Marketing Plan - Social Media for The Sparks Foundation (TSF) Task 1SHIVA TYAGI
A presentation on the social media marketing plan for The Sparks Foundation (TSF) was made as a part of the Digital Marketing Internship in September 2021. (Author: SHIVA TYAGI)
Marketing Plan- Social Media for The Sparks Foundation (TSF)Priyank Hajela
The document outlines a social media marketing plan for The Sparks Foundation (TSF) to engage its target audience. It recommends increasing engagement through constant communication, experimenting with content, and monitoring keywords and hashtags. It also recommends growing the audience by discovering relevant conversations and optimizing search rankings. Sample social media posts are provided to promote TSF's programs and encourage students to register. Metrics like reach, clicks, engagement, and hashtag performance are identified to track the effectiveness of efforts and identify areas for improvement.
This document discusses key concepts in marketing and social media marketing. It defines marketing as a process of obtaining what individuals and groups need through creating, offering, and exchanging products of value. It then covers topics such as marketing concepts, the marketing plan process, segmentation, targeting, differentiation, positioning, and the marketing mix. The goal of social media marketing is to be good at business because of social media, not just being good at social media itself. Effective marketing requires understanding customer needs, earning credibility, setting expectations, telling stories instead of just selling products, and monitoring and measuring performance.
The marketing plan aims to reach students and freshers through digital marketing to promote The Sparks Foundation's education programs. The plan outlines objectives to maximize student reach and engagement. Key strategies include social media marketing, search engine optimization, email marketing, and analytics. Social media will be used to share inspirational messages and information about programs. Website optimization and tracking analytics will help attract more traffic at low cost and identify effective marketing platforms. The combination of digital strategies aims to spread awareness of the foundation's work and opportunities it provides.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content for each channel aligned with upcoming football matches. Measurement tactics are outlined to track engagement for each channel through analytics tools. The goal is to increase membership, revenue, and awareness of IFA through an integrated digital marketing approach.
This document presents a social media marketing project by Hassan Ali, Kamran Ali, and Sadaf. It discusses their marketing strategy which includes segmentation based on geography, place of consumption, product type, and demographics. It targets companies and businesses starting up or with a large market presence. The services offered include social media page setup and management, posting multiple times per week, content writing, and paid advertisements. The services are priced reasonably at a maximum of Rs. 10,000 and target clients globally. Progress is measured in page views, likes, followers, post reaches, and engagements on the Facebook page.
Major reasons why you need email marketing strategyOyiguElijah1
Email marketing involves sending planned promotional emails to current and potential customers with the goal of achieving organizational objectives like lead nurturing or increased engagement. It allows companies to raise awareness of their products and services directly in recipients' inboxes at scale. Effective email campaigns require that recipients have opted in and that messages provide useful information while pursuing goals like traffic generation, lead nurturing, revenue creation, or maintaining brand awareness. Goals and metrics should be defined to quantitatively measure success.
Being the best online marketing company Samskriti Business Solutions suggests you the 4 social media marketing strategies that every new business must know.
Marketing Plan - Social Media for The Sparks Foundation (TSF) Task 1SHIVA TYAGI
A presentation on the social media marketing plan for The Sparks Foundation (TSF) was made as a part of the Digital Marketing Internship in September 2021. (Author: SHIVA TYAGI)
Marketing Plan- Social Media for The Sparks Foundation (TSF)Priyank Hajela
The document outlines a social media marketing plan for The Sparks Foundation (TSF) to engage its target audience. It recommends increasing engagement through constant communication, experimenting with content, and monitoring keywords and hashtags. It also recommends growing the audience by discovering relevant conversations and optimizing search rankings. Sample social media posts are provided to promote TSF's programs and encourage students to register. Metrics like reach, clicks, engagement, and hashtag performance are identified to track the effectiveness of efforts and identify areas for improvement.
This document discusses key concepts in marketing and social media marketing. It defines marketing as a process of obtaining what individuals and groups need through creating, offering, and exchanging products of value. It then covers topics such as marketing concepts, the marketing plan process, segmentation, targeting, differentiation, positioning, and the marketing mix. The goal of social media marketing is to be good at business because of social media, not just being good at social media itself. Effective marketing requires understanding customer needs, earning credibility, setting expectations, telling stories instead of just selling products, and monitoring and measuring performance.
The marketing plan aims to reach students and freshers through digital marketing to promote The Sparks Foundation's education programs. The plan outlines objectives to maximize student reach and engagement. Key strategies include social media marketing, search engine optimization, email marketing, and analytics. Social media will be used to share inspirational messages and information about programs. Website optimization and tracking analytics will help attract more traffic at low cost and identify effective marketing platforms. The combination of digital strategies aims to spread awareness of the foundation's work and opportunities it provides.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content for each channel aligned with upcoming football matches. Measurement tactics are outlined to track engagement for each channel through analytics tools. The goal is to increase membership, revenue, and awareness of IFA through an integrated digital marketing approach.
This document presents a social media marketing project by Hassan Ali, Kamran Ali, and Sadaf. It discusses their marketing strategy which includes segmentation based on geography, place of consumption, product type, and demographics. It targets companies and businesses starting up or with a large market presence. The services offered include social media page setup and management, posting multiple times per week, content writing, and paid advertisements. The services are priced reasonably at a maximum of Rs. 10,000 and target clients globally. Progress is measured in page views, likes, followers, post reaches, and engagements on the Facebook page.
Major reasons why you need email marketing strategyOyiguElijah1
Email marketing involves sending planned promotional emails to current and potential customers with the goal of achieving organizational objectives like lead nurturing or increased engagement. It allows companies to raise awareness of their products and services directly in recipients' inboxes at scale. Effective email campaigns require that recipients have opted in and that messages provide useful information while pursuing goals like traffic generation, lead nurturing, revenue creation, or maintaining brand awareness. Goals and metrics should be defined to quantitatively measure success.
Being the best online marketing company Samskriti Business Solutions suggests you the 4 social media marketing strategies that every new business must know.
This document provides an overview of the 8-stage process for developing a comprehensive marketing strategy:
1. Defining strategic marketing objectives such as target markets and goals.
2. Determining strategic focus on market growth, share, or segments.
3. Defining customer targets by understanding market segments and choosing attractive ones to target.
4. Competitor analysis to understand alternatives and positioning.
5. Identifying sources of differential advantage over competitors.
6. Developing the marketing mix of product, price, place, and promotion.
7. Implementation of the marketing plan.
8. Monitoring market performance and revising the strategy as needed.
Digital marketing involves promoting brands and ideas online through websites, social media, email, and mobile apps. It allows marketers to interact with consumers and target ads to people with similar interests, making it a popular and cost-effective option compared to traditional marketing. Digital marketing branches into categories like social media marketing, content marketing, affiliate marketing, search engine optimization, and email marketing. Traditional marketing refers to offline methods like print, television, radio, direct mail and telemarketing that are still used alongside digital strategies.
Digital Campaign planning for charities and nonprofits - the key elements to plan a successful online campaign. Learn how to be more effective and organised while making the most of your available assets.
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Integrated Marketing Communication (IMC) - Creative strategy - planning and development, part of Masters in Management Studies (MMS), University of Mumbai
Ran Armon digital marketing plan templateRan Armon
This document outlines GWT Corp's 2017 digital marketing plan. It discusses strategies for social media including growing followers on Facebook, Pinterest, Twitter, and Instagram. It recommends changing the email marketing platform to MailerLite to save money and gain additional features. Content strategies for branded bi-weekly emails are provided. The document also discusses automating workflows for new subscribers and VIP customers. Web analytics tools like Google Tag Manager and Facebook Pixel are recommended to track user activity and create re-marketing audiences. Finally, keyword research, sales funnels, and re-marketing strategies are mentioned.
This document provides strategies for developing new business. It recommends focusing efforts on one of four strategies: generating more revenue from existing customers; targeting customers of top competitors; targeting new customer categories within the industry; or pursuing completely new, non-traditional customer categories. It stresses understanding buyer personas, using social media targeting capabilities to reach the right audiences, monitoring sales funnel metrics, and establishing a company-wide culture where each employee dedicates time daily to new business development.
I'm glad to share that I have completed my task-1 "Market Plan:Social Media" as a Digital marketing Intern at The Sparks Foundation. I have taken their Instagram account and tried to analyse it.
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
The document outlines a digital marketing plan for The Sparks Foundation, a nonprofit education organization. It begins with an introduction to the organization and its key activities which include scholarship programs, mentorship programs, workshops, and internship programs. It then performs a SWOT analysis and outlines the SOSTAC framework for executing the digital marketing plan. Key strategies proposed include improving LinkedIn and Instagram profiles, blogging, search engine optimization, content marketing, and video marketing. Tactics such as hashtags, live videos, and memes are suggested. Actions include keyword research, increasing social media following, creating visual content, and maintaining a content calendar. Progress will be monitored using analytics and feedback on social media.
Ashley Kemp is a highly motivated marketing professional seeking a position with increased responsibility. She has over 3 years of experience in marketing roles, including content marketing, project management, digital marketing, and branding. Her experience includes developing marketing strategies and plans, creating content and media, managing social media, conducting research, and increasing sales. She is currently studying Business Management and Marketing and expects to graduate in 2019.
Join our program to learn strategies to improve admissions in your school. Four Full-day sessions, once every week in four consecutive weeks to share. Fill in the form https://docs.google.com/forms/d/e/1FAIpQLSfBjxEYPKwNeWZoYq44BRrO8B24UkDc7d9HHDQhJn6rLS_ygw/viewform?usp=sf_link
The document provides an integrated marketing plan for IMT Ghaziabad to increase its visibility and enhance its reputation. It outlines goals and strategies to build the brand's reputation through broad messaging to internal and external audiences. It also aims to increase enrollment through targeted marketing. The plan proposes initiatives across various marketing channels including the website, surveys, advertising, email marketing, events, and calling. It provides objectives, target audiences, branding guidelines, and metrics for evaluation for each proposed initiative.
Bobit Business Media is a diversified media company that publishes 25 magazines serving various industries such as automotive, automotive aftermarket, ground transportation, protection, and beauty. It provides integrated marketing solutions through its magazines, websites, events, and other digital platforms. The document proposes a three-pronged integrated marketing plan for a client, involving print advertising, in-person lead generation and events, and an online presence through websites, webinars, and other digital solutions.
Digital Media strategy for a production houseConsultant
What happens when a production house decides to launch their online media presence? Maybe after a hiatus?
Well, do not worry. We have you covered here.
Commissioned work.
Copyright belongs to the agency.
For information only.
The document provides an overview for creating a strategic marketing communications plan, including defining goals and objectives, identifying target audiences, developing key messages, selecting communication channels, implementing tactics, and measuring success. It emphasizes the importance of research, segmentation of audiences, and creating a framework with vision, mission, positioning, and messages aligned with specific audience interests and values. The plan should have clear roles and timeline for execution while building in evaluation points to monitor effectiveness.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
This is the slide deck from a talk that was give at the SL Circle on Nov 17, 2015.
This talk discussed the components of a planning, executing and tracking a content campaign. A few examples are given of successful awareness campaigns.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in July 2021. (Author: Dhruv Khattar)
This document provides an overview of the 8-stage process for developing a comprehensive marketing strategy:
1. Defining strategic marketing objectives such as target markets and goals.
2. Determining strategic focus on market growth, share, or segments.
3. Defining customer targets by understanding market segments and choosing attractive ones to target.
4. Competitor analysis to understand alternatives and positioning.
5. Identifying sources of differential advantage over competitors.
6. Developing the marketing mix of product, price, place, and promotion.
7. Implementation of the marketing plan.
8. Monitoring market performance and revising the strategy as needed.
Digital marketing involves promoting brands and ideas online through websites, social media, email, and mobile apps. It allows marketers to interact with consumers and target ads to people with similar interests, making it a popular and cost-effective option compared to traditional marketing. Digital marketing branches into categories like social media marketing, content marketing, affiliate marketing, search engine optimization, and email marketing. Traditional marketing refers to offline methods like print, television, radio, direct mail and telemarketing that are still used alongside digital strategies.
Digital Campaign planning for charities and nonprofits - the key elements to plan a successful online campaign. Learn how to be more effective and organised while making the most of your available assets.
Integrated Marketing Communication (IMC) - Creative strategy - planning and d...Nikhil Hirani
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Ran Armon digital marketing plan templateRan Armon
This document outlines GWT Corp's 2017 digital marketing plan. It discusses strategies for social media including growing followers on Facebook, Pinterest, Twitter, and Instagram. It recommends changing the email marketing platform to MailerLite to save money and gain additional features. Content strategies for branded bi-weekly emails are provided. The document also discusses automating workflows for new subscribers and VIP customers. Web analytics tools like Google Tag Manager and Facebook Pixel are recommended to track user activity and create re-marketing audiences. Finally, keyword research, sales funnels, and re-marketing strategies are mentioned.
This document provides strategies for developing new business. It recommends focusing efforts on one of four strategies: generating more revenue from existing customers; targeting customers of top competitors; targeting new customer categories within the industry; or pursuing completely new, non-traditional customer categories. It stresses understanding buyer personas, using social media targeting capabilities to reach the right audiences, monitoring sales funnel metrics, and establishing a company-wide culture where each employee dedicates time daily to new business development.
I'm glad to share that I have completed my task-1 "Market Plan:Social Media" as a Digital marketing Intern at The Sparks Foundation. I have taken their Instagram account and tried to analyse it.
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
The document outlines a digital marketing plan for The Sparks Foundation, a nonprofit education organization. It begins with an introduction to the organization and its key activities which include scholarship programs, mentorship programs, workshops, and internship programs. It then performs a SWOT analysis and outlines the SOSTAC framework for executing the digital marketing plan. Key strategies proposed include improving LinkedIn and Instagram profiles, blogging, search engine optimization, content marketing, and video marketing. Tactics such as hashtags, live videos, and memes are suggested. Actions include keyword research, increasing social media following, creating visual content, and maintaining a content calendar. Progress will be monitored using analytics and feedback on social media.
Ashley Kemp is a highly motivated marketing professional seeking a position with increased responsibility. She has over 3 years of experience in marketing roles, including content marketing, project management, digital marketing, and branding. Her experience includes developing marketing strategies and plans, creating content and media, managing social media, conducting research, and increasing sales. She is currently studying Business Management and Marketing and expects to graduate in 2019.
Join our program to learn strategies to improve admissions in your school. Four Full-day sessions, once every week in four consecutive weeks to share. Fill in the form https://docs.google.com/forms/d/e/1FAIpQLSfBjxEYPKwNeWZoYq44BRrO8B24UkDc7d9HHDQhJn6rLS_ygw/viewform?usp=sf_link
The document provides an integrated marketing plan for IMT Ghaziabad to increase its visibility and enhance its reputation. It outlines goals and strategies to build the brand's reputation through broad messaging to internal and external audiences. It also aims to increase enrollment through targeted marketing. The plan proposes initiatives across various marketing channels including the website, surveys, advertising, email marketing, events, and calling. It provides objectives, target audiences, branding guidelines, and metrics for evaluation for each proposed initiative.
Bobit Business Media is a diversified media company that publishes 25 magazines serving various industries such as automotive, automotive aftermarket, ground transportation, protection, and beauty. It provides integrated marketing solutions through its magazines, websites, events, and other digital platforms. The document proposes a three-pronged integrated marketing plan for a client, involving print advertising, in-person lead generation and events, and an online presence through websites, webinars, and other digital solutions.
Digital Media strategy for a production houseConsultant
What happens when a production house decides to launch their online media presence? Maybe after a hiatus?
Well, do not worry. We have you covered here.
Commissioned work.
Copyright belongs to the agency.
For information only.
The document provides an overview for creating a strategic marketing communications plan, including defining goals and objectives, identifying target audiences, developing key messages, selecting communication channels, implementing tactics, and measuring success. It emphasizes the importance of research, segmentation of audiences, and creating a framework with vision, mission, positioning, and messages aligned with specific audience interests and values. The plan should have clear roles and timeline for execution while building in evaluation points to monitor effectiveness.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
This is the slide deck from a talk that was give at the SL Circle on Nov 17, 2015.
This talk discussed the components of a planning, executing and tracking a content campaign. A few examples are given of successful awareness campaigns.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in July 2021. (Author: Dhruv Khattar)
Marketing Plan For The Sparks Foundation By Aisha ChauhanAishaChauhan9
This marketing plan for the social media e.g Linkedin. I secured a place as a Digital Marketing Intern in its Graduate Rotational Internship Program at The Sparks Foundation. #GRIPDEC20#tsf #grip #internship#digitalmarketing
Digital Marketing Plan for The Sparks FoundationHrithikShetty7
The document discusses digital marketing strategies for The Sparks Foundation (TSF), a nonprofit educational organization. It outlines TSF's mission to inspire and help students learn, innovate, and build skills. It then discusses how digital marketing through social media can help TSF achieve its goals of reaching students. Specifically, it provides two sample social media posts, discusses various digital marketing plans like social media, email marketing and SEO. It also lists key marketing metrics like reach, clicks, engagement and hashtag performance that can help track the effectiveness of TSF's social media strategies. In conclusion, digital marketing and following the outlined social media and metrics tracking approach can help TSF effectively expand its reach and impact.
This document provides a social media marketing plan for The Sparks Foundation (TSF). It outlines objectives of brand awareness and engagement. Key aspects of the plan include using LinkedIn to target students and professionals, creating educational content about TSF's programs, monitoring metrics like reach and clicks, and analyzing results to optimize the strategies. The goal is to effectively promote TSF's initiatives in providing learning opportunities to students.
Digital Marketing Plan for The Sparks FoundationDaibi Moitra
I am Daibi Moitra and I am completing My Integrated MSc. from BIT Mesra. Currently completing my Digital Marketing Internship from The Sparks Foundation. I am sharing a Power point Presentation on the Digital Marketing/Social Media Marketing of different Functions of The Sparks Foundation.
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in February 2022. (Author: Amit Maurya)
A Presentation on the social media marketing strategy for The Sparks Foundation(TSF) made as part of the Digital Marketing Internship in May 2020. (Author: Anjali Singh)
The document outlines a social media marketing plan for The Sparks Foundation (TSF) to engage students. It recommends researching goals and target audiences, creating engaging content to boost engagement, and growing the audience base. Sample social media posts are provided for two programs. Metrics like reach, clicks, engagement, and hashtag performance should be monitored to track effectiveness.
The document outlines a social media marketing plan for The Sparks Foundation to engage their target audience of students and freshers. It recommends using LinkedIn, Twitter, Facebook, and other platforms to share engaging content and reach a mass audience. Key aspects of the plan include identifying goals, engaging current followers through regular posts, and tracking metrics like reach and keyword performance to assess effectiveness. The goal is to inspire more students to learn and build skills through the Foundation's programs using an impactful digital marketing strategy.
The Sparks Foundation is a non-profit organization based in Singapore that aims to promote diversity in the workplace. It offers internship and leadership programs to students globally through its main hub in Singapore and sub-hub in India. The foundation's goals are to inspire students, help them innovate, and let them integrate their skills to build the next generation. It uses digital marketing strategies like social media, blogs, email and advertisements to promote its programs and connect with students around the world.
The Sparks Foundation (TSF) is a nonprofit organization that aims to inspire and enable students. TSF connects students to experts through internships, mentorship programs, and workshops. TSF's vision is to create a world of empowered and connected young minds that build the future. TSF's mission is to inspire students, help them innovate, and allow them to integrate their skills and help each other succeed. TSF offers various programs for students including scholarships, mentorship, workshops, and corporate programs.
The Sparks Foundation digital marketing slide by Abhishek R Kurup gripmay21AbhishekKurup7
The Sparks Foundation is a non-profit organization committed to education that was founded in 2016. It provides various programs to help students develop skills needed for their careers, including scholarships, mentorship, workshops, and connecting students to corporate internship opportunities. The foundation's vision is to inspire and enable students to build the future. Its programs provide financial support, mentorship, and industry-relevant training to help students reach their full potential regardless of their background.
The document outlines a social media marketing plan for The Sparks Foundation. It recommends setting S.M.A.R.T. goals, tracking meaningful metrics, analyzing competitors, conducting a social media audit, creating a content calendar, and evaluating/adjusting the strategy. The plan aims to guide actions and ensure they lead to business results through a concise and measurable strategy.
College recruitment strategy a simple 5-point plan to enroll more students t...Solar Software Set Shape
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The Sparks Foundation is a nonprofit organization that works to promote equality in education. It provides workshops and programs like career counseling to help students regardless of their financial background. The document discusses social media marketing strategies for nonprofits, explaining that social media allows organizations to connect with audiences, build their brand, gain customer insights, and drive traffic to their website or events. It outlines the steps to create an effective social media strategy, including setting goals, learning about target audiences, monitoring competitors, evaluating accounts, creating content calendars, and adjusting the strategy based on results.
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
Social media strategy: marketing plan for the sparks foundation
to reach a large audience especially students, both can apply for this internship fresher and professional.
Social media marketing has become an essential part of marketing strategies. Job opportunities in social media marketing are diverse and include roles like social media manager and social media strategist. Top companies for social media marketers include Accenture, Amazon, and Dell. Salaries range from $50,000 to $65,000 depending on the role. The document then promotes Simply Learn's postgraduate program in digital marketing and how it can help one learn about topics like SEO, SEM, content marketing and more.
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
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address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
2. WHAT IS THE SPARKS
FOUNDATION?
The sparks foundation is working to bring parity in education, making sure children have equal
opportunity at success, irrespective of the financial background. We connect students of all
financial backgrounds with experts. Knowledge sharing enables equal opportunity for all.
The Sparks Foundation is a brand new education non-profit founded in 2016 trying to
empower students with all the necessary skills to excel in their careers. TSF is helping
students from all background to learn and connect with diverse people and help them to get
ready to face the real-life challenges confidently.
It gives a hope that students can rise out of any situation, regardless of where they came from.
Whether it’s from a family with a less than ideal financial situation or a family that simply does
not support where they want to go. Either way, The Sparks Foundation (or TSF) is for you. This
brand new startup was co-founded by people who believe that every student should have a
chance at greatness, and they have created multiple programs to help students reach their
maximum potential.
3. GRADUATE ROTATIONAL
INTERNSHIP PROGRAM(GRIP)
The first program that they have successfully put into
play for about three months now is their Graduate
Rotational Internship Program, or GRIP. This
internship program is based completely online as a
part-time internship for students to complete in the
span of 3 months. GRIP offers internships for the areas
of tech, marketing, and human resources. The first
month works on individual tasks, such as writing
articles and designing posters, the second month
consists of group work.
4. The groups for the second month of the program are
based on a personality test that all interns take at the
beginning of the program so that all interns are placed
into groups that will complement their strengths and
weaknesses. The last month focuses on expanding the
interns’ knowledge of the area they are working in. This
program has been successfully running for a few
months now, and TSF is expanding their programs to
include a wider variety of students from a variety of
different backgrounds.
Some of the other programs of TSF are as follows:
1.Student Scholarship Program
2.Student Mentorship Program
3.Student SOS Program
4.Workshops
5.Corporate Programs
5. WHY IS DIGITAL MARKETING
IMPORTANT FOR ANY COMPANY?
The group of potential customers that are found online is a much larger group of people than
you are likely to be able to attract locally. Using digital marketing, you can reach an enormous
audience in a way that is both cost-effective and measurable.
Other benefits of online marketing include:
• The ability to interact with your prospects and learn exactly what they are looking for.
• The ability to reach a global marketplace.
• You can save money and reach more customers for less money than traditional marketing
methods.
• Get to know your audience and allow them to know you personally.
• You can track responses to your marketing efforts immediately.
6. DIGITAL MARKETING PLAN FOR
THE SPARKS FOUNDATION(TSF)
Digital marketing is a very effective way of gaining a lot of audience and let the people know
we exist. This helps us in sharing our programs and learning opportunities we have for the
students as well as other professionals. We will need to carry the process through multiple
online platforms and techniques which are as follows:
1.Email marketing
2.Marketing blogs
3.Social media marketing
4.Advertisements
7. EMAIL MARKETING
Email marketing has been around forever, and for good reason. It’s the most direct and
effective way of connecting with your leads, nurturing them, and turning them into customers,
consistently winning out over all other marketing channels.
Emails can be sent on a weekly or monthly basis containing necessary information about the
programs offered by TSF along with catchy posters. Links for the website and other social
media platforms can me mentioned in the mails which will be a great plus point so that the
user can connect to us via social medium accounts.
8. MARKETING BLOGS
Blogs are a great way to spread awareness about our organization. We can post all the content
in form of a blog post on various websites so that the students can read in detail what the
organization is all about and what it has to offer. Weekly blogs can be uploaded for better
reach and consistent engagement of the users. We can upload the activity updates and pics so
that the students see what is happening in the organization.
9. SOCIAL MEDIA MARKETING
In today’s world, most of us are connected via social media. There are various platforms like
Instagram, Facebook, YouTube, Twitter, etc. We can make use of these platform to advertise
our organization and build our student community. Daily posts can be scheduled on all the
social media accounts in order to maximize the reach and keep a strong social media presence.
Also LinkedIn is a great platform where many students are searching for internships and other
leadership programs. We can make content and post there so that many students can benefit
from it and enroll in the programs offered by our organization.
10. ADVERTISEMENTS
Google ads is becoming very popular to advertise about the company and its
functions. It operates by using artificial intelligence due to which the ads reach the
targeted audience automatically. We can post Google ads which will be shown to
students searching for internships as a result more audience audience will be
captured.
This poster can be an example of sample post on social media
platforms like LinkedIn, Instagram, Facebook, etc.
11. MARKETING METRICS TO MEASURE
SUCCESS OF OUR MARKETING
CAMPAIGNS
1. User Behaviour:
On their own, user behavior metrics don’t tell you much. When coupled with other metrics
(such as traffic performance), however, they can provide marketers with directional insight
about reader engagement and content performance.
I like to keep an eye on the following metrics in Google Analytics:
• Time on Page
• Bounce Rate
• Pages/Session
• New/Returning Visitors
12. 2. Impressions and CTR
Alongside traffic and user behavior, we should be tracking impressions and click-through-rate in Google
Search Console. This will give you insight into whether the keywords our content is ranking for actually
translate to impressions and clicks in organic search.
• Tools to Use: Google Search Console
• How to Find It: Performance > Search Results > Queries
3. Content Shares and Backlinks
The overarching goal of any content asset is to provide value for readers. Though no single metric can
illustrate this, social shares and backlinks shed light on whether or not people are willing to share your
content with their personal audiences.
• Social Shares: See how well our content resonates with target audiences by looking at how many
times it was shared on social:
• Tools to Use: BuzzSumo
• How to Find It: Search by URL (ex. Specific content asset URL or /blog/), sorted by top-shared
content.
13. 4. Keyword Rankings
Make sure to keep track of core keywords and review rankings on a monthly basis. Of course, this
requires keyword research to establish priority keyword targets that we are working toward. We can use
SEMRush to track keywords for our programs, but there are many tools out there to use.
• Tools to Use: SEMrush, Google Search Console
• How to Find It:(SEMrush) Search by URL & (GSC) Performance > Search Results > Queries
5. Lead Generation
• Lastly we will need to be looking at how many leads our content brings in. For TSF, demonstrating
that content furthers lead acquisition and/or nurturing goals is critical for securing budgets.
• Tools to Use: Google Analytics
• How to Find It: Conversions > Goals > Overview
14. SUMMARY
The above plan can be executed to expand the reach of The Sparks Foundation along with
creating awareness among students about our internship and leadership programs. We will use
the give metrics and tools to evaluate the performance of the on going marketing campaigns.
This will give us suggestions on how we can improve and what content are the users liking.
This was we can implement newer strategies and plans to build a community of students and
young professionals which have similar mindset and are motivated towards learning new
technologies to excel in their future careers.