The document discusses the Lean Startup methodology. It emphasizes that startups often fail due to a lack of customers rather than product development issues. The Lean Startup approach focuses on validated learning through customer discovery and experiments to develop minimum viable products and business models that are customer-driven and iteratively improved. Business plans are rarely right or executed as written, while the Lean Startup process aims to reduce waste through continuous customer feedback and iteration.

1. Robb Kunz, Co-founder BoomStartup
@robbkunz
http://about.me/robbkunz
More startups
fail from a lack of customers
than from a failure of product
development...
Lean Startup Workshop
Business Model Generation

2. 
Ideas:
Valueless, Effortless, Not Executable

Business Plans:
Rarely Right, Go Out of Date, Rarely Executed - Go
On the Shelf

Product: “Build It and They Will Come”

Markets Dynamics Have Changed
Improved Technology Economics, New Startup
Processes, Better Access To Funding, Social...
What The Problem?

3. 
Lean, ...to reduce wastage

Startup, a set of processes and tools used by
entrepreneurs to develop products and markets

Validated Learning Through Customer Discovery,
Experiments, and Customer-driven
Development...that is measured through iteration.
What Is Lean Startup?

4. Market
Research
The “New” Way
Business
Model
Generation /
Validation
MVP
for
Adoption
Minimal
Viable
Product
(MVP)
Usage
10-12 Clients
Idea?
MVP
for
Revenue
Month 1 Month 2, 3 & 4 Month 5 Month 6
ATTRACT INTERACT TRAN$ACT
+ Problem
+ Solution

5. Develop Your Hypotheses

6. What Is Validated Learning?
- LeanLaunchLab
- Google Analytics
- MixPanel
Define Goals & Metrics
Why?

7. 
Paper Template:
http://www.businessmodelgeneration.com/

Launch Pad Central:
https://www.launchpadcentral.com

LeanKit: http://leankit.com/

https://strategyzer.com/app
https://itunes.apple.com/us/app/business-model-toolbox/id
Lean Launch Lab: https://www.leanlaunchlab.com/
Tools and Solutions

8. “Lets Get Hands On
and
Build A Business Model”

9. 
Try mobilize a Mentor to help facilitate discussions

Bring all founders / key players together in person

Limit sessions to 2 hours max ---> BREAK IT

Leverage online tools for easy access & updates

Produce several poster size prints for awareness

“Get out of the Office” To Validate the model

Test it on Companies that are already operating

Record Interviews / Capture Requirements Backlog

Plan, Measure and Revise – Continous Iteration
Tricks & Traps for Business Model

10. 
Lean Startup / Business Model Books

11. Google: “How to build a startup”

12. Questions?
Robb Kunz, Co-founder BoomStartup
@robbkunz
http://about.me/robbkunz
rkunz@boomstartup.com