Taking Digital Products from Idea to Launch, including strategy, product development, customer development and distribution.

1. Zero to 60 Turning a Good Idea into a Successful Product

4. One Word: Plastics

7. Types of Opportunities/Ideas Better Cheaper Niche New I can do it better I can do it cheaper I can do it for you You never knew you needed it

10. Your idea is worthless alone Idea Execution Timing Dumb Luck

12. Customer Development Customer Development Company Building Customer Discovery Customer Validation Customer Creation Steven Gary Blank, Four Steps to the Ephinany

16. Existing: founded 1938

17. Competitor founded 1972

19. Resegmented

20. Gap’s new entry

22. New Market?

23. New New Existing Resegmented

26. John Gourville, Eager Sellers and Stony Buyers (2006)

27. Deadpool

29. Choose your idea From Guy Kawasaki, Art of the Start Ability to provide unique product or service Value to customer compete on price stupid bankrupt The holy grail

34. Marketplace Model Advertising Model Affiliate Model Community Model Subscription Model

35. I have always been a woman who arranges things, for the pleasure–and the profit–it derives. I have always been a woman who arranges things, like furniture and daffodils and lives. Marketplaces bring buyers and sellers together and facilitate transactions. They can play a role in business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C) markets. Usually a marketplace charges a fee or commission for each transaction it enables.

37. I’ll go where the buyers are I want to find things! I want the best price! Can I trust this seller? Users must find products, evaluate seller, and make a purchase

38. Advertising Model The web advertising model is an update of the one we’re familiar with from broadcast TV. The web “broadcaster” provides content and services (like email, IM, blogs) mixed with advertising messages. The advertising model works best when the volume of viewer traffic is large or highly specialized.

41. Community Model The viability of the community model is based on user loyalty. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services. The Internet is inherently suited to community business models and today this is one of the more fertile areas of development, as seen in rise of social networking. Open Source Red Hat , OpenX Open Content Wikipedia , Freebase

44. Subscription Model Users are charged a periodic—daily, monthly or annual—fee to subscribe to a service. It is not uncommon for sites to combine free content with “premium” (i.e., subscriber- or member-only) content. Subscription fees are incurred irrespective of actual usage rates. Subscription and advertising models are frequently combined . Content Services Software as a Service Internet Services Providers

47. Combos Advertising Community

48. Combos Advertising Community Subscription

49. Combos Marketplace Community Affiliate

57. 2. Identifying your Social Objects

60. 3. Choosing your Features

63. Customer Development Customer Development Company Building Customer Discovery Customer Validation Customer Creation Steven Gary Blank, Four Steps to the Ephinany

73. Charter Clients

74. SEO & SEM

75. SEO SEM

79. Questions? @cwodtke [email_address]

80. appendix

82. About Business Things you should know to have a conversation

83. Profit and Loss

84. Investment vs. expense Location Location Location

85. The Fish Market Stock Location Advertising Differentiation Diversifying Pricing

86. Got Metrics? Do you know what matters?

93. Business creates value for which they receive money Money allows them the resources to provide value

95. Everything You Need to Know About ROI (in one slide) ROI Return Investment