This direct mail piece from Food Bank For New York City promotes three ways for recipients to help fight hunger in their community: 1) Donating funds, noting that $1 helps provide 5 meals, 2) Volunteering with the Food Bank, and 3) Advocating for anti-hunger policies. It provides donation amounts and options for both one-time and monthly giving. The piece aims to encourage support for the Food Bank's efforts to address hunger among New Yorkers through food distribution and programs.

1. Digital
Print
Ads
Direct
Mail
Broadcast
Collateral
Technique
DMona
Shoestring
Integrated
Media
Campaign
THE 37TH
ANNUAL
NEDMA
AWARDS
FOR CREATIVE
EXCELLENCE
2018 WINNERS
Congratulations to ALL!

2. Print
Ads
PRINT ADS

3. PRINT AD
Single or Campaign

4. PRINT AD
Single or Campaign
SILVER
Entrant: Halloran Consulting Group – Amanda Ayotte
Entry: To the Rescue
Creative Director: Amanda Ayotte
Designer: Aristotle Pramagioulis
Printer: ABC Imaging

5. PRINT AD
Single or Campaign

6. PRINT AD
Single or Campaign
GOLD
Entrant: ResourceOne
Entry: ResourceOne Cloth Ad
Creative Director: Dom Spinosa
Copywriter: Robert Byers
Designer: Scott Selvidge
Traffic: Samantha Stockley
Production Manager: Bryan Barton
Account Supervisor/Account Executive: Bill Moore
Printer: ResourceOne

7. Direct
Mail
DIRECT MAIL

8. DIRECT MAIL
B2B Lead or Order Generation

9. DIRECT MAIL
B2B Lead or Order Generation
SILVER
Entrant: Boomerang Marketing
Client: Boston Convention Marketing Center
Entry: Unpack New Possibilities.
Creative Director: Kip Haggett /Boomerang Marketing
Associate Creative Director/Copywriter: Steve Romano/ Romano Strategic Communication
Designer: Christine McClearn
Webmaster: Nadine Wright
Account Executive: Stacy White
Printer: Michael Zizza, Graphic Sales Products, Denise Adkerson, Flagship Press

10. DIRECT MAIL
B2B Lead or Order Generation

11. DIRECT MAIL
B2B Lead or Order Generation
GOLD
Entrant: Polaris Direct
Client: Myron Manufacturing
Entry: Myron Last Chance Postcards
Copywriter: Melanie Williams
Designer: Lindsay Wells
Printer: Puritan Capital
Lettershop: Polaris Direct

12. Food Bank For New York City
39 Broadway, 10th Floor
New York, NY 10006
2017 Thanksgiving Appeal
9%
Please send your gift today. Or, give online at foodbanknyc.org/dinner.
Thank you for helping NewYorkers in need!
Every dollar counts in the fight against hunger
Food Bank is able to leverage your donation because we use donated and
wholesale food, making your dollars go even further.
A copy of our latest annual report may be obtained from Food Bank For New York City
or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271.
Please charge my gift to:
o VISA® o MasterCard® o Discover® o American Express®
Amount of Gift: $ ______________
Card Number
Expiration Date CVV
Print name as it appears on card
Cardholder’s Signature (required)
Phone Number
93% of donations go directly
toward food distribution, income support
programs, and nutrition education.
JUST 7% is used for administrative
and fundraising costs.
If you have any questions, please contact Elise Amanor at 212.566.7855,
ext. 8323.
To make a secure online donation, visit foodbanknyc.org/dinner.
®
ACCREDITED
CHARITY
ny.give.org
Photo:JoeyO’Loughlin
$25 helps provide 125 nutritious meals for children.
$35 can help get 175 balanced meals to New Yorkers in need.
$50 helps provide 250 hot meals for the elderly.
$100 supplies a food pantry with food for 500 meals.
MONTHLY GIVING
To make a monthly gift, please call Elise Amanor at 212.566.7855,
ext. 8323 or visit foodbanknyc.org/monthly.
� My company has a Matching Gift Program.
(Please include company’s form with your gift.)
CREDIT CARD INFORMATION YOUR GIFT HELPS NEW YORKERS IN NEED!
@FoodBank4NYCFoodBankNYC FoodBankNYC @FoodBank4NYC
A copy of our latest annual report may be obtained from Food Bank For New York City
or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271.
go directly
toward food distribution, income support
programs, and nutrition education.
is used for administrative
To make a monthly gift, please call Elise Amanor at 212.566.7855,
YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED!
A copy of our latest annual report may be obtained from Food Bank For New York City
or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271.
go directly
toward food distribution, income support
programs, and nutrition education.
is used for administrative
To make a monthly gift, please call Elise Amanor at 212.566.7855,
YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED!
2017 Thanksgiving Appeal
WORKING TO END HUNGER IN NEW YORK CITY – BRONX • BROOKLYN • MANHATTAN • QUEENS • STATEN ISLAND
39 Broadway, 10th Floor, New York, NY 10006 • foodbanknyc.org • 212.566.7855
My email address is:
_________________________________
(We do not share your email address with any other organization.)
Please make your check payable to Food Bank
For New York City. Your gift is tax deductible.
See back for credit card donations, or give
online at foodbanknyc.org/dinner. Food
Bank For New York City, PO Box 470,
Hartsdale, NY 10530.
Please reply by
November 20!
Dear ((Mr. Sample)),
I wrote to you recently, asking you to support Food Bank For New York City’s 2017 Thanksgiving Appeal.
If you’ve already sent your gift, thank you! If not, I urge you to help now.
You see, this Thanksgiving, while most of us are enjoying a special dinner with loved ones, too many
struggling New Yorkers won’t have a holiday meal. In fact, these children, women, seniors, and hardworking
families won’t have anything to eat at all, unless you help.
Please open your heart — every $1 you give helps provide 5 meals. Your gift of $XX now will help supply
XX meals, while $XX will help provide XXX meals so your neighbors in need can have a hot dinner on
Thanksgiving and during the holidays.
With warmest thanks,
Margarette Purvis, President and CEO
((Mrs. John J. Sample
Donor
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
YES! I want to help New Yorkers facing hunger. I’m enclosing
my gift of:
o $25 helps provide 125 meals o $35 helps provide 175 meals
o $50 helps provide 250 meals o Other: $ _________
XXXXXXXXX 2010917RXXX
WORKING TO END HUNGER IN NEW YORK CITY – BRONXWORKING TO END HUNGER IN NEW YORK CITY – BRONX
struggling New Yorkersstruggling New Yorkers
familiesfamilies won’t have anything to eat at all, unless you helpwon’t have anything to eat at all, unless you helpwon’t have anything to eat at all, unless you helpwon’t have anything to eat at all, unless you help
Please open yPlease open y
XX meals, while $XX will help provide XXX meals so your neighbors in need can have a hot dinner onXX meals, while $XX will help provide XXX meals so your neighbors in need can have a hot dinner on
Thanksgiving and during the holidays.Thanksgiving and during the holidays.
Every dollar counts in the fight against hunger
$25$25
$35$35
$50$50
$100$100
c
POSTAGE WILL BE PAID BY ADDRESSEE
Food Bank For New York City
PO Box 470
Hartsdale, NY 10530-9907
Your stamp on this envelope is an additional contribution to our work.
010917A
NO POSTAGE
NECESSARY IF
MAILED IN THE
UNITED STATES
BUSINESS REPLY MAIL
FIRST-CLASS MAIL PERMIT NO. 103 HARTSDALE NY
Please reply by November 20!
DIRECT MAIL
B2C Lead or Order Generation

13. DIRECT MAIL
B2C Lead or Order Generation
BRONZE
Entrant: RKD Group
Client: Food Bank For New York City
Entry: Thanksgiving Slip
Client Contact: Lamont Wray, Jr, Individual Giving Manager
Creative Director: James Read
Senior Copywriter: Jodi Newcorn
Senior Art Director: Mark Johnston
Senior Production Specialist: Irene Carlson
Account Director: Hope Brolsma
Account Executive: Katelyn Ryan
Production Supervisor: Roxanne Ladouceur
Production Manager: Diana Bennett
Projects: Alvina Gustafson
Senior Proofreader: Andrew Griffin

14. DIRECT MAIL
B2C Lead or Order Generation

15. DIRECT MAIL
B2C Lead or Order Generation
SILVER
Entrant: THD
Client: Autism Speaks
Entry: Autism Speaks Order Generation
Creative Director: Sherri Mayer
Copywriter: Emily McGovern
Designer: Jill Jacobs
Account Supervisor: Chris Hubbard
Account Executive: Joanna Tong

16. DIRECT MAIL
B2C Lead or Order Generation

17. DIRECT MAIL
B2C Lead or Order Generation
GOLD
Entrant: THD
Client: Wounded Warrior Project
Entry: WWP Tangible Giving OG
Creative Director: Sherri Mayer
Copywriters: Sherri Mayer, Caroline Steiner
Art Director: Jen Wood
Production Manager: Dan Mayerick
Account Supervisor: Wade Kammerer
Account Executive: Shea Gribbons

18. DIRECT MAIL
B2C Awareness

19. DIRECT MAIL
B2C Awareness
BRONZE
Entrant: THD
Client: Wounded Warrior Project
Entry: Veterans Day
Creative Director: Caroline Steiner
Copywriter: Caroline Steiner
Art Director: Tom Tringale
Production Manager: Dan Mayerick
Account Supervisor: Wade Kammerer
Account Executive: Shea Gribbons

20. DIRECT MAIL
B2C Awareness

21. DIRECT MAIL
B2C Awareness
SILVER
Entrant: THD
Client: Wounded Warrior Project
Entry: WWP Tangible Giving Brand
Creative Director: Sherri Mayer
Copywriters: Sherri Mayer, Caroline Steiner
Art Director: Jen Wood
Production Manager: Dan Mayerick
Account Supervisor: Wade Kammerer
Account Executive: Shea Gribbons

22. DIRECT MAIL
B2C Awareness
11921 Rockville Pike, Suite 300 • Rockville, MD 20852 • KidneyFund.org
Toll-Free General Information 800.638.8299 • Toll-Free HelpLine for Kidney Health Information 866.300.2900
Please reply byDecember 31, 2017
Dear ((Mrs. Samplexxxxx)),
I wish I didn’t have to write you this letter.
But I must. Too many people with kidney failure
depend on us -- and we urgently need your help.
With just a few weeks left until the end of 2017,
the American Kidney Fund is in need of $58,300 to help
shore up our funds for our assistance programs.
If we can’t raise these funds by the end of the
year, we may not be able to help kidney patients pay
for critical costs like transportation to lifesaving
dialysis. We may be unable to help with medicines not
covered by health insurance. We may have to say “no”
to kidney patients in dire straits who have nowhere
else to turn.
One out of every five dialysis patients in the
U.S. relies on us for help getting the medical care
needed to stay alive. We must be there for them!
Please rush your gift of $XX, $YY, or $ZZ today.
Your generosity will save lives!
With deepest thanks,
LaVarne A. Burton
President and CEO
((Mrs. Jane D. Sample
RKD Group
201 Summer Street
Holliston, MA 01746-5838))
*** URGENT REQUEST! ***
PLEASE REPLY BY DECEMBER 31
P.S. ((Mrs. Samplexxxxx)), can I count on you at this
difficult time? Every dollar helps!
((Mrs. Samplexxxxx)), we really need your help!
I’m rushing my gift of:
q $XX q $YY q $ZZ q Other $ _________
((Mrs. Jane D. Sample
RKD Group
201 Summer Street
Holliston, MA 01746-5838))
12345678912 1234567 R17ZZ11F00MR
Please make your check payable to the American
Kidney Fund and return it in the enclosed
envelope to P.O. Box 11038, Lewiston, ME 04243.
To give by credit card, see reverse. Or, donate
online at KidneyFund.org/shortfall.
Onemorething…
Dear Friend,
As we’ve learned from the terrible
disasters in the last few months, we
must be ready to help dialysis patients
whenever emergencies strike.
These patients can’t survive without
dialysis three times a week and medicine.
Flooding, loss of electricity, damaged
medicines… these can threaten their lives.
The American Kidney Fund provides the
nation’s only rapid-response charitable
aid dedicated to helping kidney
patients affected by disasters pay for
transportation to dialysis, emergency
housing, medicine, and other essentials.
That’s why your gift today is so
important. Please help now. Thank you!
LaVarne Burton
URGENT
((Mrs. Jane D. Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-5838))
R17W
Your first-class stamp on this
envelope will make your gift work
harder. Thank you!
URGENT
Please reply by 12/31!
No Postage
Necessary
If Mailed
In The
United States
AMERICAN KIDNEY FUND
PO BOX 11038
LEWISTON ME 04243-9963
Business Reply Mail
FIRST-CLASS MAIL PERMIT NO. 1854526 LEWISTON ME
POSTAGE WILL BE PAID BY ADDRESSEE

23. DIRECT MAIL
B2C Awareness
GOLD
Entrant: RKD Group
Client: American Kidney Fund
Entry: Urgent Year End with Disaster Note
Client Contact: Chris Hines, Senior Director of Direct Donor Engagement
Chief Creative Officer: Robin Riggs
Senior Copywriter: Jodi Newcorn
Senor Art Director: Beth Murphy
Production Artist: Scott Cruickshank
Account Director: Gina Swan
Account Supervisors: Rebecca Adkins, Ruth Morse
Production Supervisor: Roxanne Ladouceur
Production Manager: Diana Bennett
Projects: Alvina Gustafson
Proofreading Manager: Denise Duval

24. DIRECT MAIL
Traffic Generation

25. DIRECT MAIL
Traffic Generation
BRONZE
Entrant: DaVinci Direct
Client: Riley Children’s Foundation
Entry: March Acquisition New Patient Artwork Name & Address Labels
Client Contact: Cara Lathrop, Vice President, Annual Fund
Creative Director: Steve Maggio
Copywriter: Mike Rielly
Art Director: Ellyn Willette
Production Manager: Alessia Genovese
Account Directors: Tony Genovese, Jamie Goldring
Printer: Redfield & Company, Inc.
Lettershop: Action Mailers

26. DIRECT MAIL
Traffic Generation
35 Years of Working to End Hunger in New York City
Food Bank For NewYork City was founded in 1983 when the number of
New Yorkers facing hunger surged due to rising poverty rates and social
service cutbacks. From 355,000 meals in our first year, we’ve grown
to provide roughly 62 million meals a year through our network of more
than 1,000 member charities. Your gift to Food Bank supports our
efforts to end hunger citywide.
Send your gift today to help our neighbors in need during the
holidays and all year long!
$25 helps provide 125 nutritious meals for children.
$35 can help get 175 balanced meals to struggling people.
$50 helps provide 250 hot meals to elderly men and women.
$100 helps supply a food pantry with food for 500 meals.
Food Bank is able to leverage your donation by using donated
and wholesale food, making your dollars go even further.
With your help, we can end hunger in NewYork City!
1. Donate: Every $1 you give helps provide 5 meals.
Give online at foodbanknyc.org.
2. Volunteer: Food Bank needs 800 volunteers a
week to help serve meals, pack food, and more.
Sign up at volunteer.foodbanknyc.org.
3. Advocate: Speak up! Urge elected officials to
support strong anti-hunger policies. Sign up for
action alerts at foodbanknyc.org/advocate.
$1 helps provide 5 meals!
3 ways you can help your neighbors facing hunger
@FoodBank4NYCFoodBankNYC
FoodBankNYC @FoodBank4NYC
For more information, visit
foodbanknyc.org
or follow us at:
MONTHLY GIVING
To make a monthly gift, please call Elise Amanor at 212.566.7855,
ext. 8323 or visit foodbanknyc.org/monthly.
� My company has a Matching Gift Program.
(Please include company’s form with your gift.)
A copy of our latest annual report may be obtained from Food Bank For New York City
or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271.
CREDIT CARD INFORMATION
Please charge my gift to:
o VISA® o MasterCard® o Discover® o American Express®
Amount of Gift: $ ______________
Card Number
Expiration Date CVV
Print name as it appears on card
Cardholder’s Signature (required)
Phone Number
YOUR GIFT HELPS NEW YORKERS IN NEED!
93% of donations go directly
toward food distribution, income support
programs, and nutrition education.
JUST 7% is used for administrative
and fundraising costs.
9%
If you have any questions, please contact Elise Amanor at 212.566.7855,
ext. 8323.
To make a secure online donation, visit foodbanknyc.org/meals.
®
ACCREDITED
CHARITY
ny.give.org
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BUSINESS REPLY MAIL
FIRST-CLASS MAIL PERMIT NO. 103 HARTSDALE NY
POSTAGE WILL BE PAID BY ADDRESSEE
Food Bank For New York City
PO Box 470
Hartsdale, NY 10530-9907
NO POSTAGE
NECESSARY IF
MAILED IN THE
UNITED STATES
35 Years of Working to End Hunger in New York City35 Years of Working to End Hunger in New York City
Food Bank For NewYork City was founded in 1983 when the number of
New Yorkers facing hunger surged due to rising poverty rates and social
to provide roughly 62 million meals a year through our network of more
helps provide 125 nutritious meals for children.
can help get 175 balanced meals to struggling people.
helps provide 250 hot meals to elderly men and women.
helps supply a food pantry with food for 500 meals.
Food Bank is able to leverage your donation by using donated
and wholesale food, making your dollars go even further.
With your help, we can end hunger in NewYork City!
Speak up! Urge elected officials to
support strong anti-hunger policies. Sign up for
$1 helps provide 5 meals!$1 helps provide 5 meals!
3 ways you can help your neighbors facing hunger3 ways you can help your neighbors facing hunger
FoodBankNYC
FoodBankNYC
For more information, visit
foodbanknyc.org
To make a monthly gift, please call Elise Amanor at 212.566.7855,
foodbanknyc.org/monthly.
My company has a Matching Gift Program.My company has a Matching Gift Program.
(Please include company’s form with your gift.)
A copy of our latest annual report may be obtained from Food Bank For New York City
or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271.
YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED!
35 Years of Working to End Hunger in New York City35 Years of Working to End Hunger in New York City
Food Bank For NewYork City was founded in 1983 when the number of
New Yorkers facing hunger surged due to rising poverty rates and social
to provide roughly 62 million meals a year through our network of more
helps provide 125 nutritious meals for children.
can help get 175 balanced meals to struggling people.
helps provide 250 hot meals to elderly men and women.
helps supply a food pantry with food for 500 meals.
Food Bank is able to leverage your donation by using donated
and wholesale food, making your dollars go even further.
With your help, we can end hunger in NewYork City!
$1 helps provide 5 meals!$1 helps provide 5 meals!
3 ways you can help your neighbors facing hunger3 ways you can help your neighbors facing hunger
FoodBankNYC
For more information, visit
To make a monthly gift, please call Elise Amanor at 212.566.7855,
foodbanknyc.org/monthly.
My company has a Matching Gift Program.My company has a Matching Gift Program.
(Please include company’s form with your gift.)
A copy of our latest annual report may be obtained from Food Bank For New York City
or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271.
YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED!
My email address is:
____________________________________
(We do not share your email address with any other organization.)
Please make your check payable to Food Bank
For New York City. Your gift is tax deductible.
See back for credit card donations, or give online
at foodbanknyc.org/meals. Food Bank For New
York City, PO Box 470, Hartsdale, NY 10530.
Help New Yorkers Facing Hunger this Holiday!
XXXXXXXXX 1011117AXXX
q YES, I’ll help New Yorkers in need. No one should go hungry, especially during the holidays.
Enclosed is my gift of:
q $25 to help provide 125 meals q $35 to help serve 175 meals
q $50 to help supply 250 meals q $100 to help supply 500 meals q Other: $____________
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
S
S
S
S
S
S
S
S
S
S
S
S
S
S
((Mr. John Sample
Donor
RobbinsKersten Direct
201 Summer Street
Holliston, MA 01746-2208))
((Mr. John Sample((Mr. John Sample ((Mr. John Sample((Mr. John Sample
support strong anti-hunger policies. Sign up for
action alerts at foodbanknyc.org/advocate.action alerts at foodbanknyc.org/advocate.action alerts at
Speak up! Urge elected officials to
support strong anti-hunger policies. Sign up forWORKING TO END HUNGER IN NEW YORK CITY – BRONX • BROOKLYN • MANHATTAN • QUEENS • STATEN ISLAND
39 Broadway, 10th Floor, New York, NY 10006 • foodbanknyc.org • 212.566.7855
Dear Fellow New Yorker,
This year, while most of us are celebrating the holiday season, many of our neighbors are
struggling to afford the food they need to survive.
For them, there are no festive decorations, no gifts, and — saddest of all — no holiday
meal to share with family and friends.
That’s why I’m writing to ask for your support during this critical holiday season.
Your gift of $25 now to Food Bank For New York City will help supply 125 delicious
dinners to people who are struggling to provide food for their families during the
holidays, while $35 will help supply 175 meals to those in need. And if you can possibly
share $50, you’ll help provide 250 meals during the holidays and in the months ahead.
Whatever you can send will help change the life of someone like Edith.
This elderly woman worked for years at a hospital here in the city. Now she’s retired and
raising her granddaughter. The two of them scrape by on her Social Security and meals from
Food Bank’s Community Kitchen and Food Pantry of West Harlem.
“A lot of people like me have taken [in] their grandchildren,”says Edith.
“We are on a fixed income and the money just does not last. Without [the
food pantry], I don’t know how we would make it.”
Sadly, I hear many stories like Edith’s these days. Although the economy has improved
for some people, many New Yorkers have been left behind and are struggling with stagnant
wages and soaring housing costs.
Approximately 1.4 million people depend on Food Bank’s network of soup kitchens and
food pantries to eat. That’s roughly equal to the population of the Bronx! Most are senior
citizens, children, women, hardworking low-income families, and people with disabilities.
They turn to us when their cupboards are bare. We are their last resort!
I’m sure you’d agree that no one in our community should have to spend the holidays
hungry and forgotten — especially children and the elderly.
(please read on)
This holiday season, please help New Yorkers who can’t afford a special holiday
meal — or any food at all. $1 helps provide 5 meals!

27. DIRECT MAIL
Traffic Generation
SILVER
Entrant: RKD Group
Client: Food Bank For New York City
Entry: 2017 Holiday Acquisition
Client Contact: Lamont Wray, Jr, Individual Giving Manager
Creative Director: James Read
Senior Copywriter: Jodi Newcorn
Senior Art Director: Mark Johnston
Senior Production Specialist: Irene Carlson
Account Director: Hope Brolsma
Account Executive: Katelyn Ryan
Production Supervisor: Roxanne Ladouceur
Production Manager: Diana Bennett
Projects: Alvina Gustafson
Senior Proofreader: Andrew Griffin

28. DIRECT MAIL
Traffic Generation

29. DIRECT MAIL
Traffic Generation
GOLD
Entrant: ResourceOne
Entry: Soldier’s Wish Cigar Dinner Invitation
Creative Director: Dom Spinosa
Copywriter: Holly Weinzapfel
Designer: Paul Schmitz
Traffic: Samantha Stockley
Production Manager: Bryan Barton
Account Supervisor: Bill Moore
Account Executive: Bill Moore
Printer/Lettershop: ResourceOne

30. DIRECT MAIL
Fundraising/Non-profit - Solo

31. DIRECT MAIL
Fundraising/Non-profit - Solo
BRONZE
Entrant: Resource One Fundraising Group
Client: Association of the Miraculous Medal
Entry: Pilgrimage to Fatima Rose Package
Creative Director: Andrew Hayden
Production Manager: Sharon Smith
Account Executive: Debbie Wilson
Sales: Darryl Ingersoll
Printer/Lettershop: Resource One

32. DIRECT MAIL
Fundraising/Non-profit - Solo

33. DIRECT MAIL
Fundraising/Non-profit - Solo
SILVER
Entrant: THD
Client: Feeding America
Entry: Feeding America Mini-Card FR
Creative Director/Copywriter: Sherri Mayer
Account Supervisor: Heather Lipkin
Account Executive: Nicole Kearin

34. DIRECT MAIL
Fundraising/Non-profit - Solo

35. DIRECT MAIL
Fundraising/Non-profit - Solo
GOLD
Entrant: DaVinci Direct
Client: UPMC Hillman Cancer Center
Entry: Health Discovery Leadership Circle
Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns
Creative Director/Copywriter: Steve Maggio
Art Director: Amanda Kelley
Production Manager: Chase Hoffman
Account Directors: Tony Genovese, Leanne Barkley
Printer/Lettershop: D3, Inc.

36. DIRECT MAIL
Fundraising - Campaign

37. DIRECT MAIL
Fundraising - Campaign
BRONZE
Entrant: THD
Client: Birthright Israel Foundation
Entry: Birthright Israel May Renewal Triple Match
Creative Director: Lisa Brown
Copywriter: Lisa Brown
Art Director: Jen Wood
Production Manager: Dan Mayerick
Account Supervisor: Amanda Duby
Account Executive: Emma Lamoreaux

38. DIRECT MAIL
Fundraising - Campaign

39. DIRECT MAIL
Fundraising - Campaign
SILVER
Entrant: DaVinci Direct
Client: Joslin Diabetes Center
Entry: Elliot P. Joslin Society Year-end Campaign
Client Contact: William Wemer, Director, Foundation Relations and Annual Giving
Creative Director: Steve Maggio
Copywriter: Tom Pelletier
Art Directors: Jim Flynn, Ellyn Willette
Production Manager: Alessia Genovese
Account Directors: Tony Genovese, Jamie Goldring
Printer/Lettershop: D3, Inc.

40. DIRECT MAIL
Fundraising - Campaign

41. DIRECT MAIL
Fundraising - Campaign
GOLD
Entrant: Epsilon
Client: San Diego Zoo Global
Entry: “Let’s Turn Things Around” Year End AddedGift Appeal
Executive Creative Director: Brendan McKenna
Creative Director: Dennis Heidebrink
Associate Creative Director: Carole Ambauen
Copywriter: Sara Davis
Art Director: Lisa Patrizio
Production Manager: Missy Johnson
Account Supervisor: Katie Fallon
Account Executive: Jessica Clinton
Printer/Lettershop: Epsilon

42. DIRECT MAIL
B2B Campaign

43. DIRECT MAIL
B2B Campaign
SILVER
Entrant: athenahealth
Client: athenahealth
Entry: Work Reduction Guarantee
Creative Director: Micah Whitson
Copywriter: Christine Davis
Art Director: Cara Seibert
Designer: Gabriela Pinto
Webmaster: Chris Fleming
Photographer: Darlene DeVita
Production Manager: Pete Stiberth, Michael Bruno
Account Supervisor: Amanda Melander
Account Executive: Christina McCarron, Tyler von Loesecke, Caitlin Harrison, James Lucey
Printer: Calendar Press

44. DIRECT MAIL
B2B Campaign

45. DIRECT MAIL
B2B Campaign
GOLD
Entrant: Boomerang Marketing
Client: Boston Convention Marketing Center
Entry: Unpack New Possibilities.
Creative Director: Kip Haggett, Boomerang Marketing
Associate Creative Director/Copywriter: Steve Romano/ Romano Strategic Communication
Designer: Christine McClearn
Webmaster: Nadine Wright
Account Executive: Stacy White
Printer: Michael Zizza, Graphic Sales Products, Denise Adkerson, Flagship Press

46. DIRECT MAIL
Dimensional

47. DIRECT MAIL
Dimensional
SILVER
Entrant: athenahealth
Client: athenahealth
Entry: Open Up and Say Ahhhhhhh
Creative Director: Micah Whitson
Copywriter: Brooke Glass
Art Director/Designer: Jen Magathan
Production Manager: Pete Stiberth
Account Supervisor: Kate Bradbury
Account Executive: Alison Cronin

48. DIRECT MAIL
Dimensional

49. DIRECT MAIL
Dimensional
GOLD
Entrant: Hunt Direct
Client: University of Massachusetts, Boston
Entry: UMASS Welcome Day Pop up Selfmailer
Creative Director: Director of Marketing & Creative Services: Sarah Weatherbee,
Copywriter: Monica Calzolari, Director of Enrollment Marketing and Communication
Senior Graphic Designer: Chansavanh Phanthalangsy
Production Managers: Mariah Hunt, Peter Courtemanche
Account Executives: Monica Calzolari, Director of Enrollment Marketing and Communication,
Lisa Johnson, Vice Chancellor for Enrollment Management
Printer/Lettershop: Carlson Print Group

50. DIRECT MAIL
Customer Retention

51. DIRECT MAIL
Customer Retention
BRONZE
Entrant: THD
Client: Mercy Corps
Entry: MC Anniversary Card Retention
Creative Director/Copywriter: Sherri Mayer
Art Director: Janet Sutherland
Account Supervisor: Angela Grillo
Account Executive: Nicole Kearin

52. DIRECT MAIL
Customer Retention

53. DIRECT MAIL
Customer Retention
SILVER
Entrant: DaVinci Direct
Client: Joslin Diabetes Center
Entry: Elliot P. Joslin Society Year-end Campaign
Client Contact: William Wemer, Director, Foundation Relations and Annual Giving
Creative Director: Steve Maggio
Copywriter: Tom Pelletier
Art Director: Jim Flynn, Ellyn Willette
Production Manager: Alessia Genovese
Account Directors: Tony Genovese, Jamie Goldring
Printer/Lettershop: D3, Inc.

54. DIRECT MAIL
Customer Retention

55. DIRECT MAIL
Customer Retention
GOLD
Entrant: BKM Marketing
Client: Eastern Bank
Entry: Online Banking Migration
Copywriter: Laura Costello
Art Director: Amy Medina
Account Supervisor: Laura Costello
Printer: Shawmut Communications Group
Production Artist: Fran Cloonant

56. DIRECT MAIL
Self-Promotion

57. DIRECT MAIL
Self-Promotion
BRONZE
Entrant: Polaris Direct
Entry: HITRUST Announcement Self-Mailer
Creative Director/Copywriter: Amber Jodoin
Designer: Lindsay Wells
Webmaster: Kris Ingoldsby
Production Manager: Diane Burton
Account Executive: Deb Cedrone
Printer: DS Graphics
Bindery: Superior Packaging and Finishing
Lettershop: Polaris Direct

58. DIRECT MAIL
Self-Promotion

59. DIRECT MAIL
Self-Promotion
SILVER
Entrant: Hunt Direct
Client: Hunt Direct
Entry: Shape Cut Envelope Self Promotion
Creative Director: Trish Williamson
Copywriter/Account Executive: Mariah Hunt
Production Manager: Peter Courtemanche
Printer: D3, Inc. & Sun Solutions

60. DIRECT MAIL
Self-Promotion

61. DIRECT MAIL
Self-Promotion
GOLD
Entrant: Polaris Direct
Entry: DM Innovations Volume 6
Creative Director: Amber Jodoin
Copywriter: Melanie Williams
Designer: Lindsay Wells
Production Manager: Diane Burton
Account Executive: Kris Ingoldsby
Printer: Puritan Capital
Lettershop: Polaris Direct

62. Broadcast
BROADCAST

63. BROADCAST
Lead, Order, Traffic Generation

64. BROADCAST
Lead, Order, Traffic Generation
GOLD
Entrant: MK3 Creative
Client: Heritage Plumbing Heating Cooling Electric
Entry: Heritage “Problem Solved” Commercial Campaign
Creative Director: John Lawrence
Copywriter: Jonathan Markella
Photographer: Robert Magro
Broadcast Producer: Amanda Haselton
Account Executive: Joel Kaplan

65. Digital
DIGITAL

66. DIGITAL
Banner Ads

67. DIGITAL
Banner Ads
SILVER
Entrant: DaVinci Direct
Client: Grassroots International
Entry: “Matching Gift Challenge” Integrated Acquisition
Client Contact: Shannon Duncan Bodwell, Donor and Online Communications Coordinator
Creative Director: Steve Maggio
Copywriter: Tom Pelletier, Tony Genovese
Art Director: Ellyn Willette
Production Manager: Alessia Genovese
Account Directors: Tony Genovese, Jamie Goldring
Printer/Lettershop: PMG

68. DIGITAL
Banner Ads

69. DIGITAL
Banner Ads
GOLD
Entrant: THD
Client: Operation Homefront
Entry: Operation Homefront Year End Banner Ads
Creative Director/Copywriter: Lisa Brown
Art Director: Jen Wood
Account Supervisor: Lauren del Valle
Account Executive: Stephanie Ward

70. DIGITAL
B2B Website

71. DIGITAL
B2B Website
BRONZE
Entrant: Polaris Direct
Entry: Polaris Direct Microsite
Creative Director/Webmaster: Amber Jodoin

72. DIGITAL
B2B Website

73. DIGITAL
B2B Website
SILVER
Entrant: BKM Marketing
Client: CCA, Construction Consulting Associates, LLC
Entry: CCA Website Traffic Generation
Webmaster: Hubspot
Account Supervisor: Megan Allinson

74. DIGITAL
B2B Website

75. DIGITAL
B2B Website
GOLD
Entrant: Overdrive Interactive
Client: Attunity
Entry: Attunity New Performance-Driven Website
Creative Director: Andrew Abrahams
Senior Interactive Designer: Alex Bixby
Senior Web Application Developer: Patrick St. Onge
Account Director: Matt Parquette

76. DIGITAL
Video

77. DIGITAL
Video
SILVER
Entrant: MarketReach Inc.
Client: Micro Focus
Entry: Digital Safe Social Media Governance Video
Creative Director: Carl Genatossio
Copywriter: Wendy Sand
Designer/Illustrator: Eric Guild
Account Manager: Sue Yarger
Project Manager: Rory Kellerman
Animator/Producer: Chris Zecco

78. DIGITAL
Video

79. DIGITAL
Video
GOLD
Entrant: MK3 Creative
Client: Bank of America Merchant Services
Entry: Clover Flex Video
Creative Director/Copywriter/Art Director:
Jonathan Markella
Designer: Rodrigo Philbert
Producer: Amanda Haselton
Account Executive: Joel Kaplan

80. DIGITAL
Pay Per Click Advertising

81. DIGITAL
Pay Per Click Advertising
SILVER
Entant: Overdrive Interactive
Client: Bright Horizons
Entry: Bright Horizons Paid Search Marketing
VP Director of Search and Media: Michael Orlinski
Associate Director, Paid Search: Dan Geller
Account Director: Ty Velde

82. DIGITAL
Pay Per Click Advertising

83. DIGITAL
Pay Per Click Advertising
GOLD
Entrant: Overdrive Interactive
Client: CareWell Urgent Care
Entry: CareWell Urgent Care Paid Search Marketing
Creative Director: Andrew Abrahams
Senior Interactive Designer: Alex Bixby
Senior Account Executive: Amanda Tyler
Associate Director, Paid Search: Dan Geller

84. DIGITAL
Email – Lead or Order Generation

85. DIGITAL
Email – Lead or Order Generation
GOLD
Entrant: THD
Client: Operation Homefront
Entry: Operation Homefront Year End Pay Per Click
Creative Director/Copywriter: Lisa Brown
Art Director: Jen Wood
Account Supervisor: Lauren del Valle
Account Executive: Stephanie Ward

86. DIGITAL
Email – Fundraising

87. DIGITAL
Email – Fundraising
BRONZE
Entrant: DMW Fundraising
Client: University of Southern California
Entry: KUSC/KDFC Calendar Year End Mail Series
Creative Director: David Goff
Account Executive: Kate Ryan

88. DIGITAL
Email – Fundraising

89. DIGITAL
Email – Fundraising
SILVER
Entrant: RKD Group
Client: Second Harvest Food Bank of East Tennessee
Entry: Double Your Donation Day Campaign
Client Contact: Kathy Prince, Development Director
Creative Director: Todd Abercrombie
Copywriter: Victoria Infinger
Account Executive: Ioannis Saratsis

90. DIGITAL
Email – Fundraising

91. DIGITAL
Email – Fundraising
GOLD
Entrant: RKD Group
Client: Food Bank of the Rockies
Entry: Hunger Heroes Email Campaign
Client Contact: Janie Gianotsos, Director of
Marketing & Community Relations
Creative Director: Todd Abercrombie
Copywriter: Victoria Infinger
Account Executive: Ioannis Saratsis

92. DIGITAL
Email – Campaign

93. DIGITAL
Email – Campaign
BRONZE
Entrant: RKD Group
Client: Second Harvest Food Bank of East Tennessee
Entry: Double Your Donation Day Campaign
Client Contact: Kathy Prince, Development Director
Creative Director: Todd Abercrombie
Copywriter: Victoria Infinger
Account Executive: Ioannis Saratsis

94. DIGITAL
Email – Campaign

95. DIGITAL
Email – Campaign
SILVER
Entrant: DaVinci Direct
Client: American Fondouk
Entry: Year-End Email Series
Client Contact: Raffaella Torchia, Director of Development
Creative Director/Copywriter: Steve Maggio
Art Director: Amanda Kelley
Account Directors: Tony Genovese, William Valenzuela

96. DIGITAL
Email – Campaign

97. DIGITAL
Email – Campaign
GOLD
Entrant: Liberty Mutual Insurance
Client: Liberty Mutual Insurance
Entry: eService Functionality 2
Program Manager: Eda LaPlaca
Designer: James Weagle
Email Team: Mark Castro
Data Management: Anil Polavarapu

98. DIGITAL
SEO

99. DIGITAL
SEO
SILVER
Entrant: Overdrive Interactive
Client: Spectrum Enterprise
Entry: Spectrum Enterprise SEO
VP Search, Social, and Analytics: Jeff Selig
Senior SEO Analyst: Bob Gladstein
Content Developer: Greg Smucker
Account Coordinator: Francesca Ferrara
Account Director: Ty Velde

100. DIGITAL
SEO

101. DIGITAL
SEO
GOLD
Entrant: Overdrive Interactive
Client: naviHealth
Entry: naviHealth: B to B SEO Campaign
Copywriter: Greg Smucker
Designer: Andrew Abrahams
Production Manager/Account Supervisor: Peter Cesiro

102. Collateral
COLLATERAL

103. COLLATERAL
Brochures/Catalogs/Annual Reports/Posters

104. COLLATERAL
Brochures/Catalogs/Annual Reports/Posters
BRONZE
Entrant: DaVinci Direct
Client: UPMC Hillman Cancer Center
Entry: Cancer Research Partners
Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns
Creative Director/Copywriter: Steve Maggio
Art Director: Amanda Kelley
Production Manager: Kevin Eagan
Account Directors: Tony Genovese, Leanne Barkley

105. COLLATERAL
Brochures/Catalogs/Annual Reports/Posters

106. COLLATERAL
Brochures/Catalogs/Annual Reports/Posters
SILVER
Entrant: DaVinci Direct
Client: Diocese of Providence
Entry: Catholic Charity Appeal Poster
Client Contact: Robert J. Corcoran Jr.; Director, Stewardship and Development
Creative Director/Copywriter: Steve Maggio
Art Director: Ellyn Willette
Account Directors: Tony Genovese, Jamie Goldring
Printer: Letter Concepts

107. COLLATERAL
Brochures/Catalogs/Annual Reports/Posters

108. COLLATERAL
Brochures/Catalogs/Annual Reports/Posters
GOLD
Entrant: Right Touch Editing
Client: Pilcrow Group Inc.
Entry: Copyediting Organization Member Packet
Creative Director: Laura Poole
Publisher/Copywriter: Erin Brenner
Art Director/Designer: Spring Davis
Printer: Southport Graphics, Morrisville, NC

109. Technique
TECHNIQUE

110. TECHNIQUE
Best Direct Mail Copywriting

111. TECHNIQUE
Best Direct Mail Copywriting
BRONZE
Entrant: THD
Client: Mercy Corps
Entry: Mercy Corps “Possibility” Package
Creative Director/Copywriter: Sherri Mayer
Art Director: Janet Sutherland
Account Supervisor: Amanda Duby
Account Executive: Nicole Kearin

112. TECHNIQUE
Best Direct Mail Copywriting

113. TECHNIQUE
Best Direct Mail Copywriting
SILVER
Entrant: DaVinci Direct
Client: Homes For Our Troops
Entry: Veterans Day Appeal
Client Contact: Melanie Auger, Deputy Director of Development
Creative Director/Copywriter: Steve Maggio
Art Director: Jim Flynn
Production Manager: Alessia Genovese
Account Directors: Tony Genovese, Leanne Barkley
Printer/Lettershop: Directmail.com

114. TECHNIQUE
Best Direct Mail Copywriting
Our WorldOur World
Making an Impact,Thanks toYou
Save the Children response teams are made up
of program experts, field staff and emergency
responders who are helping children survive and
thrive. If generous people like you believe in our
work to save the world’s children, then we can
give even more girls and boys a healthy start,
the opportunity to learn and protection from
harm. And with your help, we’ll be there for
children when crisis strikes.Together, we’re giving
children in the United States and around the
world the best chance for success, transforming
their lives and the future we all share.
HowWe Use Our Funds
2016 Expenses
Your Dollars, UsedWisely.
Save the Children keeps operating costs low so
that the majority of our spending is directed
towards our programs for children year after
year. In 2016, 86.5% of our funds were focused
on our programs for children’s health, education
and protection in the U.S. and around the world.
In addition, Save the Children is consistently
awarded high ratings for efficiency, effectiveness
and accountability from third-party watchdogs
on whom donors depend for information.
2015©JennWarren/SavetheChildren
2014©SavetheChildren
2015©SavetheChildren
2013©SavetheChildren
2016©SavetheChildren
2012©HedinnHalldorsson/SavetheChildren
2015©JonathanHyams/SavetheChildren
2011©FarzanaWahidy
SavetheChildren
2015©SandyMaroun
SavetheChildren
2014©KhalilAshawi
SavetheChildren
2014©JonathanHyams
SavetheChildren
2015©LindaDurham
SavetheChildren
1017.acq.mtm
Where Save the Children is providing
emergency response
UNITED STATES:
Child Literacy
Did you know only about one-third of American fourth-
graders are proficient in reading? If children can’t read by
the end of third grade,they’re unlikely to ever catch up.
The outcome is even more alarming if they are among the
16 million children living in poverty. Half of all low-income
fourth-graders score below basic levels.We offer effective
school-based programs to disadvantaged students across
the United States: these include our U.S. literacy program
and expanded curriculum in science and math.
SOUTH SUDAN:
Child Health
Humanitarian needs have escalated to alarming levels,
with 1.6 million people displaced and more than 4.8 million
people at risk of famine. We manage 61 primary health
care facilities with local partners, treating children with
diarrhea, malaria and respiratory infections. Last year, we
protected 17,047 children from harm, supported 87,810
children in crisis, provided 174,240 children with a healthy
start in life and helped 24,448 families feed their children.
SYRIA:
Child Refugee Crisis
Syrian children have been the forgotten victims of this
horrific war. Despite the danger inside Syria, we have
reached more than 1.6 million people, including more
than 570,000 children, with lifesaving food, clean water,
supplies, health services and support for traumatized
children.Across the region, more than 3.8 million
people, including more than 1.5 million children, have
benefited from our programs to date.
AFGHANISTAN:
Child Mortality
Afghanistan children face one of the worst chances
of survival of anywhere in the world. 97 out of 1,000
children die before their 5th birthday.And commonly,
girls only stay in school for 9 years. Last year, we
protected 38,103 children from harm, provided
133,042 children with a healthy start in life, supported
196,529 children in times of crisis and helped 48,750
families feed their children.
NEPAL:
Emergency Response
The magnitude 7.9 earthquake in April 2015 was the
worst natural disaster to hit Nepal since 1934, killing
more than 9,000 people and injuring an additional 17,000
— including many children.An estimated 3.2 million
children were displaced.Within five months, our teams
were able to reach more than 458,000 people, including
276,000 children with vital aid — and this continues as
an estimated 2.8 million people are still in need.
Every child deserves a future. Every last child. Last year, Save the
Children helped 157 million children in 120 countries.
When crisis strikes and children are most vulnerable,we are always
among the first to respond and the last to leave.We ensure children’s
unique needs are met and their voices are heard.We deliver lasting
results for millions of children, including those hardest to reach.
In the United States and around the world, we give children a
healthy start in life, the opportunity to learn and protection from
harm. Please help us transform more children’s lives and futures by
supporting our mission today.
HELP US SAVE MORE CHILDREN’S LIVES
501 Kings Highway East, Suite 400, Fairfield, CT 06825
1-800-SavetheChildren (1-800-728-3843)
SavetheChildren.org
86.5%
8.3%
5.2%
86.5% PROGRAM SERVICES
8.3% FUNDRAISING
5.2% MANAGEMENT &
GENERAL
Delivering Health, Education
and Protection Every Day and
in Times of Crisis
((Addressee
Address Line 1
Address Line 2
Address Line 2
City, State Zip))
a Postage Required.
Post Office
will not deliver
without proper
postage.
ATTN: CAROLYN MILES
PO BOX 97132
WASHINGTON DC 20090-7132
J111034
URGENT:
PLEASE DELIVER BY
November 8, 2017
Dear Friend,
Imagine a child who has never had a home or
has forgotten the last place she called home before
fleeing with her family from their village under siege.
Imagine a child, severely malnourished, who feels the
ache of hunger every day. Imagine a child who has
never read a word, held a pencil or seen a child’s
view of the world like the map enclosed.
Sadly, the number of children living like this
adds up to hundreds of millions across the world,
some even in the U.S. They need our help.
Now imagine the difference you can make for
these children with a single act of kindness today …
by sending a gift to Save the Children. Especially right
now when it can have 10X the impact, thanks to
grants from the government.
Save the Children has been focused on
children in crisis and saving lives for nearly 100
years. Last year, our staff and partners helped
more than 157 million children in 120 countries
thanks to the support from caring people like you.
It may surprise you to know that our work
includes children in the United States. But did
you know that 1 in 5 children in the U.S. lives
in poverty and many benefit from our education,
health care and emergency response initiatives?
Our vital programs span across all of the continents outlined on the enclosed
world map for children. Our reach is enormous, but there is so much more we need to
do. Because every child deserves the protective cover of childhood and a future.
Last year, I joined our teams in Ethiopia, where more than 400,000 children are now
suffering from severe malnutrition due to lack of food caused by the worst drought in 50 years.
501 Kings Highway East, Suite 400, Fairfield, CT 06825 | 1-800-SavetheChildren (1-800-728-3843) | SavetheChildren.org/Holiday-Impact
(over, please)
2015©AhmadBaroudi/SavetheChildren
2015©LindaDurham/SavetheChildren
2015©AbirAbdullah/SavetheChildren
SYRIA: 3-year-old Fatima* with hermother in temporary shelter after
fleeing violence
USA: Save the Children Staff
member with reading student
BANGLADESH: Sisters Asfa (3) and Habiba (8)after visiting local health clinic
grants from the government.
Save the Children has been focused on
children in crisis and saving lives for nearly 100
years. Last year, our staff and partners helped
more than 157 million children in 120 countries
thanks to the support from caring people like you.
It may surprise you to know that our work
includes children in the United States. But did
in the U.S. lives
in poverty and many benefit from our education,
health care and emergency response initiatives?
Our vital programs span across all of the continents outlined on the enclosed
world map for children. Our reach is enormous, but there is so much more we need to
do. Because every child deserves the protective cover of childhood and a future.
Last year, I joined our teams in Ethiopia, where more than 400,000 children are now
suffering from severe malnutrition due to lack of food caused by the worst drought in 50
501 Kings Highway East, Suite 400, Fairfield, CT 06825 | 1-800-SavetheChildren (1-800-728-3843) | SavetheChildren.org/Holiday-Impact
SavetheChildren.org/Holiday-Impact
q My Check is Enclosed
(Please make payable to “Save the Children”)
q Please use my Credit Card (see reverse)
For faster processing, please visit
SavetheChildren.org/Holiday-Impact.
s Detach here s
Please return by November 8, 2017
Your gift today could have 10x
the impact if we receive it by
November 8th. Thank you!
MY GIFT TO SAVE CHILDREN’S LIVES
YES, I want to help vulnerable children around the world with my tax-deductible gift
today that may go 10X as far! Because of the government grants, my gift of:
q $250 can become $2,500 q $100 can become $1,000 q $75 can become $750
q $50 can become $500 q $25 can become $250 q Other $ __________ x10
This amount would really help!
“These children must learn to read, so they
can read to learn for the rest of their lives.”
Shahzad Mithani, Senior Director, Save the Children Pakistan
Your contribution may not fund the specific programs described here, but it will support a broad array of Save the
Children programs.Thank you for your generosity.
2014©AsadZaidi/SavetheChildren
$25 can become $250
$50 can become $500
$75 can become $750
$100 can become $1,000
$250 can become $2,500
to help save newborn lives
to help protect children with a
lifesaving defense against deadly
conditions like pneumonia and diarrhea
to help provide care and support
for HIV-affected children
to help provide early childhood
education
to help us send girls to school
for a full year with books and other
educational materials
s Detach here s
((Addressee
Address Line 1
Address Line 2
Address Line 2
City, State Zip))
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Finder # Source #
world map for children. Our reach is enormous, but there is so much more we need to
do. Because every child deserves the protective cover of childhood and a future.
Last year, I joined our teams in Ethiopia, where more than 400,000 children are now
suffering from severe malnutrition due to lack of food caused by the worst drought in 50 years.
501 Kings Highway East, Suite 400, Fairfield, CT 06825 | 1-800-SavetheChildren (1-800-728-3843) | SavetheChildren.org/Holiday-Impact
(over, please)
GIVE WITH CONFIDENCE!
An OrganizationYou CanTrust
Charity watchers, prestigious publishers, consumer
advocates and others agree — Save the Children is a
top charity.
Save the Children has earned an A rating
from the American Institute of
Philanthropy.
Save the Children has earned Three
Stars from Charity Navigator based
on our financial health, accountability and
transparency and results reporting.
Save the Children was listed by Forbes
magazine as one of the “50 largest U.S.
charities,” with top scores in charitable
commitment, fundraising efficiency and
donor dependency.
Save the Children meets all of the
standards for charity accountability from
the Better Business Bureau.
SavetheChildren.org/Holiday-Impact
1017.acq.mtwc

115. TECHNIQUE
Best Direct Mail Copywriting
GOLD
Entrant: RKD Group
Client: Save the Children
Entry: Children’s Map Appeal
Client Contact: Courtney Quinn, Marketing Director, Mass Market Fundraising
Chief Creative Officer/Senior Copywriter: Robin Riggs
Senior Art Director: Beth Murphy
Production Artist: Scott Cruickshank
Account Director: Cara Marinelli
Projects: Alvina Gustafson
Proofreading Manager: Denise Duval

116. TECHNIQUE
Best Online Copywriting

117. TECHNIQUE
Best Online Copywriting
GOLD
Entrant: DaVinci Direct
Client: American Fondouk
Entry: Year-End Email Series
Client Contact: Raffaella Torchia, Director of Development
Creative Director/Copywriter: Steve Maggio
Art Director: Amanda Kelley
Account Directors: Tony Genovese, William Valenzuela

118. TECHNIQUE
Best Blog Copywriting

119. TECHNIQUE
Best Blog Copywriting
BRONZE
Entrant: MEDITECH
Entry: The MEDITECH Blog
MEDITECH Digital Marketing Team

120. TECHNIQUE
Best Blog Copywriting

121. TECHNIQUE
Best Blog Copywriting
SILVER
Entrant: Polaris Direct
Entry: The Omni-Channel Experience
Copywriter: Amber Jodoin
Webmaster: Kris Ingoldsby

122. TECHNIQUE
Best Blog Copywriting

123. TECHNIQUE
Best Blog Copywriting
GOLD
Entrant: THD
Entry: THD Blog – Timely and Relevant
Copywriter: Beth Mello, Sherri Mayer
Art Director: Cris Parisi

124. TECHNIQUE
Best Art Direction

125. TECHNIQUE
Best Art Direction
SILVER
Entrant: THD
Client: The Fresh Air Fund
Entry: Fresh Air Fund June Digital
Creative Director/Copywriter: Sherri Mayer
Art Director: Jay Zani
Account Supervisor: Jenny Baker
Account Executive: Lyndsay Reese

126. TECHNIQUE
Best Art Direction

127. TECHNIQUE
Best Art Direction
GOLD
Entrant: Polaris Direct
Client: Bixby & Co.
Entry: Bixby & Co. Brochure
Creative Director: Amber Jodoin
Copywriters: Melanie Williams & Karen Bedard
Designer: Lindsay Wells

128. TECHNIQUE
Best Creative Execution

129. TECHNIQUE
Best Creative Execution
BRONZE
Entrant:THD
Client: Make-A-Wish
Entry: Make-A-Wish Gratitude
Creative Director: Sherri Mayer
Copywriter: Amanda Cook
Art Director: Janet Sutherland
Account Supervisor: Kay Levada
Account Executive: Shea Gibbons

130. TECHNIQUE
Best Creative Execution
From:
13600 Chimpanzee Place
Keithville, LA 71047-7037
CHYRE1117
Thank you
for your
support
My check, payable to Chimp Haven, is enclosed.
Please charge my gift to:
VISA MasterCard AMEX Discover
______________________________________
Card Number Exp. Date
______________________________________
Name on Card
______________________________________
Signature
The National Chimpanzee Sanctuary
13600 Chimpanzee Pl | Keithville, LA 71047
Here’s my tax-deductible year-end gift to help Chimp Haven care for Phyllis and
your growing population:
$Ask1 $Ask2 $Ask3 $Ask4 Other $_________
You may also contribute online at chimphaven.org
I have enclosed my special holiday message to Phyllis
I wish not to receive the glass ornament, even though I have
made a qualifying gift
YES, in this special season of giving, I want to give a happy, healthy future to
chimpanzees that deserve to retire in peace!
Source Code
Ms. Sample
DMW Fundraising
36 Cordage Park Circle, Suite 225
Plymouth, MA 02360
Phyllis Chimp HavenCelebrate the season with and
CHYOE1117
Chimp Haven
The National Chimpanzee Sanctuary
13600 Chimpanzee Pl | Keithville, LA 71047
Celebrate the season with
Phyllis!
Mr. John Q Sample
DMW Fundraising
36 Cordage Park Circle Suite 225
Plymouth MA 02360-7320
FPO
Dear [Salutation],
At this joyous time of year, I want
to thank you for all the cheer you
bring to over 220 chimpanzees at
Chimp Haven.
Your generosity is the foundation
for everything we do to give them the peaceful
retirement they deserve. You provide food, medical care, and
other daily essentials to giving them the freedom to choose how
they want to spend their time each day.
Phyllis is one of our residents who was born in the wilds of
Africa. She then spent over 40 years in research facilities before
coming to her forever home at Chimp Haven.
Here with us, the now 51-year-old has forged remarkably
strong bonds with other chimpanzees in her group – serving as
their guardian and a mother figure. In fact, she is the grandmother
of Passion and great-grandmother of Arden and Carlee, who are
all Chimp Haven residents.
Phyllis is quiet, yet bold and is a self-appointed protector of
her group. From guiding a blind group mate around for food
to waking pal Julius up in the mornings when it is time to go
outside. She is also the first to try new things and will step up to
assess a new enrichment tool just to make sure it is safe.
As a chimp’s chimp, Phyllis loves spending time with her “old
lady friends” whom we lovingly call the “golden oldies.” And you
can often see her climb high in the trees, as if she is overseeing
the well-being of her chimp family. One of our staff said, “If she
were human, she would be royalty.” To us she is royalty.
Of course, as much as Phyllis is a true leader, she still needs
the compassionate support of friends like you to have a healthy,
happy future.
So please, in this special season of giving, will you send a year-
end gift to Chimp Haven? You’ll help us give expert care and
loving attention to Phyllis and the rest of our growing population.
A staff member declares, “We all need a Phyllis in our lives.”
At Chimp Haven, we all need you in our lives too!
With warmest holiday wishes,
Rana E. Smith
President & Chief Executive Officer
P.S. Please rush a tax-deductible gift by December 31 and help
us care for the increasing number of Chimp Haven residents in
the coming year. Thanks again for your partnership!
Celebrate the
season with
holiday
Phyllis!
13600 Chimpanzee PlaceKeithville, LA 71047318.925.9575information@chimphaven.orgchimphaven.org
Write your own special message to Phyllis and return one of the punch-out ornaments to us. We’ll deck our
halls with your personalized notes and share some on social media and Chimp Haven’s website.
Keep the second ornament as our gift to you!
Celebrate the season with
Phyllis!
Write your message and send back Keep
Fifth Annual Chimp Haven
Glass Ornament
With your donation of $150 or more, in
response to this invitation only, you’ll
receive our custom Chimp Haven
ornament. Supplies are limited,
so please act fast!
Celebrate the holiday season with
Phyllis!
Celebrate the holiday season with
Phyllis!

131. TECHNIQUE
Best Creative Execution
SILVER
Entrant: DMW Fundraising
Client: Chimp Haven
Entry: Chimp Haven 2017 Ornament Package
Creative Director: David Goff
Copywriter: BK Kreative
Designer: Mike Risano
Production Manager: Eileen Lang
Account Executive: Kathy Giles
Printer/Lettershop:Cohber

132. TECHNIQUE
Best Creative Execution

133. TECHNIQUE
Best Creative Execution
GOLD
Entrant: Overdrive Interactive
Client: Navient
Entry: Brand Development & Creative Execution
Creative Director: Andrew Abrahams
Senior Interactive Designer: Alex Bixby
Account Supervisor: Tim Massinger

134. TECHNIQUE
Best Print Production

135. TECHNIQUE
Best Print Production
GOLD
Entrant: DaVinci Direct
Client Catholic Charities of the Archdiocese of Washington, DC
Entry: Dec Holiday Appeal Double Ornament Follow Up
Client Contact: Ann Sagle, Senior Manager, Annual Giving
Creative Director/Copywriter: Steve Maggio
Art Director: Amanda Kelley
Production Managers: Alessia Genovese, Chase Hoffman
Account Directors: Tony Genovese, William Valenzuela
Printer/Lettershop: Print Mail Communications

136. TECHNIQUE
Most Innovative Direct Mail Format

137. TECHNIQUE
Most Innovative Direct Mail Format
SILVER
Entrant: Hunt Direct
Client: University of Massachusetts, Boston
Entry: UMASS Welcome Day Pop up Selfmailer
Creative Director: Sarah Weatherbee, Director of Marketing and Creative Services
Copywriter: Monica Calzolari, Director of Enrollment Marketing and Communication
Senior Graphic Designer: Chansavanh Phanthalangsy,
Production Managers: Mariah Hunt, Peter Courtemanche
Account Executives: Monica Calzolari, Director of Enrollment Marketing and
Communication, Lisa Johnson, Vice Chancellor for Enrollment Management
Printer/Lettershop: Carlson Print Group

138. TECHNIQUE
Most Innovative Direct Mail Format

139. TECHNIQUE
Most Innovative Direct Mail Format
GOLD
Entrant: DaVinci Direct
Client: Homes For Our Troops
Entry: Veterans Day Appeal
Client Contact: Melanie Auger, Deputy Director of Development
Creative Director/Copywriter: Steve Maggio
Art Director: Jim Flynn
Production Manager: Alessia Genovese
Account Directors: Tony Genovese, Leanne Barkley
Printer/Lettershop: Directmail.com

140. TECHNIQUE
Most Innovative Online Format

141. TECHNIQUE
Most Innovative Online Format
GOLD
Entrant: RKD Group
Client: Second Harvest Food Bank Southern Louisiana
Entry: iGiveCatholic Day Integrated Campaign
Client Contact: Heather Sweeney, Director of Development
Creative Director: Todd Abercrombie
Copywriter: Victoria Infinger
Account Executive: Ioannis Saratsis

142. TECHNIQUE
Best Website Design

143. TECHNIQUE
Best Website Design
GOLD
Entrant: Halloran Consulting Group – Amanda Ayotte
Entry: Damn Good Design
Creative Director: Amanda Ayotte
Designer: Aristotle Pramagioulis
Printer: ABC Imaging
Creative Director: Amanda Ayotte
Copywriter: Amanda Ayotte
Designer: Cambridge Interactive
Photographer: Shawn Read

144. TECHNIQUE
Best Logo Design

145. TECHNIQUE
Best Logo Design
BRONZE
Entrant: Overdrive Interactive
Client: Navient
Entry: NaviRefi Logo Design
Creative Director: Andrew Abrahams
Senior Interactive Designer: Alex Bixby
Account Supervisor: Tim Massinger

146. TECHNIQUE
Best Logo Design

147. TECHNIQUE
Best Logo Design
SILVER
Entrant: DaVinci Direct
Client: UPMC Hillman Cancer Center
Entry: Annual Fund Logo
Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns
Creative Director: Steve Maggio
Art Director: Jim Flynn
Account Directors: Tony Genovese, Leanne Barkley

148. TECHNIQUE
Best Logo Design

149. TECHNIQUE
Best Logo Design
GOLD
Entrant: DaVinci Direct
Client: UPMC Hillman Cancer Center
Entry: Research Partners Logo
Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns
Creative Director: Steve Maggio
Art Director: Amanda Kelley
Account Directors: Tony Genovese, Leanne Barkley

150. TECHNIQUE
Most Unconventional Format

151. TECHNIQUE
Most Unconventional Format
SILVER
Entrant: ResourceOne
Entry: ResourceOne Cloth Ad
Creative Director: Dom Spinosa
Copywriter: Robert Byers
Designer: Scott Selvidge
Traffic: Samantha Stockley
Production Manager: Bryan Barton
Account Supervisor/Account Executive: Bill Moore
Printer: ResourceOne

152. TECHNIQUE
Most Unconventional Format

153. TECHNIQUE
Most Unconventional Format
GOLD
Entrant: Synergent
Entry: Start With Marketing
Creative Director/Art Director/Designer: Jane Monaghan
Copywriter: Sarah Farwell
Account Supervisor/Account Executive: Erica Vachon
Printer: Franklin Printing

154. Integrated
Media
Campaign
INTEGRATED MEDIA CAMPAIGN

155. INTEGRATED MEDIA CAMPAIGN
Lead or Order Generation

156. INTEGRATED MEDIA CAMPAIGN
Lead or Order Generation
BRONZE
Entrant: THD
Client: Birthright Israel Foundation
Entry: Birthright Israel Year End Integrated B to C
Creative Director/Copywriter: Lisa Brown
Art Director: Cris Parisi
Production Manager: Dan Mayerick
Account Supervisors: Amanda Duby, Alden Lowe
Account Executive: Emma Lamoreaux

157. INTEGRATED MEDIA CAMPAIGN
Lead or Order Generation

158. INTEGRATED MEDIA CAMPAIGN
Lead or Order Generation
SILVER
Entrant: Overdrive Interactive
Client : Salesforce Commerce Cloud
Entry: Salesforce Commerce Cloud Integrated Lead Generation Campaign
Media Representative: Kevin Duggan
Account Supervisor: Mike Shinnick

159. INTEGRATED MEDIA CAMPAIGN
Lead or Order Generation

160. INTEGRATED MEDIA CAMPAIGN
Lead or Order Generation
GOLD
Entrant: BKM Marketing
Client: Old Sod Travel
Entry: Keep Me Updated – Holey War Golf Tournament
Copywriter: Megan Allinson
Art Director: Amy Medina
Account Supervisor: Megan Allinson
Production Artist: Fran Cloonan

161. INTEGRATED MEDIA CAMPAIGN
Image or Brand Building
Front
Ryan
Bright Solutions
YOU’RE HEADING IN THE RIGHT DIRECTION
<First Name> <Last Name>
<Address>
<Extra>
<City>, <State> <Zip>
Presort
First Class
U.S. Postage
PAID
Farmington, ME
Permit No.30
Ryan
Bright Solutions
ARE AHEAD WITH SOUTHBRIDGE CREDIT UNION
Checking
&You
Federally Insured by NCUA
Shares and Deposits
in excess of NCUA
limits are fully
insured by MSIC.
Shares and Deposits in
excess of NCUA limits
are fully insured by MSIC.
Ryan
Bright Solutions
YOU’RE HEADING IN THE RIGHT DIRECTION
<First Name> <Last Name>
<Address>
<Extra>
<City>, <State> <Zip>
Presort
First Class
U.S. Postage
PAID
Farmington, ME
Permit No.30
Ryan
Bright Solutions
ARE AHEAD WITH SOUTHBRIDGE CREDIT UNION
Checking
&You
Federally Insured by NCUA
Shares and Deposits
in excess of NCUA
limits are fully
insured by MSIC.
Shares and Deposits in
excess of NCUA limits
are fully insured by MSIC.
Ryan
Bright Solutions
YOU’RE HEADING IN THE RIGHT DIRECTION
<First Name> <Last Name>
<Address>
<Extra>
<City>, <State> <Zip>
Presort
First Class
U.S. Postage
PAID
Farmington, ME
Permit No.30
Ryan
Bright Solutions
ARE AHEAD WITH SOUTHBRIDGE CREDIT UNION
Checking
&You
Federally Insured by NCUA
Shares and Deposits
in excess of NCUA
limits are fully
insured by MSIC.
Shares and Deposits in
excess of NCUA limits
are fully insured by MSIC.
Dear Ryan,
Imagine being able to say “I am not just a customer, I am part owner of a
credit union.” You can now, because you are a credit union member. This is the
credit union difference. Whether you become a familiar face at your local branch, or you prefer to
access your accounts online, you are known. On behalf of Southbridge Credit Union, I personally want to thank you for
your membership and welcome you.
By banking with Southbridge Credit Union, you are part of a unique not-for-profit financial cooperative. Your money
stays local, helping build a stronger community for your neighbors and local businesses. Our mission is to provide you,
and all our members, with the very best products and services at competitive rates, with efficient-friendly service, and
convenient access.
Be sure to check our web site for our latest news and education. Please do not hesitate to reach out to us with any
questions you have as you are getting to know Southbridge Credit Union!
Kind regards,
Kate Alexander
Interim President/CEO
RYAN WAWRZONEK
315 SHEARER STREET
PALMER, MA 01069
205 Main Street • Southbridge, MA 01550 • 888.599.2265 • southbridgecu.com
<FIRST NAME>
Welcome to
Southbridge Credit Union
April 12, 2017
Southbridge 93069 OnbrdLtr Apr12.pdf 1 4/11/17 8:45 AM
Loans
&You
Ryan
Bright Solutions
YOU’RE HEADING IN THE RIGHT DIRECTION
Truly Personal Service
From people who care, right down the street.
A Totally Free Account
No monthly service fees. EVER.
Your ATM On Every Corner
Refunds on ATM fees up to $25.00
per monthly cycle.†
High Earnings
Kasasa Cash® Get a competitive interest
rate on every cent
Cash Back
Kasasa Cash Back.® Get paid on every purchase. No
category limits. Earn more than average account.†
Automatic Savings
Kasasa Saver.® Save more money — no budget,
sweat, or tears.
The Right Direction Is Ahead
WITH SOUTHBRIDGE CREDIT UNION AND KASASA CHECKING!
Free Kasasa Checking Offers You:
FREE!
†Earning cash rewards and ATM fee refunds is super simple. To qualify each month,just do convenient things that you’re probably already doing, like: Use your debitcard. Utilize direct deposit. Log in to online banking. Sign up for e-statements.Contact us for more details 888-599-2265, email us at info@sbgecu.org or visitwww.SouthbridgeCU.com.
There’s never a minimum balance for rewards. And, if you don’t make it one month,just try again. No worries, no penalties. Your free Kasasa checking account isalways free.
Apply today at
SCUChecking4u.com
Headstraight to
WWW.SOUTHBRIDGECU.COM
to learn more!
Membership to SCU requires a one-time dividend earning deposit of $5.00 in a prime share account.Subject to credit approval. Equal housing Lender. Equal Opportunity Employer. Federally Insuredby NCUA.
2.
00%
APY
Truly Personal Service
From people who care, right down the street.
A Totally Free Account
No monthly service fees. EVER.
Your ATM On Every Corner
Refunds on ATM fees up to $25.00
per monthly cycle.†
High Earnings
Kasasa Cash® Get a competitive interest
rate on every cent
Cash Back
Kasasa Cash Back.® Get paid on every purchase. No
category limits. Earn more than average account.†
Automatic Savings
Kasasa Saver.® Save more money — no budget,
sweat, or tears.
The Right Direction Is Ahead
WITH SOUTHBRIDGE CREDIT UNION AND KASASA CHECKING!
Free Kasasa Checking Offers You:
FREE!
†Earning cash rewards and ATM fee refunds is super simple. To qualify each month,
just do convenient things that you’re probably already doing, like: Use your debit
card. Utilize direct deposit. Log in to online banking. Sign up for e-statements.
Contact us for more details 888-599-2265, email us at info@sbgecu.org or visit
www.SouthbridgeCU.com.
There’s never a minimum balance for rewards. And, if you don’t make it one month,
just try again. No worries, no penalties. Your free Kasasa checking account is
always free.
Apply today at
SCUChecking4u.com
Headstraight to
WWW.SOUTHBRIDGECU.COM
to learn more!
Membership to SCU requires a one-time dividend earning deposit of $5.00 in a prime share account.
Subject to credit approval. Equal housing Lender. Equal Opportunity Employer. Federally Insured
by NCUA.
2.
00%
APY
Truly Personal Service
From people who care, right down the street.
A Totally Free Account
No monthly service fees. EVER.
Your ATM On Every Corner
Refunds on ATM fees up to $25.00
per monthly cycle.†
High Earnings
Kasasa Cash® Get a competitive interest
rate on every cent
Cash Back
Kasasa Cash Back.® Get paid on every purchase. No
category limits. Earn more than average account.†
Automatic Savings
Kasasa Saver.® Save more money — no budget,
sweat, or tears.
The Right Direction Is Ahead
WITH SOUTHBRIDGE CREDIT UNION AND KASASA CHECKING!
Free Kasasa Checking Offers You:
FREE!
†Earning cash rewards and ATM fee refunds is super simple. To qualify each month,
just do convenient things that you’re probably already doing, like: Use your debit
card. Utilize direct deposit. Log in to online banking. Sign up for e-statements.
Contact us for more details 888-599-2265, email us at info@sbgecu.org or visit
www.SouthbridgeCU.com.
There’s never a minimum balance for rewards. And, if you don’t make it one month,
just try again. No worries, no penalties. Your free Kasasa checking account is
always free.
Apply today at
SCUChecking4u.com
Headstraight to
WWW.SOUTHBRIDGECU.COM
to learn more!
Membership to SCU requires a one-time dividend earning deposit of $5.00 in a prime share account.
Subject to credit approval. Equal housing Lender. Equal Opportunity Employer. Federally Insured
by NCUA.
2.
00%
APY
The Right Direction Is Ahead
WITH A LOAN FROM SOUTHBRIDGE
CREDIT UNION
Apply today at
sculoans4u.com
• Auto Loans
• Personal Loans
• Credit Cards
• Boat Loans
<First Name> <Last Name>
<Address>
<Extra>
<City>, <State> <Zip>
Presort
First Class
U.S. Postage
PAID
Farmington, ME
Permit No.30
Are you in the market for a new auto, RV, motorcycle
or boat; or perhaps you’re planning needed home improvements; or you need to pay off credit cards?
With our competitive rates, we’ll help you fulfill your ‘wants’ and ‘needs’ list!
Find out more at sculoans4u.com or speak with our experienced loan specialists
at 888-599-2265.
• Motorcycle/ATV Loans
• RVs and Campers Loans
• Student Loans
• Mortgage Loans
Federally Insured by NCUA
Shares and Deposits
in excess of NCUA
limits are fully
insured by MSIC.
Shares and Deposits in
excess of NCUA limits
are fully insured by MSIC.
Membership to SCU requires a one-time
dividend earning deposit of $5.00 in a prime
share account. Subject to credit approval.
Back

162. INTEGRATED MEDIA CAMPAIGN
Image or Brand Building
BRONZE
Entrant: Synergent
Client: Southbridge Credit Union
Entry: Southbridge CU Onboarding Campaign
Creative Director/Copywriter/Art Director/Designer: Jane Monaghan
Copywriter/Account Supervisor/Account Executive: Shannan Heacock
Printer: Franklin Printing

163. INTEGRATED MEDIA CAMPAIGN
Image or Brand Building
Merrimack Valley Credit Union conducts its
business in a very competitive market just outside
of Boston, MA. Having all of the latest products
and services that their members are looking for
is crucial to the success of their credit union.
Partnering with Synergent has helped them achieve
and exceed their goals, from accessing Symitar’s
Episys Core Processing to working with Synergent
on marketing, technology, and payment services.
“Their success is tied with our
success. They’re not a vendor,
they’re a partner, and that’s what
we were looking for. And that’s
turned out to be absolutely 100% accurate.”
– Peter Matthews, President/CEO
“The whole sales service piece has picked
up immensely in the branches…I’ve heard no
complaints about anybody not reaching their goal
because the business is there.”
– Laura Wante, VP of Human Resources
“One of the things that’s made us very strong over
the years is the way we take care of our members,
the level of service that we deliver to them has been
paying off. We’re seeing it in increased auto loan
activity and consumer loan activity.”
– Anthony Marino, VP of Operations
“On the marketing side, the business intelligence
that we get from the data analysis, because
Synergent can tap right into our member data,
is very helpful for us when we’re doing target
marketing campaigns.”
– Yean-Ai Long, VP of Marketing
MERRIMACK VALLEY CU
Lawrence, MA
47,629 Members
$601,738,571 in Assets
6 Branches: Lawrence, North Andover, Methuen,
and Haverhill, MA; Plaistow and Seabrook, NH
FEEDBACK
synergentcorp.com
A Partnership That Powers Success
NOT A VENDOR, BUT A PARTNER
Source: Callahan’s Peer to Peer, June 2017
TOTAL ASSET GROWTH | 2012-2017
-------- Merrimack Valley CU -------- U.S Credit Unions
Millions
TOTAL LOAN GROWTH | 2012-2017
-------- Merrimack Valley CU -------- U.S Credit Unions
Millions
Located in a busy financial market just outside of
Boston, MA, Merrimack Valley CU goes above and
beyond to ensure they have the right balance of
high-tech and high-touch interactions with their
valued members. While members may not be aware
of the partnership between Synergent and Merrimack
Valley CU, the connection helps deliver essential
products to members–allowing the credit union to
focus on delivering top-notch member service.
“We focus on the members, we
focus on what’s best for them.
We’re trying to earn enough
money so we can give that
money back to our members.”
– Peter Matthews, President/CEO
“I think we have to just keep in mind that with
everything changing on a daily basis, we have to
stay on top of everything and I think Synergent
helps us do that. That will help us make sure we
meet our members needs as their needs change.”
– Laura Wante, VP of Human Resources
“For a company our size, it would have been very
difficult to deliver some of those things without
a solid partner to do it. And with the regulatory
environment that we’re dealing with today, having
somebody behind us with solid disaster recovery,
solid systems. It does help us sleep at night. If we
had to manage that all on our own, it would be
challenging.”
– Anthony Marino, VP of Operations
“When a new member comes and joins us, we want
to tell them we are a partner for life for them. We
grow with them, we have services that can help
them through every stage of their lives.”
– Yean-Ai Long, VP of Marketing
MERRIMACK VALLEY CU
Lawrence, MA
47,629 Members
$601,738,571 in Assets
6 Branches: Lawrence, North Andover, Methuen,
and Haverhill, MA; Plaistow and Seabrook, NH
FEEDBACK
synergentcorp.com
How a Strong Team Creates Lifelong CU Memberships
MEETING MEMBERS’ NEEDS
Source: Callahan’s Peer to Peer, June 2017
12 MONTH MEMBER GROWTH
June 2017
10.97%
Merrimack Valley CU
4.8%
U.S Credit Unions
1
Farwell, Sarah
From: Synergent <dtrautman=synergentcorp.com@cmail20.com> on behalf of Synergent
<dtrautman@synergentcorp.com>
Sent: Wednesday, October 11, 2017 1:53 PM
To: Farwell, Sarah
Subject: New: The Green Screen | Being Part of Partnership
Synergent News No Images? Click here
Being Part of a Partnership:
Synergent, Credit Unions &
Helping Members
The focus of this first edition of The Green Screen: Your Filter for CU Trends,
Solutions, & Services is on how having the right partnerships helps credit unions
find the right products at the right time to best serve their members. Let us know
how your credit union has benefitted from having a strong partner – your answer
could be featured in a future edition of The Green Screen!

164. INTEGRATED MEDIA CAMPAIGN
Image or Brand Building
SILVER
Entrant: Synergent
Entry: Merrimack Valley Credit Union Case Study
Creative Director: Debra Trautman
Copywriter: Sarah Farwell
Art Director & Designer: Jane Monaghan
Videographer: Carlos Cuellar, Catama Productions
Video Production Manager: Mike Rosmus
Video Assistant: Jake Holmes
Account Executive: Erica Vachon

165. INTEGRATED MEDIA CAMPAIGN
Image or Brand Building

166. INTEGRATED MEDIA CAMPAIGN
Image or Brand Building
GOLD
Entrant: BKM Marketing
Client: South Shore Bank
Entry: Merger Communications
Creative Director: Nicole Dickinson
Copywriter: Maura Braatz
Art Director: Sarah Mironchuck
Account Supervisor: Laura Costello
Printer: Cranberry Print Marketing
Lettershop: The Field Companies
Production Artist: Fran Cloonan

167. INTEGRATED MEDIA CAMPAIGN
Fundraising

168. INTEGRATED MEDIA CAMPAIGN
Fundraising
BRONZE
Entrant:THD
Client: Birthright Israel Foundation
Entry: Birthright Israel Year End Integrated
Creative Director/Copywriter: Lisa Brown
Art Director: Cris Parisi
Production Manager: Dan Mayerick
Account Supervisors: Amanda Duby, Alden Lowe
Account Executive: Emma Lamoreaux

169. INTEGRATED MEDIA CAMPAIGN
Fundraising

170. INTEGRATED MEDIA CAMPAIGN
Fundraising
BRONZE
Entrant: DaVinci Direct
Client: Catholic Charities of the Archdiocese of Washington, DC
Entry: Holiday Appeal Double Ornament
Client Contact: Ann Sagle, Senior Manager Annual Giving
Creative Director: Steve Maggio
Copywriters: Michael Rielly, Steve Maggio
Art Directors: Amanda Kelley, Ellyn Willette
Production Manager: Alessia Genovese, Chase Hoffman
Account Directors: Tony Genovese, William Valenzuela
Printer/Lettershop: Print Mail Communications
Broadcast Producer: Ann Sagle, Senior Manager Annual Giving

171. INTEGRATED MEDIA CAMPAIGN
Fundraising

172. SILVER
Entrant: RKD Group
Client: Connecticut Food Bank
Entry: 31 Days of Giving Integrated Online Campaign
Client Contact: Mary Kate Carofano, Chief Development Officer
Creative Director: Todd Abercrombie
Copywriter: Devon Post
Copywriter/Account Executive: Ioannis Saratsis
INTEGRATED MEDIA CAMPAIGN
Fundraising

173. INTEGRATED MEDIA CAMPAIGN
Fundraising

174. GOLD
Entrant: RKD Group
Client: Akron-Canton Regional Food Bank
Entry: Heart-warming Meal Integrated Online Campaign
Contact Name: Bridget Jones, Director of Development
Creative Director: Todd Abercrombie
Copywriter: Devon Post
Copywriter/Account Executive: Ioannis Saratsis
INTEGRATED MEDIA CAMPAIGN
Fundraising

175. INTEGRATED MEDIA CAMPAIGN
Traffic Building

176. GOLD
Entrant: THD
Client: Operation Homefront
Entry: Operation Homefront Hurricane Harvey Digital Campaign
Creative Director/Copywriter: Lisa Brown
Art Director: Cris Parisi
Account Supervisor: Lauren del Valle
Account Executive: Stephanie Ward
INTEGRATED MEDIA CAMPAIGN
Traffic Building

177. INTEGRATED MEDIA CAMPAIGN
Self Promotion

178. SILVER
Entrant: Polaris Direct
Entry: Holiday Charitable Giving 2017
Designer: Lindsay Wells
Webmaster: Kris Ingoldsby
Production Manager: Diane Burton & John Strand
Account Executive: Kris Ingoldsby
Printer/Lettershop: Polaris Direct
INTEGRATED MEDIA CAMPAIGN
Self Promotion

179. INTEGRATED MEDIA CAMPAIGN
Self Promotion

180. GOLD
Entrant: THD
Entry: THD Ads
Creative Director/Copywriter: Sherri Mayer
Art Director: Tom Tringale
INTEGRATED MEDIA CAMPAIGN
Self Promotion

181. DMona
Shoestring
DM ON A SHOESTRING

182. John,
Wanna Go
For A
Ride In A
TAKE
See Details
AN EXTRA
.25% OFF*
AUTO LOAN
RATES
New Car?!!
DM ON A SHOESTRING
Budget under $15,000

183. SILVER
Entrant: Synergent
Client: Casco Federal Credit Union
Entry: Wanna Go for a Ride?
Creative Director: Jane Monaghan
Copywriter/Art Director/Designer: Angelo Mastrangelo
Account Supervisor/Account Executive: Erica Vachon
Printer: Franklin Printing
DM ON A SHOESTRING
Budget under $15,000

184. DM ON A SHOESTRING
Budget under $15,000

185. DM ON A SHOESTRING
Budget under $15,000
GOLD
Entrant: DaVinci Direct
Client: Massachusetts Society for the Prevention of Cruelty to Animals
Entry: Leaders Circle
Client Contact: Raffaella Torchia, Director of Development
Creative Director: Steve Maggio
Copywriter: Diane Wald
Art Directors: Amanda Kelley, Ellyn Willette
Production Manager: Alessia Genovese
Account Directors: Tony Genovese, William Valenzuela
Printer/Lettershop: D3, Inc.

186. DM ON A SHOESTRING
“Cheap For A Good Cause” – Non-profit

187. DM ON A SHOESTRING
“Cheap For A Good Cause” – Non-profit
SILVER
Entrant: DaVinci Direct
Client: Catholic Charities of the Archdiocese of Washington, DC
Entry: Year-End Appeal
Client Contact: Ann Sagle, Senior Manager, Annual Giving
Creative Director: Steve Maggio
Copywriter: Doug Brendel
Art Directors: Amanda Kelley, Ellyn Willette
Production Managers: Alessia Genovese, Chase Hoffman
Account Directors: Tony Genovese, William Valenzuela
Printer/Lettershop: D3, Inc.

188. DM ON A SHOESTRING
Budget Under $10,000

189. DM ON A SHOESTRING
Budget Under $10,000
GOLD
Entrant: THD
Client: Wounded Warrior Project
Entry: Veterans Day Shoestring
Creative Director/Copywriter: Caroline Steiner
Art Director: Tom Tringale
Production Manager: Dan Mayerick
Account Supervisor: Wade Kammerer
Account Executive: Shea Gribbons

190. DM ON A SHOESTRING
“Cheap For A Good Cause” – Pro-Bono

191. DM ON A SHOESTRING
“Cheap For A Good Cause” – Pro-Bono
BRONZE
Entrant: Polaris Direct
Client: Minnesota Spina Bifida Association
Entry: MNSBA Brochure
Copywriter: Melanie Williams
Designer: Lindsay Wells
Production Manager: Diane Burton, John Strand
Printer/Lettershop: Polaris Direct

192. DM ON A SHOESTRING
“Cheap For A Good Cause” – Pro-Bono

193. DM ON A SHOESTRING
“Cheap For A Good Cause” – Pro-Bono
SILVER
Entrant: ResourceOne
Entry: Soldier’s Wish Cigar Dinner Invitation
Creative Director: Dom Spinosa
Copywriter: Holly Weinzapfel
Designer: Paul Schmitz
Traffic: Samantha Stockley
Production Manager: Bryan Barton
Account Supervisor/Account Executive: Bill Moore
Printer/Lettershop: ResourceOne

194. DM ON A SHOESTRING

195. DM ON A SHOESTRING
GOLD
Entrant: THD
Client: Wounded Warrior Project
Entry: WWP Tangible Giving Cause
Creative Director: Sherri Mayer
Copywriters: Sherri Mayer, Caroline Steiner
Art Director: Jen Wood
Production Manager: Dan Mayerick
Account Supervisor: Wade Kammerer
Account Executive: Shea Gribbons

196. Digital
Print
Ads
Direct
Mail
Broadcast
Collateral
Technique
DMona
Shoestring
Integrated
Media
Campaign
BEST
OF
SHOW
AND THE WINNER IS...

197. Direct Mail - B2C Lead or Order Generation
Entrant: THD
Client: Wounded Warrior Project
Entry: WWP Tangible Giving OG
Creative Director: Sherri Mayer
Copywriters: Sherri Mayer, Caroline Steiner
Art Director: Jen Wood
Production Manager: Dan Mayerick
Account Supervisor: Wade Kammerer
Account Executive: Shea Gribbons

198. THANKS TO OUR
2018 AWARDS SHOW SPONSORS