Social media refers to online platforms that allow users to connect, engage, and share content. It is now a critical part of how the next generation communicates. Major social media platforms like Facebook, Twitter, and LinkedIn each have hundreds of millions of active users worldwide. For businesses, it is important to have a presence on social media in order to be a part of online conversations, engage customers, and add value to their experiences. Developing a social media strategy and plan, as well as consistently posting engaging content, is key to success.