The document discusses Triple-Em, a Pakistani company that produces high quality potato chips and other snack foods. It outlines Triple-Em's mission to meet international quality standards while catering to local tastes. The company uses advanced facilities and strict quality control to process and package its products hygienically. Popular Triple-Em brands include Super Crisp potato chips and a range of extruded snacks targeted toward children.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Retail Management - We surveyed and collected data to analyze one of the fastest growing baby shop in Karachi, Pakistan. We've discussed the target market, ownership classification, CSA, Competitive pricing, store appearance, swot analysis and others.
Gourmet Sweets Baker - Final Report - Marketing - 2017FaHaD .H. NooR
Best and Final Report of Gourmet Sweets
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom.
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Retail Management - We surveyed and collected data to analyze one of the fastest growing baby shop in Karachi, Pakistan. We've discussed the target market, ownership classification, CSA, Competitive pricing, store appearance, swot analysis and others.
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
Launching A New Food Product Entering An Untapped Market Powerpoint Presentat...SlideTeam
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Description of this above product -
A product launch is a systematic and planned effort to introduce a new product to maximize revenue and profit. In the food and beverage industry, bringing a new product to the market can be extremely challenging. With our professionally designed Launching a New Food Product Entering an Untapped Market presentation, any food and beverage company can successfully launch a new product in the untapped market. The PPT begins with a food industry section which can be used to highlight the latest trends and global revenue generation by different food categories. Secondly, the deck caters to a competitive analysis section through which businesses can find their industrys major competitors. Key demographics of the target audience, product launch goals, various risks involved in the launch, and product launch stages are some of the major sections which are covered in this deck. Afterward, companies can successfully promote the product to the target audience and bring their attention to the new product by using online and offline marketing sections. At last, there are a few slides on the survey form and KPI dashboard, which will assist the managers in effectively measuring the success of the new product launch. Get access to this 100 percent editable template now.
This is an entrepreneurship project on business plan of an icecream store Scoopy Smile. It was a miscellaneous Project not based on any original brand.
Launching A New Food Product Entering An Untapped Market Powerpoint Presentat...SlideTeam
You can download this product from -
https://www.slideteam.net/launching-a-new-food-product-entering-an-untapped-market-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
A product launch is a systematic and planned effort to introduce a new product to maximize revenue and profit. In the food and beverage industry, bringing a new product to the market can be extremely challenging. With our professionally designed Launching a New Food Product Entering an Untapped Market presentation, any food and beverage company can successfully launch a new product in the untapped market. The PPT begins with a food industry section which can be used to highlight the latest trends and global revenue generation by different food categories. Secondly, the deck caters to a competitive analysis section through which businesses can find their industrys major competitors. Key demographics of the target audience, product launch goals, various risks involved in the launch, and product launch stages are some of the major sections which are covered in this deck. Afterward, companies can successfully promote the product to the target audience and bring their attention to the new product by using online and offline marketing sections. At last, there are a few slides on the survey form and KPI dashboard, which will assist the managers in effectively measuring the success of the new product launch. Get access to this 100 percent editable template now.
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...Tushar Sadhye
Lay's(India) - pal banaye magical
Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
A strategic marketing management report includes the identification of grey areas behind the failure of a product, development of new strategies and prepare a perfect relaunch of a product i.e. a Mosquito Repellent lotion - Inseguard
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London.
Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
26. Plain Bakery Chips21831302146304259580319405678180110490<br />SWOT ANALYSIS<br />We extract the SWOT analysis of the triple-em organization that where in fact it is standing in the world.<br />StrengthsWeaknessesLarge market share after LaysWorldwide distribution networkDiverse product rangeprice shifts in the market due to competitionNot conveying messages through the sources of communicationInefficient R&D departmentOpportunitiesThreatsLarge distribution almost in all areasDiversification into a range of Energy DrinksThreat from CopycatsLow quality (tasteless, Burnt chips,)Already establish competitor (LAYS)<br />TARGET MARKET<br />About the relaunching of ‘Super Crisp’ we will not only focus children and teenagers but also focus on the entire families and with introduction of different packages of the super crisp we would able to target all types of people, our ketchup, cheese flavors and Super Dooper Pack category will not only beat our strong competitors (Lays) etc. but also emphasize on the increasing sales of super products, Moreover we will fascinate our customers with “SUPER BUMPER” a scheme in which our customers win PLAY STATION, CELL PHONE and lots of OTHER BUMPER PRIZES, just save the coupon no. on the back of every super crisp and monthly wins lots of bumper prizes. This scheme is just to increase the sales of SUPER CRISP (sales promotion) strategy we are trying to implement. The company has a very well integrated distribution network, and this allows an outreach to the entire 152.53 million Pakistanis. The new ad campaign is very attractive and tried to increase curiosity of the consumer.<br />Thus in relaunch super crisp target Children, between the ages of 4 to 12, both boys and girls, living anywhere in Pakistan, who love to eat chips and Males and females, between the ages of 13 to 45, living anywhere in Pakistan.<br />SALES POLICY<br />SUPER CRISP will make its sales letter believable. It didn’t exaggerate customer’s claims. They include only realistic figures, offers, and bonuses. Because customers claim will not only confuse company’s prospect, but also would jeopardize its sales.<br />Integrated Marketing Communications<br />The concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.<br />OR<br />.When organization deliver only one message to the audience through all communication resources is called IMC.<br />ADVERTISING PROMOTION<br />The new promotion is designed at re-accustom the consumers with the leading brand of Tripple-Em. i.e.’ Super Crisp’ has not been advertised, especially on TV, since from 1995. The objective therefore is to establish a brand recall by first creating a similar ad to the one that was shown in those days, and then establishing a more well-defined consumer base in terms of kids with a fresh one (TVC).<br />SUPER CRISP ad campaign will deliver simultaneously on some major communication resources like T.V and FM-99 etc.<br />PURPOSE<br />The primary objective of the ad campaign in terms of sales is to target our promotional efforts towards kids, and subsequently, families. This way organization can measure sales performance more easily by conducting surveys regarding to popularity and magnetism of the brand among people.<br />ADVERTISING STRATEGIES<br />They should be very careful about the tactics of good food advertising. (One by one mentioning below).<br />Ideal Kids (or families) - always seem perfect. The kids are really hip looking, with the hottest fashions and haircuts, and toys. Ideal families are all attractive and pleasant looking - and everyone seems to get along! Ideal kids and families represent the types of people that kids watching the ad would like themselves or their families to be. <br />Family Fun - a product is shown as something that brings families together, or helps them have fun together; all it takes is for mum or dad to bring home the quot;
rightquot;
food, and a ho-hum dinner turns into a family party. <br />Excitement - who could ever have imagined that food could be so much fun? One bite of a snack food and you're surfing in California, or soaring on your skateboard! <br />Star Power - your favorite sports star or celebrity is telling you that their product is the best! Kids listen, not realizing that the star is being paid to promote the product. <br />Bandwagon - join the crowd! Don't be left out! Everyone is buying the latest snack food: aren't you? <br />Scale - is when advertisers make a product look bigger or smaller than it actually is. <br />Put Downs - are when you put down your competition's product to make your own product seem better. <br />Facts and Figures - are when you use facts and statistics to enhance your product's credibility. <br />Repetition - advertisers hope that if you see a product, or hear it's name over and over again, you will be more likely to buy it. Sometimes the same commercial will be repeated over and over again.<br />Heart Strings - are ads that draw you into a story and make you feel good, like the McDonalds commercial where the dad and his son are shoveling their driveway and the son treats his poor old dad to lunch at McDonalds when they are done. <br />Sounds Good - music and other sound effects add to the excitement of commercials, especially commercials aimed at kids. Those little jingles that you just can't get out of your head are another type of music used to make you think of a product. Have you ever noticed that the volume of commercials is higher than the sound for the program that follows? <br />Cartoon Characters- Tony the Tiger sells cereal and the Nestles Quick Bunny sells chocolate milk. Cartoon like these make kids identify with products. <br />Weasel Words - by law, advertisers have to tell the truth, but sometimes, they use words that can mislead viewers. Look for words in commercials like: quot;
Part of...quot;
quot;
The taste of real...quot;
quot;
Natural...quot;
quot;
New, better tasting.....quot;
quot;
Because we care...quot;
There are hundreds of these deceptive sayings - how many more can you think of? <br />Omission - is where advertisers don't give you the full story about their product. For example, when a Pop Tart claims to be “partquot;
of a healthy breakfast, it doesn't mention that the breakfast might still be healthy whether this product is there or not. <br />Are You Cool Enough? - This is when advertisers try to convince you that if you don't use their products, you are a nerd. Usually advertisers do this by showing people that looking not cool trying a product and then suddenly becoming hip looking and doing cool things.<br />PRODUCT POSITIONING<br />Product Differentiation<br />The aim of the ad promotion is to relaunch ‘Super Crisp’ as the “original” and the leader of chips brand. This idea is aimed at bringing back the super crisp of a now very extensive range of snack food variants. Also aimed to differentiate the product according to the different segmentation<br />Brand Image<br />The image of the brand has not been distorted a great deal, as it is possessing a unique packaging scheme. However, the stress on high quality has been kept prominent, but the introduction of more flavors and more quantity (30gm), (60gm) and (200gm) will more effective.<br />Product Life Cycle<br />The product was at its maturity before these promotions, but going towards declining as the company was satisfied with its sales and it also did not advertise. Therefore it relaunched from that stage with modification, which has a different packaging and a variant in size.<br />Product Classification<br />The core center of the campaign is on the main ‘Super Crisp’ brand, that is, the two ‘Super Crisp’ flavors; cheese, ketchup . These three variants will be relaunch from now.<br />PUNCH LINES<br />Punch lines are one of the best tactics in ad promotion these punch line remains in consumers mind and utilize as brand identification just like jingles of the brand. Our punch line which we introduced in our advertisement is<br />“You can’t hide the Crunch!!”<br />PACKAGING <br />4659630114300We are introducing three more flavors in super crisp, ketchup and cheese. We are also increasing the quantity of the chips as well as with the quality of chips like 30GM, 60GM. Moreover we fascinate our customers with “SUPER BUMPER” a scheme in which our customers win PLAY STATION, CELL PHONE and lots of OTHER BUMPER PRIZES, just save the coupon no. on the back of every super crisp and monthly wins lots of bumper prizes. The new packaging suggested by the ad promotion for the relaunch is not very different from the original one. It has been suggested that the primary color scheme be kept the same with minor differences to create both a new look, and to keep the recall element in mind. <br />MEDIA SELECTION<br />Medias which have been chosen for conveying message is television, radio, newspaper and billboards. These Medias are highlighted below.<br />Television Advertisement<br />The promotion assembles on one TV commercial, which being broadcast regularly on TV. This ad is very different and interesting as compare to the 90’s ad we basically target the little kids and try to create curiosity among the T.V seekers.<br />3211830295910-45720292100<br />Radio Advertisements<br />There are two radio ads for this promotion which shall be run simultaneously; one on FM-99 and FM-100, and the other is on FM-89. The first radio ad based on new flavors which we introduce and about increasing quality of the chips while the other is based on the “SUPER BUMPER” scheme which we introduce so that public be familiar with this scheme.<br />Newspaper Advertisement<br />we basically wants associations of customers so for building more perception regarding our brand we are introducing the most popular character of “ROTER” from the original brand Tripple-tm launch and the punch line which we introduce only to capture consumer brain regarding brand.<br />Billboards Advertisement<br />230505899160For billboard advertisement we prepare special ad which is only for billboard in which we try to convey the message to the people that SUPER CRISP will explore all the world along you and the new flavors mention on the title.<br />Delivery Service<br />8305808890<br />COST OF ADVERTISEMENT<br />Approximately cost of the electronic and print Medias promotion is cited as follows.<br />While the current GDP of super crisp is 37% while we spend 15% of GDP on the cost of Media’s communication.<br />MEDIA COSTMedia SourcesCostTVRs. 6,314,276Radio1,242,789Newspaper751,176Billboards192,114TotalRs. 85,003,55<br />CONCLUSION<br />Before relaunching, SUPER CRISP was going towards declining because it didn’t overcome its weaknesses. So every product when launch in the world it wouldn’t hope for declining but it decline cause it didn’t beat competitors and fail to build association in customer’s mind. To be success in the market there is the rule of beating your competitors, and satisfy customers by providing more values as they are expecting and for repositioning the existing products or services you have to overcome your weaknesses for starting new life of your product. <br />