summary

1. In the research of assignment one, I am interested in a future product, Digital Eye Glass.
It can help people see better since this high technology contains a computer vision
system. Steve Mann says that Digital Eye Glass will ultimately replace glasses, and will
help many people see better, and improve the quality of their lives. His words attracts
me and drive me research further in this field. In his paper, I find more knowledge about
humanistic computing which helps me get a deep insight of this technology. After
researching, I choose EyeMiracle as my brand. This name was derived from the lyrics
of “There can be miracles” of Whitney Houston.
To give more inspiration of designing my own logotype, I find many logotypes in the
logotype research of assignment three. After seeing this, I realize how to design a
perfect logotype can catch people’s eyes. Then I choose two letters with an arrow as
my logotype.
As for the social media branding research of assignment four, in the existing brand
pages from Facebook, the sentences in the about portion are precise and clarified of
messages. It highlights its main product or main technology, brief but meaningful. In
this way, people can easily understand the company’s product and want to get more
details of it. After reading this, people have a brief realization about what this company
primarily manage on the whole. To help people find more information or buy their
products, they also link urls of their main website. For example, when the first time I
see IBM’s Facebook, I have not heard this company before. After seeing its about
portion, I know what this company mainly do and which field this company is good at.
If about portion tells something which I am interested in, I will look further of its
Facebook and the company’s other websites. After researching, I create an actual
Facebook page and put three different logotype / image compositions in the Photos area
of my product’s Facebook page. To give a direct introduction of my product, I edit the
about portion of product’s Facebook page.
Then in the webpage layout research for wireframes and tagline research of assignment
five, I saw some websites of different products. I find that companies’ websites, giving
service or selling products, have something in common. The logotypes are all
positioned in the upper left of the websites because people are accustomed to reading
from upper left of a page. Next to the logotypes, there is always a short description of
their company. Tabs of the other pages of the website are beside the logotype. In
addition, there are some social media icons such as Facebook, Twitter and Pinterest to
help people understand the daily dynamic. The product image is below all of these
which may contain picture or video of their main product. In the websites which I link
in the slide file, their concise structure frameworks help me capture the main
information of these company easily. I can remember their logotypes with their short
descriptions in a glance and know how to do further to find information which are useful
to me. And the research gives me inspiration to design my own website’s wireframe
and the information of the tags. With all these researches, I finish my website of the
future product and have a further understanding of media design.