Downloaded 20 times
Uploaded byMisty Montano
Social Media Strategy
The document outlines a comprehensive social media strategy that aligns with an organization's mission, focusing on day-to-day operations and crisis communication. It emphasizes the importance of establishing goals, policies, and plans, identifying community managers, and selecting appropriate social networks and tools. Additionally, it provides guidelines for managing content, monitoring audiences, and developing a crisis response plan using various resources and technologies.
More Related Content
Social Media Strategy
- 1. Social Media Strategy From EmergencyCommunication to the Social Mob #FLSECcon @MistyMontano 9NEWS Digital Content Manager
- 2. Social Media Strategy ✦A social media strategy that supports your organization’s mission statement will set your organization on the right path for policies and plans for day-to-day operation and crisis communication. ✦ Ask: Why are we using social media? ✦ Answers: Establish goals of using social media
- 3. Social Media Strategy ✦Policy: Company & Employee ✦ Plan: Day-to-Day & Crisis Communication ✦ Platform: Social Networks & Your Website ✦ People: Identified and Trained Employees
- 4. Social Media Strategy ✦Don’t be fooled by fake photos ✦ Google Image Search: https://www.google.com/imghp ✦ Tiny Eye: http://tineye.com/ ✦ Upload image, or use image url ✦ Image url: right click “copy image link” ✦ Use key words to describe photo
- 5. Social Media: People 1.Identify Community Manager or Team 2. Determine Chain of Command 3. Provide training 4. Know if you have access to a Virtual Operations Support Team
- 6. Social Media: Networks 1. Determinewhich social network and digital tools that will be used: Facebook, Twitter, Blog, Google+, Instagram, Vine, Pinterest 2. Know how each network will be used 3. Know each networks T.O.S. - your FB page could be deleted! 4. Make sure these are integrated into your Website, mobile site, apps
- 7. Social Media: Policy 1.Goals & Purpose 2. Rules of Engagement 3. Database of organization’s social accounts, passwords 4. Training Resources and Tips for using Social Media well 5. Clear consequences for violating policy 6. Guide for using Social Media in a Crisis Plan
- 8. Social Media: Plan ✦Know your audience ✦ Management Tools ✦ Measure ✦ Monitor & Listen ✦ Moderate ✦ Engage & Participate ✦ Social Media for Emergency Communication ✦ Social Media Crisis Response Plan
- 9. Social Media: Plan ✦Know Your Audience ✦ Targeted Audience ✦ Actual Audience ✦ Identify Social Influencers ✦ Management Tools ✦ SproutSocial, HootSuite, Wildfire, Spredfast, Tweetdeck. ViralHeat, Radian6 (now Salesforce Marketing Cloud) ✦ Don’t forget about the mobile apps! ✦ SEO: Rave, SEOmoz, Gannett Local
- 10. Social Media: Plan ✦Measure ✦ Facebook Insights, Google Analytics, Google Insights, Twitonomy, TweetReach, Row Feeder, Crowdbooster ✦ Monitor & Listen ✦ Google Alerts, Twitter Advanced Search, Management Tools
- 11. Social Media: Plan ✦Moderate ✦ Protect your community ✦ Set moderation levels ✦ Set T.O.S. for being a part of the community
- 12. Social Media: Plan ✦Engage & Participate ✦ Support marketing plan ✦ Consistent ✦ Ask & Direct ✦ Moderate & Participate ✦ Get Involved: Share, Comment, ReTweet
- 13. Social Media: Plan ✦Social Media for Emergency Communication ✦ Integrated Social Media: How will Social Media be used with your traditional response plan? ✦ Make this plan known to news media: Send an email now and again during initial response to breaking news situation Lower North Fork Fire Integrated Social Media Eff
- 14. #LowerNorthForkFire Integrated Social MediaEffort Integrated Social Media Effort BLOG: Primary source of information, included Interactive Google Map TWITTER: Secondary source of information (is primary source when blog not up and running)
- 15. Social Media: Plan ✦RESOURCES: Social Media for Emergency Communication ✦ #SMEM: Social Media in Emergency Management: Weekly chat, Friday’s at 12:30pm EST. ✦ #VSOT: Virtual Operations Support Team ✦ ThinkDisaster.com ✦ idisaster 2.0
- 16. Social Media: Plan SocialMedia Crisis Response Plan ✦ Social Media Crisis Response Plan
- 17. Social Media: Plan SocialMedia Crisis Response Plan ✦ Social Media Crisis Response Plan
- 18. Social Media: Plan SocialMedia Crisis Response Plan ✦ Social Media Crisis Response Plan
- 19. Social Media: Plan SocialMedia Crisis Response Plan ✦ Social Media Crisis Response Plan✦ Be ready. Prepare. Identify potential threats. ✦ S.W.O.T. ✦ Strengths ✦ Weaknesses ✦ Opportunities ✦ Threats
- 20. Social Media: Plan SocialMedia Crisis Response Plan ✦ Social Media Crisis Response Plan
- 21. Social Media: Resources ✦ Slideshare.net ✦Social Media Crisis Response Plan, SMI ✦ Crisis Communication and Social Media, Red Cross ✦ Social Networks and Crisis Management, 360 Digital Influence ✦ Social Media Crisis Communications for PRSA-NY ✦ 8 Steps to Manage a Social Media Crisis, NOW Revolution ✦ 30 Ideas for Your Social Media Plan, Salesforce Marketing Cloud
- 22. Social Media Strategy From EmergencyCommunication to the Social Mob @MistyMontano 9NEWS Digital Content Manager