Search Engine Optimization (SEO) is critical for every organization, as it will help increase your visibility on the web by making it more likely for people to discover you. If you aren't considering ways you can strengthen your website's SEO, you could be missing out on meeting new clients, volunteers, partners, or donors.
More than 90% of people begin their research process by using a search engine. This includes looking up what to buy, where to eat, and where to donate. The proliferation of mobile devices (and now voice-activated personal assistants) is changing how people use search engines. Competition is increasing and learning how SEO works is more critical than ever.
These slides provide a beginner-level discussion about how to approach your SEO strategy and research process. We will talk about essential terminology, process steps, and tools.
We will learn about:
- How search ranks get developed
- How recent algorithm changes affect search results
- How to organize keyword research
- How to come up with SEO-friendly blog ideas
- The tools and capabilities you'll need on your team
Meet the Presenter
Brian Childs is a Training Program Manager at Moz. Moz is a leading developer of Search Engine Optimization (SEO) software and is based in Seattle. Prior to Moz, Brian was the co-founder of a digital marketing agency, led corporate strategy for GE, and was a product manager on big data solutions. Prior to his work in marketing roles, Brian worked in International Development for the United Nations in Afghanistan, Pakistan, and Iraq.
Keep Your Website Relevant - Brown Bag Presentation501 Commons
Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
Overview of websites for nonprofits including how websites work, content management systems, Wordpress, Google Sites, and best practices for any nonprofit website.
What You Should Do For Your Website in the Next 6 to 9 Months501 Commons
Websites are crucial for a nonprofit's work. Unfortunately, we live in a time when a harmful security breach can be right around the corner. Do you have a plan for recovering from such a breach? How can you speed up your site and help make it more secure at the same time? How do you make your site work well, no matter what device it is viewed on?
Your website is essential for engaging supporters, volunteers, and—in many cases—the people you serve. Adaptability is key for making sure these people can access your website at all times, and there are so many nonprofit website experts out there telling you what you must do.
In this free 501 Talks Tech training, we’ll cover three top areas we believe you need to give attention to soon that will have the greatest positive impact on your organization in the near future:
- Website security and backup
- Website performance improvement
- Responsive website design
Some of the specific topics you will learn about in this training include:
- Simple ways to protect your website from a security breach
- What to do when a security breach happens
- Backing up your website and data
- Content delivery networks and other methods for improving website performance
- Responsive website design
This training is intended for those with a basic understanding of website design and security.
Keep Your Website Relevant - Brown Bag Presentation501 Commons
Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
Overview of websites for nonprofits including how websites work, content management systems, Wordpress, Google Sites, and best practices for any nonprofit website.
What You Should Do For Your Website in the Next 6 to 9 Months501 Commons
Websites are crucial for a nonprofit's work. Unfortunately, we live in a time when a harmful security breach can be right around the corner. Do you have a plan for recovering from such a breach? How can you speed up your site and help make it more secure at the same time? How do you make your site work well, no matter what device it is viewed on?
Your website is essential for engaging supporters, volunteers, and—in many cases—the people you serve. Adaptability is key for making sure these people can access your website at all times, and there are so many nonprofit website experts out there telling you what you must do.
In this free 501 Talks Tech training, we’ll cover three top areas we believe you need to give attention to soon that will have the greatest positive impact on your organization in the near future:
- Website security and backup
- Website performance improvement
- Responsive website design
Some of the specific topics you will learn about in this training include:
- Simple ways to protect your website from a security breach
- What to do when a security breach happens
- Backing up your website and data
- Content delivery networks and other methods for improving website performance
- Responsive website design
This training is intended for those with a basic understanding of website design and security.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
Energize Your Business with SharePoint! - #SPSSVDavid Samoranski
Learn how to accurately capture business requirements from end users and content owners to create a SharePoint strategy that meets expectations and delivers results. See how a customized demonstration of SharePoint capabilities can get users excited and stakeholders interested in learning more about the possibilities. We will learn how to quickly prioritize business needs and recommend the best bang for the buck to your customers. This session will help you understand how to work with users and stakeholders to successfully gather and prioritize business requirements that get people excited.
Search habits history
When people search online, they are signalling information about themselves: what they are looking for, when, and in what context.
We feed Google our requests and Google tries to be human by analysing our behaviour and feeding back relevant results.
Understanding the history of search habits can increase the value of search for your company.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
You can read all about ideal governance models that should work, but what does it really take to run a website in higher ed? This study researched staff structures, roles, and skills at colleges and universities so we could share real examples of how day-to-day website management gets done across higher ed.
Digital hoarding is driving away users and killing conversionKate Wehner
Digital hoarding is real. When websites are a cluttered, hot mess, users can’t figure out what’s important—and neither can Google. Learn how to diagnose and treat digital hoarding, so that you can focus on your content, optimize your site for search engines, and improve conversion rates.
Understand how digital hoarding affects SEO and conversion rates.
Determine what content belongs on your website, and what can go.
Learn best practices for archiving content on your current website.
How to optimize your nonprofit website like a bossWhole Whale
Presentation from NTEN + AdCouncil Webinar
Discuss the ins and out of website metrics and strategies for nonprofits. He’ll also share some lessons learned while he was CTO of Do Something, where he helped build their community of over 1.5 million young people. This webinar is hosted in partnership with the Ad Council, and is free of cost to attend.
Key Takeaways:
Setting up the right metrics to properly track and analyze what’s most important to your organization
The joys and pitfalls of email capture
The finer points of A/B testing
From Bad to Worse to Nearly Perfect: Making Large Scale IA Changes to a Live ...Kelsey Peters
What happens when you combine two previously separate subsites into one? A little chaos and a lot of broken links. In the fight between decentralization and centralization, issues of duplication and IA standardization are front and center.
In this case study, Zoe Barker Jacobs and Kelsey Peters explain how DePaul University took a live college site's biggest content problem head-on. They will share lessons learned about content auditing, mitigating issues when making large-scale changes in a live site, and how this project helped spread the word on governance at their institution.
Learn how to plan for a large-scale IA change, why duplicate content is not only bad for SEO but can lead to legal trouble and that instituting governance may not be so scary after all.
(Presented at Confab Higher Ed, 11/16/16)
Optimising AJAX Applications for Organic SearchJudith Lewis
This deck is from #LAC2016 where I stepped in last minute to do a session on optimising AJAX for organic search pitched at beginner level with expectation some intermediate level. Well received by audience it seemed as no one walked out after the TL;DR ;-)
How Does an Organization Manage Hundreds of Sites?dotCMS
Traditionally, organizations of all sizes have managed their Web properties in a largely ad-hoc manner. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to both Web Operations and web content management. This presentation from Gilbane Conference Boston 2011 discusses the important aspects of web operations, from strategy to governance and execution. It takes an in-depth look at a case study of the largest multi-tenant implementation of public-facing websites in the healthcare industry.
Presented by: John Scudder (Director, Communication & Design Services, Hospital Corporation of America)
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
Energize Your Business with SharePoint! - #SPSSVDavid Samoranski
Learn how to accurately capture business requirements from end users and content owners to create a SharePoint strategy that meets expectations and delivers results. See how a customized demonstration of SharePoint capabilities can get users excited and stakeholders interested in learning more about the possibilities. We will learn how to quickly prioritize business needs and recommend the best bang for the buck to your customers. This session will help you understand how to work with users and stakeholders to successfully gather and prioritize business requirements that get people excited.
Search habits history
When people search online, they are signalling information about themselves: what they are looking for, when, and in what context.
We feed Google our requests and Google tries to be human by analysing our behaviour and feeding back relevant results.
Understanding the history of search habits can increase the value of search for your company.
Natalie Mott - Common SEO myths and misconceptionsSearchNorwich
Natalie will talk through common SEO myths and misconceptions. This talk is designed to quash some of the weirder SEO rumours, answer some of the common queries that SEO suppliers/managers receive from clients and stakeholders, allay fears about mysterious penalties that Google may or may not inflict on your site and help you make informed decision about how to best proceed with your SEO project.
You can read all about ideal governance models that should work, but what does it really take to run a website in higher ed? This study researched staff structures, roles, and skills at colleges and universities so we could share real examples of how day-to-day website management gets done across higher ed.
Digital hoarding is driving away users and killing conversionKate Wehner
Digital hoarding is real. When websites are a cluttered, hot mess, users can’t figure out what’s important—and neither can Google. Learn how to diagnose and treat digital hoarding, so that you can focus on your content, optimize your site for search engines, and improve conversion rates.
Understand how digital hoarding affects SEO and conversion rates.
Determine what content belongs on your website, and what can go.
Learn best practices for archiving content on your current website.
How to optimize your nonprofit website like a bossWhole Whale
Presentation from NTEN + AdCouncil Webinar
Discuss the ins and out of website metrics and strategies for nonprofits. He’ll also share some lessons learned while he was CTO of Do Something, where he helped build their community of over 1.5 million young people. This webinar is hosted in partnership with the Ad Council, and is free of cost to attend.
Key Takeaways:
Setting up the right metrics to properly track and analyze what’s most important to your organization
The joys and pitfalls of email capture
The finer points of A/B testing
From Bad to Worse to Nearly Perfect: Making Large Scale IA Changes to a Live ...Kelsey Peters
What happens when you combine two previously separate subsites into one? A little chaos and a lot of broken links. In the fight between decentralization and centralization, issues of duplication and IA standardization are front and center.
In this case study, Zoe Barker Jacobs and Kelsey Peters explain how DePaul University took a live college site's biggest content problem head-on. They will share lessons learned about content auditing, mitigating issues when making large-scale changes in a live site, and how this project helped spread the word on governance at their institution.
Learn how to plan for a large-scale IA change, why duplicate content is not only bad for SEO but can lead to legal trouble and that instituting governance may not be so scary after all.
(Presented at Confab Higher Ed, 11/16/16)
Optimising AJAX Applications for Organic SearchJudith Lewis
This deck is from #LAC2016 where I stepped in last minute to do a session on optimising AJAX for organic search pitched at beginner level with expectation some intermediate level. Well received by audience it seemed as no one walked out after the TL;DR ;-)
How Does an Organization Manage Hundreds of Sites?dotCMS
Traditionally, organizations of all sizes have managed their Web properties in a largely ad-hoc manner. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to both Web Operations and web content management. This presentation from Gilbane Conference Boston 2011 discusses the important aspects of web operations, from strategy to governance and execution. It takes an in-depth look at a case study of the largest multi-tenant implementation of public-facing websites in the healthcare industry.
Presented by: John Scudder (Director, Communication & Design Services, Hospital Corporation of America)
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Understanding how the search engines work and our process for evaluating SEO performance.
Learn the importance of SEO compared to other forms of online traffic such as paid search and social media.
For more information please visit us at http://jagdigital.com.au/
Optimizing Your Website for Organic SearchBenj Arriola
Optimizing Your Website for Organic Search presentation at the eMarketing Association Conference 2014 (eM14) at the Marriott Hotel Union Square, San Francisco, California. Presented on March 25, 2014.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Project Management for Nonprofits- 501 Commons Tech Talk501 Commons
Every organization needs strong project management practices to help drive their missions forward. This training will cover free or low-cost easy-to-use technology tools that can help you collaborate better as a team. You will also learn what makes a successful project manager, as well as the "big picture" of project management.
This training is suitable for those interested in pursuing project managment, as well as experienced project managers who are seeking avenues for making improvements.
Social Network Analysis: Mapping Your Nonprofit's Connections501 Commons
Your nonprofit’s network is much larger than you might realize. When you consider the people your staff, volunteers, donors, partners, and board members all have connections with, think about the beneficial relationships you might be missing out on!
Your new collaborator, major gift prospect, high level volunteer, dynamic board member, or like-minded policymaker could be only a few degrees of separation away. But how would you know that unless you had a way of seeing this untapped relational network clearly mapped out?
This fast-paced, two-hour 501 Talks Tech session will explore “Social Network Analysis,” a process of visually diagramming your interpersonal network, direct and indirect connections, and opportunities that can come about from being aware of this data. Creating your very own network map can inform you about how you can better leverage your relationships toward improving your programs, operations, fundraising, recruiting, and marketing.
The technology focus will be on NodeXL, an open-source Microsoft Excel plugin that can help you improve your knowledge of the connections that are sitting right under your nose.
At this workshop, we will:
- Explore why Social Network Analysis matters to nonprofits
- Understand what a Network Map is, and how to decode one
- Follow a step-by-step tutorial to source, load, visualize, and analyze network data
- Allow adequate time for questions and practice
- Show pathways for additional learning and development
From fundraising to programs, from advocacy to evaluation, Tableau Foundation helps nonprofits make a bigger impact with their data. Thanks to the new Tableau for Non-profits program, most small nonprofits qualify for free copies of Tableau Desktop.
All organizations – even small ones! – have a vast amount of data at their disposal. But this data doesn't have to be confusing or useless. It can help you make informed decisions on program development, fundraising campaigns, reporting, and strategic planning. Tableau helps nonprofits use their data to change communities.
This “Getting Started” session will introduce nonprofit staff and leadership to Tableau’s powerful, easy-to-use business intelligence software. Through the session, attendees will learn how to:
- Understand the importance of data visualization for evaluation and storytelling purposes
- Connect to their organization's data on a PC, a server, in the cloud, or on the web
- Build compelling visualizations, dashboards, and storypoints
- Use quick filters to explore the intricacies of their data
- Share their data both inside and outside their organization
This is designed to be a beginner’s workshop, but if you’d like to get a head start on finding out why understanding data can be the key to building a stronger organization, check out Tableau's training videos at tableau.com/learn/training.
Meet the Presenter
Jason Schumacher is the Tableau Foundation’s program manager. He runs the Tableau Service Corps, the Foundation’s skilled volunteering initiative, as well as licensing programs for nonprofits. Previously, Jason ran Tableau’s academic programs, acting as a PM, trainer, and marketer. Before joining Tableau in 2012, Jason worked with data at a healthcare marketing agency, while asking himself the question “why am I not using Tableau for this?”
Agile Project Management for Nonprofits501 Commons
Are you looking for ways to remove dysfunctions, waste, and inefficiencies in your non-profit organization? Whether it is a technology or a non-technology project for non-profits, this quick introduction to “Agile” – a modern project management approach can help you get more done more efficiently with full engagement of your team and stakeholders.
In this workshop you will learn how Agile has caused tremendous disruption and innovation in today’s networked global economy and what are the future possibilities. You will specifically learn how to adopt Agile practices to do twice more in less than half the time at your non-profit organization. Agile practices are aimed at responding to changing organizational demands by reducing waste, incorporating program improvements more quickly, and working collaboratively.
Agile is a mindset and it requires a mind shift from individual performance to team progress. It emphasizes the ability to adapt to changes and provide organizations the framework to adapt in a predictable way with a minimal amount of waste, such as from over planning. In Agile, teams incorporate frequent feedback, from both internal and external stakeholders, and work in short iterations, with the goal always to get something viable in front of an individual for feedback. Everyone works as one team to get work done.
Specifically, participants will learn the benefits of Agile, how to become Agile, the role of a team in a scrum environment, and an overview of scrum roles.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
501 Talks Tech: WordPress + Social Media = Engagement501 Commons
Connecting with your audience through social media is no longer just a "maybe" activity. But who has time to constantly create content for Facebook, Twitter, Google+, or whatever the next hot site is? Let experts Mike Brogan and Mark Root-Wiley show you how to make your WordPress-based website be the hub of your online activity, and automate your social efforts. Save time and energy, and deepen your engagement.
Sharepoint for Nonprofits: Introduction501 Commons
A Walkthrough of Real World Deployment
Now that you are up and running on Office365, are you wondering if SharePoint can help your organization better collaborate? Is email your org's primary means of sharing files? Not quite sure what SharePoint is? Wondering what it takes to build a useful SharePoint site? Hoping to decommission your local file server or Dropbox shared accounts? This presentation will walk through the business and technical steps taken at Habitat for Humanity SKC to deploy SharePoint in a mid-sized nonprofit.
Topics to be covered:
SharePoint functional overview. What is it and what can it do for me? Brief comparison with similar products.
Structuring sites and subsites.
Security considerations. Internal and external sharing. How do I control and monitor access?
Document libraries. Custom views. Using folders vs. search.
Data preservation.
Syncing files locally. Limits and tradeoffs.
Reaching nirvana – any document on any device, anywhere in a secure environment?
How to involve your team in design and deployment. How to manage a deployment.
Project overview at Habitat for Humanity. What worked? What didn't work?
Hidden costs? Training? Internet upgrade? Storage fees? Local PC upgrades?
Benefit from the experience of a recent deployment, and make a more informed decision about whether SharePoint is a good fit for your organizational needs.
About the presenter:
Kevin Phaup is an independent software consultant who has advised dozens of local non-profits in Seattle and Portland over the years primarily as a volunteer. He works closely with Social Venture Partners. He enjoys providing targeted technical and business advice, and hands-on work building successful IT solutions.
Nonprofits are undergoing a trend of increased transparency, accountability, and information-sharing. Institutional funders require data demonstrating need and impact, policy-makers rely on data to guide their course and decision-making processes, and media and donors demand more transparency. This workshop will show you how you can use this trend to your advantage.
In this training session you will learn to find data that can help promote your cause and turn it into meaningful communication. What you create can be used to guide internal efforts, inform policy-makers and media, and/or support fund seeking from institutional funders and donors.
The workshop will take you from data to story in 90 minutes including.
1. Where to find data that supports your cause
2. How to prepare your data using Excel (Including shortcuts and tips)
3. How to find meaningful insights in your data
4. Publishing engaging stories based on your data using LiveStories and Haiku Deck
About the presenter: Anders Maul has a background in marketing and international business. Anders worked for 5 years in business controlling for a large pharmaceutical company where he managed and analyzed $100M+ budgets and spent "a lot of time" looking at Excel spreadsheets. Anders Maul currently works for LiveStories, a technology startup that helps nonprofits, foundations, and governments to become more data-driven.
Project Scheduling for Successful Outcomes501 Commons
Project management touches every part of your organization. While each project is different, they all share common strategies to achieve successful outcomes. Poor project management can lead to wasted resources and unnecessary stress on your organizational staff that is already working at 110%. In this workshop you will:
Understand common project management terms regarding creating a project schedule
Learn how to create a work breakdown structure to reflect the scope of project work
Practice developing a project schedule using a project scheduling template based on Excel.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
3. Brian Childs
@thegrowthpilot
● Co-Founder of Marketing Agency
● Competitive Intelligence & Strategy
● Product Manager
● Chief Pilot for UN in Afghanistan
● Reconnaissance Pilot in Iraq
4. Intro to SEO
1. Keyword Research
2. SEO Site Audit
3. On Page Optimization
4. Link Building Strategies
5. Tracking & reporting on SEO
moz.com/training
SEO Bootcamps Additional learning
opportunities
In House Training
Office Hours
5. For today:
● What is SEO?
● Content rankings factors
● Link equity ranking factors
● Recent changes to search algorithms
● Simple research & optimization strategies
13. http://backlinko.com/google-ranking-factors
Over 200 signals are
used by Google search
algorithms to develop
SERP rank
● Backlinks
● Anchor text
● Page load speed
● Age of domain
● Keyword in domain
● Keyword in title
● Keyword in description
● Content length
● Image optimization
● URL
● Domain name
● Page depth
● Trust scores
● Site architecture
● Site usability
● Link diversity
● Readability
● Authorship
Primary ranking signals
14. http://backlinko.com/google-ranking-factors
Over 200 signals are
used by Google search
algorithms to develop
SERP rank
● Backlinks
● Anchor text
● Page load speed
● Age of domain
● Keyword in domain
● Keyword in title
● Keyword in description
● Content length
● Image optimization
● URL
● Domain name
● Page depth
● Trust scores
● Site architecture
● Site usability
● Link diversity
● Readability
● Authorship
Primary ranking signals
Influenced by
keyword strategy
19. Quality rater guidelines
Fall 2015
Google published “Search Quality
Rater Guidelines” following a leak
of similar documentation
● Document used by human reviewers
● Details how they should grade sites
● Impacts search rank potential
21. Trust ranking signals
Ownership
“Satisfying website information
and/or information about who is
responsible for the website or
satisfying customer service
information … ”
Google Quality Rating Guidelines: http://bit.ly/2oyvW0f
23. Trust ranking signals
Transaction security
Transaction Layer Security (TLS)
and HTTPS is already a ranking
factor … expected to become more
important over time
https://moz.com/blog/https-tops-30-how-google-is-winning-the-long-war
25. External inbound links are a huge signal
Factors associated with links consistently
appear to contribute to the likelihood of
ranking high in search results
● Authority of linking domain
● Trust of linking domain
● Anchor text
● Placement on page
29. Link terminology
“Followed links”
Links that are crawled and indexed by
search engines when they pass from
one page to another
“No-follow links”
Search engines do not index the page on
the far site of the link
Vs.
Endorsement of the linked page
“Passes equity”
Does not endorse linked page
“No link equity”
30. How to measure value of inbound links
A B
C
? ?
http://www.londonclimbingguide.com andy-kirkpatrick.com
coldmountainkit.com
31. PA and DA
DA - Domain Authority
● “Accumulation of Page Authority ranks”
● Contributes to Page Authority
● Use when you don’t have a specific linking
page in mind … or new page will be created
PA - Page Authority
● Authoritativeness of each individual page
● Most relevant when attempting to build a link
from a specific page
● Pages compete in SERPs, not necessarily
domains
Vs.
32. Who provides more equity?
A B
C
? ?
http://www.londonclimbingguide.com andy-kirkpatrick.com
coldmountainkit.com
33. Who provides more equity?
A B
C
?
http://www.londonclimbingguide.com andy-kirkpatrick.com
coldmountainkit.com
DA 13
PA 26
34. Who provides more equity?
A B
C
http://www.londonclimbingguide.com andy-kirkpatrick.com
coldmountainkit.com
DA 13
PA 26
DA 36
PA 40
35. Who provides more equity?
A B
C
http://www.londonclimbingguide.com andy-kirkpatrick.com
coldmountainkit.com
DA 13
PA 26
DA 36
PA 40
36. Follow Google’s Webmaster Guidelines
https://support.google.com/webmasters/answer/35769
TL;DR:
The search engines have seen it all
40. Improved indexation
2010: Caffeine
● Indexation structure was changed
● Freshness of new articles
● Indexation of images, videos, and other content
https://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
42. Improved quality
2011: Panda
● Reduce “thin content” from top results
● Penalize sites with too much advertising
● Updated value measurement of external
inbound links
https://moz.com/blog/hummingbird-unleashed
43. Spam reduction
2012: Penguin
● Rewrote spam filtering system
● Penalized sites deemed spammy, even if the
content changed since last indexation
● Measurement of spam became more targeted
to pages rather than entire sites
44. Improved contextual search
2014: Hummingbird
● Major rewrite of algorithm post-Caffeine
● Better identification of lexical similarity
between words
● Rank for “topics” not “keywords”
45. Artificial Intelligence
2015: RankBrain
● First 100% post-Hummingbird algorithm
● Worldwide application … not language-specific
● Infers meaning from ambiguous searches
49. User wants to get to a
website where there
will be more
interaction
e.g. buying something,
downloading
something, signing up
or registering etc.
User is looking for a
specific bit of
information.
e.g. how to bake a
cake, how to use excel,
how tall is the Statue
of Liberty
User is looking to reach
a particular website.
There's only one likely
destination that they're
looking to reach
Transactional Informational Navigational
https://moz.com/blog/revisiting-navigational-informational-transactional-search-post-pagerank
Do Know Go
51. User wants to get to a
website where there
will be more
interaction
e.g. buying something,
downloading
something, signing up
or registering etc.
User is looking for a
specific bit of
information.
User is looking to reach
a particular website.
There's only one likely
destination that they're
looking to reach
Transactional Informational Navigational
https://moz.com/blog/revisiting-navigational-informational-transactional-search-post-pagerank
50-80%
Do Know Go
81. Buyer Journey stages
PurchaseAwareness Consideration Decision
Which phase do your keywords align with?
Learning how to define
the problem
Researching different
solutions
Comparing providers of
preferred solution
98. Use heading tags
Heading tags (“H-tags”) are used to define
sections of a page
● Use related topic keywords in subheadings (H2,
H3, etc)
● Treat headers as section titles, defining the
content of the page
● Think of them as chapters in the same story
https://moz.com/community/q/how-to-peroperly-use-h1-h2-and-h3-tag-on-your-website
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