This is a presentation I did for an EWI Chapter (Exec Women International) and #InboundMarketing and #SocialMeda. November 2015

1. STOP PITCHING!
www.SOCIALVENTION.com

2. Then

4. InBound Marketing

7. Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

8. Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

9. HOPE is *NOT*
a strategy!

10. Biz Goals
Fan Base
=
Distribution

11. Sales Funnel

12. 80 / 20 Rule

13. Content is KING

14. Content Calendar
~ Facebook Posts (1-2 a day)
~ 3-4 Social Media Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

15. What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

16. Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Instagram ~ Viral Polaroid
YouTube ~ Bite-Size TV

17. Be where your customers are!
~ Most frequently checked website
~ 1 in 4 on Facebook (Pew Research)
~ 1.32 Billion Users (14% INCREASE!)
~ 4.6 Billion “likes” (67% INCREASE!)

18. 90% DON’T Come Back
Value! Value! Value!

19. Value #1
Information

20. Value #2
Monetary

21. Engagement

22. It’s NOT LogoBook!

23. Targeted Ads (PAY TO PLAY)
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

24. Twitter ~ Cocktail Party

25. ~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

26. Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

27. Create #Buzz!

28. Customer Service

29. LinkedIn ~ Board Room

30. Company Profile

31. LinkedIn
Add Contacts

32. LinkedIn
Join Groups

33. Pinterest ~ Bulletin Board
80%
Women

34. Pinterest Boards

35. Instagram
300+ Million Monthly Users:
Teens & Millennials (18-34) ~ 34%
Online Adult Females ~ 20%
Online Adult Males ~ 15%

36. Branding

37. Be An Expert

38. Create Emotion

39. Get Attention

40. ~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

41. ~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Customer desires

42. When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

44. For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVention
Twitter - @CindyWMorrison
Instagram - @CindyWMorrison
YouTube.com/CindyWMorrison