Rohit Shukla provides guidance on communicating an effective value proposition to stakeholders. He discusses developing a clear and concise short and long term plan with your team. The presentation will cover how to understand the business landscape, develop and communicate your value proposition, and build credibility over time by committing to achievable milestones. An effective value proposition should address a market pain or problem, how your product solves it, differentiate from competitors, and explain why customers should buy from you.
Startup opportunity discovery and evaluation. In this presentation the authors of The Smarter Startup demonstrate a systematic approach to surfacing and evaluating startup ideas to increase likelihood of success. This is product strategy for startups.
Startup opportunity discovery and evaluation. In this presentation the authors of The Smarter Startup demonstrate a systematic approach to surfacing and evaluating startup ideas to increase likelihood of success. This is product strategy for startups.
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
Tips and techniques for raising your first round of financing from entrepreneur turned VC Jeff Bussgang of Flybridge Capital and Harvard Business School.
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
What investors are looking for in your pitch deck Infocrest
For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer
As scout for the Exponential Creativity Fund at Fractured Atlas, I’m in the unique position of finding arts entrepreneurs to pitch to our impact investment fund, helping them prepare, and participating in the pitch sessions.
A strong pitch deck is an essential tool for those seeking investment. It facilitates informed and juicy dialogue around what really matters, and it empowers a potential investor to do the following:
Research your company before meeting with you in real time
Follow along during your pitch
Introduce you to others within their network by sharing your pitch deck
While most of the founders pitching to the Exponential Creativity Fund have strong pitch decks, there have been a few who have asked our advice on what to include. Recognizing that new entrepreneurs coming out of the arts & culture sector are likely more familiar with grant or marketing partnership proposals, and that an investment pitch deck is radically different, Fractured Atlas decided to create and share a pitch deck guide. Our intention is to help arts entrepreneurs think through and prepare to seek investment whether you are pitching to our fund, or elsewhere.
To learn more about how Fractured Atlas’ Exponential Creativity Fund, follow our journey here. https://blog.fracturedatlas.org/tagged/impact-investing
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
Tips and techniques for raising your first round of financing from entrepreneur turned VC Jeff Bussgang of Flybridge Capital and Harvard Business School.
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
What investors are looking for in your pitch deck Infocrest
For raising money for your business, having an
impressive pitch deck is an essential component. A great pitch deck gets potential investors excited about your idea and
engages them in a conversation about your business,
hopefully leading to investment. What are the key elements investors are looking in your pitch deck? Here is the answer
As scout for the Exponential Creativity Fund at Fractured Atlas, I’m in the unique position of finding arts entrepreneurs to pitch to our impact investment fund, helping them prepare, and participating in the pitch sessions.
A strong pitch deck is an essential tool for those seeking investment. It facilitates informed and juicy dialogue around what really matters, and it empowers a potential investor to do the following:
Research your company before meeting with you in real time
Follow along during your pitch
Introduce you to others within their network by sharing your pitch deck
While most of the founders pitching to the Exponential Creativity Fund have strong pitch decks, there have been a few who have asked our advice on what to include. Recognizing that new entrepreneurs coming out of the arts & culture sector are likely more familiar with grant or marketing partnership proposals, and that an investment pitch deck is radically different, Fractured Atlas decided to create and share a pitch deck guide. Our intention is to help arts entrepreneurs think through and prepare to seek investment whether you are pitching to our fund, or elsewhere.
To learn more about how Fractured Atlas’ Exponential Creativity Fund, follow our journey here. https://blog.fracturedatlas.org/tagged/impact-investing
The art of the pitch: Pitching angels, corporate venture, VC's for investment Gregory Phipps
Some advice and tips on content and approach to "pitching" potential angel investors, corporate investors, or venture capitalists for equity investment.
Angel Investor Program, by Paul TwomblyMelissa Glass
Effective strategies; Transforming traditional investment environments from risk-averse to risk-embracing. Portfolio Strategy: Top tips for building a successful portfolio.
Questions in the meeting: From Startups to Venture CapitalistsWiziin Inc.
Are you a startup founder looking to secure funding from venture capitalists? Do you want to know the questions to expect during a meeting with VCs? If so, our new ebook, "Questions in the Meeting: From Startups to Venture Capitalists," is perfect for you.
Securing funding from venture capitalists is critical for many startups. However, it can be challenging to navigate the process, especially if you are not familiar with the types of questions that VCs usually ask during meetings.
To help startup founders prepare for these meetings, our ebook provides a comprehensive list of questions that VCs typically ask when considering investing in a startup. By preparing for these questions, you can communicate your business's value proposition, market opportunity, and growth potential effectively.
In addition, the ebook also provides a list of questions that startups should ask during meetings with VCs. By asking these questions, you can gain a better understanding of the VC's investment strategy, and determine if they are the right fit for your business.
By downloading "Questions in the Meeting: From Startups to Venture Capitalists," you'll have access to a valuable resource that can help you prepare for your next meeting with a VC. With the right preparation, you'll be able to answer any question with confidence and increase your chances of securing the funding that your business needs to grow and succeed.
Don't miss out on this opportunity to take your startup to the next level. Download "Questions in the Meeting: From Startups to Venture Capitalists" today, and start preparing for your next meeting with a VC. With our ebook, you'll be well on your way to securing the funding that your business needs to succeed.
CannaGrowSystemz provides orginization, knowledge and the tools to grow medic...Mark Fane
CannaGrowSystemz is a process. 1. a CannaGrowKit organizational label grow journal tracking 2. Online expert CGS grower support. 3. All tools you need are selected by expert growers in one toolkit. Everything except lights, location, and 'lectrical to grow top shelp medical grade Cannabis.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
Similar to How to communicate your value proposition (20)
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Senior Project and Engineering Leader Jim Smith.pdf
How to communicate your value proposition
1. 0
Putting Your Best
Foot Forward
How to communicate your value
proposition
Rohit Shukla
Founder & CEO, Larta Institute
2. What We Won’t Cover*
Your specific work plan or “roadmap”
But, you need a clear, concise, short- and long-term plan
Please work closely with your PA and LM to develop this
The specifics of YOUR challenge
The competitive landscape in YOUR sub-sector
Where YOUR investment is likely to come from
As we have discussed, there are many more funding sources available
today
1
* These may be discussed in the one-on-one mentoring
3. What We Will Cover
The business landscape as it affects emerging companies
IT/Web/Software, Design, Materials, etc.
How to read the market, what signals do you send?
Before “approval”, pre-revenue, and post-revenue
Preparing yourself for success
“Design Thinking”: an integrated view
Developing and communicating your value proposition
2
4. Key Principles
What global issue / trend are you addressing?
A time of peril and promise
Minimize the technological
Science only gets you in the door – baseline credibility
Focus on the solution, not on the details of your
technology (cost / performance)
Does you know what needs exist?
If not, will you be able to discuss these without a
conversation about a transaction?
WHY do you think YOU can do this? (team, history etc.)
WHEN are you likely to achieve milestones?
Establish achievable targets while showing how these
targets will help the vision – for your internal team!
3
6. The Business Landscape
Nothing is as it seems: unpredictable is here to stay
Skepticism around “new” inventions, pressure around
execution
Hunger for innovations that improve the human condition
Appetite for risk is diminishing
Shifts burden of proof to smaller company, but willingness to
engage externally is higher than ever before
For innovators:
Science gets you in the door but not much farther
Start-ups: realism is key
More advanced companies: credibility based on past
performance
5
7. In general…
Credibility is built over time: commit to simple, achievable
targets
Show that you want to crawl before you walk, and walk
before you run (if you exceed this in reality, you’re a
superstar!)
Offer a vision, not hype; show commitment, not
expectation
Instead of saying “We expect” say, “We are committed to a
goal of…”
Then show HOW you plan on doing so
Make it realistic, and don’t use terms like “we estimate very
conservatively…”
6
8. Keep Your Integrity … Intact
Lower barriers to entry means confusing claims
Make clear distinctions between you and what exists: focus
on solutions, not on technology (cost/performance)
Establish a vision and communicate the objective and the
pain
Keep expectations low – the vision is where you want the
focus to be
7
10. It Start with the Vision
Where is the pain? (the big problem)
What is the objective? (the big picture)
What are the current solutions? (the state of the art)
What makes your solution special? (the big answer)
9
11. … And It Includes YOU
Why YOU? (the entrepreneur's story)
Why did you start to do this?
What motivated you, your passion, intellectual curiosity, sheer
opportunism, happenstance, etc.?
What do you want to achieve (personal, professional,
etc.)?
Where are you heading? (Growth and excitement)
10
12. Value Proposition
What is the “Market Pain” or Problem?
(Problem /Opportunity)
How does your product address the Market Pain?
(characteristics, features / benefits)
What is different about your product?
(vs. the Competition)
Why would a customer buy from you?
(Differentiation / competitive advantage)
Integration with what they currently do (Ease of adoption)
11
The Heart & Soul
13. Expressing the Value
(Who and what we do)
Catwalk is a social network-based solution focused on fashion advice to millennials. It is designed as a
bi-directional channel, and is integrated in a mobile app that helps users get instant fashion advice and
style inspiration in a "safe haven" environment. We target a generation that has diverse tastes,
multiple choices, and little time.
(Where we are in the development process)
We launched our proof-of-concept in September 2014 and our IOS app in March 2015. We have seen
user engagement go from 0 to 100 users and a few thousand actions in the app.
We seek to capitalize on our success, finalize our revenue model and validate user acquisition
strategies.
(Where are we going, what do we want)
We seek to capitalize on user stickiness and feedback gained from their experience to finalize our
revenue model and validate user acquisition strategies.
12
14. Don’t Ignore Your Competition
Who are your competitors (now and potential)?
Be specific
Be generous (Direct & Indirect)
Remember the addressable market and the served market
share (TAM & SAM)
Will your intellectual property help you attain market
share? (Better, more targeted, more attuned to
customers)
13
15. Tout the Management Team
Attention follows people (“Bet on the jockey, not the
horse”)
Who are you working with?
Establish their credentials and experience
What are the roles of key team members
Who are you talking to/consulting with (Advisory Board,
research collaborators, investors, etc.)
Focus on how this team will execute
14
16. Business Model
Considerations for every company (in developing
your value proposition):
Who are your customers and why will they pay for your
product?
What is your strategy? (How will you get to them?)
What is the revenue model? (How will you make money?)
Make a credible presentation of your addressable
market
Revenue, cash flow, profitability
How do you plan to grow your company?
15
17. Present Your Financials
Present your financials briefly and simply
Use graphics as much as possible
Make them CREDIBLE!!!
Know that detailed pro formas WILL follow in
detailed meeting
16
18. Step 1: Do Your Research
How do you intend to enter/address/conquer the
market? Understand the target!
Strategic Partner – to do what?
Marketing, distributing, manufacturing?
What is their pattern of collaboration or partnership?
Why would they be interested?
Licensing, collaborative research, buy product, acquire
your company
Investor – “sweet spot”, track record, alignment on
fundamentals
17
19. Step 2: Seek to Build a Brand
Brands build trust, loyalty, attention
Stand for something tangible, an expression of identity
Stand out in the crowd
Become the visible “expert” (blogs, Web, news, etc.)
Develop consistency: graphics, color schemes, collateral,
typestyles, fonts
Remember everything you do should be done to represent
and enhance the brand
18
20. Step 3: Communicating the
“Go To Market” Strategy
What is your plan to market, sell and service?
Strategic partner?
Global prospects?
Business Model: How is the enterprise sustainable?
When will rollout begin, what is the schedule?
Projects: Revenue, margins
Management & Board: remember the jockeys!
Summary: Crisp end to a beautiful story!
19
21. Step 4: Master the Art of
Presenting
Presentation = Performance
Ensure that the message is concise and progressive
(forward motion)
Tell a story (remember: “hearts and minds”)
Act, don’t react. Move with purpose
Maintain eye contact– practice doing this
Breathe; Change pace (pitch, volume, speed)
Goal: Make people want to know more about your
company/technology
20
22. Putting Your Best Foot
Forward
It is a world of Internet Attention Deficit Disorder (IADD):
Be memorable
Bring out your passion (the entrepreneur’s story is always
welcome)
Get attention, and keep it
Create an identity derived from the vision
Presentations – master PowerPoint
Know your customer, and focus on their needs, cost and value
issues
21
23. Thought for Today …
And Always
22
“Twenty years from now, you will be more
disappointed by the things that you didn’t do than by
the things that you did do. So, throw off the
bowlines. Sail away from the safe harbor. Catch the
trade winds in your sails. Explore. Dream. Discover.”
- Mark Twain