This Lecture supports the community practice ethos of Strategic Management in sport businesses and local communities

1. Strategic Management Practice in
Community Sport
Lecture 3-070314
The conference and workshops

4. UPDATE!
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Meet as a group (weekly) and individually work on your
tasks…
Strategic role
Community meetings
Develop NOS
Start to complete the descriptor and think about your
presentation format
Begin to draft your strategy, add to the framework already
agreed!
Search for appropriate vocational resources
Start to discuss where your academic content would best
support your strategy
Visit your local community/Business regularly!!!

5. Great find by…
http://www.playleftwing.org/wp-content/uploads/2013/10/Community-Sports-Development.pdf

6. Vocational Resources:
Real-world Engagement
 Academic theory/frameworks
 Vocational Resources…
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Websites, Industry publications, Bloggs,
Internet articles etc.
 E.g. 1984 Olympic legacy
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7. West Leeds RFUC & RFU Strategy links
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8. The Legacy of the Sarajevo Winter
Olympics 1984

9. Zetra Ice Rink
1984 Olympic legacy

10. Live well play group for over 60s

11. Building a Paralympic business
for Ed Holt

12. Finns open playgrounds to adults

14. http://www.sportengland.org/sport-you/volunteers-andcoaches/volunteers/games-maker-legacy-continues/

15. Latest from the pitch…
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http://news.sportengland.org/IzaOgC7TH_
d238gJuHlKB1sZES5ub3R4etuRCCKWW20
/WebView.aspx
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You can sign up for a monthly email
service
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I found this here (useful for Greg and
Johnny’s group):
http://youtu.be/s2wQUoM0Qqg

19. Wooden Spoon legacy and fund raising..

22. Workshop guidance
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Structure
 Session plan, timed, referenced, variety and practiced!
Delivery style
 Will you talk all the time?
 Will the audience do all the talking?
 Somewhere in the middle but how?
 Lions to Lambs (will yours be like this)
My best experiences
 Styles of teaching on this course
 My old boss
 Colleague from school
 My old PE teacher etc.

24. Workshop guidance cont:
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Content
 Use the NOS elements to define some of your content!
 Be prepared to justify your choice
 Overview of your strategy
 Identify at least one inclusive theme or business
development focus
 Why is your theme important to the future of your
Sport/Business?
 Have you spoken to industry professionals about your
ideas or can you demonstrate literature support? i.e. I
don’t just want to see your ideas I need to see you’ve
tested them…do they work…what do industry
professionals think of them etc.

25. Workshop guidance cont:
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Active engagement throughout the conference
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Asking constructive questions
Participating in tasks and group discussions
Using the information for future employment and
asking questions of the keynote speakers
Amending your workshop with information gleaned
from others

26. THE WORKSHOP:
At the start…Welcome
 Identify yourself (introductions and focus area’s)
 What is the theme and purpose of your
presentation
 Briefly outline your chosen strategy and what is
to come
 What will be expected of the audience?
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27. Task:
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You have 5 minutes to think about something you have
contributed to your group so far?
Identify your academic framework/management tools…do
you plan on using more than 1?
Explain why you have selected this
What is your main content element within your
presentation?
What requirements do you have?
Then I’ll select a couple of people at random and we’ll hear
what they have to say!
It could be anything from your visit, your management
framework/ tool, your input on Face book, your NOS
discussion or some kind of resource that you’ve found?

28. Structure:
Have a beginning
 Introduction, outcome related, ‘real world
engagement’ and outline the session
 Develop a Middle
 Main focus related to you’re strategy, supported by
‘NOS’ elements and make it task orientated
 Evidence academic tools, literature and vocational
material
 Include activities
 Invite guests
 Plan a conclusion
 Leave a lasting impression and stimulate a thought
process…like…Lions to Lambs
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29. Public Speaking:
Be cool…
 …but confident
 Be prepared…
 …but lively
 Be professional…
 But…considered
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…above all…Be remembered

30. Developing the brand awareness of LRF

31. Communication:
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Communication link
Tone of your voice
 Emphasis on speech
 Use of humour
 Speed of speech
 Pronunciation
 Pitch
 Variety
 Motivational speech
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(Hind 1989)

32. People remember:
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10% of what the read
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20% of what they hear
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35% of what they see
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60% of what they hear and see (together)
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90% of what they do (interactively)

33. How do we learn
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Tell me and I forget
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Show me and I remember
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Involve me and I understand

34. Evidence…meeting 1

35. Interesting articles:
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http://www.tandfonline.com/doi/abs/10.1080/0965079070
1664021#.Uxh31xa5fzI
Ledwith, M. (2007). On being critical: uniting theory and
practice through emancipatory action research. Educational
Action Research, 15(4), 597-613.
http://www.playleftwing.org/wpcontent/uploads/2013/10/Community-SportsDevelopment.pdf
Hylton, K. (2013) Sport development: Policy, Process and
Practice. Abingdon. Routledge. (796.0941 SPO)

36. Audio Visual Aids:
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Overhead projector
Slide projector
Write on/off board
Chalk board
Flip chart
Video play-back
Video filming
Posters
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Hand-outs
Demonstration
Models
Audiotapes
CD’s
Image projection
Computer based
projections

37. The audience:
Don’t confuse them
 Don’t try to baffle them
 Don’t talk down to them
 Don’t be boring
 Do engage with them
 Do ask them what they think
 Do negotiate with them
 Do encourage them to get involved
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38. Technical Equipment
Be prepared…
 Get there early
 Set it up beforehand
 Check it
 Switch it on
 Switch it off
 Switch it on again
 Have a plan ‘B’
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39. Things to think about…
Lets get started…have you made a start yet?
 Arrange a ‘conference’ meeting
 Chat to other people
 Develop your workshop descriptors
 Recap workshop structure advice and examples
 Developing the detail of the descriptor and a
session plan
 Content delivery and sharing the 30 min slot
 Resource considerations
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40. “Nested” strategies
Leeds/Local
Council Strategy
Your
Community
Strategy
County/Regional
Strategy
Government
policy

41. Within the next 2 weeks:
Overview of each groups descriptor
 Have you started yours?
 Do you need help?
 Are you just looking for a dynamic section?
 How are you delivering your main content?
 What about variety?
 Have you applied detail?
 Have you applied ‘real world’ theory,
literature, NOS and academic tools
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42. Writing the strategy
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Mission ⇒ aims ⇒ objectives ⇒ actions
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Increasing level of detail to operationalise your
mission
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Actions include responsible parties, timescales,
resources
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Need to balance detail with readability/ utility
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Could someone else pick up the document and
implement it?

44. Next workshop
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Week 7 (21 March 2014)Lecture 4
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Next week is your last scheduled ‘realworld’ engagement week…make the most
of it…
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Read and locate appropriate resources
prior to that session