2

1. FA102a

2. “First attack on a cyborg”
http://www.kurzweilai.net/first-attack-on-a-cyborg
Assignment One, Research

3. • Digital Eye Glass helps people see better ,who wear a
computer vision system.
Assignment One, Research

4. • “Humanistic computing: 'WearComp' as a new
framework and application for Intelligent signal
processing”
• http://www.eyetap.org/papers/docs/HumanisticComputing_Mann1998_ProcIEEE.pdf
Assignment One, Research

5. • “Steve Mann, a professor of electrical and computer
engineering at the University of Toronto and renowned
as the world's first cyborg.”
Assignment One, Research

6. • “The Popularity of Cyborg”
• - Necessity of Cyborg for some people
• - Suggestion about Cyborg
• - Promotion of the Application of Cyborg
Assignment One, Future Product or Service

7. Source for Brand Character Words

8. Name Process
• Miracle
• The product will give people a kind of amazing feeling
for eyes, just like a miracle.

9. Brand Character Diagram Sketches

10. Brand Character Diagram Sketches

11. PERSONA
Miracle
Reliable
Considerate
Charming
PURPOSE
Promote
Popularize
Facilitate
LANGUAGE
Firthright
Concise
Simple
TONE
Faithful
Helpful
Decisive
Brand Character Diagram