4. Philadelphia Film Festival –
Oct. 22 - Nov. 1
The 10-day festival features more than 100 films
from 35 countries divided into more than a dozen
helpful categories.
Attendance Last Year: >35,000
Demographics:
• 60% are year-round members of PFS
• Bachelor’s: 63%; Bachelor’s & Master’s: 8%
• Single: 54%; Married: 46%
5. Philadelphia Film Festival –
Oct. 22 - Nov. 1
Potential Opportunities:
• Customized Film Sponsorship, $3,500
• Exposure in select print & marketing
materials, press releases, title slides
• Full-page ad in Festival Program Guide &
company logo displayed on the Festival
Trailer
• Named as Presenting Sponsor of
selected film
• 30-second commercial prior to screening
during the pre-show (30 min. before film)
• Potential movie: “Room”
• Category Sponsorship, $15,000
• Same as above + promo video to appear
before 4-10 films
6. Philadelphia Film Festival Results
• Secured film category sponsorship of “American
Independents”
• Showed a 30-second PTP commercial prior to
screening for seven films; each film was screened
twice over the course of a week
• Distributed 200 PTP inserts for VIP gift bags
• Included PTP art collateral & PTP slim jim
created specifically for the festival
• Distributed 200 film passes to PTP residents/VIPs
• Had PTP presence at festival VIP lounge on screening
days
7. Fairmount Park Conservancy
GLOW in the Park – Oct. 22
An annual fall gathering designed to showcase Philly’s
parks that includes music, food trucks, drinks, live
entertainment and special surprises.
This year will be held at the Smith Memorial Arch in West
Fairmount Park.
Attendance Last Year: 350
Online Reach: 22,000 via email newsletters, 18,000
social media followers
8. Fairmount Park Conservancy
GLOW in the Park – Oct. 22
Demographics:
• Age 22-34: 72%; 35-44: 22%; 45+: 6%
• Bachelor’s: 55%; Bachelor’s & Master’s: 45%
• Household Income of $100k+: 45%; $50-100k: 28%;
$50k & under: 27%
Potential Opportunity:
• Friend of the Conservancy Sponsorship Package,
$2,500
• Company logo to appear on all on-site event
signage
• 5 tickets
9. GLOW in the Park Results
• Secured a Friend of the Conservancy sponsorship for
the event
• Attended by over 400 young professionals
• Contributed to efforts to ensure that parks and their
historic properties are maintained and enhanced for
generations to come
• Had a PTP presence at the event (five tickets)
• Reached over 22,000 potential renters via email
newsletters; 18,000 people on social media
• Fostered an important relationship with Kathryn
Ott-Lovell, former Fairmount Park Conservancy
Executive Director, just named Mayor-Elect Jim
Kenney’s new Commissioner of Parks & Recreation
10. Philadelphia Marathon, Half
Marathon, & 8K – Nov. 21 & 22
An annual marathon and half marathon on Nov. 22
and the Rothman Institute 8K on Nov. 22 that is
ranked top 10 in the nation for largest marathons.
The course passes iconic landmarks and
neighborhoods
Attendance Last Year:
• Marathon: 30,000+ runners, 60,000+ spectators
• 8K: 3,000 runners
Possible Opportunities:
• Food & Entertainment at PTP by the
Start/Finish Line with food trucks, etc.
11. Philadelphia Marathon Results
• Secured Cheer Zone sponsorship at the intersection of
Kelly Drive and Sedgeley Avenue
• Received two tickets at the Philadelphia Marathon
Mayor’s Reception
• Printed 100 foam branded signs with PTP logo for
spectators to customize their own signs
• Hosted an operations meeting for the marathon staff
prior to event; potential for such hosting in the future
• Lacked PTP staff presence at reception and marathon;
possibility of having someone in a dedicated role for
future events
12. Bicycle Coalition of Greater
Philadelphia – Nov./Dec.
Nonprofit advocacy group working to improve conditions for
bicyclists and pedestrians in the Philadelphia region through
advocacy and education.
In line with PTP’s target demographic of cyclists as potential
renters
Potential Opportunity:
• Host series of biking-related classes e.g. Urban Biking
101
• Sponsor the Vision Zero Conference, a policy that seeks
to reduce all traffic deaths in a given area to zero in a
set amount of time
• Host an event with Women Bike PHL- in Philadelphia,
one third of bicyclists are women. This group aims to
make cycling more fun and feasible for Philly women.
13. Bicycle Coalition of Greater
Philadelphia
First-ever conference by the Bicycle Coalition of Greater
Philadelphia and Thomas Jefferson University Hospital
re: Vision Zero = policy to reduce all traffic deaths in a
given area.
Potential Opportunity:
• Silver Sponsorship, $2,500
• One Break Out Session sponsorship; company
logo in event program book & on event signage
• Half page ad in program book & break out
space sponsor
• Listed in BCGP newsletter & Annual Report,
company recognition at the podium
14. Bicycle Coalition of Greater
Philadelphia Results
• Secured a sponsorship for the Cadence Cycling
Foundation Gala, which raised over $86,000
• Secured a Silver sponsorship for the first-ever Vision
Zero Conference to make streets safer for pedestrians
and cyclists
• Attended by over 250 people, including many
leaders in city government; received coverage in
all major media outlets in Philadelphia
• #VisionZeroPHL was trending all day on Twitter
• Mayor-Elect Jim Kenney made an appearance
• Toured PTP with Bicycle Coalition staff on 12/15;
potential to host spring rides, Bike Build event, or host
meetings on site
• Lacked PTP presence at both the gala and the
conference
15. Art After 5 at the Philadelphia
Museum of Art
These Friday evening events at the Philadelphia Museum of
Art feature live entertainment, food, and drinks.
Potential Opportunities:
• Sponsor artist, exhibit, or event e.g. Holiday Jazz on
Dec. 4
16. Habitat Philadelphia Young
Professionals – Nov. or Dec.
Part of Habitat for Humanity; network of professionals from
the Greater Philadelphia area who support the mission of
building houses, building hope and building Philly. Habitat
Young Professionals has 150 members and growing in the
22-40 age group.
Potential Opportunities:
• Host one of their monthly “Habi-Hours” at The Oar Pub
• Have a group build a house, potentially on-site at PTP
• Sponsor the Building HOPE luncheon
17. Society of Marketing Professional
Services (SMPS)
Advocates for, educates & connects leaders in the design and
building industry. Philly chapter has more than 120 members
and a mailing list of more than 600 A/E/C professionals
Potential Opportunity:
• Host an event, like the January 27th Philly’s Phinest
Marketing Awards or the June 15th Year End Bash
• Become an Annual Sponsor ($1,000) or Program Sponsor
($500)
18. Upcoming & Potential Events/Sponsorships
• Began an exciting relationship with the Bicycle
Coalition; they are ready to work on some event
collaboration and partnerships for 2016. Jackie from
PTP was especially excited about getting info on
functional sculptures like the Art Museum has that can
double as bike parking in front of PTP.
• Reached out to the Philadelphia Museum of Art (PMA)
and the Philadelphia Public Relations Association
(PPRA) about sponsoring events in the future; they are
waiting on PTP to get back to them
• Brokered a deal with the Philadelphia American
Marketing Association (PAMA) to host an event at PTP
in mid-January 2016
• Reached out to the Habitat for Humanity Philadelphia
Young Professionals; there is potential for a PTP pool
party in June 2016
20. Next Steps
o Reach out to the Philadelphia Marketing
Association and the Philadelphia Public
Relations Association to organize
immediate events
o Continue to foster relationships with the
Bicycle Coalition, Philadelphia Marathon
and the Fairmount Park Conservancy
e.g. sponsor the Fairmount Park
Conservancy’s 2016 The Oval or The
Oval Beer Garden (again)
o Contact the Bicycle Coalition about
getting sculptures for short-term bike
parking on site at PTP.
o Continue fostering new relationships
with Philadelphia groups that target the
demographics of potential PTP renters
