How did you use media technologies in the construction, research planning, an...Chloe Jones
Google was used extensively for research in planning the documentary, including researching conventions, images, statistics, and historical facts. Blogger was used to organize planning materials and host finished products. YouTube provided archive footage and music. Firefox helped convert YouTube videos and upload feedback. Adobe Premiere Pro was essential for editing together footage, audio, transitions, and effects. Photoshop allowed editing of images and creation of the poster. Equipment included a camera, microphone, USB cable, computers, and tripod.
Google was used extensively for research in planning the documentary, including researching conventions, images, statistics, and historical facts. Blogger was used to organize planning materials and host finished products. YouTube provided archive footage and music. Firefox helped convert YouTube videos and upload feedback. Adobe Premiere Pro was essential for editing together footage, audio, transitions, and effects. Photoshop allowed editing of images and creation of the poster. Equipment included a camera, microphone, USB cable, computers, and tripod.
Google was used extensively for research during planning and construction of the documentary. It provided information on documentary conventions, images of tattoos to include, and statistics featured in the documentary. Blogger was used to organize planning documents and host finished products for evaluation. YouTube provided archive footage featured in the documentary. Premiere was essential for editing together footage, adding transitions, adjusting audio and video levels. Photoshop allowed editing of images for the poster and improving photo quality. A video camera, microphone, computer, and tripod were the key equipment used.
The document discusses the various hardware, software, and online tools used at different stages of creating a music video project. It describes using DSLR cameras, computers, smartphones, a graphics tablet, video editing software like Final Cut Pro and Windows Movie Maker, photo editing software like Photoshop, presentation software like Prezi, and various websites like Google, YouTube, Blogger, Facebook, and SoundCloud for research, planning, production, and evaluation. New technologies allowed for efficient organization, communication, editing, and sharing of content throughout the project.
Group 1 used various new media technologies in their construction and research stages including YouTube, Slideshare, Prezi and Powtoons to document their work in multiple formats. They learned how to tag and label posts to organize their work. In post-production, they used iMacs running applications like Final Cut Pro, Fireworks and Photoshop to edit their opening and create a synergistic link between products. They overcame challenges like fixing lighting and stabilizing shots in Final Cut Pro.
Question 4 how did you use media technologiesfatemahmoledina
The student used various media technologies at different stages of their project. WhatsApp and Skype were used for planning and communication. Online research was conducted using search engines and YouTube. iMovie was used to edit video and add voiceovers. Photoshop was used to manipulate images for print work after learning skills from online tutorials. A mini DV camera and digital SLR camera captured footage and images that could easily be uploaded for construction. Prezi helped with organizing and sharing research ideas.
Question 4 how did you use media technologiesfatemahmoledina
The student used various media technologies at different stages of their project. WhatsApp and Skype were used for planning and communication. Online research was conducted using search engines and YouTube. iMovie was used to edit video and Prezi for visual organization. Photoshop was used for print work after learning skills from online tutorials. A mini DV camera recorded footage and a digital SLR took high-quality photos for editing. Various technologies facilitated collaboration, research, production, and evaluation.
What have you learnt about technologies from the process of constructing this...Emilymoore04
We used a Panasonic HD camera that we were familiar with for filming. Final Cut Express was used to edit shots and add transitions to create an uneasy feeling for the nightmare scenes. FreeSound.org provided a creepy track for the non-diegetic sound. Blogger allowed for organization and progression of pre-production ideas through embedding images and videos. Google Forms created an easy questionnaire for feedback, though more social media could have provided more responses. Planning utilized search engines, cameras, and Celtx for scriptwriting. The initial idea was difficult to agree on, but filming went smoothly until issues with sound required refilming conversation clips.
How did you use media technologies in the construction, research planning, an...Chloe Jones
Google was used extensively for research in planning the documentary, including researching conventions, images, statistics, and historical facts. Blogger was used to organize planning materials and host finished products. YouTube provided archive footage and music. Firefox helped convert YouTube videos and upload feedback. Adobe Premiere Pro was essential for editing together footage, audio, transitions, and effects. Photoshop allowed editing of images and creation of the poster. Equipment included a camera, microphone, USB cable, computers, and tripod.
Google was used extensively for research in planning the documentary, including researching conventions, images, statistics, and historical facts. Blogger was used to organize planning materials and host finished products. YouTube provided archive footage and music. Firefox helped convert YouTube videos and upload feedback. Adobe Premiere Pro was essential for editing together footage, audio, transitions, and effects. Photoshop allowed editing of images and creation of the poster. Equipment included a camera, microphone, USB cable, computers, and tripod.
Google was used extensively for research during planning and construction of the documentary. It provided information on documentary conventions, images of tattoos to include, and statistics featured in the documentary. Blogger was used to organize planning documents and host finished products for evaluation. YouTube provided archive footage featured in the documentary. Premiere was essential for editing together footage, adding transitions, adjusting audio and video levels. Photoshop allowed editing of images for the poster and improving photo quality. A video camera, microphone, computer, and tripod were the key equipment used.
The document discusses the various hardware, software, and online tools used at different stages of creating a music video project. It describes using DSLR cameras, computers, smartphones, a graphics tablet, video editing software like Final Cut Pro and Windows Movie Maker, photo editing software like Photoshop, presentation software like Prezi, and various websites like Google, YouTube, Blogger, Facebook, and SoundCloud for research, planning, production, and evaluation. New technologies allowed for efficient organization, communication, editing, and sharing of content throughout the project.
Group 1 used various new media technologies in their construction and research stages including YouTube, Slideshare, Prezi and Powtoons to document their work in multiple formats. They learned how to tag and label posts to organize their work. In post-production, they used iMacs running applications like Final Cut Pro, Fireworks and Photoshop to edit their opening and create a synergistic link between products. They overcame challenges like fixing lighting and stabilizing shots in Final Cut Pro.
Question 4 how did you use media technologiesfatemahmoledina
The student used various media technologies at different stages of their project. WhatsApp and Skype were used for planning and communication. Online research was conducted using search engines and YouTube. iMovie was used to edit video and add voiceovers. Photoshop was used to manipulate images for print work after learning skills from online tutorials. A mini DV camera and digital SLR camera captured footage and images that could easily be uploaded for construction. Prezi helped with organizing and sharing research ideas.
Question 4 how did you use media technologiesfatemahmoledina
The student used various media technologies at different stages of their project. WhatsApp and Skype were used for planning and communication. Online research was conducted using search engines and YouTube. iMovie was used to edit video and Prezi for visual organization. Photoshop was used for print work after learning skills from online tutorials. A mini DV camera recorded footage and a digital SLR took high-quality photos for editing. Various technologies facilitated collaboration, research, production, and evaluation.
What have you learnt about technologies from the process of constructing this...Emilymoore04
We used a Panasonic HD camera that we were familiar with for filming. Final Cut Express was used to edit shots and add transitions to create an uneasy feeling for the nightmare scenes. FreeSound.org provided a creepy track for the non-diegetic sound. Blogger allowed for organization and progression of pre-production ideas through embedding images and videos. Google Forms created an easy questionnaire for feedback, though more social media could have provided more responses. Planning utilized search engines, cameras, and Celtx for scriptwriting. The initial idea was difficult to agree on, but filming went smoothly until issues with sound required refilming conversation clips.
The document discusses the various media technologies used during the construction, research, planning, and evaluation stages of a media project. It describes using Premiere Pro for editing video clips and adding effects, Photoshop to design packaging, Blogger for sharing work and research, and Prezi for initial storyboarding. Hardware like cameras, tripods, and a green screen were also utilized. For the evaluation, Pixton was used to create a comic response, PowerPoint for presenting answers, and Blogger for ongoing research sharing. Overall, a wide range of software and hardware technologies were leveraged at different stages to complete the media project and its evaluation.
The document discusses the use of various new media technologies in the production stages of a film project. Photoshop Elements and Autodesk SketchBook were used to create the film poster. Cubase allowed recording of original music compositions. A Sony HD1000 camera provided high quality footage. A Zoom recorder and sensitivity adjustments were used for voiceover recordings. Final Cut Express was used for editing, color correction, adding titles and adjusting sound levels. Blogger served as a collaborative space for research and progress logging. YouTube, surveys and social media helped with feedback and distribution. Additional cameras and Google Maps provided supplemental footage and location references.
The document summarizes the various new media technologies used during the pre-production, production, and post-production stages of a music video project.
During pre-production, the group used YouTube to gather inspiration and feedback, Blogger to organize research, and Prezi/PowerPoint for presentations. Storyboard That helped create an animatic, and Final Cut Pro merged still images.
Production involved using a Canon DSLR camera, lenses, microphone, and lighting equipment to film raw footage.
Post-production saw editing with Final Cut Pro, though it could be slow. Synergistic elements like a psychedelic tongue were recreated in Photoshop and embedded across products using WIX.
The document discusses how new media technologies were used at various stages of creating a short film project. Google was used for research on film genres. YouTube provided examples of codes and conventions. A video questionnaire was created using a camera and Final Cut Express. Blogger documented ideas and progress. A script was written in CeltX software. Footage was captured on a Sony camera and edited in Final Cut Express. SoundCloud and Twitter were used to find and contact an artist. A recorder captured voiceovers. Photoshop created the film poster. A questionnaire on GoogleDocs gathered audience feedback. Digital technologies helped develop skills as a filmmaker at each stage.
The document discusses the use of various media technologies in creating a stop motion music video and related materials for a band. Photoshop was used to edit images and add text for promotional materials. Premier Pro was used to edit the video, adding transitions between clips to match the music. Audacity was used to edit the audio track. Online tools like YouTube, Facebook, and Google provided research materials, audience feedback, and templates to inform the project design.
Rhian Quammie used various new media technologies at different stages of creating a teaser trailer. Prezi was used to pitch the initial idea and present audience feedback. YouTube provided inspiration from other trailers during research. IMDB provided film information for planning. Pinterest created a mood board for filming references. A Canon camera captured footage. Final Cut Pro edited the trailer. QuickTime recorded animated titles. Google Docs shared script writing. A microphone recorded voiceovers. Photoshop designed ancillary texts. Free Music Archive provided royalty-free music. Dropbox shared group files. Survey Monkey collected audience feedback data.
The group used various social media and online tools to plan and research their documentary. WhatsApp, Facebook, and Skype allowed for easy group communication. Online research used news sites like the BBC to find facts and statistics. YouTube provided sample documentaries to analyze for style and conventions. Filming used a Canon HD camera and Adobe Premier for editing, including cutting clips, adding captions, and color correcting archive footage. All planning information was uploaded to a shared Blogger site for easy group access and collaboration.
1) Bloggers were used throughout the production process for research, planning logistics, and sharing updates. This allowed for collaborative work and efficient sharing of ideas.
2) Survey Monkey was used to conduct audience research through online surveys. It automatically analyzed responses, making it easy to assess findings with minimal time spent.
3) Adobe Premiere was the main editing software. Techniques like slow motion, color filters, and artificial camera movements were used to enhance footage and convey emotion. Photoshop was used to edit promotional images through adjusting color schemes, adding text, and applying filters.
Critical evaluation question 4 how did youstanleyladere
The document discusses the use of new media technologies in the production stages of a film. It describes using a Mac computer for research online and editing a blog. An Apple software called Final Cut Express was used for video editing, and it was challenging at first but became easier to use. A Sony HDV 1000 camera captured high quality footage, though its size limited filming in some spaces. Photoshop was utilized to design a film poster, adding effects and editing images. A sound recorder captured audio clearly for inclusion in the film and radio trailer. Throughout the process, familiar technologies from prior work proved adaptable for this new project.
The document discusses how new media technologies were used at various stages of creating a film. In the planning stage, the author researched online using keywords to find inspiration for the film poster and learned about film conventions. Google Docs was used to create questionnaires. A blog was made using Google Blogger to share updates. Equipment like a high-quality camera, tripod, and voice recorder were used in filming. Photoshop was used to design the film poster. Final Cut Express was the primary editing software. Overall, various online resources and software tools were vital in researching, producing, and distributing the finished film.
The document discusses how new media was used throughout various stages of producing a music video project. Blogger was used for planning and sharing work with group members and teachers. Survey Monkey was used to conduct audience research by creating and distributing surveys. YouTube was used to upload and embed videos. Adobe Premier Elements was used to edit footage and sequence shots to the song. Photoshop was used to create print materials like a magazine ad and digipak packaging.
The document discusses the use of new media technologies in the research, planning, construction, and evaluation stages of a film project. It describes using the internet for research on film genres and influences. Planning involved video questionnaires filmed on a camera and tripod and uploaded to Final Cut. A blog was used to share ideas. A phone camera documented props and locations. Scripting software and a camera with tripod were used to film scenes, though the camera had some focusing issues. Final Cut was used to edit footage and add effects. SoundCloud and YouTube were used to find music. A voice recorder captured audio. Photoshop designed the film poster. A questionnaire on Google Docs gathered audience feedback on YouTube. Digital technologies enabled creative development
1. Various new media technologies were used at different stages of the project, including digital video cameras, movie editing software, photography software, and online tools.
2. iMovie was used to edit video footage, adding effects like colorization, blurring, speeding up/slowing down, and text overlays. Photoshop allowed for image editing through layers and tools like selection and fill.
3. Online resources like blogs, slideshare, Flickr, and YouTube helped document planning and showcase elements through embedding images, videos, and presentations.
The document discusses how new media technologies were used at different stages of a project. During research and planning, various presentation software like Blogger, PowerPoint and Prezi were used to present tasks. A survey was created using SurveyMonkey and research was done online. In construction, a DSLR camera and GoPro were used to film shots for the music video. Drone shots were also taken. Photoshop and Premiere Pro were used to edit assets and put together the video. For evaluation, Premiere Pro was used to edit together discussion videos and the DSLR camera was used to film the discussions. Presentation software like YouTube was then used to share the final evaluations.
The student used various online tools and software at different stages of planning, filming, editing, and promoting their short film. In planning, they researched genres online and used Google Docs for questionnaires. They wrote scripts in Celtx and used StoryBoardThat for storyboards. Sony cameras were used to film in 1080p. Final Cut Express was used to edit, add effects, and precisely cut shots. Photoshop Elements created the poster. Audacity edited audio and Final Cut Express combined clips for a radio trailer. YouTube and Facebook promoted the finished film. Google Docs gathered feedback which helped improve the film.
1) The document discusses the various software and hardware tools used during the production of a music video promotion project. Planning stages utilized Google Drive, Docs, and Sites for audience research and project planning.
2) Production involved using DSLR cameras and phones to film footage for the music video. Photoshop was used to edit photos for the digipak and advertisement.
3) Evaluation of the project was completed collaboratively using shared Google Docs. Presentation of the evaluation utilized Prezi, PowerPoint, and written work instead of recorded audio.
The document discusses the various new media technologies used at different stages of a project. In pre-production and research, the group used Blogger to collate research, host images for feedback, and administer surveys. YouTube, Blogger, and Prezi were used to host and share content, documents research, and create interactive presentations. In production, Canon DSLRs, camera lenses, lighting, and microphones were used to film high quality footage. Problems during filming like lighting issues were overcome. In post-production, an iMac, Final Cut Pro, Fireworks, and Photoshop were used to edit footage, and create graphics like a psychedelic tongue to link different media products.
The document discusses the use of new media technologies throughout the different stages of a music video project. During the research stage, the group used computers, cameras, PowerPoint, SlideShare, and Blogger to conduct research, interviews, and upload work. In planning, they created storyboards, asked for song permission, and planned filming. During construction, they filmed footage with a Canon camera, edited video on Adobe Premiere, and designed graphics on Photoshop. For evaluation, the group used Blogger, PowerPoint, SlideShare, YouTube, and Google Images to reflect on the project and share work.
The combination of the magazine advert, digipack front cover, and CD packaging are highly effective because they are visually cohesive and directly link to elements in the music video narrative. The magazine advert and front cover use matching fonts and complementary color schemes. The front cover features the same young boy as in the video set in Paris. The CD image is a screenshot from a fire scene in the video. The back panel contains photos, tickets, and memorabilia meant to resemble a memory board created by the older boy character. The inside cover depicts the two main characters sharing memories as the lyrics are "burned" away by time. Overall, visual continuity between the ancillary texts and explicit references to the video storyline create a seam
El documento presenta 3 opciones para realizar una actividad sobre tecnología de la información y comunicación. La opción 3 describe una situación problemática donde un profesor usa computadores prestados en clase pero los estudiantes prefieren redes sociales. La institución decide bloquear esas páginas. El estudiante analiza esta opción y argumenta que bloquear las páginas no es la mejor solución sino comprender por qué atraen a los estudiantes y usar las redes para enseñar. Usa el m-learning como herramienta para mostrar su an
The document provides feedback from audiences and classmates on drafts of a music video treatment, the completed music video, and designs for a digital packaging and advertisement. Key points include:
- Audience research found that the target audience preferred a narrative video with female leads and artists portrayed as powerful.
- Early drafts of the music video needed brighter colors, more focus on a symbolic book, and improved flow between scenes.
- Classmates provided feedback that led to improvements in transitions, additional filmed scenes, and satisfying endings for characters.
- Early designs for digital packaging and an advertisement were refined based on feedback to be clearer, more closely linked, and attractively simple rather than complicated.
The document discusses the various media technologies used during the construction, research, planning, and evaluation stages of a media project. It describes using Premiere Pro for editing video clips and adding effects, Photoshop to design packaging, Blogger for sharing work and research, and Prezi for initial storyboarding. Hardware like cameras, tripods, and a green screen were also utilized. For the evaluation, Pixton was used to create a comic response, PowerPoint for presenting answers, and Blogger for ongoing research sharing. Overall, a wide range of software and hardware technologies were leveraged at different stages to complete the media project and its evaluation.
The document discusses the use of various new media technologies in the production stages of a film project. Photoshop Elements and Autodesk SketchBook were used to create the film poster. Cubase allowed recording of original music compositions. A Sony HD1000 camera provided high quality footage. A Zoom recorder and sensitivity adjustments were used for voiceover recordings. Final Cut Express was used for editing, color correction, adding titles and adjusting sound levels. Blogger served as a collaborative space for research and progress logging. YouTube, surveys and social media helped with feedback and distribution. Additional cameras and Google Maps provided supplemental footage and location references.
The document summarizes the various new media technologies used during the pre-production, production, and post-production stages of a music video project.
During pre-production, the group used YouTube to gather inspiration and feedback, Blogger to organize research, and Prezi/PowerPoint for presentations. Storyboard That helped create an animatic, and Final Cut Pro merged still images.
Production involved using a Canon DSLR camera, lenses, microphone, and lighting equipment to film raw footage.
Post-production saw editing with Final Cut Pro, though it could be slow. Synergistic elements like a psychedelic tongue were recreated in Photoshop and embedded across products using WIX.
The document discusses how new media technologies were used at various stages of creating a short film project. Google was used for research on film genres. YouTube provided examples of codes and conventions. A video questionnaire was created using a camera and Final Cut Express. Blogger documented ideas and progress. A script was written in CeltX software. Footage was captured on a Sony camera and edited in Final Cut Express. SoundCloud and Twitter were used to find and contact an artist. A recorder captured voiceovers. Photoshop created the film poster. A questionnaire on GoogleDocs gathered audience feedback. Digital technologies helped develop skills as a filmmaker at each stage.
The document discusses the use of various media technologies in creating a stop motion music video and related materials for a band. Photoshop was used to edit images and add text for promotional materials. Premier Pro was used to edit the video, adding transitions between clips to match the music. Audacity was used to edit the audio track. Online tools like YouTube, Facebook, and Google provided research materials, audience feedback, and templates to inform the project design.
Rhian Quammie used various new media technologies at different stages of creating a teaser trailer. Prezi was used to pitch the initial idea and present audience feedback. YouTube provided inspiration from other trailers during research. IMDB provided film information for planning. Pinterest created a mood board for filming references. A Canon camera captured footage. Final Cut Pro edited the trailer. QuickTime recorded animated titles. Google Docs shared script writing. A microphone recorded voiceovers. Photoshop designed ancillary texts. Free Music Archive provided royalty-free music. Dropbox shared group files. Survey Monkey collected audience feedback data.
The group used various social media and online tools to plan and research their documentary. WhatsApp, Facebook, and Skype allowed for easy group communication. Online research used news sites like the BBC to find facts and statistics. YouTube provided sample documentaries to analyze for style and conventions. Filming used a Canon HD camera and Adobe Premier for editing, including cutting clips, adding captions, and color correcting archive footage. All planning information was uploaded to a shared Blogger site for easy group access and collaboration.
1) Bloggers were used throughout the production process for research, planning logistics, and sharing updates. This allowed for collaborative work and efficient sharing of ideas.
2) Survey Monkey was used to conduct audience research through online surveys. It automatically analyzed responses, making it easy to assess findings with minimal time spent.
3) Adobe Premiere was the main editing software. Techniques like slow motion, color filters, and artificial camera movements were used to enhance footage and convey emotion. Photoshop was used to edit promotional images through adjusting color schemes, adding text, and applying filters.
Critical evaluation question 4 how did youstanleyladere
The document discusses the use of new media technologies in the production stages of a film. It describes using a Mac computer for research online and editing a blog. An Apple software called Final Cut Express was used for video editing, and it was challenging at first but became easier to use. A Sony HDV 1000 camera captured high quality footage, though its size limited filming in some spaces. Photoshop was utilized to design a film poster, adding effects and editing images. A sound recorder captured audio clearly for inclusion in the film and radio trailer. Throughout the process, familiar technologies from prior work proved adaptable for this new project.
The document discusses how new media technologies were used at various stages of creating a film. In the planning stage, the author researched online using keywords to find inspiration for the film poster and learned about film conventions. Google Docs was used to create questionnaires. A blog was made using Google Blogger to share updates. Equipment like a high-quality camera, tripod, and voice recorder were used in filming. Photoshop was used to design the film poster. Final Cut Express was the primary editing software. Overall, various online resources and software tools were vital in researching, producing, and distributing the finished film.
The document discusses how new media was used throughout various stages of producing a music video project. Blogger was used for planning and sharing work with group members and teachers. Survey Monkey was used to conduct audience research by creating and distributing surveys. YouTube was used to upload and embed videos. Adobe Premier Elements was used to edit footage and sequence shots to the song. Photoshop was used to create print materials like a magazine ad and digipak packaging.
The document discusses the use of new media technologies in the research, planning, construction, and evaluation stages of a film project. It describes using the internet for research on film genres and influences. Planning involved video questionnaires filmed on a camera and tripod and uploaded to Final Cut. A blog was used to share ideas. A phone camera documented props and locations. Scripting software and a camera with tripod were used to film scenes, though the camera had some focusing issues. Final Cut was used to edit footage and add effects. SoundCloud and YouTube were used to find music. A voice recorder captured audio. Photoshop designed the film poster. A questionnaire on Google Docs gathered audience feedback on YouTube. Digital technologies enabled creative development
1. Various new media technologies were used at different stages of the project, including digital video cameras, movie editing software, photography software, and online tools.
2. iMovie was used to edit video footage, adding effects like colorization, blurring, speeding up/slowing down, and text overlays. Photoshop allowed for image editing through layers and tools like selection and fill.
3. Online resources like blogs, slideshare, Flickr, and YouTube helped document planning and showcase elements through embedding images, videos, and presentations.
The document discusses how new media technologies were used at different stages of a project. During research and planning, various presentation software like Blogger, PowerPoint and Prezi were used to present tasks. A survey was created using SurveyMonkey and research was done online. In construction, a DSLR camera and GoPro were used to film shots for the music video. Drone shots were also taken. Photoshop and Premiere Pro were used to edit assets and put together the video. For evaluation, Premiere Pro was used to edit together discussion videos and the DSLR camera was used to film the discussions. Presentation software like YouTube was then used to share the final evaluations.
The student used various online tools and software at different stages of planning, filming, editing, and promoting their short film. In planning, they researched genres online and used Google Docs for questionnaires. They wrote scripts in Celtx and used StoryBoardThat for storyboards. Sony cameras were used to film in 1080p. Final Cut Express was used to edit, add effects, and precisely cut shots. Photoshop Elements created the poster. Audacity edited audio and Final Cut Express combined clips for a radio trailer. YouTube and Facebook promoted the finished film. Google Docs gathered feedback which helped improve the film.
1) The document discusses the various software and hardware tools used during the production of a music video promotion project. Planning stages utilized Google Drive, Docs, and Sites for audience research and project planning.
2) Production involved using DSLR cameras and phones to film footage for the music video. Photoshop was used to edit photos for the digipak and advertisement.
3) Evaluation of the project was completed collaboratively using shared Google Docs. Presentation of the evaluation utilized Prezi, PowerPoint, and written work instead of recorded audio.
The document discusses the various new media technologies used at different stages of a project. In pre-production and research, the group used Blogger to collate research, host images for feedback, and administer surveys. YouTube, Blogger, and Prezi were used to host and share content, documents research, and create interactive presentations. In production, Canon DSLRs, camera lenses, lighting, and microphones were used to film high quality footage. Problems during filming like lighting issues were overcome. In post-production, an iMac, Final Cut Pro, Fireworks, and Photoshop were used to edit footage, and create graphics like a psychedelic tongue to link different media products.
The document discusses the use of new media technologies throughout the different stages of a music video project. During the research stage, the group used computers, cameras, PowerPoint, SlideShare, and Blogger to conduct research, interviews, and upload work. In planning, they created storyboards, asked for song permission, and planned filming. During construction, they filmed footage with a Canon camera, edited video on Adobe Premiere, and designed graphics on Photoshop. For evaluation, the group used Blogger, PowerPoint, SlideShare, YouTube, and Google Images to reflect on the project and share work.
The combination of the magazine advert, digipack front cover, and CD packaging are highly effective because they are visually cohesive and directly link to elements in the music video narrative. The magazine advert and front cover use matching fonts and complementary color schemes. The front cover features the same young boy as in the video set in Paris. The CD image is a screenshot from a fire scene in the video. The back panel contains photos, tickets, and memorabilia meant to resemble a memory board created by the older boy character. The inside cover depicts the two main characters sharing memories as the lyrics are "burned" away by time. Overall, visual continuity between the ancillary texts and explicit references to the video storyline create a seam
El documento presenta 3 opciones para realizar una actividad sobre tecnología de la información y comunicación. La opción 3 describe una situación problemática donde un profesor usa computadores prestados en clase pero los estudiantes prefieren redes sociales. La institución decide bloquear esas páginas. El estudiante analiza esta opción y argumenta que bloquear las páginas no es la mejor solución sino comprender por qué atraen a los estudiantes y usar las redes para enseñar. Usa el m-learning como herramienta para mostrar su an
The document provides feedback from audiences and classmates on drafts of a music video treatment, the completed music video, and designs for a digital packaging and advertisement. Key points include:
- Audience research found that the target audience preferred a narrative video with female leads and artists portrayed as powerful.
- Early drafts of the music video needed brighter colors, more focus on a symbolic book, and improved flow between scenes.
- Classmates provided feedback that led to improvements in transitions, additional filmed scenes, and satisfying endings for characters.
- Early designs for digital packaging and an advertisement were refined based on feedback to be clearer, more closely linked, and attractively simple rather than complicated.
This document analyzes shots from two music videos and how they use techniques from the genre.
For the first video, "Crazy" by Jamal, shots are described that link lyrics to visuals, represent the artist positively for record companies, illustrate the soul music genre through a character expressing inner feelings, and demonstrate techniques like camera angles, lighting, mise-en-scene, and editing effects seen in other videos.
Shots from "Forget You" by Cee Lo Green are also analyzed for how they connect lyrics and music to visuals, portray the artist's professional image, relate to the soul genre through historical context, reference other media, and employ lighting, camera angles, mise-
The document analyzes the front and back covers as well as the four inside pages of a digipak for the band The Fayre 'Rose Queen'. Each section describes the images and tries to interpret their meanings and symbolism. Overall, the images portray an abandoned London underground area and feature band members, suggesting themes of time passing and belonging to the indie and chill music genres of the late 1990s.
La autoridad es la facultad que tiene una persona dentro de una organización para dar órdenes y hacer que se cumplan con el fin de lograr los objetivos del grupo. Existe autoridad formal conferida por la organización y autoridad personal basada en la experiencia técnica. La delegación es importante para la dirección ya que permite al director concentrarse en tareas importantes y capacitar a los subordinados.
El poema habla sobre San José y su papel como protector de María y Jesús. En el poema, una voz le pide a José que se levante para cuidar de María y su hijo recién nacido, a pesar de las dificultades, y le agradece por su fortaleza y valentía al salvar la vida de Jesús.
Dokumen tersebut membahas tentang pentingnya inovasi dan perubahan dalam organisasi, termasuk mengatasi resistensi terhadap perubahan, mengembangkan budaya berpikir kreatif, serta membangun budaya inovasi yang mendukung. Dokumen ini menekankan bahwa inovasi harus dimulai dari diri sendiri dan perlu adanya sinergi antara atasan dan bawahan untuk mendukung terjadinya perubahan dan pembaharuan.
1) La inteligencia emocional implica la capacidad de reconocer las propias emociones y las de los demás, y de manejarlas de manera adecuada.
2) Existen cinco principios de la inteligencia emocional: recepción, retención, análisis, emisión y control.
3) La inteligencia emocional se compone de la inteligencia intra-personal y la inter-personal y es importante para el aprendizaje y las relaciones sociales.
Lectures prepared for sections of Political Science 699 Winter 2010, when I served as a Graduate Student Instructor (TA) for this course, taught by Rob Franzese, at the University of Michigan. The last part of the last slide was cut off and I have not fixed it.
El cerebelo se encuentra en la parte inferior del cráneo. Tiene 5 cm de altura, 6 cm de espesor y 10 cm de anchura. Presenta 3 caras: la cara superior con el vermis superior y los hemisferios cerebelosos superiores; la cara inferior con el vermis inferior y los hemisferios inferiores separados por la gran cisura media; y la cara anterior con los hemisferios cerebelosos, el nodulo de la vermis, la lingula de la vermis y el flocculus. La superficie cerebelosa está recorrida por numerosos surcos que div
The document provides an analysis of the front cover, contents page, and additional pages from student magazines. It discusses various design elements across the magazines, including fonts, images, colors, layouts, and how these elements portray the magazines' themes, the schools, and the students. Key points analyzed include the use of fall colors and leaves on the front cover to represent the autumn issue; the sophisticated yet simplistic fonts, images and short coverlines used on the contents page to intrigue readers; and how additional pages balance traditional designs with scattered modern elements to portray the schools' academic breadth and relaxed atmospheres.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, and help manage weight. Exercise is also praised for improving mood and reducing stress and anxiety by releasing endorphins in the brain.
Evaluation Q4 - How did you use media technologies in the construction, resea...Sam Benzie
The document discusses the various media technologies used during the construction, research, planning and evaluation of a music video project. Google, YouTube, and Blogger were used extensively for researching locations, analyzing other videos, and documenting the project's progress. Adobe Photoshop, Premier Pro, and After Effects were used to edit photos, video footage and add effects. A digital camera, video camera and tripod were used to capture footage and photos. The internet and mobile phone also aided in the planning process.
This document discusses the use of new media technologies in the production and promotion of a music video. It outlines several programs that were used at different stages of the project, including social media platforms like Facebook, Twitter, and YouTube to promote the video and gather audience feedback. Production software like Final Cut Pro and Photoshop were used to edit the video and create promotional materials. The document also mentions the cameras, including a Canon 600D and iPhone 5, that were used to film footage for the music video and behind-the-scenes content.
The student used a wide range of media technologies throughout their research, planning, construction, and evaluation of a music video project. For research, they used Wikipedia to learn about the artist, YouTube for inspiration and ideas, and Google to research other artists. They created the music video using a digital camera and tripod for filming. They edited the video using movie editing software. They created ancillary tasks like CD covers and photos using Photoshop, Illustrator, Paint, and InDesign. They communicated using email and messaging apps. They published their work using Blogger.
The document summarizes the use of various digital tools and platforms in evaluating a group project. It discusses using Blogger for collaboration, Survey Monkey for audience research, Photoshop and After Effects for photo and video editing, and Premiere Elements for video editing. These tools allowed for efficient planning, research, production, and evaluation at various stages of the project.
This document discusses the use of various media technologies throughout the research, planning, construction, and editing stages of a music video project. In the research stage, online surveys, YouTube, Google Images, and focus groups were used to gather audience feedback. Planning involved file sharing, online presentation software, scanning, and Photoshop. Shooting utilized DSLR cameras, mounts, and trips. Editing was done with Adobe Premiere Pro to lay audio over video, cut clips, add transitions/effects, and color grade for consistency. Stock footage from YouTube introduced the narrative. A variety of software and tools were leveraged at each stage of production.
The document discusses the various new media technologies used during the construction, research, planning and evaluation stages of a project. Key technologies included Photoshop for image editing, Final Cut Pro for video editing, YouTube for research and tutorials, Google for image searches, and social media like Facebook and Slideshare for feedback and sharing work. Hardware like a camera, tripod, and Mac were also vital. The wide range of technologies helped greatly with research, planning, production and evaluation of multiple products including a music video, magazine ad, and CD digipak.
This document summarizes the use of various digital tools throughout the planning, production, and evaluation stages of a group music video project. Blogger was used as a collaborative workspace to share research, ideas, schedules, and for communication. Survey Monkey was used to create and distribute an audience questionnaire. Adobe Premiere Pro was used for video editing and linking clips to music. Adobe Photoshop was used for image editing and design work. After Effects was used for color grading video. A DSLR camera was used for photography and videography to enable various creative techniques.
How did you use media technologies in the construction and research, planning...Alex Wiley
This powerpoint was produced to answer the question 'How did you use media technologies in the construction and research, planning and evaluation stages?'.
Alex Wiley
The document discusses the various new media technologies used during the construction, research, planning and evaluation stages of a project. It describes using YouTube for research on different music video genres, Google to find inspiration for packaging designs, Photoshop and Final Cut Pro for editing videos and graphics, and social media like Facebook and YouTube for gathering feedback. Hardware like cameras, tripods and Macs were also used. The document emphasizes how these technologies were essential to the success of the project.
During the research, planning, construction, and evaluation stages of their media project, the student used various technologies. In the research stage, they used cameras, computers, Google, YouTube, SurveyMonkey, and blogs to research existing media products, learn about their topic, and conduct audience research. In planning, they used PowerPoint, scanners, Word, and email to develop designs and plans. In construction, they used Photoshop, cameras, Premiere Pro, and external fonts to create the final media products. Finally, in evaluation they used Blogger, PowerPoint, SlideShare, YouTube, and Google Images to review and reflect on their work.
The document discusses the equipment and software used to create a music video. It describes:
1) Using a DSLR camera and HD camera to film scenes and capture quality footage. Features like optical zoom and ISO controls were utilized.
2) Equipment like a tripod, steady mount, and Bluetooth speaker helped stabilize shots and cue actors.
3) Improvising lighting by using phone flashes to illuminate a character's face against an urban background.
4) Editing software like Final Cut Pro to merge clips, add effects like blurring, and ensure audio and video were synchronized.
The research, planning, and evaluation stages of the project made extensive use of media technologies. Social media like Facebook was used to contact the band and plan meetings. Surveys were created on Survey Monkey to gather audience research. Discussions were recorded on smartphones and uploaded to SoundCloud. Photoshop was used for planning mockups and creating finished designs for the digipak and magazine advert. Filming used DSLR cameras and smartphones. Premiere was the primary editing software. The finished video was uploaded to YouTube and embedded on blogs using technologies like Blogger, SlideShare, and Word.
The document discusses the various media technologies and tools used at different stages of creating a music video, including mobiles, blogs, Google, YouTube, Microsoft Office, cameras, editing software, lighting, and more. Mobiles were used for communication, research, and documentation. Blogs and YouTube were used to share work and gather feedback. Software like Premier Pro, Photoshop, and Excel helped with editing, design, and analysis. Cameras and lighting equipment were necessary for filming. Evaluation involved further sharing on social media and collecting audience responses.
The document discusses the various media technologies used at different stages of a media project.
Blogger, Slideshare, Prezi, and Google were used for research and planning to display information, find examples, and embed multimedia. Sony Movie Studio and effects were used to edit the music video. A camcorder was used to record footage. Photoshop designed album artwork and ads. PowerPoint and Prezi presented evaluations. Screenshots documented the process. Overall, the technologies helped with organization, editing, and presenting across the project stages.
The document discusses the use of various media technologies in the production of a music video. Mobile phones were used extensively for communication, research, organization, and sharing files. Websites like YouTube, Google, and Blogger were also used for research, analysis of other music videos, and documenting the production process. Adobe software like Photoshop and Premiere Pro were used to edit footage and design marketing materials like a digipak and poster. A video camera, tripod, and camera were used to film scenes, and footage was transferred using a firewire. Feedback was gathered using social media.
The document discusses how new technologies were used at various stages of creating a music video project. In the construction stage, the director learned to use a Canon EOS DSLR 650d camera, applying knowledge of framing, angles, and settings. During filming, lighting was considered and adjusted based on time of day. In post-production, Final Cut Pro was used to edit clips, adding effects like slow motion. Photoshop edited the magazine poster and digipak. Research involved finding unsigned artists online and reviewing other music videos. Planning included storyboarding and looping audio in GarageBand. New technologies like SlideShare, Blogger, Prezi, SoundCloud, PowerPoint, and Photo Booth were used to evaluate
The document discusses the use of various media technologies in the research, planning, construction, and evaluation stages of a music video project. YouTube, Google, WhatsApp, Word, and Moodle were used in the research and planning stages to analyze other music videos, search for resources, communicate within the group, and create production documents. A Canon DSLR camera, lighting equipment, and a tripod were used to film footage, while Adobe Premiere and After Effects were used to edit the video. Photoshop was used to construct print materials for the project. Overall, the group learned new skills through experimenting with the various technologies at each stage of the project.
The document discusses the use of new media technologies in the construction, research, planning, and evaluation stages of a music video project. During construction, the group used a Canon DSLR camera to film and a tripod, edited footage using Final Cut Pro, and designed packaging using Photoshop. Online research utilized Google, YouTube, Twitter, and SoundCloud. Planning involved creating presentations in PowerPoint and Prezi. Evaluation employed Adobe Premiere, Prezi, blogs, and PowerPoint to analyze audience response and relate the projects to conventions.
The document discusses the various media technologies used at different stages of creating a music video project. In the research stage, Tumblr was used to blog the process and gather information. Google was also important for researching music video theories, conventions, and examples. Hardware like phones, iPads, and computers were necessary to access software. During production and editing, a Nikon camera was used to shoot footage and Adobe Photoshop edited images for packaging. Adobe Premier Pro was the video editing software. Prezi was utilized for evaluation presentations. A digital audio recorder captured voiceovers.
Similar to Media Studies A2 Evaluation Question 4 (20)
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Grow Your Business Online: Introduction to Digital Marketing
Media Studies A2 Evaluation Question 4
1. How did you use new media
technologies in the
construction and research,
planning and evaluation
stages?
EVALUATION QUESTION 4
2.
3. EQUIPMENT USED
• Location shots
• we used a Olympus camera free hand in the pop art filter so that we could create the vibrancy seen
in the shots for our treatment video.
• The video of this was edited on iMovie on a MacBook Pro as it was simple and efficient due to not
many effects being required for this video.
• The Video
• We used the same Olympus camera for the bowling ally and then a Cannon professional camera for
some of the shots down by the river and also an iPhone 6 for the shot of the younger boy running.
The last one was due to a makeup shot rather than by design but has an effective result after filters
were placed. All of these were done freehand as this helped to create a more realistic flow and the
POV shots felts far more natural. Also due to the nature and variety of the shots we had to do a lot
of tracking which wouldn’t be possible on a tripod unless we had a track.
• This was edited on Final cut pro as this helped us to use the range of industry standard filters to
create the time line more effectively. Also colour mixing in this software is easier to do and with a
larger range of levels this was more effective.
4. • Digipack
• Photos were taken on the Olympus camera for synergy between the two media products. Also taken
on iPhone as used natural photos we took for fun while filming. We also used the photos from the
photo booth for again synergy between the video and the product.
• Photos were edited on Adobe Photoshop and iPhoto as this allowed us to use large amounts of
colour mixing and being able to edit layers without having to re do or distort the whole panel
• Panels put together on Abobe Photoshop and placed into the template on InDesign
• Fonts used in both advert and digipack were created in
• Advert
• The image was edited on iPhoto using the full range of filters and being able to increase the
saturation levels to give an aged and faded effect with a reflective and nostalgic feel.
• Put together using pages software on mac as there were few layers required and all colour mixing
had been done on iPhoto
5. THE BENEFITS OF USING PHOTOSHOP
• Adobe Photoshop is industry standard software which can be used to create effective layered panels.
• By using this software we were able to take the dimensions of the panel we wanted to create out of
InDesign and then create a template of exactly the same size which meant that when it came to
transferring the final image across we didn’t have to do any cropping or zooming. This mean that we
worked to fill and use all the space given without leaving white boarders which would have given an
unprofessional finish to the product.
• The major reason we chose to use Photoshop was that we could use these layers to create the burn
effect on the inside panel which would have been very risky to do in mixed media. The layering feature
helped us to add even more to the pin board back panel which we did create in real life, here we were
able to add more badges to it and also edit the lighting levels which as we had take it in harsh artificial
light created a slight green tone thanks to photo shop we wert able to change this into a more welcoming
slightly yellow tone. Also while adding these extra layers to images Photoshop has a feature which
allows you to create a shadow of any height and at any angle so that it looks completely natural.
• Photoshop along with the dimension feature has a feature where you can draw a circle which we used as
the template for out actual CD which we chose to be a fire pit.
These are some
of the rough
edits in
Photoshop
The burn effect was
done in Photoshop
6. WHY DID WE USE INDESIGN
• InDesign was a very important tool for us to use as it meant we could lay out the Digipack
in the way of each panel and all the different boarders and the spine in a way that
wouldn’t have been possible on many of the other software on the market. Here we could
create an outline and insert images from Photoshop that wouldn’t be able to go over the
boarders so that when printed and turned into a physical digipack they would be no
overlap in the folding and also no white boarders where panels didn’t fill the space
required.
• While creating these panels we were able to on the CD panel not only place the image of
the fire pit in a CD format but add an image in the panel behind it of a blurred lens flare
taken while shooting the fire pit scene which had a party vibe while we were filming.
These tone perfectly together and still are in keeping with our intended narrative.
7. FINAL CUT PRO
• Here we needed to use the highest quality in order to edit the colour levels as shown in the following
images. Without this software we would not have been able to give the cross cutting and two timeline
effects so clearly demonstrated in the colour mixes
and the filter mix.
• Another benefit of us using final cut pro was
that when we added the track to the shots we
could see where the beats hit and build up
thanks to l;ooking at the wave form. Final cut also allowed us to decide weather we wanted it to fade in
or out and edit the volume and level of the music. Another way in which it helped with the sound was
than we were able to reduce all the sound from filming to zero so that it would not distract from the video
as often when filming we were playing the music and then the shots ended up in a different part of the
song just simply became of where they felt right.
8. YOUTUBE
• This was used constantly thought the whole piece. We sued it to look at not only music videos to analyze
but behind the scenes videos of bands creating and editing their music videos together to gain an
understanding not only of what our shooting schedule should look like or how long it could take but their
concepts and how they link to the music and the lyrics. A video I read into in detail was Shot at the Night
by the killers, despite being a mainstream band with a history of success they had chosen to showcase a
romance based narrative with very little performance.
• YouTube also became key in the post production stages as although we had a good understanding of
how final cut pro works thanks to using it at AS level we had never used InDesign or Photoshop so
although our teachers gave us all lessons on how to use the basics that everyone in the class would
need to know in order to get the most out of this software we turned to YouTube tutorials and I watched a
few Vokle live shows with content creators on YouTube who had created marketing campaigns and
music videos that were narrative based such as Christopher Bingham's video for Routine
https://www.youtube.com/watch?v=kvPSDD1sqBc&index=3&list=PL92112D658FD84AC9 This helped me
to understand how it could be possible for us to do a narrative based video and link it with our digipack
effectively. Using these content creators and their live Q&As really helped me with post production but
also understanding how audiences are intelligent and will be able to understand and take meaning from
narrative based storylines.
9. HOW WE COLLECTED AUDIENCE RESEARCH
• In order to create an effective and potentially thought provoking piece we had to do
audience research. A lot of this was done informally though conversations with friends
both at school and in private about how they were felling and what they miss the most.
• However we did conduct some formal research and the best tool for that we found was
survey monkey. We had both used this site at AS and it allows the creator to choose from
a range of question type such as writing your own response to multiple choice and
choosing which answer based on levels (rating an answer as 1 indicate it is most
important to that person) it also created all the demographic graphs for us so when it
came to analyzing that data and making decisions based on that we were able to do that
effectively. Also as part of this site you can choose to see what each person picked out of
all the question or seeing the response the individual questions got. They way in which we
got data form this survey is by sharing it on social media sites such as Facebook so we
had a range of data from all over the world and all different ages and backgrounds to see
if our data would be different in different areas.
10. BLOGGER
• Here is where I have collected all of my research and present my coursework. It has
allowed me to explore different ways of uploading footage and ideas although, thanks to
the draft feature, some will not be published due to changes in the direction of the piece.