The document discusses Adobe Campaign, its key capabilities for cross-channel marketing campaigns, and how it fits within the Adobe Experience Cloud. It outlines Adobe Campaign's capabilities for integrated customer profiles, targeted segmentation, cross-channel campaign orchestration, and integrated email. It also discusses Adobe Campaign's roadmap and strategy, including expanding into new channels, leveraging artificial intelligence, and integrating with the Adobe Experience Platform.
"You can download this product from SlideTeam.net"
Presenting this set of slides with name - Lead Generation Strategy Ppt Examples. This is a five stage process. The stages in this process are Analytics Strategy, Conversion Strategy, Promotion Strategy, Seo Strategy, Content Strategy, Lead Generation. https://bit.ly/3DsGeUv
Customer Success Management is all about pro-actively making sure your customers get value from their relationship with you. You need to do this to reduce your risk of churn and maximize your profits.
But how will you do it? How do you make sure your CSM efforts are successful? And how do you do it in a way that is cost effective?
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamDynamic Signal
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program.
Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business.
Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects.
Topics discussed include:
• How Air Canada grows sales to other businesses and partners through social media
• How Air Canada gets measurable, effective social selling content to employees
• How Air Canada measures content effectiveness at the employee level
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Account based marketing: from strategy and plans to execution and insightsEngagio
It’s time to go beyond the buzz of Account-Based Marketing and put the strategy to work. However, even some of the smartest and most sophisticated companies are struggling to align their organization and get started with ABM. It doesn’t have to be hard. In fact, it’s easier than you think. Join Engagio and Demandbase, to hear how the marketing leadership from each team has built a world-class ABM program from the ground up. You’ll discover who the key players are that you'll need for your ABM Tiger Team, critical factors for selecting the accounts most likely to close, and how to find the buyers and key influencers to cut sales cycles times in half. You'll also learn how to capitalize on anonymous buying behavior, and the biggest secrets to launching your ABM program.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
"You can download this product from SlideTeam.net"
Presenting this set of slides with name - Lead Generation Strategy Ppt Examples. This is a five stage process. The stages in this process are Analytics Strategy, Conversion Strategy, Promotion Strategy, Seo Strategy, Content Strategy, Lead Generation. https://bit.ly/3DsGeUv
Customer Success Management is all about pro-actively making sure your customers get value from their relationship with you. You need to do this to reduce your risk of churn and maximize your profits.
But how will you do it? How do you make sure your CSM efforts are successful? And how do you do it in a way that is cost effective?
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamDynamic Signal
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program.
Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business.
Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects.
Topics discussed include:
• How Air Canada grows sales to other businesses and partners through social media
• How Air Canada gets measurable, effective social selling content to employees
• How Air Canada measures content effectiveness at the employee level
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Account based marketing: from strategy and plans to execution and insightsEngagio
It’s time to go beyond the buzz of Account-Based Marketing and put the strategy to work. However, even some of the smartest and most sophisticated companies are struggling to align their organization and get started with ABM. It doesn’t have to be hard. In fact, it’s easier than you think. Join Engagio and Demandbase, to hear how the marketing leadership from each team has built a world-class ABM program from the ground up. You’ll discover who the key players are that you'll need for your ABM Tiger Team, critical factors for selecting the accounts most likely to close, and how to find the buyers and key influencers to cut sales cycles times in half. You'll also learn how to capitalize on anonymous buying behavior, and the biggest secrets to launching your ABM program.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
Customer success continues to be an emerging practice as both technology companies and nontraditional industries move to a new subscription revenue model. A maturity model framework helps companies establish their customer success organizations and initiatives, as well as allowing them to see where they stand and how they can improve as they move through the stages of maturity. www.tsia.com.
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Demand Generation Best Practices PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Demand Generation Best Practices Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Demand Generation Best Practices Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format.
Did you know that 6 of 7 key players in a B2B buying process never visit your website? With account-based marketing you can now reach and influence your buyers across the web, by serving display ads only to your target accounts, and no one else. In this brief, educational webinar learn:
What is Account-based Marketing?
--Account-based (ABM) advertising - the basics
--Why should I run ABM programs?
--How it Works:
Prioritizing target accounts
Media buying, ad pacing, and more
Measuring ROI and reporting
Budgeting & Planning ABM programs
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
The Onboarding and Training Playbook for Big CustomersGainsight
By Denise Stokowski, VP of Client Solutions at Gainsight
Emilia D’Anzica, VP CSM at WalkMe
Glenn Oclassen, SVP Customer Success at Replicon
Presented at Pulse Conference 2015.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
Customer is always considered the influential element which motivates the business to perform better to achieve its goals and targets. Thus, to measure the customer experience get your hands on this customer success PowerPoint Presentation slides. This PPT image will help in building a customer success strategy for your association for realizing the customer benefits as per the business plan. Describe the element of customer success with this PowerPoint template such as customer acquisitions, retention, churn rate, brand promotions and more. Utilize this customer success PPT layout to list all the vital parts of a successful customer success strategy as it ought to be clear and, incorporates the business portrayal, insights about your authoritative administration, money related assets of your business, future objectives and targets, customer promotional systems and some more. Click on the download link to start initializing over this PPT slide design now. Ensure an instrumental contribution with our Customer Success Powerpoint Presentation Slides. Guide folks on implementing important changes. https://bit.ly/2WjEUUy
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Delivering on the Experience Promise: A DMP Roadmap Toward MaturityShoaib Alam
Transforming your marketing initiatives into an experience-based business is a journey, not a destination. However, the lack of unified data and proactive marketing tools prevents even the most-seasoned marketers from creating brands that stick. The result? Slower time to market while your brand’s identity gets lost in translation. Although the Adobe Experience Manager data management platform (DMP) has arrived (according to session S102), how can you put the technology to work for you? Successful organizations master the optimization loop of learning how to analyze, activate, and optimize audiences from a centralized, experience-focused platform. This session showcases, from soup to nuts, the advanced tools within Audience Manager to efficiently drive a customer journey at a strategic level.
In this session:
- How to put the DMP to work for you
- A playbook for a mature DMP practice
- Examples of in-market, advanced use cases
Customer success continues to be an emerging practice as both technology companies and nontraditional industries move to a new subscription revenue model. A maturity model framework helps companies establish their customer success organizations and initiatives, as well as allowing them to see where they stand and how they can improve as they move through the stages of maturity. www.tsia.com.
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Demand Generation Best Practices PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Demand Generation Best Practices Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Demand Generation Best Practices Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format.
Did you know that 6 of 7 key players in a B2B buying process never visit your website? With account-based marketing you can now reach and influence your buyers across the web, by serving display ads only to your target accounts, and no one else. In this brief, educational webinar learn:
What is Account-based Marketing?
--Account-based (ABM) advertising - the basics
--Why should I run ABM programs?
--How it Works:
Prioritizing target accounts
Media buying, ad pacing, and more
Measuring ROI and reporting
Budgeting & Planning ABM programs
Customer Success Model PowerPoint Presentation Slides SlideTeam
Measure customer success using Customer Success Model PowerPoint Presentation Slides. Make sure customers achieve their desired outcomes while using your products and services. Evaluate customer satisfaction by adding these relevant customer success model complete presentation slideshow. This content-ready customer success model presentation comprises of topics such as customer segmentation, customer success cycle, customer success maturity model, pillars of customer success, and more. Analyse your customer service strategy to increase upsell opportunities. Add customer success PowerPoint templates to manage the relationship between a vendor and its customers. These templates are completely customizable. You can edit the color, text, icon and font size as per your need. Download customer success model complete presentation to satisfy the customers’ requirements which in turn improves the customer lifecycle value for the company. Our Customer Success Model Powerpoint Presentation Slides enable a glocal approach. They allow close contact with customers anywhere.
The Onboarding and Training Playbook for Big CustomersGainsight
By Denise Stokowski, VP of Client Solutions at Gainsight
Emilia D’Anzica, VP CSM at WalkMe
Glenn Oclassen, SVP Customer Success at Replicon
Presented at Pulse Conference 2015.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Salesforce Marketing Cloud Training | Salesforce Training For Beginners - Mar...Edureka!
This Edureka Salesforce Marketing Cloud training video for beginners will help you learn Salesforce marketing cloud benefits, what it is, its various features, use case along with marketing cloud demo. This training video is ideal for beginners to learn Salesforce marketing cloud. You can also read the blog here: https://goo.gl/CS6aV4
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
Customer is always considered the influential element which motivates the business to perform better to achieve its goals and targets. Thus, to measure the customer experience get your hands on this customer success PowerPoint Presentation slides. This PPT image will help in building a customer success strategy for your association for realizing the customer benefits as per the business plan. Describe the element of customer success with this PowerPoint template such as customer acquisitions, retention, churn rate, brand promotions and more. Utilize this customer success PPT layout to list all the vital parts of a successful customer success strategy as it ought to be clear and, incorporates the business portrayal, insights about your authoritative administration, money related assets of your business, future objectives and targets, customer promotional systems and some more. Click on the download link to start initializing over this PPT slide design now. Ensure an instrumental contribution with our Customer Success Powerpoint Presentation Slides. Guide folks on implementing important changes. https://bit.ly/2WjEUUy
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Delivering on the Experience Promise: A DMP Roadmap Toward MaturityShoaib Alam
Transforming your marketing initiatives into an experience-based business is a journey, not a destination. However, the lack of unified data and proactive marketing tools prevents even the most-seasoned marketers from creating brands that stick. The result? Slower time to market while your brand’s identity gets lost in translation. Although the Adobe Experience Manager data management platform (DMP) has arrived (according to session S102), how can you put the technology to work for you? Successful organizations master the optimization loop of learning how to analyze, activate, and optimize audiences from a centralized, experience-focused platform. This session showcases, from soup to nuts, the advanced tools within Audience Manager to efficiently drive a customer journey at a strategic level.
In this session:
- How to put the DMP to work for you
- A playbook for a mature DMP practice
- Examples of in-market, advanced use cases
In this session, attendees will get a high level overview of the solutions in the Digital Marketing cloud and how they are used with AEM to create market leading digital experiences. Adobe Analytics, Adobe Campaign, the Adobe Digital Publishing Suite and Adobe Target will all be covered with a focus on how they integration with AEM.
Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
La trasformazione digitale è una questione di customer experience e d’innovaz...InSide Training
Lo speech di Annasara Bonandrini (Marketing Manager Italy & Iberica) e Nicola Bugini (Territory account executive Italy) a Creativity Day 2016, tappa di Napoli.
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
Presentation from RTP AEM/CQ5 meetup by Mathias Siegel. Mathias is a Senior Product Manager at Adobe working on Adobe Experience Manager. In this presentation, he provides overview of AEM 6.0, some of its new features and how it fits within overall Adobe Marketing Cloud.
CloudPages has a new take on traditional web and app marketing software. Rather than forcing marketers to manage myriad point solutions or lose creative agility while waiting on IT departments or agency timelines, CloudPages provides a simple, unified experience for creating and publishing all web and app content. Integrated deeply throughout the Marketing Cloud, marketers can run effective campaigns based on 1:1 customer journeys and a single set of content and customer data. Learn how marketers are using this new solution to drive great results.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
Adobe Experience Manager is a platform for managing, delivering, and organizing emerging themes. Its fundamental goal is to provide consumers with meaningful interactions that will help them create identities, fuel demand, and expand their scope.
Extending Adobe Experience Manager with custom solutions that meet your unique business needs has never been easier. Learn how Adobe I/O developer tools, including Adobe I/O Runtime and Adobe I/O Events can be leveraged to deliver timely, targeted, personalized and effective customer experiences.
Adobe Asset Link (AAL) is the new solution to seamless linking of AEM Assets with Creative Cloud products. This session talks about the common use cases where AAL would be the right choice and also provides details around some of the most common pitfalls to avoid when implementing AAL.
AEM is content-centric, so is the future of building commerce experiences. In this session, you will be shown how to build modern commerce experiences with AEM. The demo will explain how authors create/configure multiple (industry-independent) stores, configure the commerce environment for each store and manage all the commerce content and features, without writing a line of code. The second part will demonstrate how developers create templates, components, and functionality to build a compelling Web/User/Commerce Experience.
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
The roles of the Product Owner, Business Analyst and/or Subject Matter Expert are crucial to the success of an AEM project, especially at critical times. From the development team’s perspective leveraging these resources during kickoff can set the project up for success. Hear more about the right resourcing and preparation for kickoff can enable development teams to start a project off right and to avoid costly changes (scope increase or rework) later in the project.
In this session, attendees will learn about key take-aways from a recent interactive round table hosted by Translations.com and Adobe with their shared customers, Lavazza, Western Digital, Lufthansa, and Honeywell. As the $800M leader of their industry, Translations.com will also share trends in translations they are seeing across their 95+ Adobe Experience Manager customers. Bring your burning localization related questions to this interactive session.
When Furniture Row decided to leave their digital assets management provider to go to AEM, they began a multi-phased journey that has resulted in the transition of their eCommerce platform and content management system. They recently launch a newly redesigned DenverMattress.com site which introduces a headless implementation of AEM sites, a new authoring experience for their content team, and an upgrade from a freestanding instance of Scene7 Classic to Dynamic Media integrated with AEM Assets. Hear from the implementation team and learn more about Furniture Row’s digital evolution.
Today’s customers expect relevant and personalized engagement with brands – or they go elsewhere. In this session, Carl will lay out some of the hurdles involved in crafting a customer- and loyalty-forward data management and architectural strategy. Using examples from specific client engagements, he will outline approaches to building an actionable data and technology stack on which teams can build and extend personalized interactions.
Autodesk cut their teeth on AEM in 2013 with Autodesk.com. It's safe to say they've come a long way since then. Join Sharat Radhakrishnan and his gang as they bring us up to speed on their wild AEM journey.
Want to make sure your scope is accurate? How do you dissect requirements to meet your implementation needs? Learn the pitfalls, how to plan MVP projects and what it takes to dig deep and find success when you start your AEM projects.
Get a glimpse into the highly competitive AEM talent market, Dave's journey as an entrepreneur and a little known secret that can help managers better understand the phycological needs of their team members and drastically increase their retention.
Understand concepts around Deep Learning, Machine Learning, Pattern Recognition and more. See AEM scenarios powered with Adobe Sensei. Understand the latest roadmap on AEM and Sensei.
AEM is an investment in the future so it's no surprise that architecting flexible and forward thinking is a must. See how to take an enterprise approach to your AEM architecture that supports globalization, extreme personalization, and omnichannel delivery.
Adobe AEM Managed Services started deploying Production AEM workloads on Azure in Nov 2017. In this session, we will share our learnings and offer advice to those thinking about deploying their AEM workloads on Azure.
Learn how to create omnichannel experiences using Adobe Experience Manager where you manage the content once and deliver across channels like Web, SPA, Mobile, Chatbot, Voice and Email.
Everyone wants to see their project launch successfully. In this session learn about the roles, processes, and tools that are critical to every project.
In this keynote, attendees will learn about how Business and IT teams can effectively leverage AEM as a hybrid CMS, to rapidly deploy channel-optimized experiences across owned, earned and paid touchpoints.
More from Evolve The Adobe Digital Marketing Community (20)
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Evolve 19 | Bruce Swann | Adobe Campaign - Capabilities, Roadmap, and Fit with AEM
1. #evolve19
ADOBE CAMPAIGN - CAPABILITIES,
ROADMAP, AND FIT WITH THE ADOBE
EXPERIENCE CLOUD
Bruce Swann
Group Product Marketing Manager, Adobe Campaign
August 6th, 2019
2. #evolve19 2
• Key Capabilities
• Fit within Adobe Experience Cloud
• Vision
AGENDA
ADOBE CAMPAIGN – CAPABILITIES, ROADMAP AND FIT WITHIN ADOBE EXPERIENCE CLOUD
5. #evolve19
We lack a centralized place to create, automate, personalize and orchestrate
campaigns. Engagement data and channels aren’t integrated, making it difficult
to target the right customer with the right message.
CORE BUSINESS ISSUES
?
• Siloed campaigns, operational inefficiencies
• More campaign volume but diminishing conversions
• Declining revenue per message sent
• Inability to measure cross-channel campaign effectiveness
• Too many tools to manage
8. #evolve19
ADOBE CAMPAIGN
MATURITY MODEL
Maturity methodology
to help design your plan
for success
BEST IN CLASS
TECHNOLOGY
Technology tying
art & science to
bring magic to
every interaction
SERVICES FOR
SUCCESS
Flexible services to
accelerate the
achievement of
business goals
A comprehensive solution for the orchestration, launch and measurement of
personalized cross-channel marketing campaigns,
that fuel meaningful customer experiences.
11. #evolve19
• Complex segmentation strategies in cross-channel
campaigns
• Seamlessly create test groups and segments
• Align segments with optimal experience
• Personalization at scale
TARGETED SEGMENTATION
Segment A Segment B Segment C Exclusions
Direct Mail Email
Mobile SMS
+ Push
Websites +
Landing Pages
12. #evolve19
CROSS-CHANNEL CAMPAIGN ORCHESTRATION
• Drag and drop interface for cross-channel
campaign design
• Define audience and segmentation strategy
• Access native email and mobile capabilities
from within a workflow
• Design multi-channel and multi-touch
campaigns
13. #evolve19
Leverage
contextual data
such as location,
date/time, and
preferences
INTEGRATED EMAIL & MOBILE
• Native email and mobile content design
capabilities
• Seamless integration with Dreamweaver
• Integration with Adobe Experience Manager
• Personalized push, In-App, and SMS
notifications
14. #evolve19
REPORTING AND ANALYSIS
• OOTB reports for cross-channel analysis
• Dynamic reporting
• Add custom fields and dimensions
• KPI Sharing with Adobe Analytics
• Personalized dashboards
15. #evolve19
Adobe Campaign delivers personalized experiences across channels.
Save on bundled
products Go paperless!Go paperless!
Discover new
products
Browse to
compare quotes
Remarket offer
via email
Save on
checking bundle
Save on bundled
products
Save on bundled
products
Browse site
Product
confirmation
email
Click to call next
best offer
THE CROSS-CHANNEL JOURNEY
“Long time subscriber, considering other options.”
JAMIE
“First time user, downloaded app.”
AMBER
“A little old school, loves print.”
MARC
“Browsing website for latest products and subscriptions.”
EMMA
18. #evolve19
DATA-DRIVEN MARKETING
Adobe Campaign & Adobe Analytics
ü Insight to Action
ü Closed-loop & Iterative
ü Measurable
4. Attribution 3. Action on Insight
People Core Service Activation
1. Segment/Audience Analysis
2. Customer Intelligence
19. #evolve19
ACTIVATE CROSS-CHANNEL EXPERIENCES
Adobe Campaign & Adobe Audience Manager
Audience Enrichment
Enhance your customer profile with behavioral data
Audience Cross-channel
Campaign
Look-Alike Modeling
Identify & convert your next best customer
Cross-channel
Campaign
Audience
X
✓
Advertising
Cloud
Look Alike
Modeling
21. #evolve19
Edit web page, emails,
landing pages and store
templates in a central
place, leveraging the
same DAM
Collaborate around
assets and digital
content from a
central content
manager
Adobe Campaign & Adobe Experience Manager
EXTEND COLLABORATION
26. #evolve19
EMAIL & MOBILE
MARKETING
CAMPAIGN
ORCHESTRATION
JOURNEY
MANAGEMENT
IncreasingComplexity>>>
Increasing Customer Relevance >>>
Coordinate disconnected
marketing tactics that drive
engagement throughout each
phase of the customer journey.
Personalize,
automate and deliver
cross-channel campaigns.
Create and deliver deeply
personalized, contextually
relevant email marketing
programs that are consistent
across channels.
ADOBE CAMPAIGN: CROSS-CHANNEL MATURITY MODEL
28. #evolve19
5. Up-sell
Email
RECEIPT
BOOKING CONFIRMATIONS
CONGRATULATIONS
BOOKING CSQ
PAYMENT
REMINDERS
TRAVEL DOCS
PRE-BOOK
SEATS
UPSELL
PRICE
FLUCTUATIO
N
BOOKING
CHANGE
BOOKING
AMEND /
PROCESSING
BOOKING
CANCELLATION
PART
PAYMENT
FULL
PAYMENT
PRINT
DOCS
TICKET
DELAY
CONCIERG
E
ONLINE
CHECK-IN
ARRIVAL
35 disjointed communications
USE CASE EXAMPLE: EMAIL MARKETING & CAMPAIGN ORCHESTRATION
29. #evolve19
3 DAYS
AFTER BOOKING
3 WEEKS
AFTER BOOKING
6 MONTHS
BEFORE ORLANDO
28 DAYS
BEFORE ORLANDO
3 WEEKS
BEFORE ORLANDO
CELEBRATION
HOLIDAY EXPERT
ITINERARY PLANNING TRAVEL PLANS
DESTINATION TEASER ONLINE CHECK-IN
USE CASE EXAMPLE: EMAIL MARKETING & CAMPAIGN ORCHESTRATION