This document provides guidance on effective video storytelling for non-profits and mission-driven organizations. It emphasizes the importance of focusing on authentic human stories that tug at heartstrings over strategy, using video as the richest medium for connecting with audiences. It recommends keeping stories simple, with a central protagonist, conflict, and resolution that demonstrates the organization's impact. The document also provides tips for planning multi-use videos, targeting the right audiences, embracing a story-first approach to content, and leveraging video across different fundraising and awareness campaigns.