The 18th annual Off The Field Players’ Wives Association Super Bowl Fashion show is a full production event featuring the wives of current and retired NFL players walking the runway as they showcase the latest fashions and raise funds for a local charity. Held annually for the past seventeen years, the Off The Field Players’ Wives Association Fashion Show has become a marquee event of the Super Bowl and has repeatably been a sold out event.

1. OFF THE FIELD PLAYERS’ WIVES ASSOCIATION
S U P E R B O W L FA S H I O N S H O W
SPONSORSHIP INFORMATION

2. SHOWCASING THE DYNAMIC WOMEN THAT
EMPOWER THE MEN OF THE NFL.

3. EVENT INFORMATIO N
The 18th annual Off The Field Players’ Wives Association Super Bowl
Fashion show is a full production event featuring the wives of current
and retired NFL players walking the runway as they showcase the latest
fashions and raise funds for a local charity.
Held annually for the past seventeen years, the Off The Field Players’
Wives Association Fashion Show has become a marquee event of the
Super Bowl and has repeatably been a sold out event.
FEBRUARY 1, 2019
Atlanta, GA
Striving to honor Off The Field’s philanthropic mission, the purpose of the
event is simple:
• Create a unique football-related signature fundraising event to be held
in conjunction with the Super Bowl
• Honor and pay tribute to the leadership qualities of women in Super
Bowl host cities who have made remarkable strides in improving the lives
of women and children
• Raise money in support of local host city charities
• Develop enduring relationships and connections between Off the Field
and the Super Bowl host cities

4. EVENT DEMOGRAPHICSSuper Bowl Fashion Show
Off The Field Players' Wives Association
EVENT DEMOGRAPHICS
Target Attendance Income Range
Women
Men
High Profile
Tastemakers
Homeowners
College-educated
Age Range
TargetEthnicity
TARGETETHNICITY
TARGET ATTENDANCE INCOME RANGE
AGE RANGE
Cauca sia n
Ot h e r
Afri ca n A m erica n
27 - 45

5. ABOUT
OTFPWA
Off The Field Players’ Wives Association (OTFPWA) is the national
football player wives association comprised of talented and diverse
wives of active and retired professional football players. Our mission is to
unite and empower our members to perform and support philanthropic
initiatives that enhance the quality of life for families in our communities.
Off The Field Players’ Wives Association was established on February 16,
2006, in Washington D.C., as a national non-profit organization.
The organization is comprised solely of the spouses of active and retired
NFL players. OTFPWA is a 501©(3) charitable organization that strives to
be a resource to its members and their communities. The purpose of the
OTFPWA is to have an alliance of women within a network who are fully
committed to collectively affect change within themselves as well as their
surrounding communities. Through our charitable efforts, OTFPWA has
donated over $873,250 into the hands of service providers, including
hospitals and non-profits who support children and families.

6. ABOUT
THE SHOPS BUCK HE AD AT LANTA
The Shops Buckhead Atlanta is home to a coveted collection of some of the
most prestigious brands in the world. Owned and managed by OliverMcMillan, the
open-air destination spans six city blocks bordering Peachtree, E. Paces Ferry and
Pharr Roads, and features more than 50 stores and restaurants along a glamorous
streetscape setting. Whether it’s shopping at celebrated designer boutiques such
as Atlanta’s only Dior, Hermès and Jimmy Choo, to Akris, Brunello Cucinelli, NARS,
Tom Ford and more – to dining at culinary powerhouses such as the Southern
Gentleman, American Cut and Le Bilboquet – The Shops Buckhead Atlanta is the
South’s unrivaled luxury shopping and dining experience.

8. SPONSORSHIP INFO R MAT IO N
The Off The Field Players’ Wives Association Fashion Show presents a dynamic
brand awareness opportunity which will allow companies to bring exposure to
their product or brand. Throughout the event, guests will have direct exposure to
your company’s brand through customized gifting, strategic product placement
and event driven marketing. The event will allow those directly and indirectly
involved learn about your brand’s product lines and upcoming launches. Please take
advantage of having your product at the right place at the right time. We have
designed several basic sponsorship packages to allow your brand to connect with
the event attendees. If you want to purchase multiple packages, or an in between
solution, we will work with your organization to customize a package that meets
your specific needs.
For specific information about sponsorship opportunities, please do not hesitate to
contact us.

9. The OTFPWA Super Bowl Fashion Show presents two days of brand awareness
and brand exposure opportunities. Day 1 includes an Exclusive VIP Welcome
Reception which is only available to sponsors, special invitees, fashion show
participants and their NFL husbands. Day 2 premieres the Super Bowl Fashion
Show which attracts over 300 attendees for a high-fashion philanthropic runway
experience. A marque event of the Super Bowl, the OTFPWA Super Bowl fashion
show is an experience that provides optimal awareness and exposure for premiere
high-profile brands.

10. CHAMPION SHIP TITLE SP O N SOR ( FASHION SHOW)
$50,000 [L I MI TED TO 1 SPONS OR]
This sponsor will have primary presence during the fashion show with highlighted
presence during the Exclusive VIP Welcome Reception.
• VIP Front Row Seating during Fashion Show (10)
• Exclusive VIP Welcome Reception Tickets (10)
• Company representatives (3) presence in Fashion Show Locker Room
• Brand Activation during Fashion Show
• Company speaking opportunity during the fashion show
• Logo Inclusion on OTFPWA website
• Logo Inclusion on “Press Corner” Step & Repeat
• Brand recognition in all media
• Brand and logo inclusion on all printed materials
• Company brochure or memento included in fashion show swag bag
• Inclusion in OTFPWA Super Bowl Collectors Book – 2 pages
• Signature OTFPWA Game Ball presented during fashion show
CHAMPION SHIP TITLE SP O N SOR ( WELCOME REC EPTION )
$50,000 [L I MI TED TO 1 SPONS OR]
This sponsor will have primary presence during the Exclusive VIP Welcome
Reception with highlighted presence during the fashion show.
• Private VIP Reception Tickets (25)
• VIP Front Row Seating during Fashion Show (6)
• Company representatives (3) presence in Fashion Show Locker Room
• Brand Activation during Exclusive VIP Welcome
• Company speaking opportunity during reception
• Logo Inclusion on OTFPWA website
• Logo Inclusion on “Press Corner” Step & Repeat
• Brand recognition in all media
• Brand and logo inclusion on all printed materials
• Company brochure or memento included in fashion show swag bag
• Inclusion in OTFPWA Super Bowl Collectors Book – 2 pages
• Signature OTFPWA Game Ball presented during fashion show

11. TOUCHDOWN SP O NSO R
$25,000
• VIP Front Row Seating during Fashion Show (4)
• Private VIP Reception Tickets (6)
• Logo Inclusion on OTFPWA website
• Brand recognition in all media
• Brand and logo inclusion on all printed materials
• Company brochure or memento included in fashion show swag bag
• Inclusion in OTFPWA Super Bowl Collectors Book – 1 page
• Signature OTFPWA Game Ball presented during fashion show
FIELD GOAL SP O NSO R
$10,000
• Premium Seating during Fashion Show (4)
• Private VIP Reception Tickets (4)
• Logo Inclusion on OTFPWA website
• Brand recognition in all media
• Brand and logo inclusion on all printed materials
• Company brochure or memento included in fashion show swag bag
• Inclusion in OTFPWA Super Bowl Collectors Book – half page
• Signature OTFPWA Game Ball presented during fashion show
FIRST DOW N SP O NSO R
$5,000
• Premium Seating during Fashion Show (2)
• Private VIP Reception Tickets (2)
• Brand and logo inclusion on all printed materials
• Company brochure or memento included in fashion show swag bag
• Inclusion in OTFPWA Super Bowl Collectors Book – quarter page
• Signature OTFPWA Game Ball presented during fashion show

12. LOCAL BEN E FICIARY - GIR LS WHO CODE
Girls Who Code is a national organization whose mission is “to close the gender
gap in technology” GWC is “building the largest pipeline of female engineers in
the United States” through their afterschool coding clubs, specialized summer
courses, and summer immersion programs. GWC is a national organization with
clubs in all 50 states. They offer learning opportunities, create pathways into the
computer workforce, and build a sisterhood of supportive role models for their
students.
Here in the Atlanta area, there are currently 7 summer immersion programs
running in partnership with Accenture, AT&T, First Data/KKR, General Electric,
State Farm, Synchrony, and Turner. Off The Field’s donation to Girls Who Code will
make an impact on the growth and development of their club programs all across
Atlanta and the southeast regional U.S. Our support will enable them to reach
more girls, especially those from historically underrepresented groups.

13. ERIC R. BE VE R LY FO UNDATION
Each year Off the Field also donates to a member’s foundation. This year
we will be making a donation to The Eric R. Beverly Family Foundation.
The Eric R. Beverly Family Foundation provides support to lower income
breast cancer patients by removing financial barriers in the beginning, thus
allowing successful completion of treatments.
For more information, please visit:
www.beverlyfamilyfoundation.org

14. CONTACT INFORMATION:
PR@OFFTHEFIELDPWA.ORG