Successfully Using QR Codes in LibrariesConnecting our shelves with electronic contentCheryl Burnette, WebmasterHomewood Public LibraryHomewoodPublicLibrary.orgcburnette@bham.lib.al.us205.332.6631
Video: How to use QR codeswww.cnet.com.au/how-to-use-qr-codes-339302140.htm
About QR (quick response) codes2D barcodes originally created by Japanese company Denso-Wave in 1994 to keep inventory
Because scanning requires less effort than typing a URL, QR codes are becoming mainstream
In a nutshell, install a QR Reader on your phone, take a photo of the code, and be quickly directed from something physical to something digital!A Few Stats14 million US mobile phone users scanned QR codes or barcodes in June 2011…
…mostly via newspapers, magazines and product packaging, both at home and in-store
Barcodes that offer a discount or coupon, or allow the consumer to learn more about a product or service are the most popularMashable, August 2011
Get a free QR code readerDownload and install a QR code reader that is compatible with your phone. Many are free, so there’s no need to purchase one: RedLaser, BeeTagg, NeoReader, and others.
QR codes are used to:Connect to a mobile website
Watch a video
Send an SMS (text) message
Make a phone call
Embed contact info on a business card
Embed text (i.e. scavenger hunt)
Map an address
Send emailhttp://www.flickr.com/photos/23148333@N06/4947612409
Two rules for creating QR codes1. If URL, must lead to a mobile optimized site2. Use a URL shortener when possible to reduce the volume of data convertedhttp://bit.ly/oIKgRPhttp://www.pla.org/ala/mgrps/divs/yalsa/booklistsawards/alexawards/alexawards.cfm
Create your own QR codes forfreeKimtagkimtag.comkimtag.com/homewoodlibraryPros Easy setup/simple interface
 Hub, or landing page, is mobile    optimized Stats are included
 Links are editable! That’s dynamic!
 can add your own logo and    link icons Large QR code is 595X595 pixelsCons Only shortens URLsCreate your own QR codes for freeBitlybitly.combitly.com/u/weknowbooksetcPros Recommend for single URLs only* (see Cons)
 Sign in with Twitter or Facebook
 Shorten and share links
 Click Info Page to find your QR code & stats
 Detailed statsCons *Bitly Bundles are NOT mobile optimized! Do not use the QR code that leads to the Bundle!
Bitly links are not editable
 Only shortens URLs
 Largest size QR code is 249X249 pixelsCreate your own QR codes for freeinvxinvx.com Creates huge QR codes URLs
 email

Successfully Using QR Codes in Libraries

  • 1.
    Successfully Using QRCodes in LibrariesConnecting our shelves with electronic contentCheryl Burnette, WebmasterHomewood Public LibraryHomewoodPublicLibrary.orgcburnette@bham.lib.al.us205.332.6631
  • 2.
    Video: How touse QR codeswww.cnet.com.au/how-to-use-qr-codes-339302140.htm
  • 3.
    About QR (quickresponse) codes2D barcodes originally created by Japanese company Denso-Wave in 1994 to keep inventory
  • 4.
    Because scanning requiresless effort than typing a URL, QR codes are becoming mainstream
  • 5.
    In a nutshell,install a QR Reader on your phone, take a photo of the code, and be quickly directed from something physical to something digital!A Few Stats14 million US mobile phone users scanned QR codes or barcodes in June 2011…
  • 6.
    …mostly via newspapers,magazines and product packaging, both at home and in-store
  • 7.
    Barcodes that offera discount or coupon, or allow the consumer to learn more about a product or service are the most popularMashable, August 2011
  • 8.
    Get a freeQR code readerDownload and install a QR code reader that is compatible with your phone. Many are free, so there’s no need to purchase one: RedLaser, BeeTagg, NeoReader, and others.
  • 9.
    QR codes areused to:Connect to a mobile website
  • 10.
  • 11.
    Send an SMS(text) message
  • 12.
  • 13.
    Embed contact infoon a business card
  • 14.
    Embed text (i.e.scavenger hunt)
  • 15.
  • 16.
  • 19.
    Two rules forcreating QR codes1. If URL, must lead to a mobile optimized site2. Use a URL shortener when possible to reduce the volume of data convertedhttp://bit.ly/oIKgRPhttp://www.pla.org/ala/mgrps/divs/yalsa/booklistsawards/alexawards/alexawards.cfm
  • 20.
    Create your ownQR codes forfreeKimtagkimtag.comkimtag.com/homewoodlibraryPros Easy setup/simple interface
  • 21.
    Hub, orlanding page, is mobile optimized Stats are included
  • 22.
    Links areeditable! That’s dynamic!
  • 23.
    can addyour own logo and link icons Large QR code is 595X595 pixelsCons Only shortens URLsCreate your own QR codes for freeBitlybitly.combitly.com/u/weknowbooksetcPros Recommend for single URLs only* (see Cons)
  • 24.
    Sign inwith Twitter or Facebook
  • 25.
    Shorten andshare links
  • 26.
    Click InfoPage to find your QR code & stats
  • 27.
    Detailed statsCons*Bitly Bundles are NOT mobile optimized! Do not use the QR code that leads to the Bundle!
  • 28.
    Bitly links arenot editable
  • 29.
  • 30.
    Largest sizeQR code is 249X249 pixelsCreate your own QR codes for freeinvxinvx.com Creates huge QR codes URLs
  • 31.