There are seven traditions in communication theory: 1) The socio-psychological tradition emphasizes the scientific perspective and focuses on the source, content, and audience characteristics of persuasive messages. 2) The cybernetic tradition introduced the concept of communication as information processing and the idea of feedback to reduce uncertainty. 3) The rhetorical tradition sees speech as distinguishing humans and focuses on public address and the power and beauty of language to persuade. 4) The semiotic tradition studies signs and how they signify through indication, representation, or arbitrary convention. 5) The socio-cultural tradition views communication as producing and reproducing culture and how language shapes what people do and think. 6) The critical tradition focuses on the unjust

1. Seven Different Traditions in the Field of Communication Theory