The Startup-CEO Roadmap

                     Company
                                                                 Investment
                     Viability
                                       Company                     Return
                                          • Resources
                                          • Talent                                   Board of
Customers                                 • Implementation

• Cash flow
                                                                                     Directors
• Referenceability                       Viability                                    Outside    Investor
                                                                                                                Investment
                                                                                                                  Return
• Product Roadmap
                                                                                     Directors   Directors



                                           • Perspective
                     Market                • Conflict                Investment
                                           • Balance                                                        Venture
                     Share                                            Thesis                             Fund Partners/
                                                                                                             Limited




                                       CEO
                                                                                                            Partners




                       Copyright 2007-2012 Gary Ambrosino. Copyright holder is licensing this
                               under the Creative Commons License, Attribution 3.0.
The Startup CEO
    Roadmap

         Gary Ambrosino
                    TimeTrade

          garyambrosino.com




Copyright 2007-2012 Gary Ambrosino. Copyright holder is licensing this
        under the Creative Commons License, Attribution 3.0.
The Startup-CEO Roadmap


                     Company
                                                    Investment
                     Viability
                                 Company              Return
                                 • Resources
                                 • Talent                        Board of
Customers                        • Implementation

• Cash flow
                                                                 Directors
• Referenceability               Viability                        Outside    Investor
                                                                                            Investment
                                                                                              Return
• Product Roadmap
                                                                 Directors   Directors



                                  • Perspective
                     Market       • Conflict          Investment
                                  • Balance                                             Venture
                     Share                             Thesis                        Fund Partners/
                                                                                         Limited




                                 CEO
                                                                                        Partners
Click to Begin The Presentation

                     Company
                                                    Investment
                     Viability
                                 Company              Return
                                 • Resources
                                 • Talent                        Board of
Customers                        • Implementation

• Cash flow
                                                                 Directors
• Referenceability               Viability                        Outside    Investor
                                                                                            Investment
                                                                                              Return
• Product Roadmap
                                                                 Directors   Directors



                                  • Perspective
                     Market       • Conflict          Investment
                                  • Balance                                             Venture
                     Share                             Thesis                        Fund Partners/
                                                                                         Limited




                                 CEO
                                                                                        Partners
A Walkthrough

                     Company
                                                    Investment
                     Viability
                                 Company              Return
                                 • Resources
                                 • Talent                        Board of
Customers                        • Implementation

• Cash flow
                                                                 Directors
• Referenceability               Viability                        Outside    Investor
                                                                                            Investment
                                                                                              Return
• Product Roadmap
                                                                 Directors   Directors



                                  • Perspective
                     Market       • Conflict          Investment
                                  • Balance                                             Venture
                     Share                             Thesis                        Fund Partners/
                                                                                         Limited




                                 CEO
                                                                                        Partners
The Context

                       A LOT OF
                     Company
                     Viability
                                                             Investment
                                     Company                   Return


Customers
• Cash flow
                       “MOVING         • Resources
                                       • Talent
                                       • Implementation
                                                                                 Board of
                                                                                 Directors
                                      Viability                                                             Investment




                        PARTS”
• Referenceability
                                                                                  Outside    Investor         Return
• Product Roadmap
                                                                                 Directors   Directors



                                        • Perspective
                     Market             • Conflict              Investment
                                        • Balance                                                       Venture
                     Share                                       Thesis                              Fund Partners/
                        Copyright 2007-2010 Gary Ambrosino All Rights Reserved                           Limited




                                    CEO
                                                                                                        Partners
A Land of 1,000 Masters
A Land of 1,000 Masters

            Company
                      Board of
Customers
                      Directors




              CEO
The Roadmap



              Board of
              Directors
                                         Investment
               Outside    Investor         Return
              Directors   Directors




                                     Venture
                                  Fund Partners/
                                      Limited
                                     Partners
The Roadmap


  Company
              Board of
              Directors




    CEO
The Roadmap

            Investment
  Company     Return

                         Board of
                         Directors



             Investment
    CEO        Thesis
The Roadmap

            Investment
  Company     Return

                         Board of
                         Directors
                                                    Investment
                          Outside    Investor         Return
                         Directors   Directors




             Investment
    CEO        Thesis                           Venture
                                             Fund Partners/
                                                 Limited
                                                Partners
The Roadmap


              Company

Customers




                CEO
The Roadmap

            Company
            Viability
                        Company

Customers




            Market
            Share         CEO
The Roadmap

            Company
                                  Investment
            Viability
                        Company     Return

                                               Board of
Customers
                                               Directors
                                                                          Investment
                                                Outside    Investor         Return
                                               Directors   Directors




            Market                 Investment
            Share         CEO        Thesis                           Venture
                                                                   Fund Partners/
                                                                       Limited
                                                                      Partners
The Roadmap

            Company
                                           Investment
            Viability
                        Company              Return
                        • Resources
                        • Talent                        Board of
Customers               • Implementation
                                                        Directors
                                                                                   Investment
                                                         Outside    Investor         Return
                                                        Directors   Directors




            Market                          Investment
            Share          CEO                Thesis                           Venture
                                                                            Fund Partners/
                                                                                Limited
                                                                               Partners
The Roadmap

                     Company
                                                    Investment
                     Viability
                                 Company              Return
                                 • Resources
                                 • Talent                        Board of
Customers                        • Implementation

• Cash flow
                                                                 Directors
                                                                                            Investment
• Referenceability
                                                                  Outside    Investor         Return
• Product Roadmap
                                                                 Directors   Directors




                     Market                          Investment
                     Share          CEO                Thesis                           Venture
                                                                                     Fund Partners/
                                                                                         Limited
                                                                                        Partners
The Roadmap

                     Company
                                                    Investment
                     Viability
                                 Company              Return
                                 • Resources
                                 • Talent                        Board of
Customers                        • Implementation

• Cash flow
                                                                 Directors
                                                                                            Investment
• Referenceability
                                                                  Outside    Investor         Return
• Product Roadmap
                                                                 Directors   Directors

                                 • Perspective
                                 • Conflict
                                 • Balance
                     Market                          Investment
                     Share          CEO                Thesis                           Venture
                                                                                     Fund Partners/
                                                                                         Limited
                                                                                        Partners
The Roadmap

                     Company
                                                    Investment
                     Viability
                                 Company              Return
                                 • Resources
                                 • Talent                        Board of
Customers                        • Implementation

• Cash flow
                                                                 Directors
• Referenceability               Viability                        Outside    Investor
                                                                                            Investment
                                                                                              Return
• Product Roadmap
                                                                 Directors   Directors

                                 • Perspective
                                 • Conflict
                                 • Balance
                     Market                          Investment
                     Share          CEO                Thesis                           Venture
                                                                                     Fund Partners/
                                                                                         Limited
                                                                                        Partners
The Roadmap

                     Company
                                                    Investment
                     Viability
                                 Company              Return
                                 • Resources
                                 • Talent                        Board of
Customers                        • Implementation

• Cash flow
                                                                 Directors
• Referenceability               Viability                        Outside    Investor
                                                                                            Investment
                                                                                              Return
• Product Roadmap
                                                                 Directors   Directors



                                  • Perspective
                     Market       • Conflict          Investment
                                  • Balance                                             Venture
                     Share                             Thesis                        Fund Partners/
                                                                                         Limited




                                 CEO
                                                                                        Partners
Remember !
Avoid getting districted from the roadmap

It’s a daily, weekly, monthly and yearly focus

Practice the 4 Key CEO Success Factors (See the
detailed presentation at blog.garyambrosino.com.)

   1. Valuation Performance
   2. Congruency of Goals and Objectives
   3. Persuasiveness
   4. Adequate Transparency


        Copyright 2007-2010 Gary Ambrosino. Copyright holder is licensing this
                under the Creative Commons License, Attribution 3.0.
End

The CEO Roadmap

  • 1.
    The Startup-CEO Roadmap Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors • Referenceability Viability Outside Investor Investment Return • Product Roadmap Directors Directors • Perspective Market • Conflict Investment • Balance Venture Share Thesis Fund Partners/ Limited CEO Partners Copyright 2007-2012 Gary Ambrosino. Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
  • 2.
    The Startup CEO Roadmap Gary Ambrosino TimeTrade garyambrosino.com Copyright 2007-2012 Gary Ambrosino. Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
  • 3.
    The Startup-CEO Roadmap Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors • Referenceability Viability Outside Investor Investment Return • Product Roadmap Directors Directors • Perspective Market • Conflict Investment • Balance Venture Share Thesis Fund Partners/ Limited CEO Partners
  • 4.
    Click to BeginThe Presentation Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors • Referenceability Viability Outside Investor Investment Return • Product Roadmap Directors Directors • Perspective Market • Conflict Investment • Balance Venture Share Thesis Fund Partners/ Limited CEO Partners
  • 5.
    A Walkthrough Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors • Referenceability Viability Outside Investor Investment Return • Product Roadmap Directors Directors • Perspective Market • Conflict Investment • Balance Venture Share Thesis Fund Partners/ Limited CEO Partners
  • 6.
    The Context A LOT OF Company Viability Investment Company Return Customers • Cash flow “MOVING • Resources • Talent • Implementation Board of Directors Viability Investment PARTS” • Referenceability Outside Investor Return • Product Roadmap Directors Directors • Perspective Market • Conflict Investment • Balance Venture Share Thesis Fund Partners/ Copyright 2007-2010 Gary Ambrosino All Rights Reserved Limited CEO Partners
  • 7.
    A Land of1,000 Masters
  • 8.
    A Land of1,000 Masters Company Board of Customers Directors CEO
  • 9.
    The Roadmap Board of Directors Investment Outside Investor Return Directors Directors Venture Fund Partners/ Limited Partners
  • 10.
    The Roadmap Company Board of Directors CEO
  • 11.
    The Roadmap Investment Company Return Board of Directors Investment CEO Thesis
  • 12.
    The Roadmap Investment Company Return Board of Directors Investment Outside Investor Return Directors Directors Investment CEO Thesis Venture Fund Partners/ Limited Partners
  • 13.
    The Roadmap Company Customers CEO
  • 14.
    The Roadmap Company Viability Company Customers Market Share CEO
  • 15.
    The Roadmap Company Investment Viability Company Return Board of Customers Directors Investment Outside Investor Return Directors Directors Market Investment Share CEO Thesis Venture Fund Partners/ Limited Partners
  • 16.
    The Roadmap Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation Directors Investment Outside Investor Return Directors Directors Market Investment Share CEO Thesis Venture Fund Partners/ Limited Partners
  • 17.
    The Roadmap Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors Investment • Referenceability Outside Investor Return • Product Roadmap Directors Directors Market Investment Share CEO Thesis Venture Fund Partners/ Limited Partners
  • 18.
    The Roadmap Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors Investment • Referenceability Outside Investor Return • Product Roadmap Directors Directors • Perspective • Conflict • Balance Market Investment Share CEO Thesis Venture Fund Partners/ Limited Partners
  • 19.
    The Roadmap Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors • Referenceability Viability Outside Investor Investment Return • Product Roadmap Directors Directors • Perspective • Conflict • Balance Market Investment Share CEO Thesis Venture Fund Partners/ Limited Partners
  • 20.
    The Roadmap Company Investment Viability Company Return • Resources • Talent Board of Customers • Implementation • Cash flow Directors • Referenceability Viability Outside Investor Investment Return • Product Roadmap Directors Directors • Perspective Market • Conflict Investment • Balance Venture Share Thesis Fund Partners/ Limited CEO Partners
  • 21.
    Remember ! Avoid gettingdistricted from the roadmap It’s a daily, weekly, monthly and yearly focus Practice the 4 Key CEO Success Factors (See the detailed presentation at blog.garyambrosino.com.) 1. Valuation Performance 2. Congruency of Goals and Objectives 3. Persuasiveness 4. Adequate Transparency Copyright 2007-2010 Gary Ambrosino. Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
  • 22.