This document proposes a mobile app that connects students seeking career advice with professionals and students in fields of interest. The app will use LinkedIn profiles to verify advisors and allow users to find and message matches. Users will pay a nominal fee to access basic advice, with options to pay more for premium features and discussions. The goal is to provide a helpful alternative to other online sources that may give biased or inaccurate information to students making important decisions about their education and career paths. Revenue will come from user fees, with a portion going to advisors. The target audience is students aged 15-24 who are choosing subjects, colleges or careers.

2. CURRENT SITUATION

4. Biased advices
mislead them!

5. Well, it’s not always about the herd
mentality…

6. Far Better To Live your path
Imperfectly to live someone else’s
path…

7. To show students correct path to achieve their Dreams.
They can take advices from professionals and students of the field they
are interested in.
To give them detailed and experienced views on the fields they’re trying
to pursue in future.
Helping them in selecting subjects for their future.
OUR GOAL

8. • This is a paid app.
• This app will be connected with LinkedIn to get access to the
profile of the students and professionals. Based on their profile,
they will be selected to give advices on this app.
• The user interface of this app will be much more like
combination of LinkedIn and Facebook. But here students can
find about people using filters ( based on which field they are
looking for).
• After filters are applied they will get list of students related to
applied filters. From there, they can check their LinkedIn profile
and choose accordingly to get suggestions from them.
COMPANY OVERVIEW

9. • We will also pay students and professionals who will be
giving advices. (around 20% of what earned from the
app)
• Each student and professional will be paid based on
no. of people who seek their advices. (Analogy, Youtube
channel is paid depending on views and advertisements
on a video.)
• There will be a discussion forum where everyone can
share their views related to different fields. (Analogy,
Just like people discuss on a Facebook group).

11. • 10th class students who face difficulties in
choosing subject for 11th.
• 11th class students; informing them about
competitive exams and colleges.
• 12th class students who will be joining
colleges; about different branches and their
scope & requirements.
• Final Year College students; about various
sectors to can get job and Higher studies.
Also, what is their future scope and how is
working life in that field.
• So Basically, our customers are from 15 to 24
years.

12.  Keeping a check on bugs and keep upgrading
the application.
 Making sure that students and professionals
who are advising are have legit LinkedIn
profiles.
 Keeping a check on upgradation of Operating
Systems & Making sure that app works well
on all the platforms and mobile.
 Solving issues if any user gives a negative
technical feedback.

13.  Selling the idea to the professors from top
universities & professionals as they can earn
money from the app easily.
 Advertising the product in schools (before
starting of the vacations/before student
leaving school), colleges of various streams
(during admission), coaching centers (during
admission), etc.

14. PARTNERSHIP
To establish a connection
between customers and
people who will advice
them.

15. COMPETITORS
 Quora can be a competitor but this is much more about
solving problem students have been facing for years. Quora
sometimes gives biased opinions, the information about
people might be fake. Its really not what a student will look
for when he is confused about his future. We will make sure
that whoever are giving advices do not have fake profiles.
 Quora does not have answers for all the questions many
questions are unanswered. Moreover the up vote thing can
change opinion of many people and might confuse our
students again. Also, their comment section is not active at
all (that is also not the main purpose of the app). However
my app will be focus on interactive discuss forum also.

16. • So, we are expecting that around 1,00,000 users (Maximum) will
download the app in its first month.
• We will release the app in June – July as this is the time students think
about future after getting rid of their exams.
• So, will earn around 1,00,000*Rs.49/- = Rs. 19,00,000/- (Minimum if
1,00,000 user download as not including Premium) in the first month
of the app.
• Out of this 20% will be paid to professionals and other expenses in
connecting with LinkedIn and taxes (assuming 40% of what we
earned)
• So net income be will (remaining 20%) Rs. 8,00,000/- in first month.

17. • For just less than Rs. 100/- customers who do not have access to
the people who are employed or studying in their interested field.
They can get to know lot about that field for this money. This is
affordable price for anyone in India. Atleast Rs. 19/- is affordable
to everyone.
• Customers can know about the salary, future scope, pros and
cons, job satisfaction, working life, etc. of any field which is not
possible on Google as many times people have to search a lot and
most certainly we get search results of what we are interested in,
we never get to know about the other possibilities and options.
Also, when you searching about such things on google you will get
biased opinions many times. Also, many things on google are not
right. So do not believe everything.

18. • Initially, to download the app. they will have to pay
very low amount. (i.e. Rs. 19/-).
• With this, they will get access to the students of the
field they are interested in.
• To get access to the professionals, high profile
people & professors in that field they will have to pay
(Premium) Rs. 99/- more. Note:- Prices will increase
in future depending on the success on the company

19. • The app will be released in the month of June – July
because this is one those periods when students have
to look for “What is next”.
• They will be most probably confused during this
period about choosing subjects, Higher education or
Job, which branch to choose in college, etc.
• This is the time when they would spend Rs. 19/-
easily on this app without thinking much. Some of
them might even apply for premium offers.

20. Created by Shantanu Pandey, from Delhi
Technological University, during an internship
under Professor Sameer Mathur, IIM Lucknow
DISCLAIMER