The Jon Drummond Achievement Foundation is inviting partners to sponsor and participate in their annual Street Games event in Philadelphia on September 17, 2011. The event promotes health, fitness, and education for youth through traditional games and activities. Partners can sponsor booths in the Empowerment Zone to provide health information and samples to attendees. Full sponsorship of a booth is $2,500 and includes various promotional benefits. The goal of Street Games is to use physical activity and competition to inspire youth to pursue academic and personal achievement.

1. August 2011
Dear Partner:
I am writing on behalf of the Jon Drummond Achievement Foundation (JDAF), inviting you to join us on Saturday,
September 17, 2011 for Street Games™ - a free, fun health & fitness festival for Philadelphia youth and their
families at ParkWest Town Center, from 11:00am until 4:00pm.
We are seeking your support as a sponsor of this year’s Empowerment Zone, a “gallery” of booths that will offer
free health screenings, information on academic enrichment programs, and pre-approved, pre-packaged healthy
food and beverage tastings. Your application fee provides one (1) 6-ft. table, two (2) chairs and a tablecloth.
Supporting this event offers you the opportunity to join with us to promote the importance of fair play, good
health, and higher education. Thousands of boys and girls ages 6 to 18, along with their families, will gather for a
day of “old school” games such as four square, skully, and hopscotch. Youth will also hear performance tips from
professional and Olympic athletes, participate in free health screenings, visit information booths, learn tips about
personal and community safety, and enjoy a concert featuring national and local inspirational artists.
Full sponsorship of the Empowerment Zone is available and valued at $2,500. Every contribution is important to
making this special event a success and provides sponsors additional benefits such as:
• Pre-event exposure to the general public and target exposure to VIPs within the Community
• Free publicity and advertising through posters, flyers, event signage, and event website. Major sponsors
receive additional exposure through radio and television PSAs
• Enhanced image as a good corporate citizen and community supporter
Street Games™ was first produced in Philadelphia in the summer of 2006 and has emerged as a national, turnkey
program that engages youth in the process of taking the lessons of traditional play and turning them into skills they
can use for a lifetime.
Founder Olympic Champion Jon Drummond and I believe there is a relationship between health, fitness and
achievement. The JDAF team uses the lessons of team work, taking turns, and competition to inspire youth to
pursue higher levels of academic achievement. Studies show that programs that address risk behaviors such as
inactivity and diet can help reverse negative trends such as childhood obesity, truancy, attrition and violence.
Street Games™ was recognized by the Office of the Mayor of Philadelphia for its innovative approach to teaching
kids how to be successful on and off the playing field.
Street Games™ 2011 is your opportunity to join forces with local elected officials, schools and grassroots
organizations and offer a culturally and age-appropriate program of physical activity and education that will make
an impact on the lives of school-aged children.
Thank you for your consideration. If you have any questions, shelton@merceradvisorygroup.com. I look forward to
your favorable reply.
Sincerely,
Shelton Mercer
Event Producer
Jon Drummond Achievement Foundation/Street Games™
1 3720 Spruce Street #445 ● Philadelphia, PA 19104 ● www.StreetGamesUSA.org ● T: 484-362-9443 ● E: StreetGamesUSA@gmail.com

2. 2 3720 Spruce Street #445 ● Philadelphia, PA 19104 ● www.StreetGamesUSA.org ● T: 484-362-9443 ● E: StreetGamesUSA@gmail.com

3. EVENT CONCEPT & BRIEF: PHILADELPHIA 2011
The vision of Olympic gold medalist Jon Drummond and global humanitarian Shelton Mercer, STREET GAMES TM is a
free, day-long public festival that promotes family health and fitness, community building and youth violence
prevention and reduction. An initiative of the Jon Drummond Achievement Foundation designed to raise
awareness and provide attainable solutions to holistic health and wellness and community safety, STREET
GAMESTM features:
• Neighborhood sports such as dodge ball, box ball, four square, skully, volleyball, 40-yd street dash,
shuttle relay, standing broad jump and double-dutch jump rope
• Free screenings, information and referrals provided by key community, faith-based and health
organizations
• Professional athlete and celebrity appearances with autograph signings
• Live stage show showcasing some of the finest national and local, inspirational talent
TARGET AUDIENCES
Philadelphia children, youth, and their families who will be reached through schools, community programs, faith
groups, and public media
DATE/TIME
Saturday September 17, 2011 (Rain or Shine) at 11:00am – 3:00pm
LOCATION
ParkWest Town Center, Wynnefield (52nd & Jefferson)
STRATEGY
• Build team of seasoned professional volunteers to lead event
• Collaborate with Councilman Curtis Jones (D-4th District), Dept of Recreation, Wynnefield/ Overbrook
Revitalization Corp and Wynnefield Residents Association and other key stakeholders
• Work with appropriate city departments to connect STREET GAMESTM with current initiatives
• Secure local sponsors and donors
• Leverage relationships with:
o Local community and faith leaders to generate broad participation
o Community centers and local youth organizations for attendees
o Artists/entertainers to generate support for the stage show and celebrity appearances
• Garner robust media coverage
EVENT TEAM
More than two dozen volunteers have been working tirelessly for the past few months to organize every aspect of
the day’s festivities, from event publicity and performances to game logistics and security.
PREVIOUS & ONGOING SPONSORS & PARTNERS
The following companies and individuals provide technical, venue, and promotional support to STREET GAMESTM:
ParkWest Town Center; West Philadelphia Financial Services Institution; The Goldenberg Group; USA Track & Field;
Brown’s ShopRite; Clear Channel; Philly 360; Greater Philadelphia Cares; the Mayor’s Office; With Purpose, LLC;
Hurst & Leigh Communications Group; Zero Gravity Studio and MadHouz Graphics.
3 3720 Spruce Street #445 ● Philadelphia, PA 19104 ● www.StreetGamesUSA.org ● T: 484-362-9443 ● E: StreetGamesUSA@gmail.com

4. EMPOWERMENT ZONE APPLICATION: PHILADELPHIA 2011
Application Fee: $50
□ Businesses □ Individual □ Non-Profit Group
The Empowerment Zone is a “gallery” of exhibitors offering free health screenings, demonstrations, information on academic
enrichment programs, and pre-approved packaged healthy food and beverage samples. Your hand-outs or pre-packaged
samples must be pre-approved. Your application and payment in full entitle you to one (1) 6-ft. table, two (2) chairs and one
(1) tablecloth. No electricity will be provided. You may submit dimensions and specifications of your custom display.
Please print.
BRIEFLY DESCRIBE THE NATURE OF YOUR ORGANIZATION OR BUSINESS AND PRODUCT(S) AND/OR SERVICE(S):
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
YOUR PACKAGED FOOD & ITEMS MUST BE PRE-APPROVED. DO YOU PLAN TO DISTRIBUTE:
□ Packaged Product Samples. Description: _______________________________________________________________
□ Brochures/ Information. Description: ________________________________________________________________
YOUR NAME: ____________________________________________________________________________________________
YOUR TITLE: ____________________________________________________________________________________________
BUSINESS NAME: ________________________________________________________________________________________
MAILING ADDRESS: ______________________________________________________________________________________
PHONE: ___________________________ FAX: _______________________ EMAIL: _________________________________
LIST YOUR CONTRIBUTION IN PRINTED MATERIALS AS: _ ________________________________________________________
Include disk containing.jpg files of artwork/logo in black/white and full-color
CHECK ENCLOSED. CHECK #_________________________ AMOUNT: ______________________________________
No personal checks. Please make check payable to: JON DRUMMOND ACHIEVEMENT FOUNDATION
CHARGE. TO:MC VISA AMEX AMOUNT: ______________________________________________
Circle ONE
CREDIT CARD# _______________________________________________________ EXP. DATE: ________________________
NAME AS IT APPEARS ON CREDIT CARD ______________________________________________________________________
AUTHORIZED SIGNATURE: _________________________________________________________________________________
TODAY’S DATE: ___________________
Street GamesTM is authorized to use the above credit card to pay all applicable fees for agreed upon sponsorship.
PLEASE MAIL APPLICATION AND PAYMENT TO:
STREET GAMESTM
3720 Spruce Street, Suite 445 ● Philadelphia, PA 19104
For more information, contact: Shelton Mercer at 484-362-9443 or streetgamesUSA@gmail.com
Jon Drummond Achievement Foundation, A Non-Profit Corporation – 501(c)(3)
4 3720 Spruce Street #445 ● Philadelphia, PA 19104 ● www.StreetGamesUSA.org ● T: 484-362-9443 ● E: StreetGamesUSA@gmail.com