Creating An Integrated Social Media Strategy

Creating an integrated social media strategy,[object Object],Presented by:,[object Object],Lawrence Clarke,[object Object],Head of Consultancy,[object Object]

communications,[object Object],What is a social media strategy?,[object Object]

Anyone from the communications department?,[object Object],Who’s from marketing?,[object Object],Should the marketing department own the social media strategy?,[object Object],Who has a social media policy?,[object Object],Anyone from customer service?,[object Object],Any CEO’s?,[object Object],… or PR?,[object Object]

Am I talking to the right people?!,[object Object],22% of marketers in organisations including Coca-Cola, RBS and the COI view social media as a core element of their marketing strategy, according to a study this year by the Internet Advertising Bureau (IAB).,[object Object],Just 22% of those surveyed said that social media forms a major part of their promotional strategies. Meanwhile, many marketers are confused about the role the channel should play in their company's plans.,[object Object],33% of respondents believe that some responsibility for social media lies with the PR department12% that the research department should be involved 7% that IT is best placed to deal with social-media strategies.,[object Object]

How many of you use Facebook to stay in touch with friends?,[object Object],How many of your CEOs blog?,[object Object],How many of you Tweeted within the last 24 hours?,[object Object]

Who is most like your CEO?,[object Object]

A social media reality check - blogs,[object Object],Technorati has been tracking over 133 million blog records worldwide since 2002. ,[object Object],95% of the top 100 US newspapers have reporter blogs – here it’s closer to 100 %.,[object Object],Four of the top ten entertainment sites are blogs.,[object Object],66% of bloggers are male 18-44 year-olds. 40% have graduate degrees 33% have an income above £50k.,[object Object]

A social media reality check - Facebook,[object Object],16%+ of Facebook users are under 18,[object Object],The largest group at 54% is between 18-24,[object Object],The fastest growing group is between 35-54,[object Object],The average Facebook user has 5 friends,[object Object]

A social media reality check - Twitter,[object Object],5% of Twitter users generate 74% of all messages,[object Object],Of this 5%, 32% are generated by machine bots ,[object Object],80% of all Twitter accounts have fewer than 10 followers,[object Object],30% of Twitter accounts have no followers at all ,[object Object],More than 60% of Twitter users fail to return the following month ,[object Object],Only 4.4% of Twitter visitors are younger than 18,[object Object]

“How Twitter has helped me grow personally”,[object Object],For Tony Hsieh it comes down to these four things:,[object Object],Transparency & Values: ,[object Object],Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for ,[object Object],Reframing Reality: ,[object Object],Twitter encourages me to search for ways to view reality in a funnier and/or more positive way ,[object Object],Helping Others: ,[object Object],Twitter makes me think about how to make a positive impact on other people’s lives ,[object Object],Gratitude: ,[object Object],Twitter helps me notice and appreciate the little things in life ,[object Object]

90% are readers,[object Object],9% contribute rarely,[object Object],Less than 1% contribute regularly,[object Object]

brand,[object Object],communications,[object Object],What is a social media strategy?,[object Object]

“Your culture is your brand”,[object Object],Deliver WOW Through Service,[object Object],Embrace and Drive Change,[object Object],Create Fun and A Little Weirdness,[object Object],Be Adventurous, Creative, and Open-Minded,[object Object],Pursue Growth and Learning,[object Object],Build Open and Honest Relationships With Communication,[object Object],Build a Positive Team and Family Spirit,[object Object],Do More With Less,[object Object],Be Passionate and Determined,[object Object],Be Humble,[object Object],“We’ve formally defined our culture in terms of 10 core values” Tony Hsieh CEO ,[object Object]

Customer service,[object Object],brand,[object Object],communications,[object Object],What is a social media strategy?,[object Object]

How do you measure your customer service?,[object Object],Does it take many steps before a customer can talk to a customer service person?,[object Object],Do you use a script? ,[object Object],Are conversations timed? ,[object Object],Are customer service goaled to up-sell?,[object Object],Are they discouraged from recommending a competitor? ,[object Object],Answer “Yes” to any of these questions and you’re not ready for social media,[object Object]

The integrated approach,[object Object]

Our clients’ communities,[object Object]

“…the support and exchange of advice and strategies is worth its weight in gold. If you look at ,[object Object],some of the past posts on this forum you will find that we have parents who live close enough ,[object Object],to each other and who have met (through this forum) and now meet up for coffee and chats ,[object Object],and whose children are now friends with each other.”,[object Object],Josie - member of the TalkAboutAutism online community,[object Object]

Defineyour unique proposition ,[object Object],Understanding the place of social media,[object Object],Developyour skills and your ROI ,[object Object],Diagnoseyour assets and your needs ,[object Object],Designyour new web brand,[object Object],Deliverthe build,[object Object]

Creating An Integrated Social Media Strategy

Creating An Integrated Social Media Strategy

Recommended

More Related Content

What's hot

What's hot(20)

Viewers also liked

Viewers also liked(8)

Similar to Creating An Integrated Social Media Strategy

Similar to Creating An Integrated Social Media Strategy(20)

Recently uploaded

Recently uploaded(20)

Creating An Integrated Social Media Strategy