SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand
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SOCIALVENTION: Demystifying the Social Media Madness to Grow YOUR Brand
- 1. Demystifying Social Media Madness: What REALLY Works To Grow Your Brand www.SOCIALVENTION.com
- 2. Then
- 3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
- 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
- 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
- 6. HOPE is *NOT* a strategy!
- 7. 80 / 20 Rule
- 9. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
- 10. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)
- 11. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
- 12. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
- 13. 90% DON’T Come Back Value! Value! Value!
- 16. Engagement
- 17. Hyperlink & Apps
- 19. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
- 20. Promoted Post
- 21. Twitter ~ Cocktail Party
- 22. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
- 26. Reach the Media
- 27. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
- 29. LinkedIn ~ Board Room
- 30. Company Profile
- 33. Pinterest ~ Bulletin Board 80% Women
- 34. Pinterest Boards
- 35. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
- 36. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
- 37. Soci Google Search - 6th Result!
- 38. Social Media Fall Out 130,000+ Views 200+ Comments $7,000 Car!!
- 39. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
- 40. When An Employee Goes Rogue
- 41. Protect Your Brand! **Background and hiring** ~ Employee guidelines are a MUST! ~ Talk about what’s acceptable (& what’s not) ~ Non disclosure? ~ DO NOT request social media passwords
- 42. Customer Service
- 43. Create Buzz!
- 44. Create Buzz! ~ 7 MILLION Twitter Impressions ~ Top Twitter Trending Topic ~ 55,50 Facebook Impressions ~ 800+ Targeted Fans (70% talking about brand)
- 45. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 60 Days FREE Constant Contact
- 46. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison