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ASSIGNMENT ON STRATEGY
IMPLEMENTATION
SUBMITTED TO : DR PINKI SUBMITTED BY : MANJU
SUBJECT : STRATEGIC MANAGEMENT CLASS : M. COM 2nd YEAR 4th SEM
ROLL NO : 180010501037
INDIRA GANDHI UNIVERSITY MEERPUR (REWARI)
STRATEGY IMPLEMENTATION
DEFINITION : Strategy implementation refer to the execution of the plan and
strategies , so as to accomplish the long term goal of the organization . It convert
the opted strategy into the moves and actions of the organization to achieve the
objectives .
Simply put , strategy implementation is the
technique through which the firm developers , utilizes and integrates is structure ,
culture , resource , people and control system to follow the strategies to have the
edge over other competitors in the market .
Strategy implementation is the fourth stage of the strategic management process
, the other three being a determination of strategic mission, vision , and
objectives , environmental and organisational analysis ,and formulating the
strategy.
PROCESS OF STRATEGY IMPLEMENTATION
1) Building an organization , that possess the capability to put the strategies into
action successfully .
2) Supplying resources , in sufficient quantity , to strategy – essential activities .
3) Developing policies which encourage strategy .
4) Such policies and program are employed which help in continuous improvement .
5) Combining the reward structure ,for achieving the result .
6) Using strategic leadership .
The process of strategy implementation has an important role to play in the company
success . The process takes places after environmental scanning ,SWOT analyses
and ascertaining the strategic issues .
Prerequisites of strategy implementation
1) Institutionalization of strategy : First of all the strategy is to be institutionalized , in the
sense that one who framed it should promote or defend it in front of the members , because
it may be undermined .
2) Developing proper organizational climate : Organizational climate implies the
component of the internal environment , that includes the cooperation , development of
personnel , the degree of commitment and determination , efficiency , etc.
3) Formulation of operating plans : Operating plans refers to the action plans, decisions
and the programs , that take place regularly , in different part of the company .
4) Developing proper organizational structure : Organizational structure implies the way
in which different parts of the organization are linked together . It highlight the relationships
between various designation , positions and roles .
5) Periodic review of strategy : Review of the strategy is to be taken at regular intervals so
as to identify whether the strategy so implemented is relevant to the purpose of the
organization .
CHALLENGES TO STRATEGY
IMPLEMENTATION
1. Weak strategy : This is an opportunity to create a roadmap with broad by in and narrowed focus .
There should be distinct milestone, clear timelines , and precise roles for employees . If taking on a
large company wide initiative , it is better to start small to ensure goals are manageable and
achievable .
2. Ineffective training : A new strategic initiative will never get off the ground without the proper
training for employees who are expected to execute . There are many reasons companies skimp on
proper corporate and learning opportunities for employees , and we broke them down in an earlier
blog post .
3. Lack of resource : The most common direct costs of executing a new strategy are associated with
the consultant or board members brought in to plan , execute and provide training , as well as the
cost of any new associated technology .
4. Lack of communication : An effective communication plan must be initiated from the top down .
Transparent , honest communication is not only the quality of an effective organization , but it is a
necessary step for any new roll out. Lack of communication result in disjointed teams and
widespread uncertainty .
5. Lack of follow through: Truly , the execution of any strategy is never over . There
should be regularly scheduled formal review of the new strategy to review processes ,
ensure the plan is performing as designed, and make any necessary tweaks . We
suggest holding these meeting once a quarter .

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strategy implementation

  • 1. ASSIGNMENT ON STRATEGY IMPLEMENTATION SUBMITTED TO : DR PINKI SUBMITTED BY : MANJU SUBJECT : STRATEGIC MANAGEMENT CLASS : M. COM 2nd YEAR 4th SEM ROLL NO : 180010501037 INDIRA GANDHI UNIVERSITY MEERPUR (REWARI)
  • 2. STRATEGY IMPLEMENTATION DEFINITION : Strategy implementation refer to the execution of the plan and strategies , so as to accomplish the long term goal of the organization . It convert the opted strategy into the moves and actions of the organization to achieve the objectives . Simply put , strategy implementation is the technique through which the firm developers , utilizes and integrates is structure , culture , resource , people and control system to follow the strategies to have the edge over other competitors in the market . Strategy implementation is the fourth stage of the strategic management process , the other three being a determination of strategic mission, vision , and objectives , environmental and organisational analysis ,and formulating the strategy.
  • 3. PROCESS OF STRATEGY IMPLEMENTATION 1) Building an organization , that possess the capability to put the strategies into action successfully . 2) Supplying resources , in sufficient quantity , to strategy – essential activities . 3) Developing policies which encourage strategy . 4) Such policies and program are employed which help in continuous improvement . 5) Combining the reward structure ,for achieving the result . 6) Using strategic leadership . The process of strategy implementation has an important role to play in the company success . The process takes places after environmental scanning ,SWOT analyses and ascertaining the strategic issues .
  • 4. Prerequisites of strategy implementation 1) Institutionalization of strategy : First of all the strategy is to be institutionalized , in the sense that one who framed it should promote or defend it in front of the members , because it may be undermined . 2) Developing proper organizational climate : Organizational climate implies the component of the internal environment , that includes the cooperation , development of personnel , the degree of commitment and determination , efficiency , etc. 3) Formulation of operating plans : Operating plans refers to the action plans, decisions and the programs , that take place regularly , in different part of the company . 4) Developing proper organizational structure : Organizational structure implies the way in which different parts of the organization are linked together . It highlight the relationships between various designation , positions and roles . 5) Periodic review of strategy : Review of the strategy is to be taken at regular intervals so as to identify whether the strategy so implemented is relevant to the purpose of the organization .
  • 5. CHALLENGES TO STRATEGY IMPLEMENTATION 1. Weak strategy : This is an opportunity to create a roadmap with broad by in and narrowed focus . There should be distinct milestone, clear timelines , and precise roles for employees . If taking on a large company wide initiative , it is better to start small to ensure goals are manageable and achievable . 2. Ineffective training : A new strategic initiative will never get off the ground without the proper training for employees who are expected to execute . There are many reasons companies skimp on proper corporate and learning opportunities for employees , and we broke them down in an earlier blog post . 3. Lack of resource : The most common direct costs of executing a new strategy are associated with the consultant or board members brought in to plan , execute and provide training , as well as the cost of any new associated technology . 4. Lack of communication : An effective communication plan must be initiated from the top down . Transparent , honest communication is not only the quality of an effective organization , but it is a necessary step for any new roll out. Lack of communication result in disjointed teams and widespread uncertainty . 5. Lack of follow through: Truly , the execution of any strategy is never over . There should be regularly scheduled formal review of the new strategy to review processes , ensure the plan is performing as designed, and make any necessary tweaks . We suggest holding these meeting once a quarter .