21. Price points need to be clear and tested
around the ‘offer price’
The labelling along the navigation bar needs to be ultra clear.
There should always be a clear
avenue back to the home page.
Every purchase action a
customer makes needs
to be clearly visible -
especially the shopping
basket.
22. Needs to be an avenue to find more information and an
easy path to purchase (is it a direct CTA (click to buy) or
select & checkout?
Is it clear/is there an area for returning/existing customers?
Is this area visible enough?
You don’t want people going back to the main navigation.
Also important to have a clearly placed search box on
your landing page.
23.
24.
25.
26.
27.
28. KPI’s
• CPA
• Site Visits
• Bounce Rates
• CTR’s
• CPC’s
• Profit Per Impression
• Impressions
• Google Position
• Cost Per View
45. Mobile future
Responsive web design project currently underway.
No need to tell everyone how important is but it is
important to understand how people are using various
devices e.g tablet to research and laptop to buy.
46. What’s next for UPC? Well, there’s plenty more on the Horizon…