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Video Storytelling:
Authenticity & Impact
PUSH THE
CONVERSATION
6162	is	a	video	production	and	marketing	firm	
that enables	mission-driven	clientsto	unite	
strategy	with	story	for	maximum	impact.
Strategy
On-point	messaging	ensuring	serving	larger	goals
Distribution
Engaging	the	right	audience	with	the	right	
message	at	the	right	time	on	the	right	platform
Content	that	cuts	through	the	noise
Emotional	Intelligence
OUR PHILOSOPHY
6162	Productions	
overview	video
INPUTS
AND
OUTPUTS
Emotionally	Engaging	Video
Make	your	message	"stickier"	by	tugging	at	
the	heart	strings
Media	Overload!
Difficult	for	content	to	stand	out	amongst	
competition
INPUTS & OUTPUTS
Missionas	Counterpoint
Impactwork can	inspire	and	reinvigorate	
audiences
Negative	Landscape	
Troubling	news	and	events	populating	our	
media	consumption
Video	Format
Richest,	most	comprehensive	medium	to	
communicate	your	message
Desire	to	Connect
Audiencesnow	connect	with	brands	on	a	
deeper	level
INPUTS & OUTPUTS
Authenticity
Lean	on	your	body	of	work
Sophisticated	Consumers	
Highly	attuned,	collective	BS	meter
STORY
FIRST!
Appetizer
Course
STORY FIRST
Keep	it	simple!
Emotional	hook
Central Story
STORY FIRST
Protagonist
Clients Donors Leadership
EVERY STORY NEEDS CONFLICT
MISSION
third	act	and	
call	to	action
STORY
first	2	acts
(emotional	hook)
VIDEO STRUCTURE
see the forest through the trees
STORY FIRST
”Traditional”	
Client	Story:	
Lambert	House
STORY FIRST
Non-Traditional:	
501	Commons
STORY FIRST
STORY FIRST EXERCISE
Fill	Out	“Story”	Section
Share With	Group
What	was	easy?	What	was	more	
challenging?	What’s	next?
STORY FIRST EXERCISE
WHOSE	STORY	DOES	THIS	
VIDEO	REPRESENT?
•Client/Participant
•Donor/Volunteer
/Board	Member
•Grantee
•Partners
•Other
WHAT	IS	THEIR	CONFLICT?
HOW	DOES	YOUR	
ORGANIZATION	HELP	
THEM	RESOLVE	THIS	
CONFLICT?
HOW	IS	THIS	STORY	
INDICATIVE	OF	YOUR	
LARGER	IMPACT?
STRATEGY
AND
IMPLEMENTATION
SET YOURSELF UP FOR SUCCESS
Embrace	the	pre-production	process	to	maximize	value
Planning
Create	multiple	videos	from	one	collection	of	footage
Multi-Use
Target	video	to	the	right	viewers	(donors,	advocates,	volunteers)
Audience
STRATEGY & IMPLEMENTATION
DO IT YOURSELF
STRATEGY & IMPLEMENTATION
iPhone
Composition
Sound!
Question/Answer	Interview	Format
Consider	Outsourcing	Editing
•Landscape	Mode
•Stabilize	(Tripod/Gimbal)
•Lavalier	mic
•Know	your	surroundings
Fundraising
Project	
Based
Event	
Ask
Awareness
STRATEGY & IMPLEMENTATION
Web	
Campaign
Commercial	
Campaigns
Tribute	
Video
Educational	
Content
Write	a	story	based	on	your	
organization’s	mission	and	clients
Scripted	video
Push the
Boundaries
STRATEGY & IMPLEMENTATION
Unique	format
Get	creative	and	try	concepts	
outside	of	the	interview	format
Branded	content
Weave	your	brand	identity	
throughout	the	narrative
VIDEO EXAMPLE
Jewish	Family	
Service
Faces	of	JFS
Thank you!
michael@6162productions.com
dana@6162productions.com

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501 Talks Tech: Video Storytelling for Impact by 6162 Productions