Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
Dear students, get latest Solved NMIMS assignments and case study help by professionals.
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This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
Dear students, get latest Solved NMIMS assignments and case study help by professionals.
Mail us at : help.mbaassignments@gmail.com
Call us at : 08263069601
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
Thiết kế dây chuyền may bài 8 thiết kế công nghệ các quy trìnhTÀI LIỆU NGÀNH MAY
Giá 20k/lần download -Liên hệ: www.facebook.com/garmentspace Chỉ với 20k THẺ CÀO VIETTEL bạn có ngay lượt download tài liệu bất kỳ do Garment Space upload, hoặc với 100k THẺ CÀO VIETTEL bạn được truy cập kho tài liệu chuyên ngành vô cùng phong phú Liên hệ: www.facebook.com/garmentspace
This presentation describes the the marketing plan for the app- Course Finder for the final project of the summer internship guided by Prof Sameer Mathur, IIM-Lucknow
Final Project : Marketing Plan for a new App
This presentation was created by Sajal Gupta (NSIT Delhi) under the guidance of Prof. Sameer Mathur (IIM L) during an internship.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. EXECUTIVE SUMMARY
1. Our app “Stofers” identifies and fulfills the needs of students to be the ultimate
mobile app for connecting and collaborating with professors from reputed
universities across the world.
2. Accordingly we identify our competitor “LinkedIn” and specifically segment and
target our customers with impressive points of parity(POP) and position our app
as the ultimate app for checking opportunities online.
3. We identify the marketing channels through which we would promote our app
with negligible budget on marketing as we analyze this to the most effective way
to reach our consumers.
4. Finally, we discuss about our goals and sources of revenue in the future with the
ultimate pricing strategy for our premium services.
3.
4. STOFERS IS AN APP THAT HELPS STUDENTS CONNECT WITH
PROFESSORS FOR OPPORTUNITIES LIKE INTERNSHIPS AND RESEARCH.
IT IS “A LINKEDIN FOR STUDENT-PROFESSOR CONNECTIONS”
5.
6. Our customers will be students seeking contacts of professors in reputed
universities for opportunities in their respective fields.
We would provide the students with the easiest ways to contact a professor for
Research Opportunities/Internships or consult with him over our app
8. Our market segment would be students pursuing under-graduation, graduation and
post-graduation and would be targeting those students who seek
Internship/Research opportunities with professors from universities they could
rarely connect to.
This unique app would be installed in every phone of students pursuing engineering
from IIT/NIT or wherever...I can guarantee that.
9.
10. LinkedIn is too big a platform and still not marketed to the
right benefit of the students. We see the opportunity there!
11.
12. POINTS OF PARITY (POP)
1. Provides Contacts of Professors
2. Provides bio of Professors.
3. Messaging tool (InMail)
13. POINTS OF DIFFERENCE (POD)
1. We would be helping the students search the professors and segment them
and sort along points such as:
A. The fields of Internships.
B. Alumni Professors of their current or previous colleges.
C. Flexibility and Duration.
....to name a few.
2. We would be providing services such as creating SOPs which would be
unique to every student/never repetitive and helping them with the paperwork of
bagging the required opportunity. This segment could also be targeted to
students seeking admissions in foreign or national universities in helping them
with their SOPs and LORs etc...
14. POSITIONING
The app will be positioned as the ultimate app for finding and getting Internships
and Research Opportunities with professors of reputed universities.
This will be our Ultimate Selling Point
16. Stofers BASIC
FEATURES
1. You get to access the wide network of professors with just a few clicks.
2. You get their contacts for e-mail or the fastest ways to connect with them.
3. You get the opportunities directly from the professors. Yes, you heard that right! If
the concerned professor loves your profile, he may call you to explore opportunities
you have to hassle around for so much free of cost. You just need the app in your
phone!
This would be our Basic App for free download
17. Stofers PLUS
FEATURES
1. You get to network with students as well through this feature with
consists of accomplished students all over the world in their fields and
get to ask them basically anything from questions regarding SOPs to an
insight into the kind of professors or universities etc.
2. You get the Stofers Basic features as well along with it.
18. Stofers PREMIUM
FEATURES
1. You get ready made SOPs and how-to-dos from the start of your interest
with the internship/opportunity till you get the reply from the internship.
2. What differentiates our Premium feature would be that you could get
unlimited advice and "Unlimited Everything" you need from any number of
SOPs to taking full benefits from the app.
3. You get the Stofers Basic and Stofers Plus features as well.
19. How would we promote our app?
We would be launching our app with zero
budget for Marketing.
How?
20. PROMOTIONS
1. Blogs & Quora
Our target audience(students) who spend
a considerable amount of time reading
online blogs or articles on Quora.
Thus writing an eye-catching creative
answer on Quora could market and
advertise the product free of cost.
21. PROMOTIONS
2. Social Media
Social Media could be used very
efficiently for our Marketing and reaching
the right target customers through these
channels would be very easy and
rewarding.
22. PROMOTIONS
3. Student Campus Ambassador Program
We all know how to lure students into this!!
Students would spread the word of our app
in their respective campuses.
The best marketing for us would come
through this.
23. PROMOTIONS
4. Create a Product Video for Digital Marketing
We would make it creative, funny,
thought-provoking or personal.
Tell the story, but in a way our target
audience can identify with.
This is the new way to make a connect
with the consumer!
We’ do it Just the way Dollar Shave Club
did it!
24. How shall we earn?
What will be our Pricing
Strategy?
25. PRICING STRATEGY
1. Stofers Basic
The Stofers App would be available for
download in the Google Play Store And
Apple Store free of cost.
The downloaded version would have the
Stofers Basic features and we would earn
revenue from Google and Apple Ads.
The Stofers Basic is already loaded with
sufficient features to boost growth from
the start and would be highly accepted in
the student community.
26. PRICING STRATEGY
The Pricing Strategy for our Premium feature must be very sensitive as it the
targets the students who don’t earn at the moment.
Thus our Premium Pricing would be done in two categories.
1. Stofers Plus
2. Stofers Premium
The Pricing would be based on regional differences as well.
27. PRICING STRATEGY
2. Stofers Plus
It would be priced at about $9.99 in USA
and Rs.199 in India. The above prices
mentioned are yearly and initial pricing.
The reasoning is that there's no work
required by us to do in this.
It just opens a new and wide network for
the market at such low prices.
28. PRICING STRATEGY
3. Stofers Premium
It would be priced at about $29.99 in USA and Rs. 999 in India.
The above prices mentioned are yearly and initial pricing.
The reasoning is that this would be our main revenue generator and it's
substantially high price than the plus version would make it feel like "it really has
some worth in it" to the consumer market and drive consumers to buy this product.
The services provided by us at such low rates are relatively very highly priced
services in the respective countries.
29. OUR GOALS
1. Our short-term goals would be to reach our target
customers through effective communication channels
and make sure the spread is on a global-scale so that
more and more consumers are attracted towards our
app for connections and seeking opportunities
2. Our medium-term goals would be to sustain the high
demand and traffic on our app and making sure our
apps interface is well managed and is consistently
working properly.
3. Our long-term goals would be to grow more and more,
year-on-year and start driving revenue from our already
large pool of customers through our services.
30. EXHIBITS
1. In our Promotion strategy, we see that Student Ambassador programs would
be the best effective communication channel followed by social media, blogs,
and video-marketing.
2. The Stofers Basic free app version would be earning revenue from Ads over
the platform while the Stofers Plus and Stofers Premium would be ad-free and
earning revenue from our pricing policy as mentioned.
3. We conclude by saying that..
We just need to do the branding of our app...brand equity would
follow...growth would follow...revenues would follow.
31.
32. This presentation was created by Aditya Chaturvedi, IIT Roorkee during a
Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow