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TRITON RAW INSTAGRAM
STRATEGY PLAN
Created by Raven Davis
8.4.2016
WHO IS THE TRITON RAW MAN?
 The Triton Raw man is from North America, and holds a strong interest
in luxury international...
OBJECTIVE
 Create a Triton Raw Instagram, separate from the Triton
Instagram, bringing brand awareness, press opportuniti...
WHO IS THE OVERALL TRITON RAW
AUDIENCE?
 Male
 American and International
 Between the age of 18-25
 Middle/Upperclass...
HOW DOES INSTAGRAM PLAY A ROLE IN
TRITON RAW’S BRAND AWARENESS AND
SALES OPPORTUNITIES?
 Instagram has more users that fi...
EXAMPLES:
 Instagram Post #1: Triton Raw’s top 5 MTV VMA red carpet looks, that
resemble the Triton Raw Man. Check out ou...
EXAMPLES:
 Once we have raised a significant amount of engagement,
social media followers, and have concluded how are str...
WHAT ARE SOME EXAMPLES OF TOOLS WE
CAN USE TO MEASURE THE TRITON RAW
INSTAGRAM?
 UnionMetrics
 Iconosquare
 Sprout Soci...
COMPETITOR RESEARCH
 CONFIDENTIAL
COMPETITOR RESEARCH
 CONFIDENTIAL
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TRITON RAW INSTAGRAM - STRATEGY PITCH

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TRITON RAW INSTAGRAM - STRATEGY PITCH

  1. 1. TRITON RAW INSTAGRAM STRATEGY PLAN Created by Raven Davis 8.4.2016
  2. 2. WHO IS THE TRITON RAW MAN?  The Triton Raw man is from North America, and holds a strong interest in luxury international automobiles, cool music like hip-hop, rock & roll or alternative.  The Triton Raw man likes to travel with his girlfriend, go to trendy bars and hotspots, attend fancy restaurants and he always looks to make a fashion statement when he hits the town for a night out.  The Triton Raw man is someone who cares about their appearance, and this includes clothes, how they wear their hair, what type of car they drive, the kind of woman they date/marry and what type of celebrities they pull fashion and personality inspiration from.  Like most men, the Triton Raw man’s masculinity is very important to him. How they carry themselves, is a reflection of who they are as a man, how they want to be perceived by the opposite sex and other people around them. They have incredibly high-standards when it comes to how they live their life!
  3. 3. OBJECTIVE  Create a Triton Raw Instagram, separate from the Triton Instagram, bringing brand awareness, press opportunities, VIP opportunities, and sales opportunities that allow us to create extended content. This will raise the Triton Raw engagement, following, and potential for future brand partnerships, sponsorships and advertising opportunities.
  4. 4. WHO IS THE OVERALL TRITON RAW AUDIENCE?  Male  American and International  Between the age of 18-25  Middle/Upperclassman  Personality Type: Masculine, mature but still youthful, cares about their personal appearance (hair, hygiene, how they walk and speak/approach to women, all races (Black, White, Asian, Latino etc.), likes to travel, explore new things, and stay on top of what is relevant in business, music, automobiles, politics and technology  Fashion Style: Cool, cutting-edge/trendy, clean cut, natural colors, biker style, urban fashion
  5. 5. HOW DOES INSTAGRAM PLAY A ROLE IN TRITON RAW’S BRAND AWARENESS AND SALES OPPORTUNITIES?  Instagram has more users that fit the Triton Raw audience demographic and the brand image of the Triton Man, unlike the Triton audience.  Creating Instagram content specifically for Triton Raw, allows us to create more content without using the actual product (Celebrity placements, thinking more creatively in terms of current trends and events that are taking place, ex: MTV Awards etc.).
  6. 6. EXAMPLES:  Instagram Post #1: Triton Raw’s top 5 MTV VMA red carpet looks, that resemble the Triton Raw Man. Check out our Raw Cross sterling silver chain in 18k white gold, and get a feel for how to match to up with similar outfits like our VMA style choices!  Instagram Post #2: Triton Raw’s 3 favorite places in NYC to propose to your bride this fall. Get a sneak peak at our look book, located in our bio, to see our various ring collection – and make this proposal a good one!  Instagram Post #3: The travel essentials that every Triton Raw man needs to take an International business Trip. Get our 18k Rose Gold Triton ring, to match these Summer travel tools!
  7. 7. EXAMPLES:  Once we have raised a significant amount of engagement, social media followers, and have concluded how are strategy works best we can:  Expand press outreach  Expand VIP outreach  Expand blogger and influencer activiations  Act on extended advertising opportunities  Act on retail marketing opportunities that is connected with Instagram for Triton Raw (giveaways, Instagram contests etc.)
  8. 8. WHAT ARE SOME EXAMPLES OF TOOLS WE CAN USE TO MEASURE THE TRITON RAW INSTAGRAM?  UnionMetrics  Iconosquare  Sprout Social  Simply Measured
  9. 9. COMPETITOR RESEARCH  CONFIDENTIAL
  10. 10. COMPETITOR RESEARCH  CONFIDENTIAL

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