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Modern Data Management 
Achieve the Agility Demanded by Real-Time Business
Ready to Con-trol 
Your Rapidly 
Growing Data? 
Most companies have invested immense amounts of 
resources into controlling the growth of their data. Yet many 
are finding that the sheer amount of information is far too 
extensive to manage in real time. It’s also grown increasingly 
expensive to maintain, while being too slow to be a reliable 
resource for insights. 
Data challenges are growing significantly, forcing enterprises 
to rethink their data management strategy. 
Data for critical applications is 
estimated to grow 50% annually.1 
1Forrester Consulting study commissioned by SAP, “The Next Era of Data Architecture: Developing 
a Smart Data Management Strategy,” June 2014 
2
Traditional Data 
Management Is 
Inadequate 
Application, business intelligence, Big Data, cloud, mobile 
stacks: These are just some of the technology stacks that 
organizations have built, intended to improve business 
outcomes. But now they often fail to meet growing 
business requirements, causing organizations to run the 
risk of becoming fractured, broken, and lagging behind the 
competition. 
BI Stack 
Big Data 
Stack 
App Stack 
CRM Stack IOT Stack 
ERP Stack 
Source: Forrester Consulting study commissioned by SAP, “The Next Era of Data Architecture: 
Developing a Smart Data Management Strategy,” June 2014 
3
Siloed Stacks 
Slow Your 
Company Down 
Siloed stacks are unable to scale to support growing data 
volume and workloads, while simultaneously requiring 
significant resources to manage them, increasing IT cost, 
complexity, and security risks. 
Key data challenges that are driving the need to review 
current data architectures: 
• Siloed technology stacks have become complex and slow. 
• Real-time data delivery is turning out to be a challenge. 
• Next-generation apps are driving the need for faster data 
access. 
• Self-service data platform requirements are growing rapidly. 
4
Renewing and 
Rebuilding 
Resources 
Gearing up to make more data available in real time, many 
enterprises have started to support next-generation apps, 
analytics, and predictive analytics – the technology heart of 
today’s forward-thinking enterprises. 
According to IDC: 2 
46% of organizations have started using new analytic techniques 
41% have begun using new metrics 
27% have started using new data types 
Only 18% of companies have done none of the above 
46% 
41% 
27% 
18% 
Analytic Techniques 
New Metrics 
New Data Types 
None of the Above 
2IDC, “Driving Business Innovation with a New Generation of Real-Time Applications,” March 2014 
5
Future Data 
Access Free of 
Latency and 
Gridlocks 
More and more organizations are focusing on building a 
self-service data platform that reduces IT involvement while 
increasing agility, automation, and faster data access. 
This end-to-end platform lowers IT costs by collapsing and 
consolidating existing stacks, while refining and improving 
data storage, processing, and overall access for business 
users and employees. 
BI Stack 
Big Data 
Stack 
Common 
Stack 
CRM Stack IOT Stack 
ERP Stack 
Source: Forrester Consulting study commissioned by SAP, “The Next Era of Data Architecture: 
Developing a Smart Data Management Strategy,” June 2014 
6
The Next Era of 
Architecture 
Evolving technological systems, lower hardware costs, and 
innovation enable companies to consolidate and collapse 
their technology stacks, which creates a comprehensive, end-to- 
end, real-time data management architecture. 
These advances include: 
• Distributed in-memory fabric 
• Data virtualization 
• Big Data solutions 
• Data governance 
• Data streams and replication 
7
Real-Time 
Results 
In our hyperconnected world, speed is more critical than 
ever before. The digitalized landscape provides remarkable 
opportunities as well as demands. In every industry, the 
enterprises that succeed and stay ahead are those that can 
truly harness the power of data to identify opportunities, 
make quick decisions, and gain competitive advantage. 
8
Discover Your 
Integrated 
Solution 
Seek solutions that can collapse and consolidate 
technology stacks and integrate your data with an end-to- 
end data architecture to support your business data 
and applications in an agile and scalable approach. 
Read the Forrester Consulting study commissioned by 
SAP, “The Next Era of Data Architecture: Developing a 
Smart Data Management Strategy,” and get access to 
comprehensive resources and reports for the latest trends 
and best practices. 
DOWNLOAD FREE CONTENT 
© 2014 SAP AG or an SAP affiliate company. All rights reserved.

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Modern Data Management

  • 1. Modern Data Management Achieve the Agility Demanded by Real-Time Business
  • 2. Ready to Con-trol Your Rapidly Growing Data? Most companies have invested immense amounts of resources into controlling the growth of their data. Yet many are finding that the sheer amount of information is far too extensive to manage in real time. It’s also grown increasingly expensive to maintain, while being too slow to be a reliable resource for insights. Data challenges are growing significantly, forcing enterprises to rethink their data management strategy. Data for critical applications is estimated to grow 50% annually.1 1Forrester Consulting study commissioned by SAP, “The Next Era of Data Architecture: Developing a Smart Data Management Strategy,” June 2014 2
  • 3. Traditional Data Management Is Inadequate Application, business intelligence, Big Data, cloud, mobile stacks: These are just some of the technology stacks that organizations have built, intended to improve business outcomes. But now they often fail to meet growing business requirements, causing organizations to run the risk of becoming fractured, broken, and lagging behind the competition. BI Stack Big Data Stack App Stack CRM Stack IOT Stack ERP Stack Source: Forrester Consulting study commissioned by SAP, “The Next Era of Data Architecture: Developing a Smart Data Management Strategy,” June 2014 3
  • 4. Siloed Stacks Slow Your Company Down Siloed stacks are unable to scale to support growing data volume and workloads, while simultaneously requiring significant resources to manage them, increasing IT cost, complexity, and security risks. Key data challenges that are driving the need to review current data architectures: • Siloed technology stacks have become complex and slow. • Real-time data delivery is turning out to be a challenge. • Next-generation apps are driving the need for faster data access. • Self-service data platform requirements are growing rapidly. 4
  • 5. Renewing and Rebuilding Resources Gearing up to make more data available in real time, many enterprises have started to support next-generation apps, analytics, and predictive analytics – the technology heart of today’s forward-thinking enterprises. According to IDC: 2 46% of organizations have started using new analytic techniques 41% have begun using new metrics 27% have started using new data types Only 18% of companies have done none of the above 46% 41% 27% 18% Analytic Techniques New Metrics New Data Types None of the Above 2IDC, “Driving Business Innovation with a New Generation of Real-Time Applications,” March 2014 5
  • 6. Future Data Access Free of Latency and Gridlocks More and more organizations are focusing on building a self-service data platform that reduces IT involvement while increasing agility, automation, and faster data access. This end-to-end platform lowers IT costs by collapsing and consolidating existing stacks, while refining and improving data storage, processing, and overall access for business users and employees. BI Stack Big Data Stack Common Stack CRM Stack IOT Stack ERP Stack Source: Forrester Consulting study commissioned by SAP, “The Next Era of Data Architecture: Developing a Smart Data Management Strategy,” June 2014 6
  • 7. The Next Era of Architecture Evolving technological systems, lower hardware costs, and innovation enable companies to consolidate and collapse their technology stacks, which creates a comprehensive, end-to- end, real-time data management architecture. These advances include: • Distributed in-memory fabric • Data virtualization • Big Data solutions • Data governance • Data streams and replication 7
  • 8. Real-Time Results In our hyperconnected world, speed is more critical than ever before. The digitalized landscape provides remarkable opportunities as well as demands. In every industry, the enterprises that succeed and stay ahead are those that can truly harness the power of data to identify opportunities, make quick decisions, and gain competitive advantage. 8
  • 9. Discover Your Integrated Solution Seek solutions that can collapse and consolidate technology stacks and integrate your data with an end-to- end data architecture to support your business data and applications in an agile and scalable approach. Read the Forrester Consulting study commissioned by SAP, “The Next Era of Data Architecture: Developing a Smart Data Management Strategy,” and get access to comprehensive resources and reports for the latest trends and best practices. DOWNLOAD FREE CONTENT © 2014 SAP AG or an SAP affiliate company. All rights reserved.