EBM team is committed to owing this philosophy and has mind-set to
produce the best of products under the Trade Mark of "Peek Freans" and has inculcated this
qualitative culture which gives EBM a competitive edge in keeping its customers
satisfaction".
ENVIRONMENT POLICY:
"The EBM Management takes environment as a part of its cultural ethos and deeply
committed to consistently deliver high quality products. It is EBM‘s mission to strive
continuously for environmentally friendly technologies based on a highly responsible
management and regulatory requirements. Aiming to protect and preserve the environment
for our employees, our valued customers, our business associates and the community at
large."

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EBM PRODUCT LINE:
➢ PLAIN SWEET BISCUITS:
• Gluco
• Marie
• Sooper
➢ CREAM BISCUITS:
• Lemon and chocolate
sandwich
• Rio Chocolate
• Rio Vanilla
• Rio Chocolate Vanilla
• Rio Strawberry
Vanilla
➢ CRACKERS:
• Butter Puff Original
• Butter Puff Vegie
•
• Saltish
➢ NUTS:
• Party
• Peanut Pik
• Peanut Pista
➢ COOKIES:
• Chocolicious chocolate chip cookies
• Farm house cookies chocolate chip
• Farm house cookies Short bread
• Farm house cookies Coconut crunch
• Jam delight

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Boston ConsultING GROUP MATRIX:
QUESTION MARK:
• Jam Delight
• Butterpuff Vegie
STAR:
• Rio Double Treat Strawberry Vanilla
• Rio Double Treat Chocolate Vanilla
• Rio Vanilla
• Rio Chocolate
• Sooper Milk and egg
• Sooper Elachi
• Nan Khatai
• Sandwich Lemon
• Sandwich Chocolate
• Farm House Cookies
• Chocolicious double chocolate chip cookies
CASH COW:
• Gluco
• Butterpuff Original Crackers
• Peanut Pik
• Peanut Pista
• Chocolicious chocolate chip cookies
• Whole wheat slices (pure fibre)
• Marie
• Party
• Saltish
• Click
DOGS:
• Zeera Gold
• Marvell Crackers
• Cheers Tasty Backed crackers

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ANSOFF MATRIX:
MARKET PENETRATION:
• EBM applied market penetration strategy on sooper by new
advertisement campaign and changed its slogan from “Sooper hai
Zindagi” to “Sooper cookies, sooper taste”.
• EBM changed the packing of Peanut/Pista Pik and made new
advertisements for consumers to notice. EBM began advertise entrance
by enhancing the other two P’s of promoting blend and i.e. enhancing
packing and advancement Effective advancement was begun. This
outcome in the expanded mindfulness and furthermore catch the "highest
point of the brand" position in consumers‟ minds. This implies at
whatever point a shopper considers having a biscuit (on the off chance
that he/she enjoys nut biscuit), then Peanut Pik ought to come in their
brains
MARKET DEVELOPMENT:
Peak Freans Rio of EBM spotlights on children and little children. Conceived
and executed the 360 degrees get ready for the sponsorship of RIO "The
Movie" in 2011.
EBM has propelled its own variant of the customary biscuit as an independent
brand called Peak Freans Nan Khatai. The EBM variant comes in great and
almond enhances and is accessible in SKUs valued at Rs 5, 10, 15 and 35. This
item concentrates on our convention and culture
English Biscuit Manufacturers (EBM) and the Peek Freans Family is pleased to
present to you another expansion to its super image Sooper-Peek Freans Sooper
Elaichi! through its new battle "Sooper Hai Zindagi". The print advertisement
is composed by the inventive office Prestige.
PRODUCT DEVELOPMENT:
English Biscuit Manufacturers recently relaunched their Butter Puff
crackers and introduced a new ‘veggie’ variant. This is the first
time that a variant has been launched for Butter Puff, which was
first launched in 1973; it also follows in the footsteps of another
EBM brand – Sooper – which recently launched an Elaichi variant.

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According to Maria Ahsan, Brand Manager, Butter Puff at EBM, although the Pakistani
biscuit market is dominated by sweet biscuits, research showed that “consumers are now
more aware and open to new tastes” which led to the relaunch and the flavour addition.
EBM also decided to change the packaging and the previous red packaging for regular
Butter Puff has been replaced with blue, while the veggie variant comes in a green pack due
to the strong association of the colour with nature. Ahsan says a more “sophisticated”
packaging proposition was chosen in order to “attract a mature and modern consumer.”
EBM introduces Jam Delight
Published in Jan-Feb 2017
The first-of-its-kind, fruit jam-filled biscuits.
English Biscuit Manufacturers (EBM) launched Jam Delight,
Jam Delight is a healthier invention of bakery jam-filled cookies that are very
common with children and adults.” and the brand have been targeting the 12 to
35 age group.
UNRELATED DIVERSIFICATION:
ENGLISH BISCUITS WORKS WITH INFOTECH TO ACCELERATE
PRODUCTIVITY VIA THE CLOUD
For over 45 years English Biscuit Manufacturer (EBM) have been the leader in
the branded biscuits market. Interested in the ease of management and power of
Microsoft’s cloud productivity products EBM signed an enterprise agreement
with InfoTech for Microsoft products. This agreement ensures that EBM
benefits from a manageable volume-licensing program offering the best value,
with the ease of managing all their future growth needs for Microsoft’s
productivity products in the cloud
Pest analysis:
Political/Legal Environment Analysis
Being a part of the food processing industry, biscuit industry must also follow
rules of quality and standard. However, only some companies are able to fulfill
the requirements of international regulatory authorities like Hazard Analysis

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and Critical Control Points (HACCAP), Good manufacturing practice
regulations (GMP), International Organization for Standardization (ISO) and
other standards. The reason is that the biscuit industry is very volatile in terms
of prices for materials and as high quality comes with high cost, smaller
companies are not able to afford it.
Only EBM has achieved internationally recognized credentials. The prestigious
organization has earned 150 9001:2000, ISO 14001:2004, 150 27001, HACCP
certifications
According to the government policies regarding biscuit industry, the
governments has realized the importance of exporting non-traditional items and
have supported the industry in the areas where the need is. The Export
Promotion Bureau is also encouraging to enhance the export of biscuits.
Economic Environment Analysis
Standards of living have increased which have influenced consumers to have a
more sophisticated and balanced lifestyle. Rather than having oily “samosas
and pakoras” at tea time, more and more people have started to consume
biscuits which is a better and a healthy combination with tea.
Focuses towards education have also increased the consumption of biscuits. As
people are more educated now, they are more likely to be influenced by media
promotion. In this technological era biscuit manufacturers have also been
benefited from the advantage of media and IT boom. This allowed them to
reach their consumers more effectively and profitably.
Social Environment Analysis
The biscuit industry has been divided into different product categories and
varieties that are catered to suit different consumers with different tastes. The
manufacturers have been able to segment the industry according to different
classes, tastes, age groups, lifestyles etc. New product varieties were
introduced such as the following:
In 2004, there was a growth in soft and sweet plain biscuits segment which is
primarily dominated by Sooper and Bakeri, having a collective share of 24% in
the total biscuit market.

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Different product category caters to different types of consumers. Adults and
oldies prefer salty biscuits and ingredient based biscuits as compared to
children who prefer cream filling and glucose biscuits. Consumers, nowadays,
have become very hygiene conscious due to increase in education levels and
media promotion. Therefore those who prefer to have a nutrition filled diet
prefer healthy biscuits like wheat slices etc.
Technological Environment
Due to the “IT boom”, it has been advantageous to biscuits manufacturers to
reach the consumers effectively using media sources. This has increased the
awareness of their products to a very large extent. With media, biscuits
manufacturers can reach a larger audience and also reach consumers in rural
areas.
“Advertising and marketing in the (biscuit) industry has surpassed all other
benchmarks in the previous years with serious investments in brand building.
Over Rs. 0.5 bn is estimated to be electronic media spending in 2007 with a
total marketing spending of no less Rs. 1.0 bn; this has grown at estimated 25%
per annum over the last few years!”
Usage of the internet has also helped biscuit manufacturers to segment and find
out about consumer insights by contacting them easily over the internet.
Consumers can use online feedback form to give feedbacks about the likes and
dislikes regarding the product and companies can respond to them more
effectively and efficiently.

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QUESTIONNAIRE:
Consumer Behavior towards English Biscuit Manufacturers
1. Are you aware of English Biscuit Manufacturers (Peek Freans):  Yes  No.
The following questions only pertain to people who have selected Yes option of the
above question.
2. Do you buy EBM Peek Freans biscuit:  Yes  No.
3. Why do you buy EBM Peek Freans Biscuit?
 Quality  less price  Quantity  Package
4. How many EBM Peek Freans biscuits packets do you buy in a week?
 1  3  5  7 10
5. What do you think about the price of the EBM Peek Freans biscuit?
Reasonable Costly cheap
6. Do you think EBM Peek Freans biscuit need to have more varieties to be available
in the biscuits?
Yes No
7. Rate which factor attracts you to buy EBM Peek Freans biscuit?
1. Quality 2. Price 3. Packaging 4. Flavor
5.Availability .
8. Rate which factors influence you to choose EBM Peek Freans biscuit?
1. Advertisement 2. Attractive Packaging 3. Brand Image
4. Free gift 5. Price 6. Quality 7.Quantity
9.How often do you buy EBM Peek Freans biscuit?
Daily Weekly Fortnightly Monthly
Occasionally.
10. Are you satisfied with the taste of the EBM Peek Freans biscuit?
1. Highly satisfied 2.Satisfied 3.Average 4.Dissatisfied
5.Highly Dissatisfied

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11.Are you satisfied with the Price of the EBM Peek Freans biscuit?
12. Are you satisfied with the Quality of the EBM Peek Freans biscuit?
13. Are you satisfied with the Packaging of the EBM Peek Freans biscuit?
14. Are you satisfied with the Brand Image of the EBM Peek Freans biscuit?
15. Are you satisfied with the features of the EBM Peek Freans biscuit with respect
to others?
16. EBM Peek Freans biscuit ARE EASILY AVAILABLE: 1. Yes 2. No
Thank you for your co-operation in completing this questionnaire.

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PEEK FREANS SOOPER:
Peek Freans Sooper is Pakistan’s No. 1 selling
biscuit brand. Now available in two variants,
Egg & Milk and Elaichi cookies, Sooper was
launched in 1996. It was re-launched in 2002
in the iconic red packaging. With its luscious
melt-in-your-mouth texture and balanced sweetness, Sooper has won accolades by
consumers of all ages.
EBM has introduced Sooper biscuits in 1996 but failed due to the reason for positioned it as
baker product. In 2003 Sooper was again launched for heavy advertisement activities.
Developed after intensive research, it is a plain sweet biscuit with a unique texture that
delivers a melt-in-the-mouth feeling. And, a new flavor, Peek Freans Sooper Elaichi
(cardamon) was introduced. This too was very well received by consumers and since its
launch, the new flavor has contributed significantly towards the Sooper portfolio’s overall
growth. Sooper began to fast selling and its demand exceeds than supply. Sooper become
the market leader leading behind Eggo. Market share comprises of 35 percent of whole
biscuit market. After many years in success Sooper enhanced its distribution to rural areas
with the introduction of Sooper distribution Vans.
Peek Freans Sooper, creates history by becoming the first biscuit brand with sales over the
unprecedented Rs. 11 billion mark. The coveted milestone is another feather to the hat of the
brand that not only has the biggest market share in the plain sweet segment at 37 percent,
according to the AC Nielsen retail audit, but it is also the highest contributing brand of
English Biscuit Manufacturers (Pvt) Limited (EBM), the country’s leading biscuit
manufacturer.
Peek Freans Sooper enjoys a universal taste appeal and is consumed by all cross-sections of
society. Almost 20 million Sooper cookies are consumed every day and 430 million family
packs were sold last year. Sooper was also elected the 2nd most favourite brand during the
Brand Elections conducted by MEMRB Research agency across Pakistan.
Mass Market:
Sooper has received the appeal from everyone. It is Mass Market Product. Sooper is
consumed by consumers of all age whether it is children or adult or the youth ones,
everybody pleas from it. Sooper biscuit focusing on those customers who wants to eat plain
sweet biscuits in low price. It is consumed in regular occasion. Sooper is exported to 13
countries. Sooper has not chosen any different market for it to sale. Sooper enjoys the
loyalty of customers.
Market targeting of Sooper:
o Basically, targets kids, youth and adults.
o Generates 50% of the firm revenue.
o Bestselling biscuit since 2007.

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o Peek Freans Sooper enjoys a universal taste appeal and is consumed by all cross-
sections of society.
o More than 20 million Sooper cookies are consumed every day.
o And 430 million family packs were sold last year. Sooper was also elected the
second most favorite brand during the Brand Elections conducted by MEMRB
Research agency across Pakistan
o Sooper Hai Zindagi is its slogan. it is relevant across the board.
o One of the problems with Sooper is that with its wide scope it is very difficult to
hone in on a specific target group and this makes the creative brief very hard. You
have to cater to rural, regional, urban and so on, and the second you try to please
everyone, you cannot do justice to the brand
o by ISO:2001 further provide proof of hygiene and quality which is promised
o Peek Freans pied piper logo continues to be the trademark of the company
o With its luscious melt-in-your-mouth texture and balanced sweetness, Sooper has
won accolades by consumers of all ages.
MARKETING MIX OF SOOPER:
PRODUCT:
A “product” consists of any good, idea, method, object and service that can be
offered to the market to satisfy a need or want
LEVEL OF PRODUCT OF SOOPER:
✓ Core Product:
Core product means the satisfaction customer wants from product or services.
Based on Sooper, the tasty and healthy biscuit under the umbrella of Peek Freans, it provides
customer with great taste and nutrition’s. Sooper also provide convenience to the customer
that they are buying 100% healthy food for themselves as well as for their children.
✓ Actual Product:
Brand Name:
Peek Freans is household brand, A food between meals. Peek Freans Sooper is a brand
known for its healthy and at the same time tasty biscuit.
Quality:
Peek Freans Sooper ensure costumers with their consistent best quality biscuits. Quality
wise Sooper biscuit provide customer with nutrition such as
glucose, skimmed milk, wheat flour, fresh egg, sugar. This biscuit
is full of healthy substances, and can be consumed by consumers
of all age, even for growing kid it is beneficial because it contains
calcium which helps in building strong bones and teeth.
Packaging:

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It has iconic red packaging which is eye catching.
✓ Augmented Product:
Product support:
Peek Freans Sooper offer the after-sale service as feedback. Consumer can give feedback
about the product and can give suggestions regarding the product.
PRODUCT AND SERVICES DECISIONS:
Product Attributes
Peek Freans Sooper is Pakistan’s No. 1 selling biscuit brand. Now available in two variants,
Egg & Milk and Elaichi cookies, with its luscious melt-in-your-mouth texture and balanced
sweetness, Sooper has won accolades by consumers of all ages. It comes in red iconic
packaging. It is the healthy and hygienic biscuit for family. It is a family biscuit appealed
from everyone.
Branding:
Peek Freans is a brand everyone knows about it. It is famous by its
pied piper icon. EBM has been in the business of manufacturing and
marketing branded biscuits in Pakistan for over 40 years. The brand
name 'Peek Freans' is a household name, and people trust and believe
in the quality of the products produced under this brand. EBM is also
the first biscuit company in Pakistan to have achieved ISO - 9001
Certification in correspondence with its institutional slogan 'The
Legend Leads'. The achievement also endorses the company's firm commitment to high
standards of quality.
Packaging:
Packaging of Peek Freans Sooper is bright red iconic package. It is recognized by its red
color which differentiate it from other products. It comes in 4 packs:
• Ticky pack
• Snack pack
• Half Roll
• Family Pack
Labelling:
EBM provides labelling in its all products, making sure to provide actual and accurate labels
regarding nutrients facts and ingredients. Consumers nowadays are aware of their
surroundings and they are keen to observe the product by looking through its labeling to get
the accurate information.
Product Support Services:
EBM is a no. 1 biscuit manufacturing company that always tends to bring innovation in its
product line. They are open to suggestions, and appreciate feedbacks the customers gives
them. They always try to bring improvement to satisfy the consumers need and taste.

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PRODUCT LIFE CYCLE:
Characteristics:
Peek Freans Sooper is in its Maturity stage. Its sales are at peak. Sooper is the no. 1 selling
Brand. Its price sets are low because of low cost per unit. Sooper is the first brand with sales
over 11 billion.
Objectives:
Peek Freans Sooper is focusing on the objective which is ‘to maximize the profit and
protect the market shares’.
Strategies:
Peek Freans Sooper owns the strategies of using brands to attract its customers and an
efficient strategy of pricing to compete with its competitors that is ‘Price aren’t be too high
or too low than the competitor’s prices’. Customers of all classes can easily have a delicious
bite of this biscuit.
For the distribution they’ve build intensively good distributions to attract the customers. By
doing Mass Advertising they promote their product and are capturing consumers attention.
Now a days they are showing culture in their advertisement.
Placement:
 Placement means product distribution. EBM is using Intensive distribution for Peek
Freans Sooper means the producer's products are stocked in the majority of outlets.
 In actual there are 509 distributor
• EBML uses Indirect Marketing Channels, that is it has intermediaries
(distributors) between the company itself and the retailers who in turn provide their
products to the final consumers.
• The main task for EBM regarding market positioning is to position its products in
such a way that it is able to create more consumer involvement in EBM products and
to respond LU’s strategies in this regard.
Pricing:
EBM adopted the Market Penetration Strategy for the prices of its brands.
• EBML bases its price on the Cost Structure, Competitors’ prices and the Value given
to a brand by the consumers
• Peak Freans Above pricing are on basis of Demographic segments. Peek Freans also
provide bulk Discounting on Stores Like Metro, Departmental, and Hyper-star.
• There are gift vouchers within the biscuits packs, some of them are cash prizes,
Children stuff and Family pack discount.

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The prices are set on the objective that upper, middle and lower classes can enjoy the
universal taste of Peek Freans Sooper.
Prices are set as follow:
• Ticky pack; Rs. 5
• Snack pack; Rs. 10
• Half Roll; Rs. 15
• Family pack; Rs. 30
Promotion:
EBM is very much concerned about its marketing as it is the backbone of its sales..
• It is a combination of its advertising, sales promotion activities, publicity campaigns
and personal selling tactics.
• Three approaches they use are:
– Informative Promotion
– Persuasive Promotion
– Comparison Promotion
Furthermore, EBM has more than 350 distributors all around Pakistan.
New advertisement consists of a story which is about office, in which the boss is angry
because they lost the important project. He was about to fire his employees in that exact time
the peon come along with Peek Freans Sooper and the boss unconsciously eat that biscuit.
After that the Boss engulf in the heavenly taste of Sooper and forget about firing those
employees. He then gave them another chance. Sooper Badlay Faislay is the tagline of this
ad.
Conclusion:
English Biscuit Manufacturers (Pvt) Ltd is the country's leading manufacturer of biscuits and
cookies since 1967. The brand name 'Peek Freans' is a household name, and people trust and
believe in the quality of the products produced under this brand. And the company tend to
keep the promise of quality of the product effectively. In each bite of any delicious Peek
Freans biscuit lies the rich tradition of true grit and hard work that has been so essential to
EBM’s journey. It has taken many achievements, big and small, for EBM to reach its
position as the industry leader today. EBM has followed the legendary Pied Piper to quality
and success in Pakistan’s branded biscuit business. Below is a glimpse at some of our major
milestones. EBM was also the first to sponsor TV shows. Peek Freans, and the iconic Pied
Piper became a household name. After almost five decades, several bestselling products, and
millions of satisfied cravings later, EBM is ready to discover and deliver fresh flavors, and
satisfy millions more!

English Biscuit Manufacturers Peek Freans Marketing Report

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