LIFEFIT 5K
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This document discusses the planning and promotion of the 2013 LIFEFit 5k, which was a major fundraiser for CAI and the LIFECHURCH Girls' Home. It provided details on the registration process, dates, locations, benefits, and awards for the event. The event featured various promotional methods like signs, banners, packets for participants, and securing sponsorships from local businesses to support the cause of rescuing young women from sex trafficking.
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LIFEFIT 5K
- 1. 2013 LIFEFit 5k This was a fun, family-friendly event that would attract all ages, families, serious runners, and those who had a heart for the cause. The colors were kept bright, both to attract attention and to remain in line with our main church color scheme. This was a major fund-raiser for CAI and was advertised on JOY FM, STL TOday, News Channel 5 Window on St. Louis, Fenton Patch, and multiple race sites. EVERYTHING NEEDED TO BE TOP-NOTCH TO PROVIDE A POSITIVE, MEMORABLE EXPERIENCE AND ATTRACT RETURN RACERS AND FAMILIES.
- 2. INVITE CARD - FRONT (TOP) & BACK (BOTTOM) / 6” x 4” AVAILABLE AFTER INITIAL ANNOUNCEMENT (PREFERRABLY 8-12 WEEKS OUT)
- 3. USPS EDDM (Every Day Direct Mail) - FRONT (TOP) & BACK (BOTTOM) / 11” x 6” Sent out to nearby zipcodes to encourage participation of members of the community
- 4. SOCIAL MEDIA SHARABLE POST - DETAILS & REGISTRATION LINKS FOLLOWED IN POST TEXT / 600 PX X 600 PX POSTED SHORTLY AFTER THE ORIGINAL ANNOUNCEMENT to encourage early regis- tration with a Price break. WEBSITE MAIN PAGE EVENTS SLIDER - DETAIL SUMMARY PLUS QUICK- LINK TO REGISTRATION & FULL DETAILS ON MINISTRY PAGE / 618 PX X 280 PX Custom Buttons - POSTED TO our 5K pages, REG- ISTRATION, & HTML MESSAGING FACEBOOK COVER - POSTED AS THE COVER IMAGE OF OUR FACEBOOK PAGE
- 5. WATER BOTTLE LABELS - WE HANDED OUT CUSTOM WATER BOTTLES AT LOCAL RACES, PARKS, BASE- BALL GAMES, ETC. TO HELP PROMOTE THE RACE. 2,000 LABELS WERE RUN ON A STANDARD OFFICE COPIER AND HAND-AP- PLIED BY VOLUNTEERS. MESH STAGE BANNERS - SPONSOR BANNERS, WITH LOGOS, MADE FOR STAGE. USED MESH MATERIAL SO WINDY CONDITIONS WOULDN’T CAUSE ANY DAMAGE OR UNDUE STRESS TO THE MATERIAL.
- 6. ADVERTISINGONCHANNEL5“WINDOWONST.LOUIS”- HAD TWO SIGNS, ONE WITH DETAILS FOR THE PERSON VERBALIZING THE INFORMATION AND THE OTHER WITH PICTURES FOR THE VIEWERS’ SAKE.
- 7. HTML Reminder Message - Reminder message e-mailed to church members and past 5K attendees through Constant Contact SEVERAL WEEKS BEFORE THE event to help EN- COURAGE SIGN-UPS.
- 8. REGISTERED PARTICIPANT PACKETS - EACH REGISTERED PARTICIPANT RECEIVED A BACKSACK, WICKING RACE TEE (INCLUDING SPONSOR LOGOS ON BACK), HANDOUTS, AND VARIOUS OTHER ITEMS PROVIDED BY VENDORS AND DONATIONS. ON THE LEFT, YOU’LL SEE A MAP OF THE EVENT & A SPONSOR THANK YOU THAT WAS ALSO ENCLOSED ON BEHALF OF THE CHURCH & CAI. Thanks to our Sponsors! • 417Skydive • AHM Financial Group – Bill Eads • Almas Del Ritmo • Brown Mackie College • Carpenter’s District Council of Greater St. Louis and Vicinity • Chesterfield Athletic Club • Climb So Ill • Complete Nutrition • Embrace A Village • Fastsigns • FitFuel365 • Forest Park Dental • Health from Within • Hipp Integrated Solutions, LLC • International Crisis Aid • Jimmy John’s • LIFECHURCH • M.S. Kopecky Painting, Decorating & Finishing, L.L.C. • Martin Heck Brick Contracting • Meramec Caverns • Riverside Golf Club • Riverside Wildlife Center • Six Flags • Smoothie King • STL Spirits Gymnastics Club • Z-Fit Venue Map
- 9. SIGNAGE - THERE WERE COUNTLESS SIGNS TO BE MADE! SOME HELPED RUNNERS FIND THE BUILDING, SOME DIRECTED PARKING, SOME SHOWED OFF DIFFERENT AREAS OF THE RACE GROUNDS, BUT ALL ADDED TO THE EASE OF OUR GUESTS IN FINDING THE DIFFERENT AREAS THAT INTERESTED THEM.
- 10. CUSTOMIZED, FRAMED PICTURES FOR WINNERS - WE THOUGHT IT A NICE TOUCH TO FOLLOW-UP UNEXPECTEDLY WITH A FRAMED PHOTO OF EACH WINNER - EITHER WITH THEIR MEDAL OR, IF UN- AVAILABLE, SOMEHOW PARTICIPATING IN THE RACE. WE ALSO INCLUDED PIC- TURES FOR OUR TOP FUNRAISING WINNERS. THIS GESTURE WAS REALLY WELL-RECEIVED BY WINNERS!
- 11. Presented by SPONSOR PACKET Presented by SPONSOR PACKET Presented by SPONSOR PACKET Presented by SPONSOR PACKET Presented by SPONSOR PACKET Presented by SPONSOR PACKET Presented by SPONSOR PACKET Presented by SPONSOR PACKET
- 12. Human trafficking—a rapidly‐ growing, heart‐breaking industry—generates more revenue than most of the top FORTUNE 500 companies. Imagine how many stolen lives that number represents. April 4, 2013 On Saturday, June 22, 2013, we at LIFECHURCH, in Fenton, MO, are proud to host our second annual 5‐K walk/run that will benefit our LIFECHURCH Girls’ Home (Girls’ Home). Our Girls’ Home helps rescue and rehabilitate young women who have been forced into the sex trade industry where they are beaten and sexually assaulted on a daily basis. The average age of a sex trafficking victim is just 14 years old; some are reported to be as young as five. Not only do we help these young women (and their children) get off the streets, we also provide them with food, clothing, shelter, medical treatment, and the training they need to successfully move forward in their lives. In light of that information, we invite you/your company to be part of this incredible, life‐changing process. Please consider partnering with us in this vital outreach by becoming a sponsor of our upcoming 5‐K. Your tax‐ deductible donation can be made at any level, but recommended levels are listed below. You may also assist us by donating items for our giveaways and/or by encouraging your employees, family, and friends to come out and join us on race day! A flyer with race details is enclosed. All proceeds from this run will go directly to our Girls’ Home to help provide for their needs as they begin to recover and rebuild their broken lives. 5‐K sponsor levels and benefits include: $250–$499 your name/company logo printed on our announcement stage banner $500–$999 your name/company logo printed on our announcement stage banner and included on the back of our race day shirts $1,000 + your name/company logo printed on our announcement stage banner, included on the back of our race day shirts, and verbal recognition from the stage at the event In addition, if you are interested in hosting a booth at this event, please provide us with details on what you would like to offer with your space (e.g., face painting, handing out brochures, etc.) and what, if anything, you may need from us. We will let you know if your booth request is able to be fulfilled; however, due to limited space, we are unable to guarantee booth space at this time. Booth requests can be sent to us at the address above, or you can e‐mail us at contact@lifechurch‐stl.com. Please fill out and return the enclosed form to confirm your commitment to this event (an online form is also available on our Website, for your convenience). Donations are fully tax‐ deductible as charitable contributions. We have included a copy of our 501(c)3 letter to this request for your convenience. We sincerely appreciate your consideration toward being part of this event. Sincerely, LIFECHURCH www.lifechurch‐stl.com 1416 Larkin Williams Road Fenton, MO 63026 314‐843‐5575 contact@lifechurch‐stl.com
- 13. Sponsor Support Confirmation *To ensure inclusion on our shirts and signage, logos are due by close of business on Friday, May 31. Artwork should be high‐resolution, grayscale files; JPEG or Illustrator formats are preferred. Send logos to contact@lifechurch‐stl.com. Company name: ____________________________________________________________________ Contact name: _____________________________________________________________________ Company address: ____________________________________________________________________ Company phone: __________________________ Contact phone: __________________________ Payment Method: □ Cash □ Check □ Visa □ MasterCard Process credit transactions online at www.lifechurch‐stl.com (click on 5‐K) or provide information below. Name as it appears on card: ____________________________________________ Card Number: __________________________________ Expiration __________ Your Sponsor Level (Check all that apply.) □ $250–$499 your name/company logo printed on our announcement stage banner* □ $500–$999 your name/company logo printed on our announcement stage banner and included on the back of our race day shirts* □ $1,000 + your name/company logo printed on our announcement stage banner, included on the back of our race day shirts, and verbal recognition from the stage at the event* □ Other amount: ____________________ □ Promotional items for prize packages/giveaways – please specify (e.g., T‐shirts, hats, gift certificates, etc.): _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ □ I’m interested in hosting a booth. Below are the details of what I would like to offer in that space, as well as anything I may need to operate my booth effectively (e.g., electricity, table, etc.) _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________
- 19. 5-K Details Date Saturday, June 22, 2013 (Rain or shine!) Times 7:00 a.m. to 7:45 a.m. Walk-up Registration/Check-in 8:00 a.m. 5-K Start-time 10:00 a.m. Announcement of winners and awards for fastest run times and top fund-raisers Location LIFECHURCH, 1416 Larkin Williams Road, Fenton, MO 63026 Registration Sign-up online or sign and return the form on the right-hand side of this document (with payment) prior to the start of the race. Early Bird Special Regular Registration (register on or byApril 30) (register May 1–June 21 ) $20/individual or $40/family $30/individual or $60/family Race Day Registration (register at the event on June 22) $40/individual or $80/family Family registration includes two individuals plus kids 16 and under. Kids 17 and older should register as adults. Registration fee includes your entry in the race/walk, a commemorative shirt (2 per family registration), and race-day refreshments. Benefits All proceeds will benefit the LIFECHURCH Girls’Home, where we help young women rehabilitate after being rescued from the sex traffickingindustry. Awards Running and fund-raising awards will be given at this event. Questions If you have any questions regarding this event, check our Website at www.lifechurch-stl.comor call the Church office at 314-843-5575, ext. 265. Registered walkers/runners will be eligible for attendance prizes.There will also be lots of additional activities and entertainment going on throughout the morning. Bring the whole family! Strollers welcome. Preparation for Race Day LIFECHURCH invites everyone to join us at 7:00 p.m., every Tuesday night in June, for our special health and wellness campaign. It’s free to attend. We hope to see you there! Presented by: LIFEw w w . l i f e c h u r c h - s t l . c o m CHURCH Help end human trafficking! Help end human trafficking! All proceeds will benefit the LIFECHURCH Girls’Home, which helps rescue and rehabilitate young women who have been forced into the sex trade industry. Registration (turn this half of the form in prior to race time!) This form must be filled out and turned in with your registrationfee. Registrationfees may be paid for by an individual, or you may request donations to help cover your entry fee.This form, your entry fee, and any donations over and above your entry fee must be submitted prior to the start of the race. First name __________________________________ Last _________________________________________ Date of Birth __________/____________/__________ Gender(check box): □Male □Female Address ________________________________________________________________________________ City ______________________________________________ State _________ Zip ______________ Phone __________________________________ e-Mail ______________________________________ Shirt Size Adult: __Small __Medium __Large __X-Large __XX-Large __XXX-Large Child: __Small __Medium __Large (Write in the number of each size you’re requesting.) NOTE:T-shirts not guaranteed to be available on race day if your registration is not complete by Friday, June 7. Where did you hear about this event? ________________________________________________________________ Donations: All donations and a list of donors must be turned in prior to the start of the race to count toward the fund-raising totals that are eligible for the fund-raising prizes. Prizes will be awarded to first, second, and third top-fundraisers.You MUSTbe a registered walker or runner to be eligible for any of the fund-raising and/or placement prizes. Donors under $250 will not receive a donation letter for tax purposes unless specifically requested. Credit card donations can be made online at www.lifechurch-stl.com (click on the 5-K icon). Cash/check entry fees/ donations can be turned in on race day OR before or after any LIFECHURCH service. Service times are 9:00 a.m. and 11:00 a.m. on Sundays and 7:00 p.m. onTuesdays.Alternatively, checks can be mailed to: LIFECHURCH 1416 Larkin Williams Road Fenton, MO 63026 All checks should be made payable to LIFECHURCH. Registration and payment must be received by Friday, June 7, to guarantee a shirt. Postmarked date of mailed registrations will determine the price of your entry fee (see fee table on left). In the memo field of your check, please include the following information: If submitting an entry fee only, write: “5-K Entry Fee” If donating to a runner/walker, write” “5-K” and the name of the runner/walker you wish to support. Any check received that does NOThave this information on it will be directed to a general fund. THE WAIVER BELOW MUST BE SIGNED TO PARTICIPATE In consideration of accepting this entry form, I hereby for myself, my heirs, executors and administrators waive and release all rights and claims for damages I may have against the LIFECHURCH LIFEFit 5-K, the sponsors of this event, its agents, representatives, successors and assigns for any and all injuries including death, incurred by me at said run, or which may arise out of traveling to, partici- pating in, and returning from this event. I understand that heat, humidity, and the length of this course makes for an exhausting activity. I further state that I am in proper physical condition to participate in this event. I grant permission to all of the foregoing to use any photographs, motion picture recordings, or any other record of this event for any legitimate purpose. I realize this event will take place “rain or shine,” and that no refunds will be available under any circumstances. Signature __________________________________________________ Date _____________________ Donations: Credit card donations can be made online at www.lifechurch-stl.com (click on the 5-K icon). Cash/checks can be turned in on race day OR before or after any LIFECHURCH service.Alternatively, checks can be mailed to: LIFECHURCH 1416 Larkin Williams Road Fenton, MO 63026 (Registration must be received by June 7 to be guaranteed a shirt.) All checks should be made payable to LIFECHURCH. In the memo field of your check, be sure to include: “5-K Entry Fee” or, if supporting a fund-raiser “5-K” and the name of the runner/walker you wish to support.
- 21. Name Phone Address Donation Type Donation Amount 9 □ Cash □ Check $ 10 □ Cash □ Check $ 11 □ Cash □ Check $ 12 □ Cash □ Check $ 13 □ Cash □ Check $ 14 □ Cash □ Check $ 15 □ Cash □ Check $ 16 □ Cash □ Check $ 17 □ Cash □ Check $ 18 □ Cash □ Check $ 19 □ Cash □ Check $ Total Donation Amounts by category Cash Total $ Check Total Total (Add up check and cash amounts above. Credit card donations will be added into this amount $ 5‐K participants: Use additional sheets as necessary and turn all information and cash/check donations in together, in one envelope. Write your grand total of cash and checks (exclude online credit donations) on the outside of the envelope before turning it in. Thank you!.