SlideShare a Scribd company logo
EXECUTIVE SUMMARY
1. Our app “Stofers” identifies and fulfills the needs of students to be the ultimate
mobile app for connecting and collaborating with professors from reputed
universities across the world.
2. Accordingly we identify our competitor “LinkedIn” and specifically segment and
target our customers with impressive points of parity(POP) and position our app
as the ultimate app for checking opportunities online.
3. We identify the marketing channels through which we would promote our app
with negligible budget on marketing as we analyze this to the most effective way
to reach our consumers.
4. Finally, we discuss about our goals and sources of revenue in the future with the
ultimate pricing strategy for our premium services.
STOFERS IS AN APP THAT HELPS STUDENTS CONNECT WITH
PROFESSORS FOR OPPORTUNITIES LIKE INTERNSHIPS AND RESEARCH.
IT IS “A LINKEDIN FOR STUDENT-PROFESSOR CONNECTIONS”
Our customers will be students seeking contacts of professors in reputed
universities for opportunities in their respective fields.
We would provide the students with the easiest ways to contact a professor for
Research Opportunities/Internships or consult with him over our app
SEGMENTATION & TARGETING
Our market segment would be students pursuing under-graduation, graduation and
post-graduation and would be targeting those students who seek
Internship/Research opportunities with professors from universities they could
rarely connect to.
This unique app would be installed in every phone of students pursuing engineering
from IIT/NIT or wherever...I can guarantee that.
LinkedIn is too big a platform and still not marketed to the
right benefit of the students. We see the opportunity there!
POINTS OF PARITY (POP)
1. Provides Contacts of Professors
2. Provides bio of Professors.
3. Messaging tool (InMail)
POINTS OF DIFFERENCE (POD)
1. We would be helping the students search the professors and segment them
and sort along points such as:
A. The fields of Internships.
B. Alumni Professors of their current or previous colleges.
C. Flexibility and Duration.
....to name a few.
2. We would be providing services such as creating SOPs which would be
unique to every student/never repetitive and helping them with the paperwork of
bagging the required opportunity. This segment could also be targeted to
students seeking admissions in foreign or national universities in helping them
with their SOPs and LORs etc...
POSITIONING
The app will be positioned as the ultimate app for finding and getting Internships
and Research Opportunities with professors of reputed universities.
This will be our Ultimate Selling Point
Stofers
App
PREMIUM
FEATURES
Stofers PLUS
Stofers
PREMIUM
FREE
FEATURES
Stofers BASIC
Stofers BASIC
FEATURES
1. You get to access the wide network of professors with just a few clicks.
2. You get their contacts for e-mail or the fastest ways to connect with them.
3. You get the opportunities directly from the professors. Yes, you heard that right! If
the concerned professor loves your profile, he may call you to explore opportunities
you have to hassle around for so much free of cost. You just need the app in your
phone!
This would be our Basic App for free download
Stofers PLUS
FEATURES
1. You get to network with students as well through this feature with
consists of accomplished students all over the world in their fields and
get to ask them basically anything from questions regarding SOPs to an
insight into the kind of professors or universities etc.
2. You get the Stofers Basic features as well along with it.
Stofers PREMIUM
FEATURES
1. You get ready made SOPs and how-to-dos from the start of your interest
with the internship/opportunity till you get the reply from the internship.
2. What differentiates our Premium feature would be that you could get
unlimited advice and "Unlimited Everything" you need from any number of
SOPs to taking full benefits from the app.
3. You get the Stofers Basic and Stofers Plus features as well.
How would we promote our app?
We would be launching our app with zero
budget for Marketing.
How?
PROMOTIONS
1. Blogs & Quora
Our target audience(students) who spend
a considerable amount of time reading
online blogs or articles on Quora.
Thus writing an eye-catching creative
answer on Quora could market and
advertise the product free of cost.
PROMOTIONS
2. Social Media
Social Media could be used very
efficiently for our Marketing and reaching
the right target customers through these
channels would be very easy and
rewarding.
PROMOTIONS
3. Student Campus Ambassador Program
We all know how to lure students into this!!
Students would spread the word of our app
in their respective campuses.
The best marketing for us would come
through this.
PROMOTIONS
4. Create a Product Video for Digital Marketing
We would make it creative, funny,
thought-provoking or personal.
Tell the story, but in a way our target
audience can identify with.
This is the new way to make a connect
with the consumer!
We’ do it Just the way Dollar Shave Club
did it!
How shall we earn?
What will be our Pricing
Strategy?
PRICING STRATEGY
1. Stofers Basic
The Stofers App would be available for
download in the Google Play Store And
Apple Store free of cost.
The downloaded version would have the
Stofers Basic features and we would earn
revenue from Google and Apple Ads.
The Stofers Basic is already loaded with
sufficient features to boost growth from
the start and would be highly accepted in
the student community.
PRICING STRATEGY
The Pricing Strategy for our Premium feature must be very sensitive as it the
targets the students who don’t earn at the moment.
Thus our Premium Pricing would be done in two categories.
1. Stofers Plus
2. Stofers Premium
The Pricing would be based on regional differences as well.
PRICING STRATEGY
2. Stofers Plus
It would be priced at about $9.99 in USA
and Rs.199 in India. The above prices
mentioned are yearly and initial pricing.
The reasoning is that there's no work
required by us to do in this.
It just opens a new and wide network for
the market at such low prices.
PRICING STRATEGY
3. Stofers Premium
It would be priced at about $29.99 in USA and Rs. 999 in India.
The above prices mentioned are yearly and initial pricing.
The reasoning is that this would be our main revenue generator and it's
substantially high price than the plus version would make it feel like "it really has
some worth in it" to the consumer market and drive consumers to buy this product.
The services provided by us at such low rates are relatively very highly priced
services in the respective countries.
OUR GOALS
1. Our short-term goals would be to reach our target
customers through effective communication channels
and make sure the spread is on a global-scale so that
more and more consumers are attracted towards our
app for connections and seeking opportunities
2. Our medium-term goals would be to sustain the high
demand and traffic on our app and making sure our
apps interface is well managed and is consistently
working properly.
3. Our long-term goals would be to grow more and more,
year-on-year and start driving revenue from our already
large pool of customers through our services.
EXHIBITS
1. In our Promotion strategy, we see that Student Ambassador programs would
be the best effective communication channel followed by social media, blogs,
and video-marketing.
2. The Stofers Basic free app version would be earning revenue from Ads over
the platform while the Stofers Plus and Stofers Premium would be ad-free and
earning revenue from our pricing policy as mentioned.
3. We conclude by saying that..
We just need to do the branding of our app...brand equity would
follow...growth would follow...revenues would follow.
This presentation was created by Aditya Chaturvedi, IIT Roorkee during a
Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow

More Related Content

What's hot

Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
smumbahelp
 
Final assignment
Final assignmentFinal assignment
Final assignment
Sameer Mathur
 
Marketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer MathurMarketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer Mathur
Manisha Shrivastava
 
Simon K.Gerges - Sr. Android Developer
Simon K.Gerges - Sr. Android DeveloperSimon K.Gerges - Sr. Android Developer
Simon K.Gerges - Sr. Android DeveloperSimon Karmy
 
Marketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppMarketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' App
Sourab Mangrulkar
 
Marketing plan - CNBC Virtual Market
Marketing plan  - CNBC Virtual MarketMarketing plan  - CNBC Virtual Market
Marketing plan - CNBC Virtual Market
hrishikesh kulkarni
 
Marketing Plan Outline3
Marketing Plan Outline3Marketing Plan Outline3
Marketing Plan Outline3Janisha Jones
 
Client meeting minutes
Client meeting              minutesClient meeting              minutes
Client meeting minutesDannyboy14
 
Distribution and Marketing Plan
Distribution and Marketing PlanDistribution and Marketing Plan
Distribution and Marketing Plan
JasonWiley7
 
Apply ezee enterprise presentation
Apply ezee enterprise presentationApply ezee enterprise presentation
Apply ezee enterprise presentationapplyezee
 
App Marketing Strategies
App Marketing StrategiesApp Marketing Strategies
App Marketing Strategies
techugo
 
CMCM - App Development - Spring 2012
CMCM - App Development - Spring 2012CMCM - App Development - Spring 2012
CMCM - App Development - Spring 2012Bryant Walker
 
Marketing plan for android app
Marketing plan for android appMarketing plan for android app
Marketing plan for android app
Manideep Reddy
 

What's hot (15)

Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Final assignment
Final assignmentFinal assignment
Final assignment
 
Marketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer MathurMarketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer Mathur
 
Simon K.Gerges - Sr. Android Developer
Simon K.Gerges - Sr. Android DeveloperSimon K.Gerges - Sr. Android Developer
Simon K.Gerges - Sr. Android Developer
 
Marketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppMarketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' App
 
Marketing plan - CNBC Virtual Market
Marketing plan  - CNBC Virtual MarketMarketing plan  - CNBC Virtual Market
Marketing plan - CNBC Virtual Market
 
Marketing Plan Outline3
Marketing Plan Outline3Marketing Plan Outline3
Marketing Plan Outline3
 
cinque-terre-seo
cinque-terre-seocinque-terre-seo
cinque-terre-seo
 
Client meeting minutes
Client meeting              minutesClient meeting              minutes
Client meeting minutes
 
Google Play SEO
Google Play SEOGoogle Play SEO
Google Play SEO
 
Distribution and Marketing Plan
Distribution and Marketing PlanDistribution and Marketing Plan
Distribution and Marketing Plan
 
Apply ezee enterprise presentation
Apply ezee enterprise presentationApply ezee enterprise presentation
Apply ezee enterprise presentation
 
App Marketing Strategies
App Marketing StrategiesApp Marketing Strategies
App Marketing Strategies
 
CMCM - App Development - Spring 2012
CMCM - App Development - Spring 2012CMCM - App Development - Spring 2012
CMCM - App Development - Spring 2012
 
Marketing plan for android app
Marketing plan for android appMarketing plan for android app
Marketing plan for android app
 

Viewers also liked

Launching krispy natural by kunal sharma
Launching krispy natural by kunal sharmaLaunching krispy natural by kunal sharma
Launching krispy natural by kunal sharma
Kunal Sharma
 
Disney
DisneyDisney
Nuevas Modalidades de Trabajo
Nuevas Modalidades de TrabajoNuevas Modalidades de Trabajo
Nuevas Modalidades de Trabajo
UFT
 
OJ Crew
OJ Crew OJ Crew
OJ Crew
OJ Crew
 
FastnFitter android app marketing plan by kunal sharma
FastnFitter android app marketing plan by kunal sharmaFastnFitter android app marketing plan by kunal sharma
FastnFitter android app marketing plan by kunal sharma
Kunal Sharma
 
2.6. la literatura en la edad media
2.6. la literatura en la edad media2.6. la literatura en la edad media
2.6. la literatura en la edad media
Inmaculada Camacho López
 
1.1. el texto, una unidad de comunicación
1.1. el texto, una unidad de comunicación1.1. el texto, una unidad de comunicación
1.1. el texto, una unidad de comunicación
Inmaculada Camacho López
 
P&G HBS CASE STUDY : Understanding Market Capabilities
P&G HBS CASE STUDY : Understanding Market CapabilitiesP&G HBS CASE STUDY : Understanding Market Capabilities
P&G HBS CASE STUDY : Understanding Market Capabilities
Aditya Chaturvedi
 
Cd1
Cd1Cd1
Thiết kế dây chuyền may bài 8 thiết kế công nghệ các quy trình
Thiết kế dây chuyền may   bài 8 thiết kế công nghệ các quy trìnhThiết kế dây chuyền may   bài 8 thiết kế công nghệ các quy trình
Thiết kế dây chuyền may bài 8 thiết kế công nghệ các quy trình
TÀI LIỆU NGÀNH MAY
 
Disney presentation by kunal sharma
Disney presentation by kunal sharmaDisney presentation by kunal sharma
Disney presentation by kunal sharma
Kunal Sharma
 
Maths project some applications of trignometry- class10 ppt
Maths project some applications of trignometry- class10 pptMaths project some applications of trignometry- class10 ppt
Maths project some applications of trignometry- class10 ppt
SUPER ULTRON
 
abridged CV 8-16
abridged CV 8-16abridged CV 8-16
abridged CV 8-16Andrew Bond
 

Viewers also liked (17)

Launching krispy natural by kunal sharma
Launching krispy natural by kunal sharmaLaunching krispy natural by kunal sharma
Launching krispy natural by kunal sharma
 
Disney
DisneyDisney
Disney
 
Nuevas Modalidades de Trabajo
Nuevas Modalidades de TrabajoNuevas Modalidades de Trabajo
Nuevas Modalidades de Trabajo
 
OJ Crew
OJ Crew OJ Crew
OJ Crew
 
Ekodenge_20yil
Ekodenge_20yilEkodenge_20yil
Ekodenge_20yil
 
FastnFitter android app marketing plan by kunal sharma
FastnFitter android app marketing plan by kunal sharmaFastnFitter android app marketing plan by kunal sharma
FastnFitter android app marketing plan by kunal sharma
 
2.6. la literatura en la edad media
2.6. la literatura en la edad media2.6. la literatura en la edad media
2.6. la literatura en la edad media
 
1.1. el texto, una unidad de comunicación
1.1. el texto, una unidad de comunicación1.1. el texto, una unidad de comunicación
1.1. el texto, una unidad de comunicación
 
P&G HBS CASE STUDY : Understanding Market Capabilities
P&G HBS CASE STUDY : Understanding Market CapabilitiesP&G HBS CASE STUDY : Understanding Market Capabilities
P&G HBS CASE STUDY : Understanding Market Capabilities
 
Snyman, Leonardo
Snyman, LeonardoSnyman, Leonardo
Snyman, Leonardo
 
Cd1
Cd1Cd1
Cd1
 
Thiết kế dây chuyền may bài 8 thiết kế công nghệ các quy trình
Thiết kế dây chuyền may   bài 8 thiết kế công nghệ các quy trìnhThiết kế dây chuyền may   bài 8 thiết kế công nghệ các quy trình
Thiết kế dây chuyền may bài 8 thiết kế công nghệ các quy trình
 
Disney presentation by kunal sharma
Disney presentation by kunal sharmaDisney presentation by kunal sharma
Disney presentation by kunal sharma
 
Maths project some applications of trignometry- class10 ppt
Maths project some applications of trignometry- class10 pptMaths project some applications of trignometry- class10 ppt
Maths project some applications of trignometry- class10 ppt
 
abridged CV 8-16
abridged CV 8-16abridged CV 8-16
abridged CV 8-16
 
3164Specification160721
3164Specification1607213164Specification160721
3164Specification160721
 
Resume (1)
Resume (1)Resume (1)
Resume (1)
 

Similar to Stofers app marketing plan

code-o-bots inter exchange app
code-o-bots inter exchange appcode-o-bots inter exchange app
code-o-bots inter exchange app
code-o-bots
 
FunCab android app
FunCab android appFunCab android app
FunCab android app
Aditya Todi
 
Ideal Careers
Ideal CareersIdeal Careers
Ideal Careers
Mihika Daga
 
English4 u
English4 uEnglish4 u
English4 u
Smaran Raj Bachu
 
Digital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks FoundationDigital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks Foundation
PravinPopalghat
 
Marketing plan for Android app Future Made Easy - By Shantanu Pandey
Marketing plan for Android app Future Made Easy - By Shantanu PandeyMarketing plan for Android app Future Made Easy - By Shantanu Pandey
Marketing plan for Android app Future Made Easy - By Shantanu Pandey
Shantanu Pandey
 
Marketing a new android app final project
Marketing a new android app final projectMarketing a new android app final project
Marketing a new android app final project
Sastra university/EIE
 
Accelerate
AccelerateAccelerate
Accelerate
Aniket Singh
 
QuiZZer app - Marketing Plan
QuiZZer app - Marketing PlanQuiZZer app - Marketing Plan
QuiZZer app - Marketing Plan
Aman Kumar
 
Sorted app
Sorted appSorted app
Sorted app
Siddhant Tiwari
 
Ope
OpeOpe
Marketing plan course finder
Marketing plan   course finderMarketing plan   course finder
Marketing plan course finder
Jayanth Narayan
 
9.4 Group 4 Apps for Good Competition Entry 2015
9.4 Group 4 Apps for Good Competition Entry 20159.4 Group 4 Apps for Good Competition Entry 2015
9.4 Group 4 Apps for Good Competition Entry 2015
scorkery
 
FOCUS Buisness Plan(1)
FOCUS Buisness Plan(1)FOCUS Buisness Plan(1)
FOCUS Buisness Plan(1)Evan Pickell
 
Finalproject marketingplanformobileapp Midnight food station
Finalproject marketingplanformobileapp Midnight food stationFinalproject marketingplanformobileapp Midnight food station
Finalproject marketingplanformobileapp Midnight food station
mohit jain
 
Marketing Plan for a new App
Marketing Plan for a new App Marketing Plan for a new App
Marketing Plan for a new App
Sajal Gupta
 
Marketing plan for a new android app edu guru
Marketing plan for a new android app  edu guruMarketing plan for a new android app  edu guru
Marketing plan for a new android app edu guru
Akshita Gupta
 
SA Presentation Team Concept School ADvisor
SA Presentation Team Concept School ADvisorSA Presentation Team Concept School ADvisor
SA Presentation Team Concept School ADvisorAlex Gower
 
Achievers
AchieversAchievers
Achievers
Prarit Agarwal
 
Fun cab android app
Fun cab android appFun cab android app
Fun cab android app
Aditya Todi
 

Similar to Stofers app marketing plan (20)

code-o-bots inter exchange app
code-o-bots inter exchange appcode-o-bots inter exchange app
code-o-bots inter exchange app
 
FunCab android app
FunCab android appFunCab android app
FunCab android app
 
Ideal Careers
Ideal CareersIdeal Careers
Ideal Careers
 
English4 u
English4 uEnglish4 u
English4 u
 
Digital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks FoundationDigital Marketing Plan: The Sparks Foundation
Digital Marketing Plan: The Sparks Foundation
 
Marketing plan for Android app Future Made Easy - By Shantanu Pandey
Marketing plan for Android app Future Made Easy - By Shantanu PandeyMarketing plan for Android app Future Made Easy - By Shantanu Pandey
Marketing plan for Android app Future Made Easy - By Shantanu Pandey
 
Marketing a new android app final project
Marketing a new android app final projectMarketing a new android app final project
Marketing a new android app final project
 
Accelerate
AccelerateAccelerate
Accelerate
 
QuiZZer app - Marketing Plan
QuiZZer app - Marketing PlanQuiZZer app - Marketing Plan
QuiZZer app - Marketing Plan
 
Sorted app
Sorted appSorted app
Sorted app
 
Ope
OpeOpe
Ope
 
Marketing plan course finder
Marketing plan   course finderMarketing plan   course finder
Marketing plan course finder
 
9.4 Group 4 Apps for Good Competition Entry 2015
9.4 Group 4 Apps for Good Competition Entry 20159.4 Group 4 Apps for Good Competition Entry 2015
9.4 Group 4 Apps for Good Competition Entry 2015
 
FOCUS Buisness Plan(1)
FOCUS Buisness Plan(1)FOCUS Buisness Plan(1)
FOCUS Buisness Plan(1)
 
Finalproject marketingplanformobileapp Midnight food station
Finalproject marketingplanformobileapp Midnight food stationFinalproject marketingplanformobileapp Midnight food station
Finalproject marketingplanformobileapp Midnight food station
 
Marketing Plan for a new App
Marketing Plan for a new App Marketing Plan for a new App
Marketing Plan for a new App
 
Marketing plan for a new android app edu guru
Marketing plan for a new android app  edu guruMarketing plan for a new android app  edu guru
Marketing plan for a new android app edu guru
 
SA Presentation Team Concept School ADvisor
SA Presentation Team Concept School ADvisorSA Presentation Team Concept School ADvisor
SA Presentation Team Concept School ADvisor
 
Achievers
AchieversAchievers
Achievers
 
Fun cab android app
Fun cab android appFun cab android app
Fun cab android app
 

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
Phil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and InterviewsPhil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and Interviews
travisomalana
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Why People Fail in Network Marketing Business
Why People Fail in Network Marketing BusinessWhy People Fail in Network Marketing Business
Why People Fail in Network Marketing Business
Harish Kumar
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
SunTec India
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Exploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in CanadaExploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in Canada
Solomo Media
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janudm24
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Phil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and InterviewsPhil Pallen PPT Biography and Interviews
Phil Pallen PPT Biography and Interviews
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Why People Fail in Network Marketing Business
Why People Fail in Network Marketing BusinessWhy People Fail in Network Marketing Business
Why People Fail in Network Marketing Business
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Exploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in CanadaExploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in Canada
 
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
 
Influencer Marketing Master Class - Emily Beauregard
Influencer Marketing Master Class - Emily BeauregardInfluencer Marketing Master Class - Emily Beauregard
Influencer Marketing Master Class - Emily Beauregard
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 

Stofers app marketing plan

  • 1.
  • 2. EXECUTIVE SUMMARY 1. Our app “Stofers” identifies and fulfills the needs of students to be the ultimate mobile app for connecting and collaborating with professors from reputed universities across the world. 2. Accordingly we identify our competitor “LinkedIn” and specifically segment and target our customers with impressive points of parity(POP) and position our app as the ultimate app for checking opportunities online. 3. We identify the marketing channels through which we would promote our app with negligible budget on marketing as we analyze this to the most effective way to reach our consumers. 4. Finally, we discuss about our goals and sources of revenue in the future with the ultimate pricing strategy for our premium services.
  • 3.
  • 4. STOFERS IS AN APP THAT HELPS STUDENTS CONNECT WITH PROFESSORS FOR OPPORTUNITIES LIKE INTERNSHIPS AND RESEARCH. IT IS “A LINKEDIN FOR STUDENT-PROFESSOR CONNECTIONS”
  • 5.
  • 6. Our customers will be students seeking contacts of professors in reputed universities for opportunities in their respective fields. We would provide the students with the easiest ways to contact a professor for Research Opportunities/Internships or consult with him over our app
  • 8. Our market segment would be students pursuing under-graduation, graduation and post-graduation and would be targeting those students who seek Internship/Research opportunities with professors from universities they could rarely connect to. This unique app would be installed in every phone of students pursuing engineering from IIT/NIT or wherever...I can guarantee that.
  • 9.
  • 10. LinkedIn is too big a platform and still not marketed to the right benefit of the students. We see the opportunity there!
  • 11.
  • 12. POINTS OF PARITY (POP) 1. Provides Contacts of Professors 2. Provides bio of Professors. 3. Messaging tool (InMail)
  • 13. POINTS OF DIFFERENCE (POD) 1. We would be helping the students search the professors and segment them and sort along points such as: A. The fields of Internships. B. Alumni Professors of their current or previous colleges. C. Flexibility and Duration. ....to name a few. 2. We would be providing services such as creating SOPs which would be unique to every student/never repetitive and helping them with the paperwork of bagging the required opportunity. This segment could also be targeted to students seeking admissions in foreign or national universities in helping them with their SOPs and LORs etc...
  • 14. POSITIONING The app will be positioned as the ultimate app for finding and getting Internships and Research Opportunities with professors of reputed universities. This will be our Ultimate Selling Point
  • 16. Stofers BASIC FEATURES 1. You get to access the wide network of professors with just a few clicks. 2. You get their contacts for e-mail or the fastest ways to connect with them. 3. You get the opportunities directly from the professors. Yes, you heard that right! If the concerned professor loves your profile, he may call you to explore opportunities you have to hassle around for so much free of cost. You just need the app in your phone! This would be our Basic App for free download
  • 17. Stofers PLUS FEATURES 1. You get to network with students as well through this feature with consists of accomplished students all over the world in their fields and get to ask them basically anything from questions regarding SOPs to an insight into the kind of professors or universities etc. 2. You get the Stofers Basic features as well along with it.
  • 18. Stofers PREMIUM FEATURES 1. You get ready made SOPs and how-to-dos from the start of your interest with the internship/opportunity till you get the reply from the internship. 2. What differentiates our Premium feature would be that you could get unlimited advice and "Unlimited Everything" you need from any number of SOPs to taking full benefits from the app. 3. You get the Stofers Basic and Stofers Plus features as well.
  • 19. How would we promote our app? We would be launching our app with zero budget for Marketing. How?
  • 20. PROMOTIONS 1. Blogs & Quora Our target audience(students) who spend a considerable amount of time reading online blogs or articles on Quora. Thus writing an eye-catching creative answer on Quora could market and advertise the product free of cost.
  • 21. PROMOTIONS 2. Social Media Social Media could be used very efficiently for our Marketing and reaching the right target customers through these channels would be very easy and rewarding.
  • 22. PROMOTIONS 3. Student Campus Ambassador Program We all know how to lure students into this!! Students would spread the word of our app in their respective campuses. The best marketing for us would come through this.
  • 23. PROMOTIONS 4. Create a Product Video for Digital Marketing We would make it creative, funny, thought-provoking or personal. Tell the story, but in a way our target audience can identify with. This is the new way to make a connect with the consumer! We’ do it Just the way Dollar Shave Club did it!
  • 24. How shall we earn? What will be our Pricing Strategy?
  • 25. PRICING STRATEGY 1. Stofers Basic The Stofers App would be available for download in the Google Play Store And Apple Store free of cost. The downloaded version would have the Stofers Basic features and we would earn revenue from Google and Apple Ads. The Stofers Basic is already loaded with sufficient features to boost growth from the start and would be highly accepted in the student community.
  • 26. PRICING STRATEGY The Pricing Strategy for our Premium feature must be very sensitive as it the targets the students who don’t earn at the moment. Thus our Premium Pricing would be done in two categories. 1. Stofers Plus 2. Stofers Premium The Pricing would be based on regional differences as well.
  • 27. PRICING STRATEGY 2. Stofers Plus It would be priced at about $9.99 in USA and Rs.199 in India. The above prices mentioned are yearly and initial pricing. The reasoning is that there's no work required by us to do in this. It just opens a new and wide network for the market at such low prices.
  • 28. PRICING STRATEGY 3. Stofers Premium It would be priced at about $29.99 in USA and Rs. 999 in India. The above prices mentioned are yearly and initial pricing. The reasoning is that this would be our main revenue generator and it's substantially high price than the plus version would make it feel like "it really has some worth in it" to the consumer market and drive consumers to buy this product. The services provided by us at such low rates are relatively very highly priced services in the respective countries.
  • 29. OUR GOALS 1. Our short-term goals would be to reach our target customers through effective communication channels and make sure the spread is on a global-scale so that more and more consumers are attracted towards our app for connections and seeking opportunities 2. Our medium-term goals would be to sustain the high demand and traffic on our app and making sure our apps interface is well managed and is consistently working properly. 3. Our long-term goals would be to grow more and more, year-on-year and start driving revenue from our already large pool of customers through our services.
  • 30. EXHIBITS 1. In our Promotion strategy, we see that Student Ambassador programs would be the best effective communication channel followed by social media, blogs, and video-marketing. 2. The Stofers Basic free app version would be earning revenue from Ads over the platform while the Stofers Plus and Stofers Premium would be ad-free and earning revenue from our pricing policy as mentioned. 3. We conclude by saying that.. We just need to do the branding of our app...brand equity would follow...growth would follow...revenues would follow.
  • 31.
  • 32. This presentation was created by Aditya Chaturvedi, IIT Roorkee during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow