Walt Disney started the company with his brother Roy and the creation of Mickey Mouse. Disney is now a global entertainment company with four major business segments including studio entertainment, consumer products, media networks, and theme parks and resorts. Disney connects with consumers through emotional storytelling and innovative experiences across its businesses. While expansion has increased Disney's revenue, maintaining the company's core values and heritage while adapting to new generations poses risks to alienating loyal fans.

2. It was all started by Walt Disney and
Roy Disney with
Mickey Mouse

3. Disney introduced many blockbuster animated movies…..

4. Later, it acquired large
companies like Marvel.
It launched TV shows
and movies for all
age groups.

5. Today , Disney
has expanded
into
four major
business segments

6. 1. Studio Entertainment – films ,recording
labels, theatrical performances.

7. 2.Disney -branded Consumer Products

8. 3.Media networks

9. 4.Theme Parks and Resorts

10.  Disney is the 13th most powerful brand in the
world.
 Consumers spend around 10 billion hours on
Disney brand movies and shows.
 The company’s net worth is 45 billion dollars.
 Disney has won numerous awards since it’s
establishment.

11. What is the reason for Disney’s success
and how does it connect
with it’s core consumers?

12. Disney’s core values revolve around the quote “Whatever
you do, do it well. Do it so well that when people see you
do it they will want to come back and see you do it again
and they will want to bring others and show them how
well you do what you do.”
1.Beliefs and Attitude

13. 2.Market Segmentation and
Customer Satisfaction
Disney has been successful in appealing to all age
groups.
It works hard to connect with it’s customers on many
levels and through every detail.

14. 3.Emotions
Disney has been successful in making an emotional connection with
it’s customers.

15. 4.Creativity and Innovation
The company connects with it’s consumers in innovative ways through emails, blogs
and it’s website.
It has made a new gaming platform called Disney Infinity which allows consumers
to play with many of the Disney characters at the same time.

17. What are the risks and benefits of expanding
Disney brand in new ways?

18. Benefits:
The company is generating its revenue from
its five business segments.
Now the consumers see using Disney
products as a part of his lifestyle as Disney
is attracting consumers on various aspects
of life.

19. Risks:
The risk lies in the fact that Disney may lose on its heritage and core values
laid down by its founders while making itself relevant to the newer generations.
Any changes made in the characters or cartoons can be harmful because consumers
have established an emotional connection with the characters.

20. Summary:
History of Disney
Types of Business segments
Reason for Success
Risks and Benefits of Expansion

21. Disclaimer
Created by Kunal Sharma, IIT Roorkee ,during a
Marketing Internship
under Professor Sameer Mathur , IIM Lucknow.